<p>作者：诺拉·雷德蒙德</p>
<p>耐克的股价在过去六个月中下跌了约 30%。</p>
<p>耐克的股票在世界杯周四开始前刚刚被下调评级。</p>
<p>RBC 资本市场将这家运动服装巨头的 12 个月目标价从 70 美元下调至 50 美元，原因是收入增长低于之前的预期。</p>
<p>耐克（NKE）的股票在盘前交易中下跌了 1.5%，至 43.98 美元，过去六个月股价下跌约 30%。这发生在世界杯开始的前一天，而作为该足球赛事的竞争对手和官方合作伙伴的阿迪达斯（XE:ADS）在同一时期上涨了约 4%。</p>
<p>投资银行的分析师们在奢侈品和高端品牌股权研究负责人皮拉尔·达达尼亚的带领下写道，尽管耐克在首席执行官艾略特·希尔（Elliot Hill）于 2024 年 10 月上任后正在进行转型，但进展比预期要慢。</p>
<p>分析师们指出，这家总部位于俄勒冈州比弗顿的公司面临的主要挑战是如何通过其产品系列吸引消费者。</p>
<p>达达尼亚指出，70 美元的初始目标价是基于对 2026 年收入增长加速的假设，预计世界杯将推动销售增长。但他现在不指望在明年看到希尔的转型计划的积极成果，该计划涉及修复与批发合作伙伴的关系并推出更多以运动为重点的产品。</p>
<p>该银行还将 2027 年的盈利预测下调了 9%，2028 年下调了 13%，使 RBC 的估计低于华尔街共识 2%。</p>
<p>达达尼亚强调，耐克面临失去市场份额的风险，因为其收入增长预期仅为 3%，低于未加权行业平均水平的 6%。虽然该公司的休闲鞋在市场上处于领先地位，但在跑鞋方面却落后于 Hoka 和 New Balance。在女性服装方面，相对较新的品牌 Vuori 和 Alo Yoga 以及 Lululemon（LULU）在高端价格定位上处于领先地位，他写道。</p>
<p>耐克鞋在英国和美国商店的零售商 Foot Locker 的折扣库存中占据了近一半。达达尼亚解释说，虽然这部分反映了耐克产品占 Foot Locker 总收入的约 60%，但 “低质量库存和/或销售速度较慢” 也可能是原因。</p>
<p>-诺拉·雷德蒙德</p>
<p>此内容由 MarketWatch 创作，MarketWatch 由道琼斯公司运营。MarketWatch 与道琼斯新闻通讯和《华尔街日报》独立出版。</p>
<p>（完）道琼斯新闻通讯</p>
<p>06-10-26 0748ET</p>

耐克

德克斯户外用品

露露乐蒙

LULG

<p>RBC 资本市场下调了耐克的股票评级，将其 12 个月的目标价从 70 美元下调至 50 美元，原因是收入增长低于预期，以及首席执行官 Elliot Hill 的转型进展缓慢。股价在盘前下跌 1.5%，至 43.98 美元，反映出六个月内下跌了 30%。分析师指出，产品吸引力不足、市场份额被 Hoka 和 Lululemon 等竞争对手侵蚀，以及 Foot Locker 等零售商的销售转化率疲软是主要挑战</p>

<p>By Nora Redmond</p>
<div class="lb-trans"><p>作者：诺拉·雷德蒙德</p>
</div><p>Shares in Nike have fallen by about 30% in the past six months.</p>
<div class="lb-trans"><p>耐克的股价在过去六个月中下跌了约 30%。</p>
</div><p>Nike has just had its stock downgraded right before the World Cup starts on Thursday.</p>
<div class="lb-trans"><p>耐克的股票在世界杯周四开始前刚刚被下调评级。</p>
</div><p>RBC Capital Markets brought its 12-month price target for the athletic apparel giant down from $70 to $50 on slower revenue growth than previously expected.</p>
<div class="lb-trans"><p>RBC 资本市场将这家运动服装巨头的 12 个月目标价从 70 美元下调至 50 美元，原因是收入增长低于之前的预期。</p>
</div><p>Shares in Nike (NKE) have fallen 1.5% in pre-market trading to $43.98, with stock down by about 30% in the past six months. It comes the day before the World Cup begins, and as rival, and official partner of the soccer tournament, adidas (XE:ADS) has risen about 4% in the same period.</p>
<div class="lb-trans"><p>耐克（NKE）的股票在盘前交易中下跌了 1.5%，至 43.98 美元，过去六个月股价下跌约 30%。这发生在世界杯开始的前一天，而作为该足球赛事的竞争对手和官方合作伙伴的阿迪达斯（XE:ADS）在同一时期上涨了约 4%。</p>
</div><p>Analysts at the investment bank, led by Piral Dadhania, head of luxury and premium brands equity research, wrote that while Nike's turnaround under its CEO Elliot Hill, who took the helm in October 2024, is making progress, it's slower than predicted.</p>
<div class="lb-trans"><p>投资银行的分析师们在奢侈品和高端品牌股权研究负责人皮拉尔·达达尼亚的带领下写道，尽管耐克在首席执行官艾略特·希尔（Elliot Hill）于 2024 年 10 月上任后正在进行转型，但进展比预期要慢。</p>
</div><p>The main challenge the Beaverton, Ore.-headquartered company is facing is exciting consumers with its product range, the analysts wrote.</p>
<div class="lb-trans"><p>分析师们指出，这家总部位于俄勒冈州比弗顿的公司面临的主要挑战是如何通过其产品系列吸引消费者。</p>
</div><p>Dadhania noted that the initial price target of $70 was based on the assumption of accelerated revenue growth throughout 2026, supported by a boost in sales driven by the World Cup. But he now doesn't expect to see the positive results of Hill's turnaround plan, involving repairing relationships with wholesale partners and launching more sport-focused products, until the following year.</p>
<div class="lb-trans"><p>达达尼亚指出，70 美元的初始目标价是基于对 2026 年收入增长加速的假设，预计世界杯将推动销售增长。但他现在不指望在明年看到希尔的转型计划的积极成果，该计划涉及修复与批发合作伙伴的关系并推出更多以运动为重点的产品。</p>
</div><p>The bank also reduced its profitability forecasts by 9% in 2027 and 13% in 2028, bringing RBC's estimates 2% below Wall Street consensus.</p>
<div class="lb-trans"><p>该银行还将 2027 年的盈利预测下调了 9%，2028 年下调了 13%，使 RBC 的估计低于华尔街共识 2%。</p>
</div><p>Dadhania highlighted Nike's risk of losing market share because of its outlook for revenue growth of just 3% - lower than an unweighted sector average of 6%. While the company's lifestyle footwear is market-leading, it lags behind Hoka and New Balance when it comes to running shoes. In women's clothing, relative newcomers Vuori and Alo Yoga as well as Lululemon (LULU) lead in premium price positioning, he wrote.</p>
<div class="lb-trans"><p>达达尼亚强调，耐克面临失去市场份额的风险，因为其收入增长预期仅为 3%，低于未加权行业平均水平的 6%。虽然该公司的休闲鞋在市场上处于领先地位，但在跑鞋方面却落后于 Hoka 和 New Balance。在女性服装方面，相对较新的品牌 Vuori 和 Alo Yoga 以及 Lululemon（LULU）在高端价格定位上处于领先地位，他写道。</p>
</div><p>Nike shoes also account for almost half of retailer Foot Locker's discounted stock in U.K. and U.S. stores. Dadhania explained that while this partially represents the fact that Nike products account for about 60% of Foot Locker's total revenue, &#34;lower quality inventory and/or softer sell through rates&#34; may also be to blame.</p>
<div class="lb-trans"><p>耐克鞋在英国和美国商店的零售商 Foot Locker 的折扣库存中占据了近一半。达达尼亚解释说，虽然这部分反映了耐克产品占 Foot Locker 总收入的约 60%，但 “低质量库存和/或销售速度较慢” 也可能是原因。</p>
</div><p>-Nora Redmond</p>
<div class="lb-trans"><p>-诺拉·雷德蒙德</p>
</div><p>This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.</p>
<div class="lb-trans"><p>此内容由 MarketWatch 创作，MarketWatch 由道琼斯公司运营。MarketWatch 与道琼斯新闻通讯和《华尔街日报》独立出版。</p>
</div><p>(END) Dow Jones Newswires</p>
<div class="lb-trans"><p>（完）道琼斯新闻通讯</p>
</div><p>06-10-26 0748ET</p>
<div class="lb-trans"><p>06-10-26 0748ET</p>
</div>

耐克的股票刚刚在世界杯开赛前一天被下调评级