<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/120011634_s-740x416.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/120011634_s-740x416.jpg"/></p>
<p>今年以來，阿迪達斯（ETR: ADS）的股價表現優於耐克，後者持續報告財務業績疲弱。阿迪達斯股價飆升超過 22%，而耐克股價下跌超過 10%。耐克發佈疲弱業績和展望後，在盤後交易中加速拋售。</p>
<h2>耐克下調展望</h2>
<p>週五，耐克發佈疲弱財務業績後下調展望，阿迪達斯股價成為焦點。其直銷收入下降 8%，至 51 億美元，整體收入下降 2%，至 126 億美元。</p>
<p>耐克警告稱，其業務疲軟，今年銷售將低於預期，這解釋了其股價下跌超過 12%。</p>
<p>這些結果出現在耐克和阿迪達斯面臨來自 On Holding 和 Lululemon 等公司的激烈競爭之際。</p>
<p>然而，有跡象表明阿迪達斯的表現優於耐克。在最近的財務業績中，公司表示，其營業利潤從去年同期的 6 億歐元上升至 3.36 億歐元。</p>
<p>其直銷業務實現兩位數增長，毛利率提高至 51.2%。最重要的是，公司還將存貨水平降低 12 億歐元至 44 億歐元，並將繼續這一趨勢。</p>
<p>阿迪達斯的直銷收入增長 20%，電子商務收入增長 34%，受到 Yeezy 的推動。</p>
<p>儘管表現出色，阿迪達斯警告稱市場仍然 ‘波動且不易’，需求仍存疑。</p>
<p>耐克和 Lululemon，一家休閒運動品牌製造商，證實了這一觀點。在最近的 <strong>收益</strong> 中，Lululemon 表示，其美國銷售增長停滯，總收入為 221 億美元。</p>
<p>因此，我認為在耐克疲弱展望之後，阿迪達斯股票短期內可能會出現一些波動。然而，從長期來看，隨着管理層繼續實施轉型，公司將表現良好。</p>
<h2>阿迪達斯股價預測</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/06/Adidas-share-price-1024x570.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/06/Adidas-share-price-1024x570.png"/></p>
<p>ADS 圖表由 TradingView 提供</p>
<p>日線圖顯示，阿迪達斯股價在 2022 年觸底 93.15 歐元后反彈。目前已飆升至 220 歐元以上，並突破了關鍵阻力點 200 歐元。</p>
<p>股價仍高於 23.6% 的斐波納契回撤位、50 日和 100 日指數移動平均線（EMA）。此外，相對強弱指數（RSI）已上升至 50 的中性點以上。</p>
<p>因此，股價可能會在此區間內保持，並在交易者等待 7 月 31 日的下一輪收益報告時出現一些波動。</p>
<p>本文來源：Invezz，轉載請註明出處。</p>

耐克

阿迪達斯

<p>阿迪達斯股票今年表現優於耐克，因為耐克持續報告財務業績疲弱。耐克發佈疲弱業績和指引後，股價大幅下跌，而阿迪達斯則實現了營運利潤和銷售增長。儘管阿迪達斯警告市場波動性，但其長期前景看好。阿迪達斯股價已經反彈，並保持在關鍵水平之上。交易員們現在正在等待 7 月 31 日的下一份財報</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/120011634_s-740x416.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2020/04/120011634_s-740x416.jpg"/></p>
<p>Adidas (ETR: ADS) share price has outperformed Nike this year as the latter has continued to report weak financial results. It has soared by over 22% in 2024 while Nike has slumped by over 10%. Nike’s sell-off accelerated in extended hours after it published weak results and guidance.</p>
<div class="lb-trans"><p>今年以來，阿迪達斯（ETR: ADS）的股價表現優於耐克，後者持續報告財務業績疲弱。阿迪達斯股價飆升超過 22%，而耐克股價下跌超過 10%。耐克發佈疲弱業績和展望後，在盤後交易中加速拋售。</p>
</div><h2>Nike slashes guidance</h2>
<div class="lb-trans"><h2>耐克下調展望</h2>
</div><p>Adidas stock price was in the spotlight on Friday after Nike slashed its guidance after publishing weak financial results. Its direct-to-consumer revenue dropped by 8% to $5.1 billion while its overall figure fell by 2% to $12.6 billion.</p>
<div class="lb-trans"><p>週五，耐克發佈疲弱財務業績後下調展望，阿迪達斯股價成為焦點。其直銷收入下降 8%，至 51 億美元，整體收入下降 2%，至 126 億美元。</p>
</div><p>Nike warned that its business was softening and that its sales this year would be weaker than expected, which explains why its stock tumbled by more than 12%.</p>
<div class="lb-trans"><p>耐克警告稱，其業務疲軟，今年銷售將低於預期，這解釋了其股價下跌超過 12%。</p>
</div><p>These results came at a time when Nike and Adidas are facing substantial competition from companies like On Holding and Lululemon.</p>
<div class="lb-trans"><p>這些結果出現在耐克和阿迪達斯面臨來自 On Holding 和 Lululemon 等公司的激烈競爭之際。</p>
</div><p>Still, there are signs that Adidas is doing better than Nike. In its recent financial results, the company said that its operating profit rose to €336 million in the last quarter from €60 million a year earlier.</p>
<div class="lb-trans"><p>然而，有跡象表明阿迪達斯的表現優於耐克。在最近的財務業績中，公司表示，其營業利潤從去年同期的 6 億歐元上升至 3.36 億歐元。</p>
</div><p>Its direct-to-consumer business had double-digit sales growth while its gross margins ose to 51.2%. Most importantly, the company also lowered its inventory levels by €1.2 billion to €4.4 billion and the trend will continue.</p>
<div class="lb-trans"><p>其直銷業務實現兩位數增長，毛利率提高至 51.2%。最重要的是，公司還將存貨水平降低 12 億歐元至 44 億歐元，並將繼續這一趨勢。</p>
</div><p>Adidas’ direct-to-consumer revenue rose by 20% whale its e-commerce figure rose by 34%, driven by Yeezy.</p>
<div class="lb-trans"><p>阿迪達斯的直銷收入增長 20%，電子商務收入增長 34%，受到 Yeezy 的推動。</p>
</div><p>Still, despite this performance, Adidas warned that the market was ‘still volatile and not easy’, with demand concerns remaining.</p>
<div class="lb-trans"><p>儘管表現出色，阿迪達斯警告稱市場仍然 ‘波動且不易’，需求仍存疑。</p>
</div><p>Nike and Lululemon, an athleisure brand manufacturer, have confirmed this view. In its recent <strong>earnings,</strong> Lululemon said that its US sales growth was stalling as its total revenue came in at $2.21 billion.</p>
<div class="lb-trans"><p>耐克和 Lululemon，一家休閒運動品牌製造商，證實了這一觀點。在最近的 <strong>收益</strong> 中，Lululemon 表示，其美國銷售增長停滯，總收入為 221 億美元。</p>
</div><p>Therefore, I believe that Adidas stock will likely have some volatility in the near term after the weak Nike guidance. In the long term, however, the company will do well as the management continues to implement its turnaround.</p>
<div class="lb-trans"><p>因此，我認為在耐克疲弱展望之後，阿迪達斯股票短期內可能會出現一些波動。然而，從長期來看，隨着管理層繼續實施轉型，公司將表現良好。</p>
</div><h2>Adidas share price forecast</h2>
<div class="lb-trans"><h2>阿迪達斯股價預測</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/06/Adidas-share-price-1024x570.png" alt="" original-src="https://invezz.com/wp-content/uploads/2024/06/Adidas-share-price-1024x570.png"/></p>
<p>ADS chart by TradingView</p>
<div class="lb-trans"><p>ADS 圖表由 TradingView 提供</p>
</div><p>The daily chart shows that the Adidas stock price has rallied after bottoming at €93.15 in 2022. It has now soared to over €220 and moved above the key resistance point at €200.</p>
<div class="lb-trans"><p>日線圖顯示，阿迪達斯股價在 2022 年觸底 93.15 歐元后反彈。目前已飆升至 220 歐元以上，並突破了關鍵阻力點 200 歐元。</p>
</div><p>The stock remains above the 23.6% Fibonacci Retracement point and the 50-day and 100-day Exponential Moving Averages (EMA). Also, the Relative Strength Index (RSI) has moved above the neutral point at 50.</p>
<div class="lb-trans"><p>股價仍高於 23.6% 的斐波納契回撤位、50 日和 100 日指數移動平均線（EMA）。此外，相對強弱指數（RSI）已上升至 50 的中性點以上。</p>
</div><p>Therefore, the stock will likely remain in this range and show some volatility as traders wait for the next earnings, which are set for July 31st.</p>
<div class="lb-trans"><p>因此，股價可能會在此區間內保持，並在交易者等待 7 月 31 日的下一輪收益報告時出現一些波動。</p>
</div><p>The post Is the Adidas share price at risk after Nike’s weak earnings? appeared first on Invezz</p>
<div class="lb-trans"><p>本文來源：Invezz，轉載請註明出處。</p>
</div>

在耐克疲軟的收益報告後，阿迪達斯的股價是否面臨風險？