<h2>关键要点</h2>
<ul>
<li>这家行业领先的软饮料企业拥有强大的品牌，全球消费者都喜爱。</li>
<li>该名单上有两家主导零售商，尽管经济不景气，但两者都受益于持久的需求趋势。</li>
<li>通过销售必需的家庭用品，这家公司能够维持 136 年的持续分红记录。</li>
<li>我们更看好的 10 只股票比 Costco Wholesale 更具吸引力 ›</li>
</ul>
<p>最成功的投资者是那些强调持续学习的人。股市总是会教给我们一些教训。</p>
<p>例如，仅在过去十年中，<strong>标准普尔 500 指数</strong> 经历了多次超过 10% 的回撤。要点是，波动性是无法避免的；这只是事物运作的一部分。</p>
<p><em><strong>人工智能会创造出世界上第一个万亿富翁吗？</strong> 我们的团队刚刚发布了一份关于一家鲜为人知的公司报告，该公司被称为 “不可或缺的垄断”，提供 Nvidia 和 Intel 都需要的关键技术。<strong>继续 »</strong></em></p>
<p>投资者现在可能对这些波动更加敏感，这些波动可能会因快速发展的经济而变得更加明显。因此，也许是时候寻找能够承受压力的公司，尤其是现在人工智能（AI）让每个人都感到担忧。</p>
<p>以下是四家能够应对任何经济下行的消费品企业。它们的稳定运营可以提升投资组合的安全性，尽管它们不一定会带来超越市场的强劲投资收益。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-dXJsPWh0dHBzOi8vZy5mb29sY2RuLmNvbS9lZGl0b3JpYWwvaW1hZ2VzLzg2NDkzMy9yZWQtZG93bi1hcnJvdy1vbi10b3Atb2YtMTAwLWRvbGxhci1iaWxscy5qcGcWdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-dXJsPWh0dHBzOi8vZy5mb29sY2RuLmNvbS9lZGl0b3JpYWwvaW1hZ2VzLzg2NDkzMy9yZWQtZG93bi1hcnJvdy1vbi10b3Atb2YtMTAwLWRvbGxhci1iaWxscy5qcGcWdz03MDA"/></p>
<p>图片来源：Getty Images。</p>
<h2>1. 可口可乐</h2>
<p><strong>可口可乐</strong>（NYSE: KO）几乎在全球的每个角落都有存在，拥有超过 200 种饮料品类。每天大约有 22 亿份其产品被消费。</p>
<p>这家公司因其强大的品牌、即使在经济衰退时期也能保持的持久需求以及惊人的盈利能力而脱颖而出。可口可乐在 2025 财年的调整后营业利润率达到了 31.2%。如此高的盈利能力支持管理层支付已连续增长 64 年的分红。</p>
<p>这只股票并不以市场超越者著称，在过去 10 年中（截至 4 月 15 日）总回报为 123%。相比之下，标准普尔 500 指数在同一时期的总回报为 300%。</p>
<h2>2. Costco</h2>
<p>接下来是 <strong>Costco Wholesale</strong>（NASDAQ: COST）。这家大型仓储俱乐部运营商在全球拥有 924 个地点，专注于极低的价格。消费者支付年度会员费以在此购物，这支持了客户的忠诚度和重复访问。</p>
<p>似乎无论经济状况如何，Costco 都能报告同店销售（同比增长）的增长。无论是健康危机、飙升的通货膨胀、地缘政治紧张局势还是普遍的不确定性，这家公司都是同行的羡慕对象。</p>
<p>Costco 的投资表现让人无法失望。在过去五年中，股票的总回报为 182%，是标准普尔 500 指数增幅的两倍多。</p>
<p>但今天的股票并不便宜。以 51.5 的市盈率（P/E）来看，这家公司可能被投资界过于看好。</p>
<h2>3. 宝洁</h2>
<p><strong>宝洁</strong>（NYSE: PG）通过生产一些人们日常生活中最受欢迎和必需的商品，能够在市场下行时生存。产品包括 Tide 洗衣粉、Head &amp; Shoulders 洗发水和 Crest 牙膏等。由于这些是家庭必不可少的商品，因此在任何经济环境中需求都保持稳定。</p>
<p>例如，在 2009 财年大萧条期间，收入仅下降了 3.3%。而在 2020 年和 2021 年疫情期间，每个季度的收入都在增长。</p>
<p>宝洁过去十年的总回报为 127%，并不会让成长型投资者感到惊艳。但该公司已连续 136 年支付分红，这一成就突显了其持久的实力。</p>
<h2>4. 沃尔玛</h2>
<p>最后我们要提到的是全球最大的零售商 <strong>沃尔玛</strong>（NASDAQ: WMT），在 2026 财年（截至 1 月 31 日）实现了 7060 亿美元的净销售额。它在全球拥有 10,900 家门店。</p>
<p>凭借其广泛的实体店和日常低价，沃尔玛是消费者的首选。2026 财年的同店销售增长了 4.5%。毫无疑问，该公司在严重衰退中将占据主导地位，而大多数竞争对手将面临困难。</p>
<p>将资本回馈给股东是优先事项。0.79% 的股息收益率并不令人印象深刻，但该公司已连续 53 年增加分红。</p>
<p>而且沃尔玛最近表现出色，过去五年股价飙升 167%。然而，目前的估值较高：股票的市盈率为 45.7。</p>
<h2>你现在应该购买 Costco Wholesale 的股票吗？</h2>
<p>在你购买 Costco Wholesale 的股票之前，请考虑以下几点：</p>
<p>_Motley Fool Stock Advisor_分析团队刚刚确定了他们认为的 <strong>10 只最佳股票</strong> 供投资者现在购买……而 Costco Wholesale 并不在其中。入选的 10 只股票在未来几年可能会产生巨额回报。</p>
<p>考虑一下 <strong>Netflix</strong> 在 2004 年 12 月 17 日进入这个名单时……如果你在我们推荐时投资了 1000 美元，<strong>你现在将拥有 524,786 美元</strong>！* 或者 <strong>Nvidia</strong> 在 2005 年 4 月 15 日进入这个名单时……如果你在我们推荐时投资了 1000 美元，<strong>你现在将拥有 1,236,406 美元</strong>！*</p>
<p>现在值得注意的是，_Stock Advisor_的总平均回报为 994%——相比之下，标准普尔 500 的回报为 199%。<strong>不要错过最新的前 10 名单，加入由个人投资者为个人投资者建立的投资社区。</strong></p>
<p><strong>查看这 10 只股票 »</strong></p>
<p><em>*Stock Advisor 的回报截至 2026 年 4 月 19 日。</em></p>
<p><em>Neil Patel 在提到的任何股票中均没有持仓。Motley Fool 在 Costco Wholesale 和 Walmart 中持有头寸并给予推荐。Motley Fool 有披露政策。</em></p>
<p>此处表达的观点和意见仅代表作者个人观点，并不一定反映纳斯达克公司的观点。</p>

可口可乐装瓶

宝洁

可口可乐欧洲合伙

<p>本文强调了四只在市场下行期间表现出韧性的消费品股票：可口可乐、开市客、宝洁和沃尔玛。可口可乐拥有强大的全球品牌和稳定的分红支付，而开市客则依靠低价和会员忠诚度蓬勃发展。宝洁提供必需的家庭用品，保持稳定的需求，而作为最大的零售商，沃尔玛即使在经济衰退期间也在销售上表现出色。每家公司都有分红支付的历史，使其对寻求在波动市场中获得稳定的投资者具有吸引力</p>

<h2>Key Points</h2>
<div class="lb-trans"><h2>关键要点</h2>
</div><ul>
<li>This industry-leading soft drinks enterprise has a powerful brand that consumers across the globe love.</li>
<li>There are two dominant retailers on this list, and both benefit from durable demand trends even in adverse economies.</li>
<li>By selling essential household goods, this business is able to support a 136-year streak of consistent dividend payouts.</li>
<li>10 stocks we like better than Costco Wholesale ›</li>
</ul>
<div class="lb-trans"><ul>
<li>这家行业领先的软饮料企业拥有强大的品牌，全球消费者都喜爱。</li>
<li>该名单上有两家主导零售商，尽管经济不景气，但两者都受益于持久的需求趋势。</li>
<li>通过销售必需的家庭用品，这家公司能够维持 136 年的持续分红记录。</li>
<li>我们更看好的 10 只股票比 Costco Wholesale 更具吸引力 ›</li>
</ul>
</div><p>The most successful investors are those who emphasize continual learning. There are always lessons that the stock market is teaching.</p>
<div class="lb-trans"><p>最成功的投资者是那些强调持续学习的人。股市总是会教给我们一些教训。</p>
</div><p>Just in the past decade, for instance, the <strong>S&amp;P 500</strong> index has experienced multiple drawdowns of greater than 10%. The takeaway is that volatility can't be avoided; it's just a part of how things work.</p>
<div class="lb-trans"><p>例如，仅在过去十年中，<strong>标准普尔 500 指数</strong> 经历了多次超过 10% 的回撤。要点是，波动性是无法避免的；这只是事物运作的一部分。</p>
</div><p><em><strong>Will AI create the world's first trillionaire?</strong> Our team just released a report on the one little-known company, called an &#34;Indispensable Monopoly&#34; providing the critical technology Nvidia and Intel both need. <strong>Continue »</strong></em></p>
<div class="lb-trans"><p><em><strong>人工智能会创造出世界上第一个万亿富翁吗？</strong> 我们的团队刚刚发布了一份关于一家鲜为人知的公司报告，该公司被称为 “不可或缺的垄断”，提供 Nvidia 和 Intel 都需要的关键技术。<strong>继续 »</strong></em></p>
</div><p>Investors might now be more aware of these swings, which could become more pronounced due to the rapidly evolving economy. As a result, maybe it's time to find companies that can withstand the pressure, especially now that artificial intelligence (AI) has everyone worried.</p>
<div class="lb-trans"><p>投资者现在可能对这些波动更加敏感，这些波动可能会因快速发展的经济而变得更加明显。因此，也许是时候寻找能够承受压力的公司，尤其是现在人工智能（AI）让每个人都感到担忧。</p>
</div><p>Here are four consumer staples businesses that are built to handle any downturn. Their stable operations can boost the safety of a portfolio, although they aren't necessarily going to put up robust investment gains that can beat the market.</p>
<div class="lb-trans"><p>以下是四家能够应对任何经济下行的消费品企业。它们的稳定运营可以提升投资组合的安全性，尽管它们不一定会带来超越市场的强劲投资收益。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-dXJsPWh0dHBzOi8vZy5mb29sY2RuLmNvbS9lZGl0b3JpYWwvaW1hZ2VzLzg2NDkzMy9yZWQtZG93bi1hcnJvdy1vbi10b3Atb2YtMTAwLWRvbGxhci1iaWxscy5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F864933%2Fred-down-arrow-on-top-of-100-dollar-bills.jpg&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>1. Coca-Cola</h2>
<div class="lb-trans"><h2>1. 可口可乐</h2>
</div><p><strong>Coca-Cola</strong>(NYSE: KO) has a presence in virtually all corners of the globe, with its more than 200 beverage varieties. An estimated 2.2 billion servings of its products are consumed every day.</p>
<div class="lb-trans"><p><strong>可口可乐</strong>（NYSE: KO）几乎在全球的每个角落都有存在，拥有超过 200 种饮料品类。每天大约有 22 亿份其产品被消费。</p>
</div><p>This business stands out thanks to its powerful brand, durable demand even in recessionary times, and incredible earnings power. Coca-Cola's adjusted operating margin in fiscal 2025 was a stellar 31.2%. Profitability like this supports management's ability to fund dividend payouts that have risen in 64 straight years.</p>
<div class="lb-trans"><p>这家公司因其强大的品牌、即使在经济衰退时期也能保持的持久需求以及惊人的盈利能力而脱颖而出。可口可乐在 2025 财年的调整后营业利润率达到了 31.2%。如此高的盈利能力支持管理层支付已连续增长 64 年的分红。</p>
</div><p>This stock isn't known to be a market outperformer, producing a total return of 123% in the past 10 years (as of April 15). The S&amp;P 500 index, by comparison, put up a total return of 300% during the same time.</p>
<div class="lb-trans"><p>这只股票并不以市场超越者著称，在过去 10 年中（截至 4 月 15 日）总回报为 123%。相比之下，标准普尔 500 指数在同一时期的总回报为 300%。</p>
</div><h2>2. Costco</h2>
<div class="lb-trans"><h2>2. Costco</h2>
</div><p>Next on the list is <strong>Costco Wholesale</strong>(NASDAQ: COST). This huge warehouse club operator, with 924 locations around the world, specializes in extremely low prices. Consumers pay yearly memberships to shop there, which supports loyalty and repeat visits.</p>
<div class="lb-trans"><p>接下来是 <strong>Costco Wholesale</strong>（NASDAQ: COST）。这家大型仓储俱乐部运营商在全球拥有 924 个地点，专注于极低的价格。消费者支付年度会员费以在此购物，这支持了客户的忠诚度和重复访问。</p>
</div><p>It seems that Costco is able to report growth in same-store sales (comps) no matter what's going on with the economy. Whether it's a health crisis, surging inflation, geopolitical tension, or general uncertainty, this company is the envy of its peers.</p>
<div class="lb-trans"><p>似乎无论经济状况如何，Costco 都能报告同店销售（同比增长）的增长。无论是健康危机、飙升的通货膨胀、地缘政治紧张局势还是普遍的不确定性，这家公司都是同行的羡慕对象。</p>
</div><p>It's impossible to be disappointed by Costco's investment performance. In the past five years, the stock's total return of 182% was more than double the S&amp;P 500's gain.</p>
<div class="lb-trans"><p>Costco 的投资表现让人无法失望。在过去五年中，股票的总回报为 182%，是标准普尔 500 指数增幅的两倍多。</p>
</div><p>But the shares aren't cheap today. With the price-to-earnings multiple (P/E) at 51.5, this is a company that the investment community might view too favorably.</p>
<div class="lb-trans"><p>但今天的股票并不便宜。以 51.5 的市盈率（P/E）来看，这家公司可能被投资界过于看好。</p>
</div><h2>3. Procter &amp; Gamble</h2>
<div class="lb-trans"><h2>3. 宝洁</h2>
</div><p><strong>Procter &amp; Gamble</strong>(NYSE: PG) can outlast a market downturn by producing some of the most popular and essential items that people need in their daily lives. The list includes Tide laundry detergent, Head &amp; Shoulders shampoo, and Crest toothpaste, among many others. Demand holds steady in any economy because these are goods that households can't be without.</p>
<div class="lb-trans"><p><strong>宝洁</strong>（NYSE: PG）通过生产一些人们日常生活中最受欢迎和必需的商品，能够在市场下行时生存。产品包括 Tide 洗衣粉、Head &amp; Shoulders 洗发水和 Crest 牙膏等。由于这些是家庭必不可少的商品，因此在任何经济环境中需求都保持稳定。</p>
</div><p>For example, revenue dipped by only 3.3% in fiscal 2009 during the Great Recession. And it increased in every quarter in calendar 2020 and 2021 during the pandemic.</p>
<div class="lb-trans"><p>例如，在 2009 财年大萧条期间，收入仅下降了 3.3%。而在 2020 年和 2021 年疫情期间，每个季度的收入都在增长。</p>
</div><p>With a trailing-decade total return of 127%, Procter &amp; Gamble isn't going to wow growth investors. But this company has paid a dividend in 136 straight years, a feat that highlights how much staying power it has.</p>
<div class="lb-trans"><p>宝洁过去十年的总回报为 127%，并不会让成长型投资者感到惊艳。但该公司已连续 136 年支付分红，这一成就突显了其持久的实力。</p>
</div><h2>4. Walmart</h2>
<div class="lb-trans"><h2>4. 沃尔玛</h2>
</div><p>And we end with the world's biggest retailer, <strong>Walmart</strong>(NASDAQ: WMT), which generated $706 billion in net sales in fiscal 2026 (ended Jan. 31). It has 10,900 stores worldwide.</p>
<div class="lb-trans"><p>最后我们要提到的是全球最大的零售商 <strong>沃尔玛</strong>（NASDAQ: WMT），在 2026 财年（截至 1 月 31 日）实现了 7060 亿美元的净销售额。它在全球拥有 10,900 家门店。</p>
</div><p>With its sprawling physical footprint and everyday low prices, Walmart is a top choice for consumers. Comps were up 4.5% in fiscal 2026. There's no doubt that the company would dominate in a severe recession, while most of its competitors would struggle.</p>
<div class="lb-trans"><p>凭借其广泛的实体店和日常低价，沃尔玛是消费者的首选。2026 财年的同店销售增长了 4.5%。毫无疑问，该公司在严重衰退中将占据主导地位，而大多数竞争对手将面临困难。</p>
</div><p>Returning capital to shareholders is a priority. The dividend yield of 0.79% isn't impressive, but the business has increased its payout for 53 consecutive years.</p>
<div class="lb-trans"><p>将资本回馈给股东是优先事项。0.79% 的股息收益率并不令人印象深刻，但该公司已连续 53 年增加分红。</p>
</div><p>And Walmart has been a huge winner recently, with its share price soaring 167% in the past five years. However, the current valuation is steep: The stock trades at a P/E of 45.7.</p>
<div class="lb-trans"><p>而且沃尔玛最近表现出色，过去五年股价飙升 167%。然而，目前的估值较高：股票的市盈率为 45.7。</p>
</div><h2>Should you buy stock in Costco Wholesale right now?</h2>
<div class="lb-trans"><h2>你现在应该购买 Costco Wholesale 的股票吗？</h2>
</div><p>Before you buy stock in Costco Wholesale, consider this:</p>
<div class="lb-trans"><p>在你购买 Costco Wholesale 的股票之前，请考虑以下几点：</p>
</div><p>The <em>Motley Fool Stock Advisor</em> analyst team just identified what they believe are the <strong>10 best stocks</strong> for investors to buy now… and Costco Wholesale wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.</p>
<div class="lb-trans"><p>_Motley Fool Stock Advisor_分析团队刚刚确定了他们认为的 <strong>10 只最佳股票</strong> 供投资者现在购买……而 Costco Wholesale 并不在其中。入选的 10 只股票在未来几年可能会产生巨额回报。</p>
</div><p>Consider when <strong>Netflix</strong> made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, <strong>you’d have $524,786</strong>!* Or when <strong>Nvidia</strong> made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, <strong>you’d have $1,236,406</strong>!*</p>
<div class="lb-trans"><p>考虑一下 <strong>Netflix</strong> 在 2004 年 12 月 17 日进入这个名单时……如果你在我们推荐时投资了 1000 美元，<strong>你现在将拥有 524,786 美元</strong>！* 或者 <strong>Nvidia</strong> 在 2005 年 4 月 15 日进入这个名单时……如果你在我们推荐时投资了 1000 美元，<strong>你现在将拥有 1,236,406 美元</strong>！*</p>
</div><p>Now, it’s worth noting <em>Stock Advisor’s</em> total average return is 994% — a market-crushing outperformance compared to 199% for the S&amp;P 500. <strong>Don't miss the latest top 10 list, available with <em>Stock Advisor</em>, and join an investing community built by individual investors for individual investors.</strong></p>
<div class="lb-trans"><p>现在值得注意的是，_Stock Advisor_的总平均回报为 994%——相比之下，标准普尔 500 的回报为 199%。<strong>不要错过最新的前 10 名单，加入由个人投资者为个人投资者建立的投资社区。</strong></p>
</div><p><strong>See the 10 stocks »</strong></p>
<div class="lb-trans"><p><strong>查看这 10 只股票 »</strong></p>
</div><p><em>*Stock Advisor returns as of April 19, 2026.</em></p>
<div class="lb-trans"><p><em>*Stock Advisor 的回报截至 2026 年 4 月 19 日。</em></p>
</div><p><em>Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Costco Wholesale and Walmart. The Motley Fool has a disclosure policy.</em></p>
<div class="lb-trans"><p><em>Neil Patel 在提到的任何股票中均没有持仓。Motley Fool 在 Costco Wholesale 和 Walmart 中持有头寸并给予推荐。Motley Fool 有披露政策。</em></p>
</div><p>The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.</p>
<div class="lb-trans"><p>此处表达的观点和意见仅代表作者个人观点，并不一定反映纳斯达克公司的观点。</p>
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4 Consumer Staples Stocks Built to Outlast Any Market Downturn

- 四家消费品企业具备抗压能力，适合投资者关注。
- 可口可乐及沃尔玛的运营表现稳健，具备持续分红历史。
- 面对经济波动，投资组合安全性有望提升。

4 只日常消费品股票能够在任何市场低迷中经受住考验