<p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902053643.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902053643.jpg"/></p><p>2026 年 5 月 26 日，蔚来高管在荷兰乌得勒支的蔚来中心（Nio Hub Utrecht）举行了一场面对面活动。图片来源：蔚来</p><blockquote>
<ul>
<li>蔚来重申了其服务欧洲市场及用户的长期承诺，并将安排更多面对面会议。</li>
<li>蔚来高管与欧洲用户进行了沟通，直面软件延迟等尖锐问题，延续了其在中国的沟通传统。</li>
</ul>
</blockquote><p>尽管可能面临不满用户的反弹，蔚来（NYSE: NIO）正加紧努力将其标志性的以用户为中心的战略带到欧洲。</p><p>这家中国电动汽车（EV）制造商于 5 月 26 日在荷兰乌得勒支的蔚来中心举行了一场面对面活动，以解决部分欧洲用户对软件更新缓慢和售后服务的不满情绪。</p><p>在中国，蔚来多年来经常举行类似的面对面用户会议。在这些活动中，高管们往往不得不面对车主提出的尖锐问题。</p><p>加入我们的 Telegram 或 Google News</p><p>根据周五在蔚来 App 上发布的一份声明，包括蔚来副总裁兼全球业务负责人陈晨在内的高管出席了这场直播会议，讨论了产品战略、软件优先事项以及营销挑战。</p><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902054195.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902054195.jpg"/></p><p>此次活动正值蔚来欧洲业务面临逆风之际。5 月 26 日，CnEVPost 收到一封来自声称参加了该活动的用户的匿名电子邮件，表达了对蔚来新车型推出缓慢和软件更新滞后的不满。</p><p>5 月 28 日，即在 ES9 运动型多用途车（SUV）发布后的第二天，蔚来联合创始人兼总裁秦力洪在北京举行的媒体沟通会上表示，他已注意到相关批评，但这仅占整体沟通情况的不到 10%，整体氛围是和谐且富有建设性的。</p><p>在欧洲举行的面对面用户会议上，蔚来管理层表示，他们意识到需要加强沟通，提高功能交付和已知问题方面的透明度，以满足用户的期望。</p><p>公司重申了其服务欧洲市场及用户的长期承诺，希望继续对话并安排更多的面对面会议。</p><p>他们承认欧洲市场亟需软件进展，并坦率地告诉用户，目前欧洲没有发布在中国已可用的 Banyan 3.0.0 系统的计划。</p><p>此外，由于资源被分配给影响更大的功能，语音助手 NOMI 的增强功能在第四季度的优先级已被降低。</p><p>尽管面临这些挫折，蔚来承诺在第四季度推出固件空中升级（FOTA）。这些升级将包括对导航系统、自动驾驶辅助以及媒体应用的改进。</p><p>此次对话之际，蔚来正对其欧洲业务进行重大重组，逐渐放弃在该地区资本密集型的直销模式。</p><p>在德国、荷兰和瑞典，蔚来的运营正转向经销商模式。目前，只有电动汽车渗透率极高的挪威仍保留直销模式。</p><p>蔚来创始人、董事长兼首席执行官李斌近日在中国的一次沟通会上表示，蔚来将放缓海外扩张步伐，仔细评估投资回报率。</p><p>公司正将重心转回庞大的中国国内市场。李斌表示，国内区域市场对于这家汽车制造商而言仍拥有巨大的增长潜力。</p><p>这一战略调整与蔚来财务状况的改善相一致。该公司在 2026 年第一季度记录了 6,680 万元人民币（约合 985 万美元）的调整后营业利润，标志着其连续第二个季度实现盈利。</p><p>在放缓主品牌海外步伐的同时，蔚来明确了其多品牌战略。李斌预计，蔚来、乐道和萤火虫这三个品牌的长期销售比例将保持在 3:6:1 左右。</p><p>专注于高端精品紧凑型车市场的萤火虫品牌在欧洲更为活跃。该品牌已在奥地利开始交付，并计划于 2026 年进入英国市场。</p><p>大众市场品牌乐道目前仍在积极评估欧洲市场，未来的决策将取决于市场状况和产品契合度。</p><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="768" height="432" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg"/></p><p>蔚来放缓海外扩张，聚焦国内市场与盈利能力</p><p>李斌表示，蔚来不会退出海外市场，但将放缓步伐，更谨慎地评估投资回报率。</p><p>（1 美元 = 6.7799 元人民币）</p>

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<p>蔚来在乌得勒支举行的一场面对面活动中重申了对欧洲市场的承诺，并回应了用户对软件延迟的担忧。高管们承认需要加强沟通和透明度，同时宣布短期内不在欧洲推出 Banyan 3.0.0 系统。蔚来正在重组其运营，在多个国家转向经销商模式，并将增长重心放在国内市场。该公司报告称，2026 年第一季度利润为 6,680 万元人民币，连续第二个季度实现盈利</p>

<p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902053643.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/05/2026052902053643.jpg"/></p>
<p>Nio executives in Europe held a face-to-face event on May 26, 2026, at the Nio Hub Utrecht in the Netherlands. Credit: Nio</p>
<div class="lb-trans"><p>2026 年 5 月 26 日，蔚来高管在荷兰乌得勒支的蔚来中心（Nio Hub Utrecht）举行了一场面对面活动。图片来源：蔚来</p></div><blockquote>
<ul>
<li>Nio reaffirmed its long-term commitment to serving the European market and its users, and will arrange more face-to-face meetings.</li>
<li>Nio executives communicated with users in Europe, facing sharp questions such as software delays head-on, continuing its communication tradition in China.</li>
</ul>
</blockquote>
<div class="lb-trans"><blockquote>
<ul>
<li>蔚来重申了其服务欧洲市场及用户的长期承诺，并将安排更多面对面会议。</li>
<li>蔚来高管与欧洲用户进行了沟通，直面软件延迟等尖锐问题，延续了其在中国的沟通传统。</li>
</ul>
</blockquote></div><p>Nio Inc (NYSE: NIO) is stepping up efforts to bring its signature user-centric strategy to Europe, despite potential backlash from dissatisfied users.</p>
<div class="lb-trans"><p>尽管可能面临不满用户的反弹，蔚来（NYSE: NIO）正加紧努力将其标志性的以用户为中心的战略带到欧洲。</p></div><p>The Chinese electric vehicle (EV) maker held a face-to-face event at the Nio Hub Utrecht in the Netherlands on May 26 to address the frustrations of some European users regarding slow software updates and after-sales service.</p>
<div class="lb-trans"><p>这家中国电动汽车（EV）制造商于 5 月 26 日在荷兰乌得勒支的蔚来中心举行了一场面对面活动，以解决部分欧洲用户对软件更新缓慢和售后服务的不满情绪。</p></div><p>In China, Nio has frequently held similar face-to-face user meetings over the years. During these events, executives often have to face sharp questions from car owners.</p>
<div class="lb-trans"><p>在中国，蔚来多年来经常举行类似的面对面用户会议。在这些活动中，高管们往往不得不面对车主提出的尖锐问题。</p></div><p>Join us on  Telegram  or  Google News</p>
<div class="lb-trans"><p>加入我们的 Telegram 或 Google News</p></div><p>Executives including Chris Chen, Nio's vice president and head of global business, attended the live-streamed meeting, where they discussed product strategy, software priorities, and marketing challenges, according to a statement published on the Nio App on Friday.</p>
<div class="lb-trans"><p>根据周五在蔚来 App 上发布的一份声明，包括蔚来副总裁兼全球业务负责人陈晨在内的高管出席了这场直播会议，讨论了产品战略、软件优先事项以及营销挑战。</p></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052902054195.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/05/2026052902054195.jpg"/></p>
<p>The event comes as Nio's European business faces headwinds. On May 26, CnEVPost received an anonymous email from a user claiming to have attended the event, expressing his dissatisfaction with Nio's slow new model introductions and lagging software updates.</p>
<div class="lb-trans"><p>此次活动正值蔚来欧洲业务面临逆风之际。5 月 26 日，CnEVPost 收到一封来自声称参加了该活动的用户的匿名电子邮件，表达了对蔚来新车型推出缓慢和软件更新滞后的不满。</p></div><p>On May 28, during a media communication meeting held in Beijing the day after the launch of the ES9 SUV (sport utility vehicle), Nio co-founder and president Qin Lihong said he had noticed the criticism, but it represented less than 10% of the full picture of the communication, which was generally harmonious and constructive.</p>
<div class="lb-trans"><p>5 月 28 日，即在 ES9 运动型多用途车（SUV）发布后的第二天，蔚来联合创始人兼总裁秦力洪在北京举行的媒体沟通会上表示，他已注意到相关批评，但这仅占整体沟通情况的不到 10%，整体氛围是和谐且富有建设性的。</p></div><p>During the face-to-face user meeting in Europe, Nio management said they realized the need to strengthen communication to improve transparency on feature delivery and known issues to meet user expectations.</p>
<div class="lb-trans"><p>在欧洲举行的面对面用户会议上，蔚来管理层表示，他们意识到需要加强沟通，提高功能交付和已知问题方面的透明度，以满足用户的期望。</p></div><p>The company reiterated its long-term commitment to serving the European market and its users, hoping to continue the dialogue and arrange more face-to-face meetings.</p>
<div class="lb-trans"><p>公司重申了其服务欧洲市场及用户的长期承诺，希望继续对话并安排更多的面对面会议。</p></div><p>They acknowledged the urgent need for software progress in the European market and frankly told users that there are currently no plans in Europe to release the Banyan 3.0.0 system, which is available in China.</p>
<div class="lb-trans"><p>他们承认欧洲市场亟需软件进展，并坦率地告诉用户，目前欧洲没有发布在中国已可用的 Banyan 3.0.0 系统的计划。</p></div><p>In addition, enhancements to the voice assistant NOMI have been deprioritized for the fourth quarter as resources are allocated to higher-impact features.</p>
<div class="lb-trans"><p>此外，由于资源被分配给影响更大的功能，语音助手 NOMI 的增强功能在第四季度的优先级已被降低。</p></div><p>Despite these setbacks, Nio promised to roll out Firmware-over-the-air (FOTA) updates in the fourth quarter. These updates will include improvements to the navigation system, autonomous driving assistance, and media applications.</p>
<div class="lb-trans"><p>尽管面临这些挫折，蔚来承诺在第四季度推出固件空中升级（FOTA）。这些升级将包括对导航系统、自动驾驶辅助以及媒体应用的改进。</p></div><p>This dialogue comes as Nio undergoes a major restructuring of its European operations, with the company gradually moving away from its capital-intensive direct sales model in the region.</p>
<div class="lb-trans"><p>此次对话之际，蔚来正对其欧洲业务进行重大重组，逐渐放弃在该地区资本密集型的直销模式。</p></div><p>In Germany, the Netherlands, and Sweden, Nio's operations are shifting to a distributor model. Currently, only Norway, which has an extremely high EV penetration rate, retains the direct sales model.</p>
<div class="lb-trans"><p>在德国、荷兰和瑞典，蔚来的运营正转向经销商模式。目前，只有电动汽车渗透率极高的挪威仍保留直销模式。</p></div><p>Nio founder, chairman, and CEO William Li said at a recent communication meeting in China that Nio will slow down its overseas expansion to carefully evaluate the return on investment.</p>
<div class="lb-trans"><p>蔚来创始人、董事长兼首席执行官李斌近日在中国的一次沟通会上表示，蔚来将放缓海外扩张步伐，仔细评估投资回报率。</p></div><p>The company is shifting its focus back to the massive domestic Chinese market. Li said that the domestic regional market still holds huge growth potential for the automaker.</p>
<div class="lb-trans"><p>公司正将重心转回庞大的中国国内市场。李斌表示，国内区域市场对于这家汽车制造商而言仍拥有巨大的增长潜力。</p></div><p>This strategic adjustment aligns with the improvement in Nio's financial situation. The company recorded an adjusted operating profit of 66.8 million yuan ($9.85 million) in the first quarter of 2026, marking its second consecutive quarter of profitability.</p>
<div class="lb-trans"><p>这一战略调整与蔚来财务状况的改善相一致。该公司在 2026 年第一季度记录了 6,680 万元人民币（约合 985 万美元）的调整后营业利润，标志着其连续第二个季度实现盈利。</p></div><p>While slowing down the overseas pace of its main brand, Nio clarified its multi-brand strategy. Li expects the long-term sales ratio of the three brands — Nio, Onvo, and Firefly — to remain at around 3:6:1.</p>
<div class="lb-trans"><p>在放缓主品牌海外步伐的同时，蔚来明确了其多品牌战略。李斌预计，蔚来、乐道和萤火虫这三个品牌的长期销售比例将保持在 3:6:1 左右。</p></div><p>The Firefly brand, which focuses on the high-end boutique compact car market, is more active in Europe. The brand has already started deliveries in Austria and plans to enter the UK market in 2026.</p>
<div class="lb-trans"><p>专注于高端精品紧凑型车市场的萤火虫品牌在欧洲更为活跃。该品牌已在奥地利开始交付，并计划于 2026 年进入英国市场。</p></div><p>The mass-market brand Onvo is currently still actively evaluating the European market, and future decisions will depend on market conditions and product fit.</p>
<div class="lb-trans"><p>大众市场品牌乐道目前仍在积极评估欧洲市场，未来的决策将取决于市场状况和产品契合度。</p></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/05/2026052312113475-768x432.jpg"/></p>
<p>Nio slows overseas expansion to focus on domestic market and profitability</p>
<div class="lb-trans"><p>蔚来放缓海外扩张，聚焦国内市场与盈利能力</p></div><p>William Li said Nio will not exit overseas markets but will slow its pace and evaluate return on investment more cautiously.</p>
<div class="lb-trans"><p>李斌表示，蔚来不会退出海外市场，但将放缓步伐，更谨慎地评估投资回报率。</p></div><p>($1 = 6.7799 yuan)</p>
<div class="lb-trans"><p>（1 美元 = 6.7799 元人民币）</p></div>

Nio faces European users to address software delays and reaffirm vision

- Nio 于 2026 年 5 月 26 日在荷兰举办用户面对面会议，重申对欧洲市场的承诺。  
- 高管们解答用户对软件更新缓慢的疑虑，并计划增加面对面交流。  
- Nio 将调整战略，暂缓海外扩展，聚焦国内市场与盈利能力。

蔚来汽车直面欧洲用户，回应软件延迟问题并重申愿景