<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2022/09/starbucks-01-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2022/09/starbucks-01-scaled.jpg"/></p>
<p>星巴克（NASDAQ：SBUX）股價因公司在關鍵市場持續面臨挑戰而變得不受青睞和不受歡迎。自 2023 年 5 月達到 112.25 美元的高點以來，股價已下跌超過 33%，至目前的 74.57 美元。相比之下，標普 500 指數、道瓊斯指數和納斯達克 100 指數已飆升至創紀錄的高位。</p>
<h2>星巴克面臨重大逆風</h2>
<p>作為全球最大的咖啡連鎖公司，星巴克在過去幾年一直處於危機之中。例如，霍華德·舒爾茨在公司面臨重大風險時再次擔任臨時首席執行官。這是他第三次迴歸擔任 CEO。</p>
<p>隨後，他離開了公司，將首席執行官之職交給了拉克斯曼·納拉西曼。希望新任高管能加速公司的扭轉。</p>
<p>然而，有跡象表明，公司的扭轉速度不及分析師的預期。最近的業績顯示，公司在關鍵市場面臨重大逆風。</p>
<p>備受關注的同店銷售在第一季度下降了 4%。其北美業績下降了 3%，而國際部門下降了 6%。</p>
<p>公司的北美收入保持在 63.8 億美元，而運營利潤下降了 6%，至 11.4 億美元。運營利潤率從 19.1% 下降至 18%，顯示公司的狀況多麼糟糕。</p>
<p>國際部門的表現也不佳，收入下降至 17.5 億美元，運營利潤率從 17% 下降至 13.3%。</p>
<h2>瑞幸咖啡的競爭</h2>
<p>星巴克面臨的一個關鍵挑戰是中國市場變得競爭激烈。例如，瑞幸咖啡在中國的門店數量增至超過 18,500 家，幾乎是其 2022 年門店數量的兩倍。許多中國消費者繼續選擇瑞幸，其上季度收入增長了 41%。</p>
<p>星巴克面臨額外挑戰，特別是在美國，工資正在上漲。就在最近，加利福尼亞州開始實施 AB 1228 法案，迫使餐廳連鎖機構將最低工資提高到每小時 20 美元。</p>
<p>像星巴克這樣的公司通常會通過提價來應對這些法律。現在，隨着經濟放緩，人們開始質疑價格能夠上漲到多高。</p>
<p>分析師預計，星巴克第二季度的營收將增至 92.6 億美元。全年，平均估計營收將僅增長 2.2%，達到 367.7 億美元，隨後在 2025 年達到 396.5 億美元。</p>
<p>儘管最近股價暴跌，星巴克仍然被合理定價。它的前瞻市盈率為 21，與標普 500 指數持平，後者在第一季度的盈利增長了 5.4%。</p>
<p>因此，有可能隨着交易員關注 7 月 30 日的即將公佈的收益，星巴克股價將出現回落。如果這些數據顯示公司正在復甦，股價將會反彈。</p>
<h2>星巴克股價分析</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/07/Starbucks-stock-price-1024x570.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/07/Starbucks-stock-price-1024x570.png"/></p>
<p>SBUX 圖表由 TradingView 提供</p>
<p>周線圖顯示，SBUX 股價連續三週下跌，因對其增長的擔憂持續存在。最重要的是，它現在形成了死亡交叉模式，即 50 周和 200 周移動平均線相交。在大多數情況下，這是市場上最悲觀的跡象之一。</p>
<p>該股還形成了一個雙頂模式，位於 112.25 美元水平附近，其頸線已移至 65.31 美元。因此，最有可能的情況是股價繼續下跌，賣方將瞄準 71.45 美元的關鍵支撐位，即 5 月 13 日的最低點。如果跌破該水平，股價將下跌至 65.30 美元。</p>
<p>文章來源：Invezz</p>

星巴克

<p>星巴克股價由於關鍵市場的挑戰和中國市場的增加競爭而下跌超過 33%。公司的營收和營運利潤也出現下滑。股價形成了死亡交叉模式，表明了熊市趨勢，分析師們正在密切關注 7 月 30 日即將公佈的季度財報，以尋找復甦跡象。目前該股票估值合理，但可能繼續下跌</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2022/09/starbucks-01-scaled.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2022/09/starbucks-01-scaled.jpg"/></p>
<p>Starbucks (NASDAQ: SBUX) stock price has become unloved and unwanted as the company continued to face elevated challenges in its key markets. After peaking at $112.25 in May 2023, the stock has tumbled by over 33% to the current $74.57. In contrast, the S&amp;P 500, Dow Jones, and Nasdaq 100 indices have soared to their record highs.</p>
<div class="lb-trans"><p>星巴克（NASDAQ：SBUX）股價因公司在關鍵市場持續面臨挑戰而變得不受青睞和不受歡迎。自 2023 年 5 月達到 112.25 美元的高點以來，股價已下跌超過 33%，至目前的 74.57 美元。相比之下，標普 500 指數、道瓊斯指數和納斯達克 100 指數已飆升至創紀錄的高位。</p>
</div><h2>Starbucks is facing major headwinds</h2>
<div class="lb-trans"><h2>星巴克面臨重大逆風</h2>
</div><p>Starbucks, the biggest coffee chain company in the world, has been in a crisis in the past few years. For example, Howard Schulz returned to the company as the interim CEO as the business faced substantial risks. It was his third time to return as the CEO.</p>
<div class="lb-trans"><p>作為全球最大的咖啡連鎖公司，星巴克在過去幾年一直處於危機之中。例如，霍華德·舒爾茨在公司面臨重大風險時再次擔任臨時首席執行官。這是他第三次迴歸擔任 CEO。</p>
</div><p>He then exited the company, leaving Laxman Narasimhan as the Chief Executive. The hope was that the new executive would accelerate the company’s turnaround.</p>
<div class="lb-trans"><p>隨後，他離開了公司，將首席執行官之職交給了拉克斯曼·納拉西曼。希望新任高管能加速公司的扭轉。</p>
</div><p>However, there are signs that the business is not turning around as quickly as analysts were expecting. The most recent results showed that its business was facing substantial headwinds in its key markets.</p>
<div class="lb-trans"><p>然而，有跡象表明，公司的扭轉速度不及分析師的預期。最近的業績顯示，公司在關鍵市場面臨重大逆風。</p>
</div><p>Its closely watched same-store sales dropped by 4% in the first quarter. Its North American figure dropped by 3% while the international division fell by 6%.</p>
<div class="lb-trans"><p>備受關注的同店銷售在第一季度下降了 4%。其北美業績下降了 3%，而國際部門下降了 6%。</p>
</div><p>The company’s North American revenue remained steady at $6.38 billion while its operating profit dropped by 6% to $1.14 billion. Its operating margin dropped from 19.1% to 18%, showing how badly the business is doing.</p>
<div class="lb-trans"><p>公司的北美收入保持在 63.8 億美元，而運營利潤下降了 6%，至 11.4 億美元。運營利潤率從 19.1% 下降至 18%，顯示公司的狀況多麼糟糕。</p>
</div><p>The international division is also not doing well as the revenue fell to $1.75 billion and its operating margin dropped from 17% to 13.3%.</p>
<div class="lb-trans"><p>國際部門的表現也不佳，收入下降至 17.5 億美元，運營利潤率從 17% 下降至 13.3%。</p>
</div><h2>Luckin Coffee competition</h2>
<div class="lb-trans"><h2>瑞幸咖啡的競爭</h2>
</div><p>A key challenge that Starbucks is facing is that the Chinese market has become highly competitive. For example, Luckin Coffee has grown its store count in China to over 18,500, almost double its 2022 store count. Many people in China have continued to select Luckin as evidenced by its 41% revenue growth in the last quarter.</p>
<div class="lb-trans"><p>星巴克面臨的一個關鍵挑戰是中國市場變得競爭激烈。例如，瑞幸咖啡在中國的門店數量增至超過 18,500 家，幾乎是其 2022 年門店數量的兩倍。許多中國消費者繼續選擇瑞幸，其上季度收入增長了 41%。</p>
</div><p>Starbucks is facing additional challenges, especially in the US where wages are growing. Just recently, California started implementing the AB 1228 laws that forced restaurant chains to hike the minimum wage to $20 an hour.</p>
<div class="lb-trans"><p>星巴克面臨額外挑戰，特別是在美國，工資正在上漲。就在最近，加利福尼亞州開始實施 AB 1228 法案，迫使餐廳連鎖機構將最低工資提高到每小時 20 美元。</p>
</div><p>Companies like Starbucks have often responded to these laws by hiking prices. Now, with the economy slowing down, there is a question about how high prices can rise.</p>
<div class="lb-trans"><p>像星巴克這樣的公司通常會通過提價來應對這些法律。現在，隨着經濟放緩，人們開始質疑價格能夠上漲到多高。</p>
</div><p>Analysts expect that Starbucks revenues rose to $9.26 billion in the second quarter. For the year, the average estimate is that revenue will rise by just 2.2% to $36.77 billion followed by $39.65 billion in 2025.</p>
<div class="lb-trans"><p>分析師預計，星巴克第二季度的營收將增至 92.6 億美元。全年，平均估計營收將僅增長 2.2%，達到 367.7 億美元，隨後在 2025 年達到 396.5 億美元。</p>
</div><p>Starbucks is still fairly valued despite the recent crash. It trades at a forward PE ratio of 21, in line with the S&amp;P 500 index, whose earnings grew by 5.4% in the first quarter.</p>
<div class="lb-trans"><p>儘管最近股價暴跌，星巴克仍然被合理定價。它的前瞻市盈率為 21，與標普 500 指數持平，後者在第一季度的盈利增長了 5.4%。</p>
</div><p>Therefore, there is a likelihood that the Starbucks share price will retreat as traders focus on its upcoming earnings on July 30th. The stock will then rebound if these numbers show that the company is recovering.</p>
<div class="lb-trans"><p>因此，有可能隨着交易員關注 7 月 30 日的即將公佈的收益，星巴克股價將出現回落。如果這些數據顯示公司正在復甦，股價將會反彈。</p>
</div><h2>Starbucks stock price analysis</h2>
<div class="lb-trans"><h2>星巴克股價分析</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/07/Starbucks-stock-price-1024x570.png" alt="" original-src="https://invezz.com/wp-content/uploads/2024/07/Starbucks-stock-price-1024x570.png"/></p>
<p>SBUX chart by TradingView</p>
<div class="lb-trans"><p>SBUX 圖表由 TradingView 提供</p>
</div><p>The weekly chart shows that the SBUX share price has dropped for three straight weeks as concerns about its growth continued. Most importantly, it has now formed a death cross pattern as the 50-week and 200-week moving averages have crossed each other. In most cases, this is one of the most bearish signs in the market.</p>
<div class="lb-trans"><p>周線圖顯示，SBUX 股價連續三週下跌，因對其增長的擔憂持續存在。最重要的是，它現在形成了死亡交叉模式，即 50 周和 200 周移動平均線相交。在大多數情況下，這是市場上最悲觀的跡象之一。</p>
</div><p>The stock also formed a double-top pattern around the $112.25 level and its neckline has moved to $65.31. Therefore, the most likely scenario is where the stock continues falling as sellers target the key support at $71.45, its lowest point on May 13th. A break below that level will see it drop to $65.30.</p>
<div class="lb-trans"><p>該股還形成了一個雙頂模式，位於 112.25 美元水平附近，其頸線已移至 65.31 美元。因此，最有可能的情況是股價繼續下跌，賣方將瞄準 71.45 美元的關鍵支撐位，即 5 月 13 日的最低點。如果跌破該水平，股價將下跌至 65.30 美元。</p>
</div><p>The post Starbucks stock price forms a death cross: July 30th will be key appeared first on Invezz</p>
<div class="lb-trans"><p>文章來源：Invezz</p>
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星巴克股價形成死亡交叉：7 月 30 日將是關鍵日期