<p>/PRNewswire/ -- 海尔，连续 17 年蝉联全球第一大家电品牌，于 6 月 2 日在巴黎法兰西体育场的 La Faisanderie 举办了海尔粉丝俱乐部活动。作为罗兰·加洛斯的官方合作伙伴，海尔连续第四年举办海尔红土公开赛，这是一个面向大巴黎地区 12 至 15 岁顶尖青少年球员的青少年网球比赛。</p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>海尔在 2026 年罗兰·加洛斯带来青少年网球和粉丝互动，举办红土公开赛和粉丝俱乐部活动</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>海尔在 2026 年罗兰·加洛斯带来青少年网球和粉丝互动，举办红土公开赛和粉丝俱乐部活动</p>
<p>来自该地区的优秀青少年球员在红土场上以模拟职业比赛的形式进行角逐。在激动人心的单打比赛中，Victor de Bure 和 Victoria Andrieu 获得胜利并夺得冠军。</p>
<p>“海尔红土公开赛为大巴黎地区的顶尖青少年球员提供了在红土场上竞争的机会，并且获得了罗兰·加洛斯决赛的门票。这是一个简单而有意义的奖项，体现了我们在所有体育合作中所秉持的标准，” 海尔集团副总裁兼首席品牌官 <strong>王美燕</strong> 表示。“在与罗兰·加洛斯合作四年之际，海尔粉丝俱乐部是我们与赛事互动的重要组成部分。在协和广场，我们将这种精神带给全城的粉丝。”</p>
<p>海尔红土公开赛是粉丝俱乐部项目的一部分，体现了海尔对其罗兰·加洛斯合作关系的重视，旨在创造超越品牌曝光的体验，为当地社区创造直接、实在的价值。</p>
<p>在 2026 年罗兰·加洛斯期间，海尔将在比赛场馆展示一系列旗舰智能家电，包括冰箱、酒柜、洗碗机、洗衣中心和智能厨房电器。展出的产品代表了海尔最新的高端产品线，让访客亲身体验全系列产品。此次展示是比赛期间在体育场和巴黎市内进行的更广泛品牌体验项目的一部分。</p>
<p>从 6 月 3 日起，海尔将在协和广场举办一个快闪展览，展示来自全球的海尔粉丝社区的全球摄影展。作为巴黎圣日耳曼和利物浦足球俱乐部的官方合作伙伴，海尔还在现场开展足球主题的互动粉丝体验，将其网球和足球合作结合在一个巴黎地点。</p>
<p>体育代表了品牌与消费者真实互动的强大战略平台，并将其核心理念付诸实践。通过挖掘卓越、毅力和人类潜能的普遍价值，体育创造了有意义的情感联系，使品牌体验远超传统营销。</p>
<p>这一理念是海尔长期体育营销战略的核心。二十多年来，海尔系统性地建立了一个多元化的多项体育参与生态系统，涵盖篮球、网球、足球、羽毛球、板球、赛车、曲棍球、排球等。通过与重大赛事的战略合作、高影响力的品牌活动和持续的社区倡议，海尔在全球和地方市场与消费者建立了深厚而真实的关系。</p>
<p>通过将品牌与竞争和成就的精神相结合，海尔增强了其作为一个前瞻性、以绩效为驱动的生活方式品牌的定位，吸引那些在生活各个方面追求卓越的消费者。</p>
<p>欲了解海尔更多精彩的体育主题活动，请访问 https://www.haier.com/global/.</p>
<p><strong>关于海尔集团</strong></p>
<p>海尔集团成立于 1984 年，是全球领先的更好生活和数字化转型解决方案提供商，旨在实现 “更多创造，更多可能”。公司已建立 10 个研发中心、35 个工业园区和 173 个制造中心，2025 年全球收入达到 598 亿美元。海尔连续 8 年入选 Kantar BrandZ 全球最具价值品牌 100 强。此外，海尔在 Euromonitor 全球大家电品牌中连续 17 年位居第一。海尔拥有 8 家上市公司，其子公司海尔智家被评为《财富》全球 500 强和《财富》全球最受尊敬公司。</p>
<p>照片 - https://mma.prnewswire.com/media/2995015/image1.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2995016/image2.jpg</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjA0Jk5ld3NJdGVtSWQ9RU43NjEyNSZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MDQwNjU2UFJfTkVXU19FVVJPX05EX19FTjc2MTI1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjA0Jk5ld3NJdGVtSWQ9RU43NjEyNSZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MDQwNjU2UFJfTkVXU19FVVJPX05EX19FTjc2MTI1"/></p>

海尔智家

<p>海尔，全球第一大家电品牌，于 6 月 2 日在罗兰·加洛斯举办了粉丝俱乐部活动和海尔红土公开青少年网球锦标赛。作为连续第四年官方合作伙伴，海尔展示了其智能家电，并通过在巴黎的各种活动与粉丝互动，强化了其体育营销策略</p>

<p>, /PRNewswire/ -- Haier, the world's No.1 major home appliance brand for 17 consecutive years, hosted the Haier Fans Club event on June 2 at La Faisanderie, Stade Français, Paris. As the official partner of Roland-Garros for the fourth consecutive year, the brand also staged the Haier Clay Court Open, a youth tennis tournament for top players aged 12 to 15 from the greater Paris region.</p>
<div class="lb-trans"><p>/PRNewswire/ -- 海尔，连续 17 年蝉联全球第一大家电品牌，于 6 月 2 日在巴黎法兰西体育场的 La Faisanderie 举办了海尔粉丝俱乐部活动。作为罗兰·加洛斯的官方合作伙伴，海尔连续第四年举办海尔红土公开赛，这是一个面向大巴黎地区 12 至 15 岁顶尖青少年球员的青少年网球比赛。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Haier Brings Youth Tennis and Fan Engagement to Roland-Garros 2026 with Clay Court Open and Fans Club Event</p>
<div class="lb-trans"><p>海尔在 2026 年罗兰·加洛斯带来青少年网球和粉丝互动，举办红土公开赛和粉丝俱乐部活动</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Haier Brings Youth Tennis and Fan Engagement to Roland-Garros 2026 with Clay Court Open and Fans Club Event</p>
<div class="lb-trans"><p>海尔在 2026 年罗兰·加洛斯带来青少年网球和粉丝互动，举办红土公开赛和粉丝俱乐部活动</p>
</div><p>Talented junior players from the region competed on clay in a format mirroring the professional game. In a thrilling singles competition, Victor de Bure and Victoria Andrieu emerged victorious and claimed the titles.</p>
<div class="lb-trans"><p>来自该地区的优秀青少年球员在红土场上以模拟职业比赛的形式进行角逐。在激动人心的单打比赛中，Victor de Bure 和 Victoria Andrieu 获得胜利并夺得冠军。</p>
</div><p>&#34;The Haier Clay Court Open gives top junior players in greater Paris a competitive day on clay and tickets to a Roland-Garros final. That is a straightforward, meaningful prize, and it sets the standard we uphold across all our sports partnerships,&#34; said <strong>Wang Meiyan, Vice President and Chief Brand Officer of Haier Group</strong>. &#34;Four years into our partnership with Roland-Garros, the Haier Fans Club is a key part of how we engage with the tournament. At Place de la Concorde, we bring that same spirit to fans across the city.&#34;</p>
<div class="lb-trans"><p>“海尔红土公开赛为大巴黎地区的顶尖青少年球员提供了在红土场上竞争的机会，并且获得了罗兰·加洛斯决赛的门票。这是一个简单而有意义的奖项，体现了我们在所有体育合作中所秉持的标准，” 海尔集团副总裁兼首席品牌官 <strong>王美燕</strong> 表示。“在与罗兰·加洛斯合作四年之际，海尔粉丝俱乐部是我们与赛事互动的重要组成部分。在协和广场，我们将这种精神带给全城的粉丝。”</p>
</div><p>The Haier Clay Court Open is part of a Fans Club program that reflects Haier's approach to its Roland-Garros partnership, building experiences that extend beyond brand visibility and create direct, tangible value for local communities.</p>
<div class="lb-trans"><p>海尔红土公开赛是粉丝俱乐部项目的一部分，体现了海尔对其罗兰·加洛斯合作关系的重视，旨在创造超越品牌曝光的体验，为当地社区创造直接、实在的价值。</p>
</div><p>Throughout Roland-Garros 2026, Haier is showcasing a flagship range of smart home appliances at the tournament venue, including refrigerators, wine coolers, dishwashers, laundry centers, and smart kitchen appliances. The products on display represent Haier's latest premium lineup, giving visitors a hands-on look at the full range. The showcase runs as part of a broader program of brand experiences across the stadium and the city of Paris for the duration of the tournament.</p>
<div class="lb-trans"><p>在 2026 年罗兰·加洛斯期间，海尔将在比赛场馆展示一系列旗舰智能家电，包括冰箱、酒柜、洗碗机、洗衣中心和智能厨房电器。展出的产品代表了海尔最新的高端产品线，让访客亲身体验全系列产品。此次展示是比赛期间在体育场和巴黎市内进行的更广泛品牌体验项目的一部分。</p>
</div><p>Starting from June 3, Haier will stage a pop-up installation at Place de la Concorde, featuring a global photo exhibition showcasing Haier fan communities from around the world. As the official partner of both Paris Saint-Germain and Liverpool FC, Haier also runs football-themed interactive fan experiences on site, connecting its tennis and football partnerships in a single Paris location.</p>
<div class="lb-trans"><p>从 6 月 3 日起，海尔将在协和广场举办一个快闪展览，展示来自全球的海尔粉丝社区的全球摄影展。作为巴黎圣日耳曼和利物浦足球俱乐部的官方合作伙伴，海尔还在现场开展足球主题的互动粉丝体验，将其网球和足球合作结合在一个巴黎地点。</p>
</div><p>Sports represent a powerful strategic platform for brands to authentically engage consumers and bring their core philosophies to life. By tapping into the universal values of excellence, perseverance, and human potential, sports create meaningful emotional connections that elevate brand experiences far beyond traditional marketing.</p>
<div class="lb-trans"><p>体育代表了品牌与消费者真实互动的强大战略平台，并将其核心理念付诸实践。通过挖掘卓越、毅力和人类潜能的普遍价值，体育创造了有意义的情感联系，使品牌体验远超传统营销。</p>
</div><p>This philosophy lies at the heart of Haier's long-term sports marketing strategy. For over two decades, Haier has systematically built a diverse, multi-sport engagement ecosystem spanning basketball, tennis, football, badminton, cricket, motorsports, hockey, volleyball and beyond. Through strategic partnerships with major events, high-impact brand activations, and sustained community initiatives, Haier has cultivated deep, authentic relationships with consumers across global and local markets.</p>
<div class="lb-trans"><p>这一理念是海尔长期体育营销战略的核心。二十多年来，海尔系统性地建立了一个多元化的多项体育参与生态系统，涵盖篮球、网球、足球、羽毛球、板球、赛车、曲棍球、排球等。通过与重大赛事的战略合作、高影响力的品牌活动和持续的社区倡议，海尔在全球和地方市场与消费者建立了深厚而真实的关系。</p>
</div><p>By aligning the brand with the spirit of competition and achievement, Haier strengthens its positioning as a forward-thinking, performance-driven lifestyle brand that resonates with consumers who strive for excellence in every aspect of life.</p>
<div class="lb-trans"><p>通过将品牌与竞争和成就的精神相结合，海尔增强了其作为一个前瞻性、以绩效为驱动的生活方式品牌的定位，吸引那些在生活各个方面追求卓越的消费者。</p>
</div><p>For more exciting sports-themed events from Haier, please visit https://www.haier.com/global/.</p>
<div class="lb-trans"><p>欲了解海尔更多精彩的体育主题活动，请访问 https://www.haier.com/global/.</p>
</div><p><strong>About Haier Group</strong></p>
<div class="lb-trans"><p><strong>关于海尔集团</strong></p>
</div><p>Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of &#34;More Creation, More Possibilities&#34;. The company has established 10 R&amp;D centers, 35 industrial parks, and 173 manufacturing centers, achieving a global revenue of USD 59.8 billion in 2025. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 8 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 17 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.</p>
<div class="lb-trans"><p>海尔集团成立于 1984 年，是全球领先的更好生活和数字化转型解决方案提供商，旨在实现 “更多创造，更多可能”。公司已建立 10 个研发中心、35 个工业园区和 173 个制造中心，2025 年全球收入达到 598 亿美元。海尔连续 8 年入选 Kantar BrandZ 全球最具价值品牌 100 强。此外，海尔在 Euromonitor 全球大家电品牌中连续 17 年位居第一。海尔拥有 8 家上市公司，其子公司海尔智家被评为《财富》全球 500 强和《财富》全球最受尊敬公司。</p>
</div><p>Photo - https://mma.prnewswire.com/media/2995015/image1.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2995015/image1.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2995016/image2.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2995016/image2.jpg</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjA0Jk5ld3NJdGVtSWQ9RU43NjEyNSZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MDQwNjU2UFJfTkVXU19FVVJPX05EX19FTjc2MTI1" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=EN76125&amp;Transmission_Id=202606040656PR_NEWS_EURO_ND__EN76125&amp;DateId=20260604"/></p>

海尔智家通过红土公开赛和粉丝俱乐部活动，将青少年网球和粉丝互动带到 2026 年法国网球公开赛