<p>天狼星 XM 廣播（SIRI）遭遇了災難，作為衞星廣播公司/音樂串流服務商，發現自己陷入了一系列壞消息的泥淖中。訂閲用户數量急劇下降，伴隨着收入的損失，導致天狼星股價在週四交易結束時暴跌超過 7.5%。</p>
<p>數字方面出現了災難性的情況。截至 6 月 30 日的季度中，約有 17.3 萬名訂户離開了該平台。其中約有 10 萬名自付費訂户和 7.3 萬名付費促銷訂户，利用了天狼星 XM 的一項促銷優惠來嘗試該服務，享受了相當大的折扣。</p>
<p>雖然聽起來很糟糕，但實際上也有一絲曙光……至少在曙光的範疇內。這一巨大損失實際上比前一年同期的損失率略有改善。然而，由於流失率保持在 1.5%，這仍然導致了約 5% 的收入損失，以及每位用户的淨平均收入下降約 0.42 美元。</p>
<h2><strong>終結的開始？</strong></h2>
<p>對於天狼星 XM 來説，這裏還有一點好消息，儘管微乎其微。它保持了對第三季度的指引。它預計全年收入約為 875 億美元，自由現金流約為 12 億美元。這略低於一些分析師的預期，他們預計約為 877 億美元。但在這一點上，你可能會説它 “符合預期”。</p>
<p>就在一個本已模糊的畫面變得更加混沌的時候。天狼星 XM 股票已經在過去 30 年中交易，然而它目前遭遇的收入下降實際上是有史以來第二糟糕的……儘管如此，淨收入實際上仍有所增長，而一些分析師甚至認為可能會出現扭轉局面的催化劑。似乎對於每一個壞消息，都有一點好消息使其變得不那麼明顯。</p>
<h2><strong>天狼星 XM 是買入還是賣出？</strong></h2>
<p>轉向華爾街，根據下圖顯示的數據，分析師對 SIRI 股票持有中等買入的共識評級，過去三個月內有四個買入、六個持有和一個賣出。在過去一年中，SIRI 股價下跌了 33.99%，而平均的 SIRI 股價目標為每股 3.86 美元，暗示着 20.25% 的上漲潛力。</p>
<p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/Screenshot-2024-08-01-at-15-58-14-Sirius-XM-Holdings-Inc-SIRI-Stock-Forecast-Price-Targets-and-Analysts-Predictions-TipRanks.com_-1024x772.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/Screenshot-2024-08-01-at-15-58-14-Sirius-XM-Holdings-Inc-SIRI-Stock-Forecast-Price-Targets-and-Analysts-Predictions-TipRanks.com_-1024x772.png"/></p>
<p><strong>查看更多 SIRI 分析師評級</strong></p>
<p>披露</p>

天狼星XM廣播

<p>天狼星 XM 廣播（NASDAQ：SIRI）的訂户和收入出現下降，導致股價下跌超過 7.5％。儘管如此，也有一些積極因素，例如與去年相比，損失率略有降低。分析師對 SIRI 股票持有中等買入共識評級，價格目標暗示上漲潛力為 20.25％</p>

<p>It was a disaster at SiriusXM (SIRI), as the satellite radio company / music streamer found itself on the bad end of a lot of bad news. Deep decline in subscriber counts, and accompanying losses in revenue, sent Sirius shares into a pit, down over 7.5% in the closing minutes of Thursday’s trading session.</p>
<div class="lb-trans"><p>天狼星 XM 廣播（SIRI）遭遇了災難，作為衞星廣播公司/音樂串流服務商，發現自己陷入了一系列壞消息的泥淖中。訂閲用户數量急劇下降，伴隨着收入的損失，導致天狼星股價在週四交易結束時暴跌超過 7.5%。</p>
</div><p>The numbers were a calamity. The quarter ending June 30 saw around 173,000 subscribers depart the platform over that quarter. That’s around 100,000 self-pay subscribers and 73,000 paid promotional subscribers, taking advantage of one of SiriusXM’s promotional offers to give the service a try at a fairly healthy discount.</p>
<div class="lb-trans"><p>數字方面出現了災難性的情況。截至 6 月 30 日的季度中，約有 17.3 萬名訂户離開了該平台。其中約有 10 萬名自付費訂户和 7.3 萬名付費促銷訂户，利用了天狼星 XM 的一項促銷優惠來嘗試該服務，享受了相當大的折扣。</p>
</div><p>While this sounds terrible, there was actually a bright spot to it all…as bright spots go, anyway. That massive loss was actually slightly better than the rate of loss from the same time the previous year. Still, with churn holding at 1.5%, that still represented a loss of revenue of about 5%, and a net loss in average revenue per user of around $0.42 per share.</p>
<div class="lb-trans"><p>雖然聽起來很糟糕，但實際上也有一絲曙光……至少在曙光的範疇內。這一巨大損失實際上比前一年同期的損失率略有改善。然而，由於流失率保持在 1.5%，這仍然導致了約 5% 的收入損失，以及每位用户的淨平均收入下降約 0.42 美元。</p>
</div><h2><strong>Beginning of the End?</strong></h2>
<div class="lb-trans"><h2><strong>終結的開始？</strong></h2>
</div><p>There’s a little more good news for Sirius here, such as it is. It’s maintaining its guidance for the third quarter. It expects to make around $8.75 billion for the full year, with free cash flow of around $1.2 billion. That’s slightly less than what some analysts figure, looking for around $8.77 billion. But at that point, you might as well call it “in-line.”</p>
<div class="lb-trans"><p>對於天狼星 XM 來説，這裏還有一點好消息，儘管微乎其微。它保持了對第三季度的指引。它預計全年收入約為 875 億美元，自由現金流約為 12 億美元。這略低於一些分析師的預期，他們預計約為 877 億美元。但在這一點上，你可能會説它 “符合預期”。</p>
</div><p>And that’s when an already-murky picture gets further muddied. Sirius XM stock has been trading for the last 30 years, yet the latest drop in revenue it’s seen is actually the second worst it’s seen…ever. And despite all this, net income was actually still up, somewhat, and some analysts are even identifying turnaround catalysts potentially in the offing. It seems that for every bit of bad news, there’s a bit of good that makes it just a little less obvious.</p>
<div class="lb-trans"><p>就在一個本已模糊的畫面變得更加混沌的時候。天狼星 XM 股票已經在過去 30 年中交易，然而它目前遭遇的收入下降實際上是有史以來第二糟糕的……儘管如此，淨收入實際上仍有所增長，而一些分析師甚至認為可能會出現扭轉局面的催化劑。似乎對於每一個壞消息，都有一點好消息使其變得不那麼明顯。</p>
</div><h2><strong>Is Sirius XM a Buy or Sell?</strong></h2>
<div class="lb-trans"><h2><strong>天狼星 XM 是買入還是賣出？</strong></h2>
</div><p>Turning to Wall Street, analysts have a Moderate Buy consensus rating on SIRI stock based on four Buys, six Holds and one Sell assigned in the past three months, as indicated by the graphic below. After a 33.99% loss in its share price over the past year, the average SIRI price target of $3.86 per share implies 20.25% upside potential.</p>
<div class="lb-trans"><p>轉向華爾街，根據下圖顯示的數據，分析師對 SIRI 股票持有中等買入的共識評級，過去三個月內有四個買入、六個持有和一個賣出。在過去一年中，SIRI 股價下跌了 33.99%，而平均的 SIRI 股價目標為每股 3.86 美元，暗示着 20.25% 的上漲潛力。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/Screenshot-2024-08-01-at-15-58-14-Sirius-XM-Holdings-Inc-SIRI-Stock-Forecast-Price-Targets-and-Analysts-Predictions-TipRanks.com_-1024x772.png" alt="" original-src="https://blog.tipranks.com/wp-content/uploads/2024/08/Screenshot-2024-08-01-at-15-58-14-Sirius-XM-Holdings-Inc-SIRI-Stock-Forecast-Price-Targets-and-Analysts-Predictions-TipRanks.com_-1024x772.png"/></p>
<p><strong>See more SIRI analyst ratings</strong></p>
<div class="lb-trans"><p><strong>查看更多 SIRI 分析師評級</strong></p>
</div><p>Disclosure</p>
<div class="lb-trans"><p>披露</p>
</div>

股東和訂閲者紛紛拋棄正在下沉的天狼星 XM（NASDAQ:SIRI）