<p><strong>来自亚马逊、Jungle Scout 和 ChannelEngine 的新见解揭示了 AI 驱动的发现如何改变在 2026 年 Prime Day 成功所需的条件。</strong></p>
<p>, /PRNewswire/ -- 亚马逊确认 2026 年的 Prime Day 将于 6 月 23 日至 26 日举行，卖家有三周的时间为一年中最大的收入机会之一做准备。</p>
<p>2025 年的 Prime Day 在美国在线消费中产生了约 241 亿美元的支出，同比增长 30%，创下历史最高记录。根据亚马逊、Jungle Scout 和 ChannelEngine 的专家分析，尚未适应 AI 驱动搜索的卖家在 Prime Day 面临结构性劣势。超过 2.5 亿购物者使用了亚马逊的 AI 购物助手，它现在是平台上产品发现的主要驱动力。</p>
<p>距离今年的活动仅剩三周，出错的余地比以往任何时候都小。</p>
<p>与传统的关键词搜索不同，Rufus 现在集成到 Alexa 中，评估产品内容、图片、评论和属性，通过对话查询生成推荐。针对旧搜索模型进行优化的卖家在新模型下可能根本无法被发现。</p>
<p>&#34;Rufus 需要时间来索引您的内容，然后流量才会开始涌入，&#34; 亚马逊高级合作发展经理 Jason Rubenstein 说。&#34;提前六到八周开始的卖家通常会持续超越那些在最后时刻进行列表更改的卖家。Rufus 是针对与购物者的对话进行优化的，而不是一系列关键词。&#34;</p>
<p>根据 Jungle Scout 的说法，搜索行为、转化模式和类别竞争在亚马逊上持续变化。那些在最后几周才优化列表或启动活动的卖家面临错过索引窗口的风险，一旦 Prime Day 流量上线，就无法赶上。</p>
<p>好消息是：现在行动的卖家仍然有时间竞争。</p>
<p>&#34;Prime Day 的胜利不是在 Prime Day 当天，而是在之前的几周内取得的，&#34; ChannelEngine 北美合作伙伴负责人 Matt Tomaszewski 说。&#34;那些在内容、库存和运营准备上提前投资的品牌将在购物者准备购买时处于最佳位置。但可见性、库存、定价、广告和运营必须协同工作。购物者只能购买他们能找到的产品。&#34;</p>
<p>专家为 2026 年 Prime Day 前的卖家确定了五个优先事项：</p>
<ul>
<li><strong>可见性：</strong> 针对关键词搜索和 Rufus 索引优化列表、A+ 内容和评论。在 Prime Day 之前审核列表，以识别被抑制的产品、缺失的属性或可能在流量激增时限制可见性的问题。</li>
<li><strong>库存规划：</strong> 在预测和履行中建立灵活性，以避免在需求激增期间缺货。确保 FBA 库存和备用履行选项在活动开始前就已准备就绪。</li>
<li><strong>定价：</strong> 专注于有利可图的促销，而不是对每个 SKU 进行全面折扣。识别哪些产品可以承受折扣并仍能驱动利润，以及哪些产品根本不应促销。提前审查交易资格，并确认所有 Prime Day 促销仍然符合亚马逊更新的定价要求。</li>
<li><strong>广告：</strong> 将广告支出与促销活动对齐，并确保活动在 Prime Day 之前就已上线。活动需要时间进行优化，而当天的竞价战成本高昂。</li>
<li><strong>运营：</strong> 自动化库存、定价和订单管理，以减少高峰期的人工风险。</li>
</ul>
<p>有关 2026 年 Prime Day 的更多见解，请访问 https://eu1.hubs.ly/H0vSnPy0</p>
<p><strong>关于 ChannelEngine</strong></p>
<p>ChannelEngine 是一个市场集成平台，将品牌和零售商连接到超过 1,300 个全球市场、社交商务平台和代理商务渠道。ChannelEngine 受到三星、Salomon、Jockey、联合利华、LG 电子、Clarks 和雀巢的信任。了解更多信息，请访问 channelengine.com。</p>
<p><strong>媒体联系人</strong> Ronjini Joshua | 949-295-9779 | [email protected]</p>
<p>来源 ChannelEngine</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjA0Jk5ld3NJdGVtSWQ9UEg3NjM5MCZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MDQxMjU0UFJfTkVXU19VU1BSX19fX19QSDc2Mzkw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjA0Jk5ld3NJdGVtSWQ9UEg3NjM5MCZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MDQxMjU0UFJfTkVXU19VU1BSX19fX19QSDc2Mzkw"/></p>

亚马逊每日 1 倍做空 ETF - Direxion

AMZW

AMZZ

亚马逊每日 2 倍做多 ETF - Direxion

<p>亚马逊确认 2026 年的会员日将于 6 月 23 日至 26 日举行。随着超过 2.5 亿购物者使用人工智能助手 Rufus，如果卖家未针对对话搜索进行优化，将面临结构性劣势。专家们敦促提前做好可见性、库存、定价、广告和运营方面的准备，以在活动前取得成功</p>

<p><strong>New insights from Amazon, Jungle Scout, and ChannelEngine reveal how AI-powered discovery is changing what it takes to succeed on Prime Day 2026.</strong></p>
<div class="lb-trans"><p><strong>来自亚马逊、Jungle Scout 和 ChannelEngine 的新见解揭示了 AI 驱动的发现如何改变在 2026 年 Prime Day 成功所需的条件。</strong></p>
</div><p>, /PRNewswire/ -- Amazon confirmed that Prime Day 2026 will run June 23–26, leaving sellers three weeks to prepare for one of the year's biggest revenue opportunities.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 亚马逊确认 2026 年的 Prime Day 将于 6 月 23 日至 26 日举行，卖家有三周的时间为一年中最大的收入机会之一做准备。</p>
</div><p>Prime Day 2025 generated an estimated $24.1 billion in U.S. online spending, up 30% year-over-year and the largest Prime Day on record. According to experts from Amazon, Jungle Scout, and ChannelEngine, sellers who have not adapted to AI-powered search are heading into Prime Day at a structural disadvantage. More than 250 million shoppers have used Amazon's AI shopping assistant, and it is now a primary driver of product discovery on the platform.</p>
<div class="lb-trans"><p>2025 年的 Prime Day 在美国在线消费中产生了约 241 亿美元的支出，同比增长 30%，创下历史最高记录。根据亚马逊、Jungle Scout 和 ChannelEngine 的专家分析，尚未适应 AI 驱动搜索的卖家在 Prime Day 面临结构性劣势。超过 2.5 亿购物者使用了亚马逊的 AI 购物助手，它现在是平台上产品发现的主要驱动力。</p>
</div><p>With only three weeks until this year's event, the margin for error is smaller than it has ever been.</p>
<div class="lb-trans"><p>距离今年的活动仅剩三周，出错的余地比以往任何时候都小。</p>
</div><p>Unlike traditional keyword search, Rufus, now integrated into Alexa, evaluates product content, images, reviews, and attributes to generate recommendations through conversational queries. Sellers optimized for the old search model may not surface at all under the new one.</p>
<div class="lb-trans"><p>与传统的关键词搜索不同，Rufus 现在集成到 Alexa 中，评估产品内容、图片、评论和属性，通过对话查询生成推荐。针对旧搜索模型进行优化的卖家在新模型下可能根本无法被发现。</p>
</div><p>&#34;Rufus needs time to index your content before the traffic starts hitting,&#34; said Jason Rubenstein, Senior Partner Development Manager at Amazon. &#34;The sellers who start six to eight weeks early consistently outperform those making last-minute listing changes. Rufus is optimized toward a conversation with a shopper, not a list of keywords.&#34;</p>
<div class="lb-trans"><p>&#34;Rufus 需要时间来索引您的内容，然后流量才会开始涌入，&#34; 亚马逊高级合作发展经理 Jason Rubenstein 说。&#34;提前六到八周开始的卖家通常会持续超越那些在最后时刻进行列表更改的卖家。Rufus 是针对与购物者的对话进行优化的，而不是一系列关键词。&#34;</p>
</div><p>According to Jungle Scout, search behavior, conversion patterns, and category competition continue to shift across Amazon. Sellers who wait until the final weeks to optimize listings or activate campaigns risk missing the indexing window entirely, and there is no catching up once Prime Day traffic is live.</p>
<div class="lb-trans"><p>根据 Jungle Scout 的说法，搜索行为、转化模式和类别竞争在亚马逊上持续变化。那些在最后几周才优化列表或启动活动的卖家面临错过索引窗口的风险，一旦 Prime Day 流量上线，就无法赶上。</p>
</div><p>The good news: sellers who move now still have time to compete.</p>
<div class="lb-trans"><p>好消息是：现在行动的卖家仍然有时间竞争。</p>
</div><p>&#34;Prime Day isn't won on Prime Day; it's won in the weeks leading up to it,&#34; said Matt Tomaszewski, Head of North American Partnerships at ChannelEngine. &#34;The brands that invest early in content, inventory, and operational readiness will be best positioned when shoppers are ready to buy. But visibility, inventory, pricing, advertising, and operations all have to work together. Shoppers can only buy products they can find.&#34;</p>
<div class="lb-trans"><p>&#34;Prime Day 的胜利不是在 Prime Day 当天，而是在之前的几周内取得的，&#34; ChannelEngine 北美合作伙伴负责人 Matt Tomaszewski 说。&#34;那些在内容、库存和运营准备上提前投资的品牌将在购物者准备购买时处于最佳位置。但可见性、库存、定价、广告和运营必须协同工作。购物者只能购买他们能找到的产品。&#34;</p>
</div><p>Experts identified five priorities for sellers ahead of Prime Day 2026:</p>
<div class="lb-trans"><p>专家为 2026 年 Prime Day 前的卖家确定了五个优先事项：</p>
</div><ul>
<li><strong>Visibility:</strong> Optimize listings, A+ content, and reviews for both keyword search and Rufus indexing. Audit listings ahead of Prime Day to identify suppressed products, missing attributes, or content issues that could limit visibility when traffic spikes.</li>
<li><strong>Inventory Planning:</strong> Build flexibility into forecasting and fulfillment to avoid stockouts during demand spikes. Ensure both FBA inventory and backup fulfillment options are positioned and ready well before the event begins</li>
<li><strong>Pricing:</strong> Focus on profitable promotions rather than blanket discounting across every SKU. Identify which products can absorb a discount and still drive margin, and which ones shouldn't be promoted at all. Review deal eligibility early and confirm all Prime Day promotions remain approved and compliant with Amazon's updated pricing requirements.</li>
<li><strong>Advertising:</strong> Align ad spend with promotional activity and have campaigns live well before Prime Day. Campaigns need time to optimize, and bidding wars on the day itself are expensive.</li>
<li><strong>Operations:</strong> Automate inventory, pricing, and order management to reduce manual risk during peak periods.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>可见性：</strong> 针对关键词搜索和 Rufus 索引优化列表、A+ 内容和评论。在 Prime Day 之前审核列表，以识别被抑制的产品、缺失的属性或可能在流量激增时限制可见性的问题。</li>
<li><strong>库存规划：</strong> 在预测和履行中建立灵活性，以避免在需求激增期间缺货。确保 FBA 库存和备用履行选项在活动开始前就已准备就绪。</li>
<li><strong>定价：</strong> 专注于有利可图的促销，而不是对每个 SKU 进行全面折扣。识别哪些产品可以承受折扣并仍能驱动利润，以及哪些产品根本不应促销。提前审查交易资格，并确认所有 Prime Day 促销仍然符合亚马逊更新的定价要求。</li>
<li><strong>广告：</strong> 将广告支出与促销活动对齐，并确保活动在 Prime Day 之前就已上线。活动需要时间进行优化，而当天的竞价战成本高昂。</li>
<li><strong>运营：</strong> 自动化库存、定价和订单管理，以减少高峰期的人工风险。</li>
</ul>
</div><p>Additional Prime Day 2026 insights from Amazon, Jungle Scout, and ChannelEngine can be found at https://eu1.hubs.ly/H0vSnPy0</p>
<div class="lb-trans"><p>有关 2026 年 Prime Day 的更多见解，请访问 https://eu1.hubs.ly/H0vSnPy0</p>
</div><p><strong>About ChannelEngine</strong></p>
<div class="lb-trans"><p><strong>关于 ChannelEngine</strong></p>
</div><p>ChannelEngine is a marketplace integration platform that connects brands and retailers to more than 1,300 global marketplaces, social commerce platforms, and agentic commerce channels. ChannelEngine is trusted by Samsung, Salomon, Jockey, Unilever, LG Electronics, Clarks, and Nestlé. Learn more at channelengine.com.</p>
<div class="lb-trans"><p>ChannelEngine 是一个市场集成平台，将品牌和零售商连接到超过 1,300 个全球市场、社交商务平台和代理商务渠道。ChannelEngine 受到三星、Salomon、Jockey、联合利华、LG 电子、Clarks 和雀巢的信任。了解更多信息，请访问 channelengine.com。</p>
</div><p><strong>Media Contact</strong> Ronjini Joshua | 949-295-9779 | [email protected]</p>
<div class="lb-trans"><p><strong>媒体联系人</strong> Ronjini Joshua | 949-295-9779 | [email protected]</p>
</div><p>SOURCE ChannelEngine</p>
<div class="lb-trans"><p>来源 ChannelEngine</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjA0Jk5ld3NJdGVtSWQ9UEg3NjM5MCZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MDQxMjU0UFJfTkVXU19VU1BSX19fX19QSDc2Mzkw" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=PH76390&amp;Transmission_Id=202606041254PR_NEWS_USPR_____PH76390&amp;DateId=20260604"/></p>

12:54 ETChannelEngine Highlights Amazon's AI Assistant Reaching 250 Million Shoppers Ahead of Prime Day 2026

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ChannelEngine 指出，亚马逊的 AI 助手在 2026 年 Prime Day 之前已吸引了 2.5 亿购物者