<div id="readability-page-1"><div>With all the bells and whistles rumored to be a part of Disney’s “super app” plans, there’s one feature that can be ruled out at this time: the AI magic the company had been conjuring via its recently aborted partnership with OpenAI. Which begs a question: Will consumers ever be able to create videos that allow them to direct their favorite fictional characters? The Disney-OpenAI collab intended to enable amateur creatives to cast more than 200 characters across the Disney portfolio of beloved icons, from Mickey Mouse to Luke Skywalker, for usage in short videos similar to what it had been doing on its now-shuttered Sora app. On the latest episode of Variety‘s “Strictly Business” podcast, Jeremy Toeman, senior VP of AI innovation at JWX, draws on his decades working at the bleeding edge of media to sort through the possibilities. He wonders if OpenAI had taken a more curated approach to Sora whether the app would still be in market today. “I think there is an opportunity here, but it takes a lot of thoughtfulness. It’s not a mass blast approach,” he said. Toeman walked through the various market conditions necessary to make a product viable in which AI meets IP, including not expecting the functionality to be the sole feature of an entire social platform. “One thing I definitely believe is Sora as an experiment proved we don’t want slop, we want curation, all the stuff about what makes content good,” he said. “I also wonder if we are just sort of done with new platforms to be on, right?” Disney CEO Josh D’Amaro shared his vision for evolving Disney+ into what he referred to as a “immersive, interactive digital centerpiece” that brings together everything from theme park tickets to merchandise and much more. “Strictly Business” is Variety’s weekly podcast featuring conversations with industry leaders about the business of media and entertainment. Click here to sign up for our free, weekly “Strictly Business” newsletter. New podcast episodes debut every Friday and can be downloaded at Apple Podcasts, Spotify, Amazon Music and more. </div></div>

迪士尼

迪士尼的 “超级应用” 计划将不包括与 OpenAI 取消合作的 AI 功能。该合作旨在让用户能够使用迪士尼角色创建视频，但该项目已被暂停。JWX 的 Jeremy Toeman 讨论了在媒体中对 AI 的策划性方法的必要性，强调优质内容至关重要。迪士尼首席执行官 Josh D’Amaro 设想了一个整合各种服务的互动数字平台。播客《Strictly Business》探讨了这些行业见解

LISTEN: Did OpenAI Kill What Disney’s ‘Super App’ Needs Most?

- Disney 的 “超级应用” 计划不再包括与 OpenAI 的 AI 合作。  
- 用户能否像之前在 Sora 应用中一样创作短视频目前仍不明朗。  
- Disney CEO 期望将 Disney+ 发展为全面互动的数字中心。

听：OpenAI 是否扼杀了迪士尼 “超级应用” 最需要的核心要素？