<div id="readability-page-1"><div id="ArticleBody-InlineImage-105812204"><div><div><p>Apple CEO Tim Cook attends the China Development Forum in Beijing, China March 23, 2019.</p><p>Thomas Peter | Reuters</p></div></div></div><div><p><span id="RegularArticle-QuoteInBody-1">Apple<span><span id="-WatchlistDropdown"></span></span></span> CEO Tim Cook is on a visit to Shanghai, according to a post on his official Weibo account on Wednesday, ahead of the inauguration of a new retail store and declining iPhone sales in the country.</p><p>A video attached to the post showed Cook taking a stroll along one of the city's popular tourist districts and having breakfast with Chinese actor and television personality Zheng Kai.</p><p>According to a press release on Monday, the new retail store, located in the city's Jing'an district, will open Thursday. </p><p>Cook often visits China — a vital market and manufacturing base for Apple — to launch products, open factories, and meet with local officials. Earlier this month, Apple also announced plans to expand its research centers in Shanghai and Shenzhen. </p><p>His latest trip also comes amid reports that iPhone sales in China declined 24% in the first six weeks of 2024 compared with the same period a year earlier.</p></div><div><p>The decline in sales was partly due to abnormally high shipments by Apple at the start of 2023 but also increased competition from local brands such as Huawei, according to analysts.</p><p>Last year, Cook visited China in October following reports that iPhone 15 sales in the country were weaker compared with sales of the earlier model. </p><p>That trip came a month after reports on employees at China's central government agencies being banned from using iPhones for work. The Chinese Foreign Ministry denied the reports. </p><p>On Friday, Apple reportedly agreed to pay $490 million to settle a class-action lawsuit alleging that Cook misled investors about a steep downturn in iPhone sales in China back in November 2018, according to a preliminary settlement filed in Oakland, California, federal court.</p></div></div>

蘋果

<p>蘋果首席執行官蒂姆·庫克正在上海訪問，此前蘋果即將開設一家新零售店，並且中國地區 iPhone 銷量下降。庫克經常訪問中國推出新產品並會見當地官員。銷量下降被歸因於 2023 年初高出貨量以及來自本土品牌的增加競爭。此次庫克的訪問也是在蘋果同意支付 4.9 億美元解決一起關於中國 iPhone 銷售的集體訴訟之後</p>

蘋果首席執行官蒂姆·庫克訪問上海，此時中國 iPhone 銷售放緩