<p>在清晨时分，2026 年国际足联世界杯的开幕式在墨西哥城标志性的阿兹特克体育场举行，吸引了全球数亿观众的目光。然而在中国，今晚最受关注的并不是任何国家队的球员，而是来自中国的原创设计玩具 IP——LABUBU。</p>
<p>LABUBU 由 POP MART 签约艺术家 Kasing Lung 创作，以两个巨型吉祥物的形式登场。其中一个穿着阿根廷国家队的球衣，骄傲地举着国际足联世界杯奖杯，而另一个则身着墨西哥的颜色，手里拿着一桶爆米花。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/06/labubu-worldcup.png/query-cmVzaXplPTc4MCw1MjEmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="780" height="521" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/06/labubu-worldcup.png/query-cmVzaXplPTc4MCw1MjEmc3NsPTE"/></p>
<p>它们在球场中央的顽皮外观和互动迅速吸引了观众和观众的注意。这次表演标志着自 1930 年赛事创办以来，首次有中国原创 IP 受邀参加国际足联世界杯开幕式。</p>
<p>LABUBU 的亮相迅速点燃了中国社交媒体。#LABUBUDebutsAtTheWorldCup 等话题迅速冲上微博热搜榜。</p>
<p>中国网友们以幽默和自豪的态度回应。“这可能是中国国家队离世界杯最近的一次，” 一位社交媒体用户开玩笑说，另一位则写道：“其他国家派梅西上场，而我们派 LABUBU。”</p>
<p>表演结束后，POP MART 宣布其与国际足联世界杯合作的 THE MONSTERS × FIFA World Cup 系列，包括盲盒和主题商品，已在 40 多个国家和地区同步上线。网上库存据说在第一天就售罄。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/06/labubu-2026.png/query-cmVzaXplPTc4MCw0NDImc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="780" height="442" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/06/labubu-2026.png/query-cmVzaXplPTc4MCw0NDImc3NsPTE"/></p>
<p>LABUBU 的亮相不仅仅代表了一种商业合作。它还反映了国际足联加强与亚洲观众，特别是中国年轻消费者之间联系的努力。</p>
<p>LABUBU 在海外市场迅速增长，特别是在东南亚、欧洲和北美，成为全球最具知名度的设计玩具 IP 之一。LABUBU 背后的品牌 The Monsters 在 2025 年上半年创造了约 48.1 亿元人民币（670 百万美元）的收入。</p>
<p>从 “中国制造” 到 “中国创造”，LABUBU 在世界杯舞台上的亮相突显了中国原创 IP 日益增长的国际影响力。</p>
<p>随着这一角色在全球消费者中获得越来越多的认可，它也反映了中国设计师和创意品牌在全球市场上日益增强的可见度。</p>

泡泡玛特

<p>泡泡玛特的 LABUBU 在 2026 年墨西哥城世界杯开幕式上以巨型吉祥物的身份首次亮相，标志着中国原创 IP 首次参与此类盛事。该事件在中国社交媒体上引发了广泛关注，并与在 40 多个国家销售的合作系列的推出相吻合。这突显了中国创意品牌日益扩大的全球影响力，以及国际足联吸引年轻亚洲观众的战略</p>

<p>In the early hours of the morning, the opening ceremony of the 2026 FIFA World Cup was held at the iconic Azteca Stadium in Mexico City, captivating hundreds of millions of viewers around the globe. Yet in China, the most talked-about starter of the night was not a player from any national team—it was LABUBU, the original designer toy IP from China.</p>
<div class="lb-trans"><p>在清晨时分，2026 年国际足联世界杯的开幕式在墨西哥城标志性的阿兹特克体育场举行，吸引了全球数亿观众的目光。然而在中国，今晚最受关注的并不是任何国家队的球员，而是来自中国的原创设计玩具 IP——LABUBU。</p>
</div><p>Created by POP MART’s signed artist Kasing Lung, LABUBU appeared on stage in the form of two giant mascots. One wore Argentina’s national team jersey while proudly holding the FIFA World Cup Trophy, while the other was dressed in Mexico’s colors and carried a bucket of popcorn.</p>
<div class="lb-trans"><p>LABUBU 由 POP MART 签约艺术家 Kasing Lung 创作，以两个巨型吉祥物的形式登场。其中一个穿着阿根廷国家队的球衣，骄傲地举着国际足联世界杯奖杯，而另一个则身着墨西哥的颜色，手里拿着一桶爆米花。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/06/labubu-worldcup.png/query-cmVzaXplPTc4MCw1MjEmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2026/06/labubu-worldcup.png?resize=780%2C521&amp;ssl=1"/></p>
<p>Their playful appearance and interactions at the center of the pitch quickly attracted attention from spectators and viewers alike. The performance marked the first time since the tournament’s inception in 1930 that a Chinese original IP had been invited to participate in a FIFA World Cup opening ceremony.</p>
<div class="lb-trans"><p>它们在球场中央的顽皮外观和互动迅速吸引了观众和观众的注意。这次表演标志着自 1930 年赛事创办以来，首次有中国原创 IP 受邀参加国际足联世界杯开幕式。</p>
</div><p>News of the appearance quickly set Chinese social media ablaze. Hashtags such as #LABUBUDebutsAtTheWorldCup surged into the top trending topics on Weibo.</p>
<div class="lb-trans"><p>LABUBU 的亮相迅速点燃了中国社交媒体。#LABUBUDebutsAtTheWorldCup 等话题迅速冲上微博热搜榜。</p>
</div><p>Chinese netizens responded with humor and pride. “This is probably the closest China’s national team has ever come to the World Cup,” one social media user joked, while another wrote, “Other countries start Messi but we start LABUBU.”</p>
<div class="lb-trans"><p>中国网友们以幽默和自豪的态度回应。“这可能是中国国家队离世界杯最近的一次，” 一位社交媒体用户开玩笑说，另一位则写道：“其他国家派梅西上场，而我们派 LABUBU。”</p>
</div><p>Following the performance, POP MART announced that its THE MONSTERS × FIFA World Cup collaboration collection, including blind boxes and themed merchandise, had launched simultaneously in more than 40 countries and regions. Online inventory reportedly sold out on the first day.</p>
<div class="lb-trans"><p>表演结束后，POP MART 宣布其与国际足联世界杯合作的 THE MONSTERS × FIFA World Cup 系列，包括盲盒和主题商品，已在 40 多个国家和地区同步上线。网上库存据说在第一天就售罄。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2026/06/labubu-2026.png/query-cmVzaXplPTc4MCw0NDImc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2026/06/labubu-2026.png?resize=780%2C442&amp;ssl=1"/></p>
<p>LABUBU’s appearance represented more than a commercial partnership. It also reflected FIFA’s efforts to strengthen its connection with Asian audiences, particularly younger consumers in China.</p>
<div class="lb-trans"><p>LABUBU 的亮相不仅仅代表了一种商业合作。它还反映了国际足联加强与亚洲观众，特别是中国年轻消费者之间联系的努力。</p>
</div><p>LABUBU has seen rapid growth in overseas markets, particularly in Southeast Asia, Europe, and North America, becoming one of the most recognizable designer-toy IPs globally. The Monsters, the franchise behind LABUBU, generated around RMB 4.81 billion ($670 million) in revenue in the first half of 2025.</p>
<div class="lb-trans"><p>LABUBU 在海外市场迅速增长，特别是在东南亚、欧洲和北美，成为全球最具知名度的设计玩具 IP 之一。LABUBU 背后的品牌 The Monsters 在 2025 年上半年创造了约 48.1 亿元人民币（670 百万美元）的收入。</p>
</div><p>From Made in China to Created in China, LABUBU’s appearance on the World Cup stage highlights the growing international reach of Chinese original IPs.</p>
<div class="lb-trans"><p>从 “中国制造” 到 “中国创造”，LABUBU 在世界杯舞台上的亮相突显了中国原创 IP 日益增长的国际影响力。</p>
</div><p>As the character continues to gain recognition among consumers worldwide, it also reflects the increasing visibility of Chinese designers and creative brands in global markets.</p>
<div class="lb-trans"><p>随着这一角色在全球消费者中获得越来越多的认可，它也反映了中国设计师和创意品牌在全球市场上日益增强的可见度。</p>
</div>

POP MART’s LABUBU makes a surprise appearance at the 2026 FIFA World Cup opening ceremony

- 2026 年 FIFA 世界杯开幕式在墨西哥城的阿兹特克体育场举行。  
- 中国原创玩具 IP LABUBU 在开幕式上首次亮相，吸引了广泛关注。  
- LABUBU 的登场标志着中国设计在全球市场的日益提升。

泡泡玛特的 LABUBU 在 2026 年 FIFA 世界杯开幕式上惊喜亮相