<p>（第一财经）4 月 28 日——美的集团与伊莱克斯将联手成立一个冰箱和冷冻柜的销售合资企业，共同开拓北美市场，同时这家中国家电巨头还将收购其瑞典同行在该地区的两家工厂。</p>
<p>美的与伊莱克斯将建立一个 50-50 的合资企业，合作将在下个季度启动，瑞典斯德哥尔摩的公司最近宣布。此外，伊莱克斯计划将其在墨西哥华雷斯的冰箱工厂 65% 的股份和在南卡罗来纳州安德森的洗衣机及洗衣护理设备工厂 45% 的股份出售给美的。</p>
<p>尽管在北美长期存在，伊莱克斯的区域业务却一直处于亏损状态，受到低生产效率、高制造成本和激烈竞争的压力。近年来，该公司经历了多轮裁员，并计划在 7 月关闭安德森工厂的冰箱生产线，将相关生产转移到华雷斯工厂。</p>
<p>美的通过持有当地工厂的控股和少数股权，将实现北美的本地化生产，行业在线的高级分析师王娟告诉第一财经。此举不仅可以规避关税壁垒，还能让总部位于佛山的公司借助伊莱克斯的品牌影响力和线下销售网络，迅速进入北美中高端白色家电市场，王补充道。</p>
<p>王指出，美的在北美没有工厂，因此在该地区的发展严重依赖产品出口，但他补充说，由于对中国家电的相关关税持续上升，出口成本激增，极大限制了其在当地市场的扩张。</p>
<p>此外，王表示，伊莱克斯可以振兴其部分北美资产，恢复现金流，淘汰低效生产能力，并引入美的成熟的制造和供应链系统。这些措施将有助于降低生产成本，提高运营效率，加快业务转型，王补充道。</p>
<p>王表示：“中国家电行业正从产品出口转向供应链全球化，海外扩张模式变得更加多样化和成熟。” 此次合作还将有助于提高北美白色家电市场的集中度，推动当地家电生产能力和供应链向墨西哥转移，重塑北美的产业布局，王指出。</p>
<p>王强调：“未来，北美白色家电市场将面临来自欧洲和美国资本、中国企业以及韩国公司的竞争加剧。” 美的与伊莱克斯的深入合作可能会稳步提升独立中国品牌在该地区的市场份额，而当地家电行业高端细分市场的竞争将愈发激烈。</p>
<p>伊莱克斯在今年第一季度报告净亏损 4.7 亿瑞典克朗（约合 5080 万美元），北美业务是盈利能力的主要拖累。美国关税上升推高了运营成本，抑制了市场需求，尽管该公司适度提高了当地产品价格，但价格上涨带来的增量收入未能抵消因关税上升而增加的成本。</p>
<p>美的与伊莱克斯有着悠久的合作历史，双方于 2017 年 5 月成立合资企业，将伊莱克斯旗下的高端德国家电品牌 AEG 引入中国市场。然而，由于运营表现不佳，美的在 2020 年退出了合资企业。</p>
<p>此外，美的在 2023 年上半年曾尝试收购亏损的伊莱克斯，以填补其在欧洲和美国市场中高端品牌布局的空白，但双方未能就交易条款达成一致。</p>
<p>编辑：唐诗华，马丁·卡迪耶夫</p>

美的集团

<p>美的集团与伊莱克斯正在成立一个 50-50 的销售合资企业，以扩大在北美家电市场的份额，重点关注冰箱和冷冻柜。美的还将收购伊莱克斯在墨西哥和南卡罗来纳州工厂的股份。此次合作旨在增强本地化生产、降低成本，并提高运营效率，以应对伊莱克斯在该地区持续的亏损。分析师认为，这一合作将增加北美市场的竞争，并提升独立中国品牌的影响力</p>

<p>(Yicai) April 28 -- Midea Group and Electrolux will link arms to set up a sales joint venture for refrigerators and freezers to jointly explore the North American market, while the Chinese home appliance giant will also buy into two factories of its Swedish peer in the region.</p>
<div class="lb-trans"><p>（第一财经）4 月 28 日——美的集团与伊莱克斯将联手成立一个冰箱和冷冻柜的销售合资企业，共同开拓北美市场，同时这家中国家电巨头还将收购其瑞典同行在该地区的两家工厂。</p>
</div><p>Midea and Electrolux will establish a 50-50 JV, with the cooperation to launch next quarter, the Stockholm-based company announced recently. In addition, Electrolux plans to sell a 65 percent stake in its fridge plant in Mexico's Juarez and a 45 percent stake in its washing machine and laundry care equipment factory in South Carolina's Anderson to Midea.</p>
<div class="lb-trans"><p>美的与伊莱克斯将建立一个 50-50 的合资企业，合作将在下个季度启动，瑞典斯德哥尔摩的公司最近宣布。此外，伊莱克斯计划将其在墨西哥华雷斯的冰箱工厂 65% 的股份和在南卡罗来纳州安德森的洗衣机及洗衣护理设备工厂 45% 的股份出售给美的。</p>
</div><p>Despite its long-term presence in North America, Electrolux's regional business has been mired in losses, pressured by low production efficiency, high manufacturing costs, and fierce competition. The company has gone through multiple rounds of layoffs in recent years and plans to shut the fridge production line at the Anderson plant in July, relocating relevant production to the Juarez factory.</p>
<div class="lb-trans"><p>尽管在北美长期存在，伊莱克斯的区域业务却一直处于亏损状态，受到低生产效率、高制造成本和激烈竞争的压力。近年来，该公司经历了多轮裁员，并计划在 7 月关闭安德森工厂的冰箱生产线，将相关生产转移到华雷斯工厂。</p>
</div><p>By holding controlling and minority stakes in local plants, Midea will realize localized production in North America, Wang Juan, senior analyst at Industry Online, told Yicai. The move can not only circumvent tariff barriers but also allow the Foshan-based firm to quickly access the mid-to-high-end North American white goods market by leveraging Electrolux's brand influence and offline sales networks, Wang added.</p>
<div class="lb-trans"><p>美的通过持有当地工厂的控股和少数股权，将实现北美的本地化生产，行业在线的高级分析师王娟告诉第一财经。此举不仅可以规避关税壁垒，还能让总部位于佛山的公司借助伊莱克斯的品牌影响力和线下销售网络，迅速进入北美中高端白色家电市场，王补充道。</p>
</div><p>Midea has no factories in North America, so it heavily relies on product exports to develop in the region, Wang pointed out, but added that export costs have surged due to relevant tariffs on Chinese home appliances continuing to rise, greatly limiting its local market expansion.</p>
<div class="lb-trans"><p>王指出，美的在北美没有工厂，因此在该地区的发展严重依赖产品出口，但他补充说，由于对中国家电的相关关税持续上升，出口成本激增，极大限制了其在当地市场的扩张。</p>
</div><p>In addition, Electrolux can revitalize part of its North American assets, recover cash flows, phase out inefficient production capacity, and introduce Midea's mature manufacturing and supply chain systems, Wang said. These measures will help reduce production costs, improve operational efficiency, and hasten business transformation, Wang added.</p>
<div class="lb-trans"><p>此外，王表示，伊莱克斯可以振兴其部分北美资产，恢复现金流，淘汰低效生产能力，并引入美的成熟的制造和供应链系统。这些措施将有助于降低生产成本，提高运营效率，加快业务转型，王补充道。</p>
</div><p>&#34;China's home appliance industry is shifting from product export to supply chain globalization, with overseas expansion models becoming more diversified and mature,&#34; according to Wang. The tie-up will also help raise the concentration ratio of the North American white goods market, drive the transfer of local home appliance production capacity and supply chains to Mexico, and reshape North America's industrial layout, Wang noted.</p>
<div class="lb-trans"><p>王表示：“中国家电行业正从产品出口转向供应链全球化，海外扩张模式变得更加多样化和成熟。” 此次合作还将有助于提高北美白色家电市场的集中度，推动当地家电生产能力和供应链向墨西哥转移，重塑北美的产业布局，王指出。</p>
</div><p>&#34;The North American white goods market will see intensified competition among European and US capital, Chinese companies, and South Korean firms in the future,&#34; Wang stressed. &#34;The deepening ties between Midea and Electrolux will likely steadily lift the regional market share of independent Chinese brands, while competition in the high-end segment of the local home appliance industry will become increasingly fierce.&#34;</p>
<div class="lb-trans"><p>王强调：“未来，北美白色家电市场将面临来自欧洲和美国资本、中国企业以及韩国公司的竞争加剧。” 美的与伊莱克斯的深入合作可能会稳步提升独立中国品牌在该地区的市场份额，而当地家电行业高端细分市场的竞争将愈发激烈。</p>
</div><p>Electrolux reported a net loss of SEK470 million (USD50.8 million) in the first quarter of this year, with the North American business as a major drag on profitability. Rising US tariffs have pushed up operating costs and dampened market demand, and although the company raised local product prices moderately, the incremental revenue from price hikes failed to offset the increased costs caused by higher tariffs.</p>
<div class="lb-trans"><p>伊莱克斯在今年第一季度报告净亏损 4.7 亿瑞典克朗（约合 5080 万美元），北美业务是盈利能力的主要拖累。美国关税上升推高了运营成本，抑制了市场需求，尽管该公司适度提高了当地产品价格，但价格上涨带来的增量收入未能抵消因关税上升而增加的成本。</p>
</div><p>Midea and Electrolux share a long cooperation history, with the pair establishing a JV in May 2017 to introduce AEG, a high-end German home appliance brand under Electrolux, to the Chinese market. However, due to underwhelming operational performance, Midea withdrew from the JV in 2020.</p>
<div class="lb-trans"><p>美的与伊莱克斯有着悠久的合作历史，双方于 2017 年 5 月成立合资企业，将伊莱克斯旗下的高端德国家电品牌 AEG 引入中国市场。然而，由于运营表现不佳，美的在 2020 年退出了合资企业。</p>
</div><p>In addition, Midea tried buying loss-making Electrolux in the first half of 2023 to fill its gap in mid-to-high-end brand layout across European and American markets, but the two sides failed to agree on the transaction terms.</p>
<div class="lb-trans"><p>此外，美的在 2023 年上半年曾尝试收购亏损的伊莱克斯，以填补其在欧洲和美国市场中高端品牌布局的空白，但双方未能就交易条款达成一致。</p>
</div><p>Editors: Tang Shihua, Martin Kadiev</p>
<div class="lb-trans"><p>编辑：唐诗华，马丁·卡迪耶夫</p>
</div>

中国的美的集团和伊莱克斯将成立销售合资公司，以拓展在北美家电市场的业务