<div id="readability-page-1">(marketscreener.com)  Marketers sometimes chase trends that consumers don’t care about: 50% of consumers have never heard of ‘Aperol Spritz’ compared to only 3% of marketers who haven’t   For consumers, the hardest two habits to give up are snacks between meals and their favorite podcast, while for marketers it’s snacks and online...https://www.marketscreener.com/quote/stock/IHEARTMEDIA-INC-64307492/news/IHeartMedia-and-Malcolm-Gladwell-s-Pushkin-Industries-Reveal-Growing-Consumer-Marketer-Disconnect-in-44837571/?</div>

IHRT

<p>(Marketcreener.com) 营销人员有时会追逐消费者并不关心的趋势：50% 的消费者从未听说过 ‘Aperol Spritz’，相比之下，只有 3% 的营销人员没有听说过 ‘Aperol Spritz’，最难戒掉的两个习惯是饭间零食和他们最喜欢的播客，而对于营销人员来说，最难戒掉的是零食和在线...https://www.marketscreener.</p>

IHeartMedia 和马尔科姆·格拉德韦尔的 Pushkin Industries 在 Landmark Report 中揭示了日益严重的消费者 - 市场营销脱节