<p>香港，2026 年 5 月 4 日 -（ACN Newswire）- 机器人行业的商业竞争正从技术展示转向现实消费应用。首程控股（697.HK）旗下的机器人技术体验品牌——陶铸新创局，最近加速在北京核心商业区的布局。在 4 月 30 日正式开业的北京 apm 店之后，该品牌的朝阳合生汇店也于 5 月 1 日开业，进一步增强了公司的线下机器人体验网络。</p>
<p>在北京 apm 店，陶铸新创局继续体现其品牌理念 ‘通过创新重新构想传统’，创造一个沉浸式智能生活空间，集产品展示、动手体验、互动参与、产品销售和维护服务于一体。消费者可以近距离与人形机器人、陪伴机器人、智能可穿戴设备及其他产品互动，体验机器人技术如何从单纯的 ‘可观赏’ 转变为在家庭服务辅助、娱乐互动和智能生活试用等场景中真正的 ‘可使用’。</p>
<p>朝阳合生汇店进一步提升了陶铸新创局在高人流零售区的商业吸引力。店内以 ‘通过技术赋能商业，通过创新驱动消费’ 为主题，将引入来自 Unitree Robotics、Booster Robotics、Vbot 等生态合作伙伴的产品。其产品涵盖四足机器人狗、教育编程机器人、智能可穿戴设备、智能家居设备及其他智能设备。通过机器人表演、科技与创新互动、科学教育课程、主题活动和节日限时活动，店铺旨在吸引年轻消费者、亲子家庭和科技爱好者，同时将体验参与转化为消费。该店被定位为机器人技术消费体验的标杆项目，预计将支持传统商业区向 ‘科技 + 商业’ 场景的升级。</p>
<p>从陶铸新创局在北京的布局来看，目前已覆盖首钢园、北京首都国际机场、北京 apm 和朝阳合生汇等地点，形成了一个多维度的机器人消费网络，连接了工业地标、交通枢纽和核心商业区。首钢园作为工业展示和技术体验的场所，机场店则接触高流动性旅客群体，而北京 apm 和合生汇则切入核心城市零售消费场景。这些地点共同构成了展示、体验和销售首程控股机器人产品的前端平台。</p>
<p>与此同时，陶铸新创局也在推动全国范围内的可复制性。该品牌此前在成都春熙路商业区首次亮相，利用西南地区的一个关键消费地标测试结合沉浸式互动、现场体验和即时购买的消费路径。随着品牌向更多大城市的核心商业区扩展，陶铸新创局预计将在全国市场复制其北京模式。</p>
<p>对于首程控股而言，陶铸新创局将进一步完善其机器人商业化价值链。公司在前端投资高质量的机器人企业，在中游层面将产品引入工业园区、机场和商业区等多样化场景，并通过线下门店完成体验、销售、维护和服务的闭环。随着机器人行业进入加速应用部署阶段，陶铸新创局正成为首程控股最接近用户、订单和现金流的机器人消费入口。</p>
<p>来源：首程控股</p>
<p>版权 2026 ACN Newswire。保留所有权利。</p>

首程控股

<p>首程控股旗下的机器人品牌桃竹新创局正在扩展北京的商业区，在北京 apm 和朝阳合生汇开设新店。这些地点旨在增强消费者与机器人技术的互动，提供动手体验和产品展示。商店展示了来自多个合作伙伴的产品，重点在于将技术与商业相结合。这一扩展是首程控股战略的一部分，旨在创建一个全面的机器人消费网络，提升市场存在感，并通过沉浸式的消费者体验推动销售</p>

<p>HONG KONG, May 4, 2026 - (ACN Newswire) - Commercial competition in the robotics industry is shifting from technology showcases to real-world consumer applications. Taozhu New Creation Bureau, a robotics technology experience brand under Shoucheng Holdings (697.HK), has recently accelerated its rollout in Beijing's core commercial districts. Following the official opening of its Beijing apm store on April 30, the brand's Chaoyang Hopson One outlet also debuted on May 1, further strengthening the company's offline robotics experience network.</p>
<div class="lb-trans"><p>香港，2026 年 5 月 4 日 -（ACN Newswire）- 机器人行业的商业竞争正从技术展示转向现实消费应用。首程控股（697.HK）旗下的机器人技术体验品牌——陶铸新创局，最近加速在北京核心商业区的布局。在 4 月 30 日正式开业的北京 apm 店之后，该品牌的朝阳合生汇店也于 5 月 1 日开业，进一步增强了公司的线下机器人体验网络。</p>
</div><p>At the Beijing apm store, Taozhu New Creation Bureau continues to embody its brand philosophy of 'reimagining tradition through innovation,' creating an immersive smart living space that integrates product showcases, hands-on experiences, interactive engagement, product sales, and maintenance services. Consumers can interact up close with humanoid robots, companion robots, smart wearable devices, and other products, experiencing how robotics technology is moving from being merely 'watchable' to genuinely 'usable' across scenarios such as household service assistance, entertainment interaction, and smart living trials.</p>
<div class="lb-trans"><p>在北京 apm 店，陶铸新创局继续体现其品牌理念 ‘通过创新重新构想传统’，创造一个沉浸式智能生活空间，集产品展示、动手体验、互动参与、产品销售和维护服务于一体。消费者可以近距离与人形机器人、陪伴机器人、智能可穿戴设备及其他产品互动，体验机器人技术如何从单纯的 ‘可观赏’ 转变为在家庭服务辅助、娱乐互动和智能生活试用等场景中真正的 ‘可使用’。</p>
</div><p>The Chaoyang Hopson One store further enhances Taozhu New Creation Bureau's commercial appeal within high-traffic retail districts. Centered on the theme of 'empowering commerce through technology and driving consumption through innovation,' the store will introduce products from ecosystem partners including Unitree Robotics, Booster Robotics, Vbot, and others. Its product offerings cover quadruped robotic dogs, educational programming robots, smart wearables, smart home devices, and other intelligent equipment. Through robot performances, technology and innovation interactions, science education courses, themed events, and holiday-limited activities, the store aims to attract young consumers, parent-child families, and technology enthusiasts, while converting experiential engagement into consumption. It is positioned as a benchmark project for robotics technology consumption experiences and is expected to support the upgrade of traditional commercial districts into integrated 'technology + commerce' scenarios.</p>
<div class="lb-trans"><p>朝阳合生汇店进一步提升了陶铸新创局在高人流零售区的商业吸引力。店内以 ‘通过技术赋能商业，通过创新驱动消费’ 为主题，将引入来自 Unitree Robotics、Booster Robotics、Vbot 等生态合作伙伴的产品。其产品涵盖四足机器人狗、教育编程机器人、智能可穿戴设备、智能家居设备及其他智能设备。通过机器人表演、科技与创新互动、科学教育课程、主题活动和节日限时活动，店铺旨在吸引年轻消费者、亲子家庭和科技爱好者，同时将体验参与转化为消费。该店被定位为机器人技术消费体验的标杆项目，预计将支持传统商业区向 ‘科技 + 商业’ 场景的升级。</p>
</div><p>From the perspective of its Beijing footprint, Taozhu New Creation Bureau has now covered locations including Shougang Park, Beijing Capital International Airport, Beijing apm, and Chaoyang Hopson One, forming a multi-dimensional robotics consumption network that connects industrial landmarks, transportation hubs, and core commercial districts. Shougang Park serves as a venue for industrial showcase and technology experience, the airport store reaches high-mobility traveler groups, while Beijing apm and Hopson One tap into core urban retail consumption scenarios. Together, these locations form the front-end platform for showcasing, experiencing, and selling Shoucheng Holdings' robotics products.</p>
<div class="lb-trans"><p>从陶铸新创局在北京的布局来看，目前已覆盖首钢园、北京首都国际机场、北京 apm 和朝阳合生汇等地点，形成了一个多维度的机器人消费网络，连接了工业地标、交通枢纽和核心商业区。首钢园作为工业展示和技术体验的场所，机场店则接触高流动性旅客群体，而北京 apm 和合生汇则切入核心城市零售消费场景。这些地点共同构成了展示、体验和销售首程控股机器人产品的前端平台。</p>
</div><p>Meanwhile, Taozhu New Creation Bureau is also promoting nationwide replicability. The brand previously made its debut in Chengdu's Chunxi Road commercial district, leveraging a key consumption landmark in Southwest China to test a consumer pathway combining immersive interaction, on-site experience, and instant purchase. As the brand expands into more core commercial districts in major cities, Taozhu New Creation Bureau is expected to replicate its Beijing model across the national market.</p>
<div class="lb-trans"><p>与此同时，陶铸新创局也在推动全国范围内的可复制性。该品牌此前在成都春熙路商业区首次亮相，利用西南地区的一个关键消费地标测试结合沉浸式互动、现场体验和即时购买的消费路径。随着品牌向更多大城市的核心商业区扩展，陶铸新创局预计将在全国市场复制其北京模式。</p>
</div><p>For Shoucheng Holdings, Taozhu New Creation Bureau will further complete its robotics commercialization value chain. The company invests in high-quality robotics enterprises at the front end, introduces products into diversified scenarios such as industrial parks, airports, and commercial districts at the midstream level, and completes a closed loop of experience, sales, maintenance, and services through offline stores at the back end. As the robotics industry enters a phase of accelerated application deployment, Taozhu New Creation Bureau is becoming Shoucheng Holdings' robotics consumption gateway closest to users, orders, and cash flow.</p>
<div class="lb-trans"><p>对于首程控股而言，陶铸新创局将进一步完善其机器人商业化价值链。公司在前端投资高质量的机器人企业，在中游层面将产品引入工业园区、机场和商业区等多样化场景，并通过线下门店完成体验、销售、维护和服务的闭环。随着机器人行业进入加速应用部署阶段，陶铸新创局正成为首程控股最接近用户、订单和现金流的机器人消费入口。</p>
</div><p>Source: Shoucheng Holdings</p>
<div class="lb-trans"><p>来源：首程控股</p>
</div><p>Copyright 2026 ACN Newswire . All rights reserved.</p>
<div class="lb-trans"><p>版权 2026 ACN Newswire。保留所有权利。</p>
</div>

Taozhu New Creation Bureau Expands into Beijing's Core Commercial Districts, Accelerating Shoucheng Holdings'Robotics Ecosystem into Mainstream Consumer Scenarios

淘住新创局扩展至北京核心商业区，加速首程控股的机器人生态系统融入主流消费场景