<ul>
<li><em>Active International，一家全球媒体和企业贸易公司，已采用 Comcast AdFusion 来现代化和扩展其超过 10 亿美元的媒体业务的广播广告运营</em></li>
<li><em>借助 AdFusion 的统一工作流自动化，Active International 报告称周转时间更快，接触电台的次数更少，从而缩短了复杂广播交通工作流的时间</em></li>
</ul>
<p>, /PRNewswire/ -- 今天在戛纳国际创意节上，Comcast 技术解决方案（CTS）宣布，全球媒体和企业贸易领导者 Active International 已利用 Comcast AdFusion 来现代化和扩展其广播广告流量和创意分发运营。</p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>Active International 部署 Comcast AdFusion 以自动化和扩展广播广告运营</p>
<p>随着广告运营变得越来越分散、时间敏感和数据驱动，代理机构和媒体组织正在加大对自动化、运营智能和可扩展工作流基础设施的投资，以提高效率、交付精度和跨渠道的活动执行。</p>
<p>AdFusion 将媒体购买数据、交通指令、创意资产和元数据管理整合到一个单一平台，旨在简化和加速广播和数字渠道的广告运营。通过自动化工作流和改善运营可见性，AdFusion 帮助代理机构、品牌和媒体组织减少复杂性，同时提高速度、准确性和规模。实际上，在 AdFusion 的帮助下，Active International 能够在一周内创建和交付超过 9,000 个独特的交通指令；并创建和交付超过 450,000 个年化交通指令，并在全国范围内交付超过 50 万个创意资产。</p>
<p>Active International 每年代表全球品牌和代理机构投放超过 10 亿美元的媒体。随着广告商需求、运营复杂性和跨平台活动执行的不断增加，该公司采用 AdFusion 来统一交通指令创建、创意资产管理和交付操作，形成一个连接的工作流环境。</p>
<p>借助 AdFusion，Active International 能够自动化和加速复杂的广播交通操作，同时提高可见性、交付精度和运营可扩展性。该平台将媒体购买数据、交通指令、创意资产和分发工作流集中到一个统一系统中，旨在减少人工工作量并支持高容量的广告执行。</p>
<p>&#34;AdFusion 帮助我们管理高容量广告运营的现实，同时为我们的团队提供更大的可见性、控制和效率，&#34; Active International 媒体执行董事 Melissa Moschetti 表示。&#34;该平台显著简化了工作流，减少了人工流程，使我们的团队能够更快地行动，更高效地运作，并专注于为客户和合作伙伴提供更智能的解决方案，因为业务持续发展。&#34;</p>
<p>AdFusion 的实施反映了 Active International 在自动化、运营现代化和可扩展媒体基础设施方面的持续投资，这些基础设施支持其团队和合作伙伴在不断发展的广告市场中。随着媒体运营变得越来越复杂，活动时间表不断压缩，Active International 正在投资于技术、人工智能和工作流自动化，以帮助提高其媒体业务的效率、可扩展性和执行力。</p>
<p>&#34;Active International 以令人印象深刻的规模运营，他们需要一个能够应对运营复杂性的平台，同时提供当今广告市场所需的可靠性，&#34; Comcast 技术解决方案流媒体、广播和广告高级副总裁兼总经理 Bart Spriester 表示。&#34;我们非常自豪 AdFusion 能够为他们的团队提供一个智能工作流，旨在减少人工工作量、增加可见性并提高广告生命周期中的交付精度。&#34;</p>
<p>自实施 Comcast AdFusion 以来，Active International 报告了显著的改善，包括：</p>
<ul>
<li>广告商订单的周转时间更快；</li>
<li>由于交付精度提高，接触电台的次数更少；以及</li>
<li>更复杂的工作流完成得更快。</li>
</ul>
<p>要了解有关 Comcast AdFusion 的更多信息，请访问：https://www.comcasttechnologysolutions.com/adfusion。有关 Active International 的更多信息，请访问：https://activeinternational.com/.</p>
<p><strong>关于 Comcast 技术解决方案</strong> Comcast 技术解决方案是全球领先的媒体和技术公司之一的一个部门，将 Comcast 公司的成熟技术带入全球不断发展的行业。Comcast 技术解决方案提供广泛的解决方案组合，为全球视频、媒体、通信、数据应用和网络安全与合规提供灵活性。客户包括领先的内容和流媒体视频提供商、有线电视运营商和多渠道视频节目分发商、广告商、通信提供商、金融服务提供商、零售商等。有关更多信息，请访问 Comcast 技术解决方案。</p>
<p><strong>关于 Active International</strong> Active International 是一家 AMS（Active Media Services）公司，是全球媒体和企业贸易的领导者，帮助品牌、代理机构和媒体所有者从他们已有的资产和投资中解锁更大的价值、效率和增长。</p>
<p>超过 40 年来，Active International 将企业贸易发展成为一种复杂的商业模式，使组织能够通过结构化的价值交换来资助媒体、降低成本并创造更大的商业灵活性。Active 在媒体、技术和商业战略的交汇处工作，帮助合作伙伴优化媒体投资，同时利用自动化、运营智能和可扩展的工作流程解决方案来支持现代广告执行。</p>
<p>Active International 在北美、欧洲、亚洲和澳大利亚开展业务，与全方位服务的媒体机构 Involved Media 和基于人工智能的视频广告平台 XACTV Network 合作。Active International 因其屡获殊荣的以人为本的文化而受到认可，并在多个全球市场获得了工作场所和包容性荣誉。有关更多信息，请访问 https://activeinternational.com 和 https://amsgrowthpartner.com。</p>
<p>来源：康卡斯特科技解决方案</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjIyJk5ld3NJdGVtSWQ9U0Y4NzU5MyZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MjIwMDAxUFJfTkVXU19VU1BSX19fX19TRjg3NTkz?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjIyJk5ld3NJdGVtSWQ9U0Y4NzU5MyZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MjIwMDAxUFJfTkVXU19VU1BSX19fX19TRjg3NTkz"/></p>

康卡斯特

<p>Active International 已经采用 Comcast AdFusion 来自动化和扩展其广播广告业务。该部署在戛纳国际创意节上宣布，现代化了 Active 超过 10 亿美元媒体业务的工作流程。统一平台集中管理数据和资产，实现更快的周转、减少人工工作量并提高精确度。自实施以来，Active International 报告每周处理超过 9,000 条流量指令，并显著提升了其全球网络的运营效率</p>

<ul>
<li><em>Active International, a global media and corporate trade company, has adopted Comcast AdFusion to modernize and scale broadcast advertising operations across its $1billion+ media footprint</em></li>
<li><em>With AdFusion's unified workflow automation, Active International reports faster turnaround and fewer station reach-outs, cutting down the time for complex broadcast traffic workflows</em></li>
</ul>
<div class="lb-trans"><ul>
<li><em>Active International，一家全球媒体和企业贸易公司，已采用 Comcast AdFusion 来现代化和扩展其超过 10 亿美元的媒体业务的广播广告运营</em></li>
<li><em>借助 AdFusion 的统一工作流自动化，Active International 报告称周转时间更快，接触电台的次数更少，从而缩短了复杂广播交通工作流的时间</em></li>
</ul>
</div><p>, /PRNewswire/ -- Today at the Cannes Lions International Festival, Comcast Technology Solutions (CTS) announced that Active International, the global media and corporate trade leader, has leveraged Comcast AdFusion to modernize and scale its broadcast ad traffic and creative distribution operations.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 今天在戛纳国际创意节上，Comcast 技术解决方案（CTS）宣布，全球媒体和企业贸易领导者 Active International 已利用 Comcast AdFusion 来现代化和扩展其广播广告流量和创意分发运营。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Active International Deploys Comcast AdFusion to Automate and Scale Broadcast Advertising Operations</p>
<div class="lb-trans"><p>Active International 部署 Comcast AdFusion 以自动化和扩展广播广告运营</p>
</div><p>As advertising operations become increasingly fragmented, time-sensitive, and data-driven, agencies and media organizations are investing more heavily in automation, operational intelligence, and scalable workflow infrastructure to improve efficiency, delivery precision, and campaign execution across channels.</p>
<div class="lb-trans"><p>随着广告运营变得越来越分散、时间敏感和数据驱动，代理机构和媒体组织正在加大对自动化、运营智能和可扩展工作流基础设施的投资，以提高效率、交付精度和跨渠道的活动执行。</p>
</div><p>AdFusion combines media buy data, traffic instructions, creative assets, and metadata management into a single platform designed to simplify and accelerate advertising operations across broadcast and digital channels. By automating workflows and improving operational visibility, AdFusion helps agencies, brands, and media organizations reduce complexity while improving speed, accuracy, and scale. In fact, with the help of AdFusion, Active International was able to create and deliver more than 9,000 unique traffic instructions in a single week; and create and deliver more than 450,000 annualized traffic instructions and deliver over half a million creative assets nationwide.</p>
<div class="lb-trans"><p>AdFusion 将媒体购买数据、交通指令、创意资产和元数据管理整合到一个单一平台，旨在简化和加速广播和数字渠道的广告运营。通过自动化工作流和改善运营可见性，AdFusion 帮助代理机构、品牌和媒体组织减少复杂性，同时提高速度、准确性和规模。实际上，在 AdFusion 的帮助下，Active International 能够在一周内创建和交付超过 9,000 个独特的交通指令；并创建和交付超过 450,000 个年化交通指令，并在全国范围内交付超过 50 万个创意资产。</p>
</div><p>Active International places more than $1 billion in media annually on behalf of brands and agencies worldwide. As advertiser demand, operational complexity, and cross-platform campaign execution continue to increase, the company adopted AdFusion to unify traffic instruction creation, creative asset management, and delivery operations within a connected workflow environment.</p>
<div class="lb-trans"><p>Active International 每年代表全球品牌和代理机构投放超过 10 亿美元的媒体。随着广告商需求、运营复杂性和跨平台活动执行的不断增加，该公司采用 AdFusion 来统一交通指令创建、创意资产管理和交付操作，形成一个连接的工作流环境。</p>
</div><p>With AdFusion, Active International is able to automate and accelerate complex broadcast traffic operations while improving visibility, delivery precision, and operational scalability. The platform centralizes media buy data, traffic instructions, creative assets, and distribution workflows into a unified system designed to reduce manual effort and support high-volume advertising execution.</p>
<div class="lb-trans"><p>借助 AdFusion，Active International 能够自动化和加速复杂的广播交通操作，同时提高可见性、交付精度和运营可扩展性。该平台将媒体购买数据、交通指令、创意资产和分发工作流集中到一个统一系统中，旨在减少人工工作量并支持高容量的广告执行。</p>
</div><p>&#34;AdFusion is helping us manage the realities of high-volume advertising operations while giving our teams greater visibility, control, and efficiency,&#34; said Melissa Moschetti, Executive Managing Director, Media, Active International. &#34;The platform has significantly streamlined workflows and reduced manual processes, allowing our teams to move faster, operate more efficiently, and stay focused on delivering smarter solutions for our clients and partners as the business continues to evolve.&#34;</p>
<div class="lb-trans"><p>&#34;AdFusion 帮助我们管理高容量广告运营的现实，同时为我们的团队提供更大的可见性、控制和效率，&#34; Active International 媒体执行董事 Melissa Moschetti 表示。&#34;该平台显著简化了工作流，减少了人工流程，使我们的团队能够更快地行动，更高效地运作，并专注于为客户和合作伙伴提供更智能的解决方案，因为业务持续发展。&#34;</p>
</div><p>The AdFusion implementation reflects Active International's continued investment in automation, operational modernization, and scalable media infrastructure that supports both its teams and partners across an evolving advertising marketplace. As media operations become increasingly complex and campaign timelines continue to compress, Active International is investing in technology, AI, and workflow automation that help improve efficiency, scalability, and execution across its media business.</p>
<div class="lb-trans"><p>AdFusion 的实施反映了 Active International 在自动化、运营现代化和可扩展媒体基础设施方面的持续投资，这些基础设施支持其团队和合作伙伴在不断发展的广告市场中。随着媒体运营变得越来越复杂，活动时间表不断压缩，Active International 正在投资于技术、人工智能和工作流自动化，以帮助提高其媒体业务的效率、可扩展性和执行力。</p>
</div><p>&#34;Active International operates at an impressive scale, and they needed a platform capable of addressing operational complexity while delivering the reliability required for today's advertising marketplace,&#34; said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, and Advertising at Comcast Technology Solutions. &#34;We're very proud that AdFusion is able to provide their team with an intelligent workflow designed to reduce manual effort, increase visibility, and improve delivery precision across the advertising lifecycle.&#34;</p>
<div class="lb-trans"><p>&#34;Active International 以令人印象深刻的规模运营，他们需要一个能够应对运营复杂性的平台，同时提供当今广告市场所需的可靠性，&#34; Comcast 技术解决方案流媒体、广播和广告高级副总裁兼总经理 Bart Spriester 表示。&#34;我们非常自豪 AdFusion 能够为他们的团队提供一个智能工作流，旨在减少人工工作量、增加可见性并提高广告生命周期中的交付精度。&#34;</p>
</div><p>Since implementing Comcast AdFusion, Active International reported significant improvements, including:</p>
<div class="lb-trans"><p>自实施 Comcast AdFusion 以来，Active International 报告了显著的改善，包括：</p>
</div><ul>
<li>Faster turnaround times on advertiser orders;</li>
<li>Fewer station reach-outs due to improved delivery precision; and</li>
<li>Complex workflows completed faster.</li>
</ul>
<div class="lb-trans"><ul>
<li>广告商订单的周转时间更快；</li>
<li>由于交付精度提高，接触电台的次数更少；以及</li>
<li>更复杂的工作流完成得更快。</li>
</ul>
</div><p>To learn more about Comcast AdFusion, visit: https://www.comcasttechnologysolutions.com/adfusion. For more information about Active International, visit: https://activeinternational.com/.</p>
<div class="lb-trans"><p>要了解有关 Comcast AdFusion 的更多信息，请访问：https://www.comcasttechnologysolutions.com/adfusion。有关 Active International 的更多信息，请访问：https://activeinternational.com/.</p>
</div><p><strong>About Comcast Technology Solutions</strong> Comcast Technology Solutions, a division of one of the world's leading media and technology companies, brings Comcast Corporation's proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity &amp; compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit Comcast Technology Solutions.</p>
<div class="lb-trans"><p><strong>关于 Comcast 技术解决方案</strong> Comcast 技术解决方案是全球领先的媒体和技术公司之一的一个部门，将 Comcast 公司的成熟技术带入全球不断发展的行业。Comcast 技术解决方案提供广泛的解决方案组合，为全球视频、媒体、通信、数据应用和网络安全与合规提供灵活性。客户包括领先的内容和流媒体视频提供商、有线电视运营商和多渠道视频节目分发商、广告商、通信提供商、金融服务提供商、零售商等。有关更多信息，请访问 Comcast 技术解决方案。</p>
</div><p><strong>About Active International</strong> Active International, an AMS (Active Media Services) company, is a global media and corporate trade leader that helps brands, agencies, and media owners unlock greater value, efficiency, and growth from the assets and investments they already have.</p>
<div class="lb-trans"><p><strong>关于 Active International</strong> Active International 是一家 AMS（Active Media Services）公司，是全球媒体和企业贸易的领导者，帮助品牌、代理机构和媒体所有者从他们已有的资产和投资中解锁更大的价值、效率和增长。</p>
</div><p>For more than 40 years, Active International has evolved corporate trade into a sophisticated commercial model that enables organizations to fund media, reduce costs, and create greater business flexibility through structured value exchange. Working at the intersection of media, technology, and commercial strategy, Active helps partners optimize media investment while leveraging automation, operational intelligence, and scalable workflow solutions to support modern advertising execution.</p>
<div class="lb-trans"><p>超过 40 年来，Active International 将企业贸易发展成为一种复杂的商业模式，使组织能够通过结构化的价值交换来资助媒体、降低成本并创造更大的商业灵活性。Active 在媒体、技术和商业战略的交汇处工作，帮助合作伙伴优化媒体投资，同时利用自动化、运营智能和可扩展的工作流程解决方案来支持现代广告执行。</p>
</div><p>Active International operates across North America, Europe, Asia, and Australia alongside Involved Media, a full-service media agency, and XACTV Network, an AI-driven video advertising platform. Active International is recognized for its award-winning, people-first culture and has earned workplace and inclusion honors across multiple global markets. For more information, visit https://activeinternational.com and https://amsgrowthpartner.com.</p>
<div class="lb-trans"><p>Active International 在北美、欧洲、亚洲和澳大利亚开展业务，与全方位服务的媒体机构 Involved Media 和基于人工智能的视频广告平台 XACTV Network 合作。Active International 因其屡获殊荣的以人为本的文化而受到认可，并在多个全球市场获得了工作场所和包容性荣誉。有关更多信息，请访问 https://activeinternational.com 和 https://amsgrowthpartner.com。</p>
</div><p>SOURCE Comcast Technology Solutions</p>
<div class="lb-trans"><p>来源：康卡斯特科技解决方案</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNjIyJk5ld3NJdGVtSWQ9U0Y4NzU5MyZUcmFuc21pc3Npb25fSWQ9MjAyNjA2MjIwMDAxUFJfTkVXU19VU1BSX19fX19TRjg3NTkz" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=SF87593&amp;Transmission_Id=202606220001PR_NEWS_USPR_____SF87593&amp;DateId=20260622"/></p>

Active International 部署了康卡斯特的 AdFusion 系统，以实现广播广告运营的自动化和规模化