<p>河内——主要电子商务平台不断上涨的费用给在线卖家带来了越来越大的压力，促使工业和贸易部呼吁包括 Shopee 和 TikTok Shop 在内的公司采取透明合理的定价政策。</p>
<p>该部的评论是在卖家对近期主要在线市场推出的一系列费用上涨表示担忧后发表的。</p>
<p>工业和贸易部越南电子商务与数字经济局副局长黄宁表示，相关部门已收到来自企业、家庭商户和在线卖家的反馈，涉及近期的费用上涨。</p>
<p>他说，与店面运营、物流、产品推广和可见性相关的成本上升可能会给中小企业和新在线卖家带来显著压力。</p>
<p>然而，黄宁表示，费用调整是在平台重组商业模式、从补贴驱动的竞争转向更可持续的运营过程中进行的。</p>
<p>“根据市场原则，企业有权决定服务定价，” 黄宁说。</p>
<p>然而，他补充说，电子商务平台必须遵守有关电子商务、竞争和消费者保护的法规，同时确保费用政策和直接影响卖家的变更的透明性。</p>
<p>黄宁表示，《2025 年电子商务法》及相关法规包括旨在提高透明度、确保公平竞争和防止可能不合理影响商户的做法的附加条款。</p>
<p>他补充说，该局正在继续监测市场动态，并与平台合作收集卖家的反馈。</p>
<p>相关部门还要求电子商务平台审查费用政策，以确保其透明、合理，并按照适当的路线图推出。</p>
<p>本月早些时候，Shopee 将某些预付支付方式的交易处理费用从 4.91% 提高至 6%。</p>
<p>从 5 月 23 日起，该平台还将提高与销售支持项目相关的几项服务费用，包括 Voucher Xtra 和 PiShip，同时增加卖家对折扣活动的贡献。</p>
<p>从 5 月 29 日起，Shopee 计划推出自动可见性维护机制，其中至少 1% 的成功订单价值将被扣除并记入卖家的广告账户，以维持产品在平台上的可见性。</p>
<p>一些卖家估计，Shopee 上的总费用可能从约 24.5% 上升到超过 30.5% 的订单收入，不包括广告、直播、联盟营销和内部运营成本。</p>
<p>在某些产品类别中，卖家表示，一旦包括促销和运营费用，总成本可能达到收入的 40% 到 45%。</p>
<p>自 5 月初以来，TikTok Shop 也在多个类别中提高了佣金费用，包括化妆品、时尚、医疗保健和母婴产品。一些产品组的佣金率现在接近 18%。</p>
<p>在河内的在线书商Đỗ Thu Hương 表示，高平台费用迫使卖家在越来越窄的利润空间内运营，以维持市场份额。</p>
<p>她补充说，一些商户正在减少对在线市场的依赖，转向其他渠道，如 Facebook、Zalo、独立网站和忠实客户社区。</p>
<p>根据越南电子商务协会的说法，越南的电子商务市场正进入一个新的阶段，重点是运营效率和盈利能力，而不是激进的补贴驱动扩张。——BIZHUB/VNS</p>

电子商务 ETF - GlobalX

线上零售 ETF - Amplify

<p>越南工业和贸易部已敦促像 Shopee 和 TikTok Shop 这样的电子商务平台实施透明合理的定价政策，因为不断上涨的费用正在给在线卖家带来压力。该部门收到了卖家关于成本增加的反馈，这影响了中小企业。虽然平台有权设定价格，但必须遵守确保透明度和公平竞争的规定。Shopee 最近提高了交易费用和服务费用，这引发了卖家对利润空间的担忧</p>

<p>HÀ NỘI — Mounting fees on major e-commerce platforms are putting growing pressure on online sellers, prompting the Ministry of Industry and Trade to call on companies, including Shopee and TikTok Shop, to adopt transparent and reasonable pricing policies.</p>
<div class="lb-trans"><p>河内——主要电子商务平台不断上涨的费用给在线卖家带来了越来越大的压力，促使工业和贸易部呼吁包括 Shopee 和 TikTok Shop 在内的公司采取透明合理的定价政策。</p>
</div><p>The ministry’s comments came after sellers voiced concerns over a series of fee increases introduced by major online marketplaces in recent weeks.</p>
<div class="lb-trans"><p>该部的评论是在卖家对近期主要在线市场推出的一系列费用上涨表示担忧后发表的。</p>
</div><p>Hoàng Ninh, deputy director of the ministry’s Vietnam E-commerce and Digital Economy Agency, said authorities had received feedback from businesses, household merchants and online sellers regarding the recent increases.</p>
<div class="lb-trans"><p>工业和贸易部越南电子商务与数字经济局副局长黄宁表示，相关部门已收到来自企业、家庭商户和在线卖家的反馈，涉及近期的费用上涨。</p>
</div><p>He said rising costs linked to storefront operations, logistics, product promotion and visibility could create significant pressure, particularly for small- and medium-sized enterprises and new online sellers.</p>
<div class="lb-trans"><p>他说，与店面运营、物流、产品推广和可见性相关的成本上升可能会给中小企业和新在线卖家带来显著压力。</p>
</div><p>However, Ninh said the adjustments were taking place as platforms restructure their business models and move away from subsidy-driven competition towards more sustainable operations.</p>
<div class="lb-trans"><p>然而，黄宁表示，费用调整是在平台重组商业模式、从补贴驱动的竞争转向更可持续的运营过程中进行的。</p>
</div><p>“Under market principles, enterprises have the right to determine service pricing,” Ninh said.</p>
<div class="lb-trans"><p>“根据市场原则，企业有权决定服务定价，” 黄宁说。</p>
</div><p>However, he added that e-commerce platforms must comply with regulations governing e-commerce, competition and consumer protection while ensuring transparency regarding fee policies and changes that directly affect sellers.</p>
<div class="lb-trans"><p>然而，他补充说，电子商务平台必须遵守有关电子商务、竞争和消费者保护的法规，同时确保费用政策和直接影响卖家的变更的透明性。</p>
</div><p>Ninh said the Law on E-commerce 2025 and related regulations include additional provisions aimed at improving transparency, ensuring fair competition and preventing practices that could unreasonably affect merchants.</p>
<div class="lb-trans"><p>黄宁表示，《2025 年电子商务法》及相关法规包括旨在提高透明度、确保公平竞争和防止可能不合理影响商户的做法的附加条款。</p>
</div><p>He added that the agency was continuing to monitor market developments and work with platforms to gather feedback from sellers.</p>
<div class="lb-trans"><p>他补充说，该局正在继续监测市场动态，并与平台合作收集卖家的反馈。</p>
</div><p>Authorities have also asked e-commerce platforms to review fee policies to ensure they are transparent, reasonable and introduced according to appropriate roadmaps.</p>
<div class="lb-trans"><p>相关部门还要求电子商务平台审查费用政策，以确保其透明、合理，并按照适当的路线图推出。</p>
</div><p>Shopee, earlier this month, increased transaction processing fees for some prepaid payment methods from 4.91 per cent to 6 per cent.</p>
<div class="lb-trans"><p>本月早些时候，Shopee 将某些预付支付方式的交易处理费用从 4.91% 提高至 6%。</p>
</div><p>Starting on May 23, the platform will also raise several service charges linked to sales support programmes, including Voucher Xtra and PiShip, while increasing seller contributions towards discount campaigns.</p>
<div class="lb-trans"><p>从 5 月 23 日起，该平台还将提高与销售支持项目相关的几项服务费用，包括 Voucher Xtra 和 PiShip，同时增加卖家对折扣活动的贡献。</p>
</div><p>From May 29, Shopee plans to introduce an automatic visibility maintenance mechanism under which at least 1 per cent of the value of successful orders will be deducted and credited to sellers’ advertising accounts to maintain product visibility on the platform.</p>
<div class="lb-trans"><p>从 5 月 29 日起，Shopee 计划推出自动可见性维护机制，其中至少 1% 的成功订单价值将被扣除并记入卖家的广告账户，以维持产品在平台上的可见性。</p>
</div><p>Some sellers estimate total fees on Shopee could rise from around 24.5 per cent to more than 30.5 per cent of order revenue, excluding advertising, livestreaming, affiliate marketing and internal operating costs.</p>
<div class="lb-trans"><p>一些卖家估计，Shopee 上的总费用可能从约 24.5% 上升到超过 30.5% 的订单收入，不包括广告、直播、联盟营销和内部运营成本。</p>
</div><p>In some product categories, sellers say total costs could reach between 40 and 45 per cent of revenue once promotional and operational expenses are included.</p>
<div class="lb-trans"><p>在某些产品类别中，卖家表示，一旦包括促销和运营费用，总成本可能达到收入的 40% 到 45%。</p>
</div><p>TikTok Shop has also increased commission fees since early May across several categories, including cosmetics, fashion, healthcare and mother-and-baby products. Some product groups are now subject to commission rates approaching 18 per cent.</p>
<div class="lb-trans"><p>自 5 月初以来，TikTok Shop 也在多个类别中提高了佣金费用，包括化妆品、时尚、医疗保健和母婴产品。一些产品组的佣金率现在接近 18%。</p>
</div><p>Đỗ Thu Hương, an online bookseller in Hà Nội, said high platform fees were forcing sellers to operate on increasingly narrow profit margins to maintain market share.</p>
<div class="lb-trans"><p>在河内的在线书商Đỗ Thu Hương 表示，高平台费用迫使卖家在越来越窄的利润空间内运营，以维持市场份额。</p>
</div><p>She added that some merchants were reducing their reliance on online marketplaces and shifting towards other channels such as Facebook, Zalo, independent websites and loyal customer communities.</p>
<div class="lb-trans"><p>她补充说，一些商户正在减少对在线市场的依赖，转向其他渠道，如 Facebook、Zalo、独立网站和忠实客户社区。</p>
</div><p>According to the Vietnam E-commerce Association, Việt Nam’s e-commerce market is entering a new phase focused on operational efficiency and profitability rather than aggressive subsidy-driven expansion. — BIZHUB/VNS</p>
<div class="lb-trans"><p>根据越南电子商务协会的说法，越南的电子商务市场正进入一个新的阶段，重点是运营效率和盈利能力，而不是激进的补贴驱动扩张。——BIZHUB/VNS</p>
</div>

部委敦促提高透明度，因为平台正在提高卖家费用