<p>河内——北宁省正在加大力度扩大荔枝及其他农产品的出口，相关部门致力于建立更长期的价值链，减少对季节性销售的依赖。</p>
<p>在周四的贸易促进会议上，省官员表示，北宁预计今年荔枝产量将达到约 10 万吨。这种水果种植在近 29800 公顷的土地上，占该省总水果种植面积的 60% 以上。</p>
<p>省人民委员会副主席范文盛表示，荔枝已成为关键的农业产品，并且是连接京北地区与国际消费者和商业伙伴的象征。</p>
<p>当局正在寻求提高产品质量和可追溯性，以满足日益严格的出口要求。</p>
<p>目前约有 17500 公顷的荔枝农场符合越南良好农业规范（VietGAP）标准，而一些种植区已获得全球良好农业规范（GlobalGAP）和有机认证。</p>
<p>该省还为出口到中国、美国、日本、澳大利亚、韩国和加拿大等市场获得了 243 个种植区代码。</p>
<p>北宁荔枝在八个国家享有地理标志保护。</p>
<p>除了荔枝，北宁还开发了 722 个一村一品（OCOP）项目，评级为三星或以上，以及 56 个关键农业产品。</p>
<p>范文盛表示，该战略旨在加强省内农业品牌，并将出口范围扩大到新鲜水果以外的产品。</p>
<p>该省还通过数字平台加大推广力度，与 KOL、KOC 和 TikTok 创作者合作在线营销当地产品。</p>
<p>省领导表示，北宁正在投资物流和数字技术以支持分销。正在引入二维码、基于区块链的可追溯系统和电子商务平台，以帮助农民和出口商进入更广泛的市场。</p>
<p>当局还寻求在与中国的边境口岸设立优先通关通道，以降低运输成本并在收获季节保持产品质量。</p>
<p>工业和贸易部副部长阮生日新表示，北宁正在逐步从 “季节性消费” 模式转向以质量标准、品牌和数字化转型为重点的价值链方法。</p>
<p>他呼吁该省加强对种植区代码、农药残留水平和包装设施的监督，同时扩大对包括欧盟、美国、日本、澳大利亚和韩国在内的高价值市场的出口。</p>
<p>中国驻越南大使馆临时代办王群表示，中国对具有明确可追溯性的高质量农产品的需求正在增加，为越南出口，包括北宁荔枝和 OCOP 产品，创造了新的机会。</p>
<p>他说，大使馆将继续与越南当局、企业和分销商合作，加强两国之间的农业贸易联系。</p>
<p>零售商本季也在扩大采购。</p>
<p>中央零售越南首席执行官奥利维尔·朗莱表示，尽管与往年相比产量较低，该集团计划通过其 GO!、Tops Market 和 mini go！零售连锁店将北宁荔枝的销售额翻倍。</p>
<p>他说，水果的外观和口感都有所改善。</p>
<p>该零售商将继续在今年向泰国出口北宁荔枝，两国的采购团队正在协调计划以提高效率。</p>
<p>6 月 4 日，中央零售将在同塔省的 GO！美托购物中心启动第五届越南水果周，届时北宁荔枝将在端午节期间亮相。</p>
<p>朗莱还表示，中央零售计划在未来几年内在北宁扩大零售业务，增加购物中心和超市。</p>
<p>会议还标志着 2026 年荔枝季节国内和出口货物的启动。——越南新闻社</p>

<p>北宁省正在提升荔枝出口和农业产品价值链，目标是今年产量达到 100,000 吨。该省正在改善产品质量和可追溯性，以满足出口标准，已有 17,500 公顷获得 VietGAP 认证。相关部门正在推动数字营销和物流创新，以扩大市场准入。该战略包括瞄准高价值市场和提升农业品牌，零售商如中部零售越南也在支持这一计划，尽管产量下降，但计划将荔枝销售额翻倍</p>

<p>HÀ NỘI — Bắc Ninh Province is stepping up efforts to expand exports of lychee and other agricultural products as authorities work to build longer-term value chains and reduce reliance on seasonal sales.</p>
<div class="lb-trans"><p>河内——北宁省正在加大力度扩大荔枝及其他农产品的出口，相关部门致力于建立更长期的价值链，减少对季节性销售的依赖。</p>
</div><p>At a trade promotion conference on Thursday, provincial officials said Bắc Ninh expects lychee output to reach about 100,000 tonnes this year. The fruit is cultivated across nearly 29,800 hectares, accounting for more than 60 per cent of the province’s total fruit-growing area.</p>
<div class="lb-trans"><p>在周四的贸易促进会议上，省官员表示，北宁预计今年荔枝产量将达到约 10 万吨。这种水果种植在近 29800 公顷的土地上，占该省总水果种植面积的 60% 以上。</p>
</div><p>Vice Chairman of the provincial People’s Committee Phạm Văn Thịnh said lychee had become both a key agricultural product and a symbol linking the Kinh Bắc region with international consumers and business partners.</p>
<div class="lb-trans"><p>省人民委员会副主席范文盛表示，荔枝已成为关键的农业产品，并且是连接京北地区与国际消费者和商业伙伴的象征。</p>
</div><p>Authorities are seeking to improve product quality and traceability to meet increasingly strict export requirements.</p>
<div class="lb-trans"><p>当局正在寻求提高产品质量和可追溯性，以满足日益严格的出口要求。</p>
</div><p>Around 17,500 hectares of lychee farms now meet VietGAP standards, while some growing areas have obtained GlobalGAP and organic certification.</p>
<div class="lb-trans"><p>目前约有 17500 公顷的荔枝农场符合越南良好农业规范（VietGAP）标准，而一些种植区已获得全球良好农业规范（GlobalGAP）和有机认证。</p>
</div><p>The province has also secured 243 growing area codes for exports to markets including China, the United States, Japan, Australia, South Korea and Canada.</p>
<div class="lb-trans"><p>该省还为出口到中国、美国、日本、澳大利亚、韩国和加拿大等市场获得了 243 个种植区代码。</p>
</div><p>Bắc Ninh lychee has geographical indication protection in eight countries.</p>
<div class="lb-trans"><p>北宁荔枝在八个国家享有地理标志保护。</p>
</div><p>Alongside lychee, Bắc Ninh has developed 722 one commune one product (OCOP) items rated three stars or higher, as well as 56 key agricultural products.</p>
<div class="lb-trans"><p>除了荔枝，北宁还开发了 722 个一村一品（OCOP）项目，评级为三星或以上，以及 56 个关键农业产品。</p>
</div><p>Thịnh said the strategy aims to strengthen the province’s agricultural brand and expand exports beyond fresh fruit.</p>
<div class="lb-trans"><p>范文盛表示，该战略旨在加强省内农业品牌，并将出口范围扩大到新鲜水果以外的产品。</p>
</div><p>The province has also ramped up promotion through digital platforms, working with KOLs, KOCs and TikTok creators to market local produce online.</p>
<div class="lb-trans"><p>该省还通过数字平台加大推广力度，与 KOL、KOC 和 TikTok 创作者合作在线营销当地产品。</p>
</div><p>Provincial leaders said Bắc Ninh is investing in logistics and digital technologies to support distribution. QR codes, blockchain-based traceability systems and e-commerce platforms are being introduced to help farmers and exporters access wider markets.</p>
<div class="lb-trans"><p>省领导表示，北宁正在投资物流和数字技术以支持分销。正在引入二维码、基于区块链的可追溯系统和电子商务平台，以帮助农民和出口商进入更广泛的市场。</p>
</div><p>Authorities are also seeking priority customs clearance channels at border gates with China to reduce transport costs and preserve product quality during the harvest season.</p>
<div class="lb-trans"><p>当局还寻求在与中国的边境口岸设立优先通关通道，以降低运输成本并在收获季节保持产品质量。</p>
</div><p>Deputy Minister of Industry and Trade Nguyễn Sinh Nhật Tân said Bắc Ninh was gradually shifting from a &#34;seasonal consumption&#34; model to a value-chain approach focused on quality standards, branding and digital transformation.</p>
<div class="lb-trans"><p>工业和贸易部副部长阮生日新表示，北宁正在逐步从 “季节性消费” 模式转向以质量标准、品牌和数字化转型为重点的价值链方法。</p>
</div><p>He urged the province to strengthen supervision of growing area codes, pesticide residue levels and packaging facilities while expanding exports to high-value markets, including the European Union, the United States, Japan, Australia and South Korea.</p>
<div class="lb-trans"><p>他呼吁该省加强对种植区代码、农药残留水平和包装设施的监督，同时扩大对包括欧盟、美国、日本、澳大利亚和韩国在内的高价值市场的出口。</p>
</div><p>Wang Qun, chargé d’affaires at the Chinese Embassy in Việt Nam, said Chinese demand for high-quality agricultural products with clear traceability was increasing, creating new opportunities for Vietnamese exports, including Bắc Ninh lychee and OCOP products.</p>
<div class="lb-trans"><p>中国驻越南大使馆临时代办王群表示，中国对具有明确可追溯性的高质量农产品的需求正在增加，为越南出口，包括北宁荔枝和 OCOP 产品，创造了新的机会。</p>
</div><p>He said the embassy would continue working with Vietnamese authorities, businesses and distributors to strengthen agricultural trade links between the two countries.</p>
<div class="lb-trans"><p>他说，大使馆将继续与越南当局、企业和分销商合作，加强两国之间的农业贸易联系。</p>
</div><p>Retailers are also expanding purchases this season.</p>
<div class="lb-trans"><p>零售商本季也在扩大采购。</p>
</div><p>Olivier Langlet, chief executive of Central Retail Vietnam, said the group planned to double sales of Bắc Ninh lychee through its GO!, Tops Market and mini go! retail chains despite lower output compared with previous years.</p>
<div class="lb-trans"><p>中央零售越南首席执行官奥利维尔·朗莱表示，尽管与往年相比产量较低，该集团计划通过其 GO!、Tops Market 和 mini go！零售连锁店将北宁荔枝的销售额翻倍。</p>
</div><p>He said fruit quality had improved in both appearance and taste.</p>
<div class="lb-trans"><p>他说，水果的外观和口感都有所改善。</p>
</div><p>The retailer will continue exporting Bắc Ninh lychees to Thailand this year, with procurement teams in both countries coordinating plans to improve efficiency.</p>
<div class="lb-trans"><p>该零售商将继续在今年向泰国出口北宁荔枝，两国的采购团队正在协调计划以提高效率。</p>
</div><p>On June 4, Central Retail will launch the fifth Vietnamese Fruit Week at the GO! Mỹ Tho shopping centre in Đồng Tháp Province, where Bắc Ninh lychees will be featured during the Đoan Ngọ Festival.</p>
<div class="lb-trans"><p>6 月 4 日，中央零售将在同塔省的 GO！美托购物中心启动第五届越南水果周，届时北宁荔枝将在端午节期间亮相。</p>
</div><p>Langlet also said Central Retail planned to expand its retail presence in Bắc Ninh with additional shopping centres and supermarkets in the coming years.</p>
<div class="lb-trans"><p>朗莱还表示，中央零售计划在未来几年内在北宁扩大零售业务，增加购物中心和超市。</p>
</div><p>The conference also marked the launch of domestic and export shipments for the 2026 lychee season. — VNS</p>
<div class="lb-trans"><p>会议还标志着 2026 年荔枝季节国内和出口货物的启动。——越南新闻社</p>
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北宁推动荔枝价值链以提升出口