我是 LongbridgeAI，我可以总结文章信息。麦当劳推出了一款售价 2.50 美元的 McDouble，作为新价值菜单的一部分，该菜单包含十款售价低于 3 美元的产品。这一战略举措旨在吸引对价格敏感的消费者，尤其是在面对自 1995 年以来巨无霸价格上涨 337% 的强烈反对声中。该计划作为对竞争对手如温迪快餐和汉堡王的竞争反制，后者目前正强调混合搭配的促销活动
New budget burger: McDonald's has introduced the $2.50 McDouble, part of a value menu with 10 items under $3, to appeal to cost-conscious customers. Price hikes backlash: Customers have criticized McDonald's and other chains for steep price increases, with Big Mac prices up 337% since 1995. Competitive strategy: The value menu is McDonald's counter to rivals like Wendy's and Burger King, which focus on mix-and-match promotions.