<p>近年來，電子商務領域面臨着相當大的挑戰。受通貨膨脹影響，消費者傾向於在涉及更昂貴的自由支配項目時收起錢包，電子商務公司不得不在最近幾個季度中度過艱難時期。</p>
<p>隨着第一次（可能是眾多次）美聯儲降息可能僅在幾個月之後到來，消費者可能會對推遲的更昂貴購買稍微感到好一點。事實上，僅僅是預期利率下降就可能產生強大的影響。</p>
<p>無論如何，我認為當前電子商務股票整體上是有吸引力的價值買入，因為它們正處於一個前景相對温和的困境中。誰知道呢？也許在幾年後，當通貨膨脹和高利率的時代成為過去時，電子商務公司可能會受益於所謂的 “繁榮 20 年代” 類型的環境的潛在迴歸。</p>
<p>以下是三個供投資者選擇的電子商務股票，以參與電子零售支出的多年復甦。</p>
<h2><strong>亞馬遜（AMZN）</strong></h2>
<p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>來源：QubixStudio / Shutterstock.com</p>
<p><strong>亞馬遜</strong>（納斯達克：<strong>AMZN</strong>）是七巨頭電子商務公司，目前可能是最划算的選擇。隨着創紀錄的 Prime Day 已經過去，人們擔心貪婪的消費者是否會在這個奢華的兩天銷售之後，在 2024 年的黑色星期五和節禮日再次創造歷史性的銷售。</p>
<p>無論如何，強勁的 Prime Day 是一個非常令人鼓舞的跡象，表明消費者可能終於感覺可以再次揮霍。此外，隨着各種商品價格下降，也許 2024 年下半年將會看到電子商務迎來大復甦。</p>
<p>除了消費者支出外，亞馬遜在人工智能方面也做得相當不錯。隨着其 Metis 大型語言模型即將推出（這款產品據説比 ChatGPT“更強大”），也許 Echo 設備最終將能夠取得進展，提高其客户終身價值（CLV）。</p>
<h2><strong>拼多多控股（PDD）</strong></h2>
<p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>來源：shutterstock.com/Markus Mainka</p>
<p>隨着個人資產負債表上可支配收入較少，可以肯定的是，普通消費者在花錢時會更加謹慎。當生活成本飆升時，每一美元都需要更加珍惜。</p>
<p>在電子零售領域提供大幅折扣時，很難超越被稱為 Temu 的極其流行現象，這是 <strong>拼多多控股</strong>（納斯達克：<strong>PDD</strong>）旗下的一家中國公司。</p>
<p>當談到電子零售領域的大幅折扣時，很難有其他人能夠與 Temu 相提並論。雖然 Temu 的商品質量可能不是世界上最好的，但在價格方面，其他人幾乎不可能保持競爭力。隨着 Temu 繼續通過遊戲化獎勵（比如 Fishland、Coin Spin 和 Card Flip）讓消費者上癮於在其平台上購物，同時繼續在熱門社交媒體平台上製造聲音，我認為 PDD 股票短期內不會放緩。</p>
<p>PDD 是低成本商品之王，看起來它似乎已經做好了在去年通貨膨脹激增的衝擊下表現良好的準備。此外，以 17.1 倍的市盈率來看，似乎並沒有太多的預期。</p>
<h2><strong>Etsy（ETSY）</strong></h2>
<p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>來源：Sergei Elagin / Shutterstock</p>
<p><strong>Etsy</strong>（納斯達克：<strong>ETSY</strong>）比本文中另外兩家電子商務巨頭要困難得多。該股票今年以來下跌了 20%，距離歷史最高點下跌了超過 77%。確實，該平台的粉絲可能會發現，在其歷史性低迷時期購買一些股票是值得的。儘管如此，在 29.7 倍的市盈率下，股票仍然沒有你想象中那麼便宜，考慮到下跌的幅度。</p>
<p>此外，該公司作為手工製作和復古商品銷售商的聲譽可能受到了批評，因為銷售大量生產產品的商家數量增加，其中一些產品可能在 Etsy 平台上找到。</p>
<p>無論如何，Etsy 最新的政策更新旨在通過各種類別重新分類物品，包括 “由...製造” 和 “設計者”，這是令人鼓舞的，可能有助於 Etsy 恢復使其一開始如此出色的手工製作、復古氛圍。如果 Etsy 能夠在手工藝品領域重新站穩腳跟，ETSY 股票可能會有很大的增長空間。</p>
<p><em>在發佈日期，喬伊·弗雷內特持有亞馬遜的多頭頭寸。本文中表達的觀點屬於作者個人，受 InvestorPlace.com</em> <em>發佈指南</em> _約束。</p>
<p>_在發佈日期，負責編輯持有 AMZN 的多頭頭寸。</p>
<p>喬伊·弗雷內特是一位經驗豐富的投資作家，專門研究技術和消費類股票。喬伊為 Motley Fool Canada、TipRanks 和 Barchart 做出貢獻，擅長髮現在快節奏市場中具有長期增長潛力的被錯定價格的股票。</p>

ETSY

亞馬遜

拼多多

<p>電子商務股票被視為價值投資，因為市場對未來降息帶來的潛在消費支出預期較低。亞馬遜、拼多多控股和 Etsy 是投資者尋求電子零售支出多年復甦的首選。亞馬遜創紀錄的 Prime Day 活動和在人工智能方面的進展使其成為一個有前景的選擇。拼多多控股的低成本商品和在社交媒體平台上的受歡迎程度使其處於有利位置。Etsy 雖然股價有所下跌，但由於其聲譽和政策更新，可能值得考慮</p>

<p>The e-commerce scene has faced considerable challenges in recent years. With an inflation-hit consumer inclined to put their wallets away when it comes to bigger-ticket discretionary items, e-commerce firms have had to ride out the harsh waves in recent quarters.</p>
<div class="lb-trans"><p>近年來，電子商務領域面臨着相當大的挑戰。受通貨膨脹影響，消費者傾向於在涉及更昂貴的自由支配項目時收起錢包，電子商務公司不得不在最近幾個季度中度過艱難時期。</p>
</div><p>With the first (of potentially many) Fed rate cuts likely just months away, consumers may feel just a bit better about pulling the trigger on the pricier purchases they may have postponed. Indeed, the anticipation of lower rates alone can be a powerful thing.</p>
<div class="lb-trans"><p>隨着第一次（可能是眾多次）美聯儲降息可能僅在幾個月之後到來，消費者可能會對推遲的更昂貴購買稍微感到好一點。事實上，僅僅是預期利率下降就可能產生強大的影響。</p>
</div><p>In any case, I view the broader basket of e-commerce stocks as intriguing value buys now that they’re in a tough spot with relatively muted expectations ahead of them. Who knows? Maybe in a few years, when the days of inflation and high interest rates fall into the rearview, the e-commerce names may benefit from a potential return of a so-called “roaring 20s” type of environment.</p>
<div class="lb-trans"><p>無論如何，我認為當前電子商務股票整體上是有吸引力的價值買入，因為它們正處於一個前景相對温和的困境中。誰知道呢？也許在幾年後，當通貨膨脹和高利率的時代成為過去時，電子商務公司可能會受益於所謂的 “繁榮 20 年代” 類型的環境的潛在迴歸。</p>
</div><p>Here are three top e-commerce picks for investors looking to play a multi-year recovery in e-tail spending.</p>
<div class="lb-trans"><p>以下是三個供投資者選擇的電子商務股票，以參與電子零售支出的多年復甦。</p>
</div><h2><strong>Amazon (AMZN)</strong></h2>
<div class="lb-trans"><h2><strong>亞馬遜（AMZN）</strong></h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>Source: QubixStudio / Shutterstock.com</p>
<div class="lb-trans"><p>來源：QubixStudio / Shutterstock.com</p>
</div><p><strong>Amazon</strong> (NASDAQ: <strong>AMZN</strong>) is the Magnificent Seven e-commerce firm that may very well be the best bargain of the batch right now. With a record-breaking Prime Day now in the books, questions linger as to whether deal-hungry consumers will follow up the extravagant two-day sale with more historic sales come Black Friday and Boxing Day 2024.</p>
<div class="lb-trans"><p><strong>亞馬遜</strong>（納斯達克：<strong>AMZN</strong>）是七巨頭電子商務公司，目前可能是最划算的選擇。隨着創紀錄的 Prime Day 已經過去，人們擔心貪婪的消費者是否會在這個奢華的兩天銷售之後，在 2024 年的黑色星期五和節禮日再次創造歷史性的銷售。</p>
</div><p>Either way, the strong Prime Day is a very encouraging sign that the consumer may finally feel better about splurging again. Additionally, as prices come down across various goods, perhaps the second half of 2024 will see e-commerce make its big comeback.</p>
<div class="lb-trans"><p>無論如何，強勁的 Prime Day 是一個非常令人鼓舞的跡象，表明消費者可能終於感覺可以再次揮霍。此外，隨着各種商品價格下降，也許 2024 年下半年將會看到電子商務迎來大復甦。</p>
</div><p>Consumer spending aside, Amazon is also doing a pretty good job of making up for lost time on AI. With its Metis large language model, a product that’s supposedly “more powerful” than ChatGPT, on the horizon (will this AI be a part of that big Alexa LLM upgrade?), perhaps the Echo device will finally be able to make strides to hit its customer lifetime value (CLV).</p>
<div class="lb-trans"><p>除了消費者支出外，亞馬遜在人工智能方面也做得相當不錯。隨着其 Metis 大型語言模型即將推出（這款產品據説比 ChatGPT“更強大”），也許 Echo 設備最終將能夠取得進展，提高其客户終身價值（CLV）。</p>
</div><h2><strong>PDD Holdings (PDD)</strong></h2>
<div class="lb-trans"><h2><strong>拼多多控股（PDD）</strong></h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>Source: shutterstock.com/Markus Mainka</p>
<div class="lb-trans"><p>來源：shutterstock.com/Markus Mainka</p>
</div><p>With less disposable income in personal balance sheets, you can bet that the average consumer is going to be more selective with how they spend their money. When costs of living soar, every dollar needs to go that much further.</p>
<div class="lb-trans"><p>隨着個人資產負債表上可支配收入較少，可以肯定的是，普通消費者在花錢時會更加謹慎。當生活成本飆升時，每一美元都需要更加珍惜。</p>
</div><p>When it comes to heavy discounts in the world of e-tail, it’s tough to top the wildly popular phenomenon known as Temu, a Chinese firm owned by <strong>PDD Holdings</strong> (NASDAQ: <strong>PDD</strong>), formerly known as Pinduoduo.</p>
<div class="lb-trans"><p>在電子零售領域提供大幅折扣時，很難超越被稱為 Temu 的極其流行現象，這是 <strong>拼多多控股</strong>（納斯達克：<strong>PDD</strong>）旗下的一家中國公司。</p>
</div><p>Sure, the quality of Temu goods may not be the best in the world. However, when it comes to price, it’s virtually impossible for anybody else to stay remotely competitive. As Temu continues getting consumers hooked on shopping on its platform via gamified rewards (think Fishland, Coin Spin, and Card Flip) while continuing to make noise on popular social media platforms, I don’t see PDD stock slowing down anytime soon.</p>
<div class="lb-trans"><p>當談到電子零售領域的大幅折扣時，很難有其他人能夠與 Temu 相提並論。雖然 Temu 的商品質量可能不是世界上最好的，但在價格方面，其他人幾乎不可能保持競爭力。隨着 Temu 繼續通過遊戲化獎勵（比如 Fishland、Coin Spin 和 Card Flip）讓消費者上癮於在其平台上購物，同時繼續在熱門社交媒體平台上製造聲音，我認為 PDD 股票短期內不會放緩。</p>
</div><p>PDD is the king of low-cost goods, and it seems well-equipped to fare well as the sting of last year’s inflationary surge remains. Also, at 17.1 times trailing price-to-earnings (P/E), there does not seem to be much in the way of expectations baked in.</p>
<div class="lb-trans"><p>PDD 是低成本商品之王，看起來它似乎已經做好了在去年通貨膨脹激增的衝擊下表現良好的準備。此外，以 17.1 倍的市盈率來看，似乎並沒有太多的預期。</p>
</div><h2><strong>Etsy (ETSY)</strong></h2>
<div class="lb-trans"><h2><strong>Etsy（ETSY）</strong></h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>Source: Sergei Elagin / Shutterstock</p>
<div class="lb-trans"><p>來源：Sergei Elagin / Shutterstock</p>
</div><p><strong>Etsy</strong> (NASDAQ: <strong>ETSY</strong>) has been much tougher sledding than two other two e-commerce juggernauts in this piece. The stock is down 20% year to date and more than 77% from its all-time high. Indeed, fans of the platform may find it worthwhile to pick up a few shares while it’s in a historic funk. That said, at 29.7 times trailing P/E, shares still aren’t as cheap as you’d think, given the magnitude of the decline.</p>
<div class="lb-trans"><p><strong>Etsy</strong>（納斯達克：<strong>ETSY</strong>）比本文中另外兩家電子商務巨頭要困難得多。該股票今年以來下跌了 20%，距離歷史最高點下跌了超過 77%。確實，該平台的粉絲可能會發現，在其歷史性低迷時期購買一些股票是值得的。儘管如此，在 29.7 倍的市盈率下，股票仍然沒有你想象中那麼便宜，考慮到下跌的幅度。</p>
</div><p>Further, the company’s reputation as a seller of handmade and vintage goods may have taken a hit with the number of merchants who sell mass-produced products, some of which you may find on Temu on the Etsy platform.</p>
<div class="lb-trans"><p>此外，該公司作為手工製作和復古商品銷售商的聲譽可能受到了批評，因為銷售大量生產產品的商家數量增加，其中一些產品可能在 Etsy 平台上找到。</p>
</div><p>In any case, Etsy’s latest policy update, which aims to reclassify items by various categories, including “made by” and “designed by,” is encouraging and could help Etsy regain the handcrafted, vintage vibes that made it so great to begin with. If Etsy can regain its strong footing in handmade crafts, ETSY stock could have miles to gain.</p>
<div class="lb-trans"><p>無論如何，Etsy 最新的政策更新旨在通過各種類別重新分類物品，包括 “由...製造” 和 “設計者”，這是令人鼓舞的，可能有助於 Etsy 恢復使其一開始如此出色的手工製作、復古氛圍。如果 Etsy 能夠在手工藝品領域重新站穩腳跟，ETSY 股票可能會有很大的增長空間。</p>
</div><p><em>On the date of publication, Joey Frenette held a long position in Amazon. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com</em> <em>Publishing Guidelines</em> <em>.</em></p>
<div class="lb-trans"><p><em>在發佈日期，喬伊·弗雷內特持有亞馬遜的多頭頭寸。本文中表達的觀點屬於作者個人，受 InvestorPlace.com</em> <em>發佈指南</em> _約束。</p>
</div><p><em>On the date of publication, the responsible editor held a long position in AMZN.</em></p>
<div class="lb-trans"><p>_在發佈日期，負責編輯持有 AMZN 的多頭頭寸。</p>
</div><p>Joey Frenette is a seasoned investment writer specializing in technology and consumer stocks. Contributing to the Motley Fool Canada, TipRanks, and Barchart, Joey excels in spotting mispriced stocks with long-term growth potential in a fast-paced market.</p>
<div class="lb-trans"><p>喬伊·弗雷內特是一位經驗豐富的投資作家，專門研究技術和消費類股票。喬伊為 Motley Fool Canada、TipRanks 和 Barchart 做出貢獻，擅長髮現在快節奏市場中具有長期增長潛力的被錯定價格的股票。</p>
</div>

當前最熱門的電商股票有哪些？3 個頂級推薦