<div id="readability-page-1">Growth returns: Starbucks saw revenue and earnings rise year-over-year for the first time since 2023, driven by stronger U.S. traffic and global sales gains. Strategy in action: Service improvements, menu innovation, and a revitalized loyalty program boosted engagement, with record active Rewards membership reported. Competitive landscape: Dutch Bros and McDonald’s remain strong rivals, but Starbucks’ operational focus is rebuilding its premium coffee market position.</div>

星巴克

麦当劳

BROS

<p>星巴克报告称，自 2023 年以来首次实现了同比收入和盈利增长，这得益于美国客流量的增加和全球销售的提升。公司将这一转变归因于服务改进、菜单创新以及一项焕新的忠诚度计划，该计划实现了创纪录的活跃奖励会员数量。尽管面临来自 Dutch Bros 和麦当劳的竞争，星巴克仍专注于重建其高端咖啡市场的地位</p>

星巴克公布两年来首次实现收入和盈利增长