<p>美妝股持續發光，成為一個利潤豐厚的投資機會，受到整個行業持續增長和創新的推動。全球化妝品市場預計到 2032 年將達到約 6610 億美元，從 2023 年的 3980 億美元增長。從 2024 年到 2028 年，複合年增長率（CAGR）約為 3.3％，因此該行業顯示出沒有放緩的跡象。這種增長是由消費者對護膚品、化妝品和個人護理產品日益增長的需求推動的，尤其是在新興市場。</p>
<p>但在這個離散支出下降的波動市場中，投資於正確的美容和化妝品股票將需要分析公司過去和未來的財務和戰略走向。隨着消費者偏好的演變，公司需要創新，滿足市場需求，確保其長期增長和穩定。這份名單上的三家公司正在引領潮流。</p>
<h2><strong>資生堂（SSDOY）</strong></h2>
<p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>圖片來源：iStockphoto</p>
<p><strong>資生堂公司</strong>（OTCMKTS:<strong>SSDOY</strong>）是一家領先的日本美容和化妝品公司，提供包括護膚品、化妝品和香水在內的各種產品。雖然在美國，母公司的名字相對較為陌生，但它生產着著名品牌如 <strong>NARS</strong> 和 <strong>bareMinerals</strong>。</p>
<p>儘管 SSDOY 在過去 12 個月下跌了 30％，在過去五年下跌了 55％，但其六個月和 30 天的業績要好得多。此外，資生堂最近看到空頭頭寸大幅下降，這意味着押注該化妝品股票的投資者減少了。這種積極變化發生在公司股價穩步上漲之際，反映出對其業績增長的信心正在增強。</p>
<p>資生堂強勁的市場地位和改善的財務狀況是推動這種樂觀情緒的關鍵因素。資生堂報告了 2024 年第一季度的不錯業績，展示了年度收入增長 4％，超過了預期。公司核心品牌增長了 20％，在美洲和歐洲、中東和非洲（EMEA）市場有強勁的勢頭。</p>
<p>此外，資生堂正在專注於數字轉型和擴大其電子商務能力，這些舉措有助於其強勁表現。重組努力和對創新的戰略投資將維持其未來的增長軌跡。</p>
<h2><strong>拜爾斯道夫（BDRFY）</strong></h2>
<p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>圖片來源：monticello / Shutterstock.com</p>
<p>總部位於德國的 <strong>拜爾斯道夫</strong>（OTCMKTS:<strong>BDRFY</strong>）是護膚品和化妝品行業的全球領導者，以其強大的信譽品牌組合而聞名，包括 <strong>NIVEA</strong> 和 <strong>Eucerin</strong>。這些品牌擁有忠實的客户羣，以其高質量和有效性而聞名，使拜爾斯道夫成為全球家庭中的必備品牌，即使您不知道母公司的名稱。</p>
<p>拜爾斯道夫最近報告了創紀錄的銷售額，達到 2023 年的 103 億美元。關鍵領域的強勁增長推動了這一非凡成就，其中 NIVEA 的銷售額增長了 16.2％，皮膚護理業務增長了 24％。這些數字突顯了公司強勁的市場地位和創新能力，有效地滿足消費者需求。</p>
<p>拜爾斯道夫在競爭激烈的市場中已經證明了其增長和適應能力，但在新興國家也有許多擴張機會，因為這些地區的可支配收入正在增加。其許多品牌在國際上越來越受歡迎，這為拜爾斯道夫提供了新的銷售渠道。</p>
<p>就美妝股而言，BDRFY 提供了 0.7％的股息率，這也是一個不錯的加分項。儘管股息率較低，但它為投資於這家以增長為導向的化妝品公司增添了吸引力。</p>
<p><em>在發佈日期，Philippa Main 在本文中提到的證券中沒有（直接或間接）持有任何頭寸。本文中表達的觀點屬於作者個人，遵守 InvestorPlace.com 的發佈指南。</em></p>
<p><em>在發佈日期，負責編輯沒有（直接或間接）持有本文中提到的證券的任何頭寸。</em></p>
<p>Philippa Main 是弗吉尼亞州和佛羅里達州的房地產經紀人，也從事自由撰稿、編輯、業務拓展和營銷工作。她廣泛的房地產市場知識幫助她在各種不同行業做出投資決策。她還喜歡專門與女性合作，教育她們有關金融和投資的知識。</p>
<p>消費者自由支出</p>
<p>成長股</p>

拜爾斯道夫

資生堂

<p>美妝股票是一個利潤豐厚的投資機會，由於行業內持續增長和創新。全球化妝品市場預計到 2032 年將達到 6610 億美元。在引領行業發展的三家公司分別是 ELF Beauty、資生堂和拜爾斯道夫。ELF Beauty 提供價格實惠的化妝品，並取得了令人矚目的財務業績。資生堂專注於數字化轉型，並報告了強勁的營收增長。拜爾斯道夫在市場上擁有強勁的地位，並取得了創紀錄的銷售業績。這些公司展示了韌性和滿足市場需求的能力</p>

<p>Beauty stocks continue to shine as a lucrative investment opportunity, driven by consistent growth and innovation in the overall industry. The global cosmetics market is estimated to reach around $661 billion by 2032, increasing from $398 billion in 2023. That’s a compound annual growth rate (CAGR) of around 3.3% from 2024 to 2028, so the sector is showing no signs of slowing down. This growth is fueled by increasing consumer demand for skincare, cosmetics, and personal care products, especially in emerging markets.</p>
<div class="lb-trans"><p>美妝股持續發光，成為一個利潤豐厚的投資機會，受到整個行業持續增長和創新的推動。全球化妝品市場預計到 2032 年將達到約 6610 億美元，從 2023 年的 3980 億美元增長。從 2024 年到 2028 年，複合年增長率（CAGR）約為 3.3％，因此該行業顯示出沒有放緩的跡象。這種增長是由消費者對護膚品、化妝品和個人護理產品日益增長的需求推動的，尤其是在新興市場。</p>
</div><p>But in this volatile market where discretionary spending is down, investing in the right beauty and cosmetics stocks will require analysis of where the companies have been and where they’re going, both financially and strategically. As consumer preferences evolve, companies will need to innovate and meet market demands, ensuring their long-term growth and stability. The three companies on this list are leading the way.</p>
<div class="lb-trans"><p>但在這個離散支出下降的波動市場中，投資於正確的美容和化妝品股票將需要分析公司過去和未來的財務和戰略走向。隨着消費者偏好的演變，公司需要創新，滿足市場需求，確保其長期增長和穩定。這份名單上的三家公司正在引領潮流。</p>
</div><h2><strong>e.l.f. Beauty (ELF)</strong></h2>
<div class="lb-trans"><h2><strong>資生堂（SSDOY）</strong></h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>Source: Lisa Chinn / Shutterstock.com</p>
<div class="lb-trans"><p>圖片來源：iStockphoto</p>
</div><p><strong>E.l.f. Beauty</strong> (NYSE:<strong>ELF</strong>) offers high-quality, affordable cosmetics which has earned it a loyal customer base and a strong market presence. But what really sets it apart from its competitors is its strategy of offering new and novel products. “The consumer is becoming less loyal and so they need that newness. They need something constantly innovating…. And that’s what e.l.f. does,” says <strong>Piper Sandler</strong> senior research analyst Korinne Wolfmeyer.</p>
<div class="lb-trans"><p><strong>資生堂公司</strong>（OTCMKTS:<strong>SSDOY</strong>）是一家領先的日本美容和化妝品公司，提供包括護膚品、化妝品和香水在內的各種產品。雖然在美國，母公司的名字相對較為陌生，但它生產着著名品牌如 <strong>NARS</strong> 和 <strong>bareMinerals</strong>。</p>
</div><p>The company’s newest financial results will be released on August 8, but previous quarter results showed an impressive 78% jump in net sales, reaching $146.5 million for the first quarter of fiscal year 2025. Its gross profits also soared by 60% to $96.1 million, thanks to efficient management and strong consumer demand. E.l.f.’s creative marketing strategies and robust e-commerce performance are driving its growth.</p>
<div class="lb-trans"><p>儘管 SSDOY 在過去 12 個月下跌了 30％，在過去五年下跌了 55％，但其六個月和 30 天的業績要好得多。此外，資生堂最近看到空頭頭寸大幅下降，這意味着押注該化妝品股票的投資者減少了。這種積極變化發生在公司股價穩步上漲之際，反映出對其業績增長的信心正在增強。</p>
</div><p>Recently, several analysts have raised their forecasts, and <em>TipRanks</em> has an average price target of $228 which represents a 31% upside. Among beauty stocks, analysts rate E.l.f. as a “strong buy” due to its resilience and ability to maintain profitability despite market challenges.</p>
<div class="lb-trans"><p>資生堂強勁的市場地位和改善的財務狀況是推動這種樂觀情緒的關鍵因素。資生堂報告了 2024 年第一季度的不錯業績，展示了年度收入增長 4％，超過了預期。公司核心品牌增長了 20％，在美洲和歐洲、中東和非洲（EMEA）市場有強勁的勢頭。</p>
</div><h2><strong>Shiseido Company (SSDOY)</strong></h2>
<div class="lb-trans"><p>此外，資生堂正在專注於數字轉型和擴大其電子商務能力，這些舉措有助於其強勁表現。重組努力和對創新的戰略投資將維持其未來的增長軌跡。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<div class="lb-trans"><h2><strong>拜爾斯道夫（BDRFY）</strong></h2>
</div><p>Source: iStockphoto</p>
<p><strong>Shiseido Company</strong>(OTCMKTS:<strong>SSDOY</strong>) is a leading Japanese beauty and cosmetics company that offers a wide range of products including skincare, makeup and fragrances. While the name of the parent company is relatively unknown in the U.S., it manufactures notable brands like <strong>NARS</strong> and <strong>bareMinerals</strong>.</p>
<div class="lb-trans"><p>圖片來源：monticello / Shutterstock.com</p>
</div><p>While SSDOY is down 30% in the last 12 months and 55% in the last five years, its six month and 30 day results are doing much better. Additionally, Shiseido recently saw a big drop in short interest, meaning fewer investors are betting against the cosmetics stock. This positive shift comes as the company’s stock price has been steadily rising, reflecting growing confidence in its performance.</p>
<div class="lb-trans"><p>總部位於德國的 <strong>拜爾斯道夫</strong>（OTCMKTS:<strong>BDRFY</strong>）是護膚品和化妝品行業的全球領導者，以其強大的信譽品牌組合而聞名，包括 <strong>NIVEA</strong> 和 <strong>Eucerin</strong>。這些品牌擁有忠實的客户羣，以其高質量和有效性而聞名，使拜爾斯道夫成為全球家庭中的必備品牌，即使您不知道母公司的名稱。</p>
</div><p>Shiseido’s strong market presence and improved financial health are key factors driving this optimism. Shiseido reported decent results for Q1 2024, showcasing revenue increase of 4% year-over-year (YOY), which beat estimates. The company’s core brands saw growth of 20%, and there is strong momentum in the Americas and Europe, Middle East and Africa (EMEA) markets.</p>
<div class="lb-trans"><p>拜爾斯道夫最近報告了創紀錄的銷售額，達到 2023 年的 103 億美元。關鍵領域的強勁增長推動了這一非凡成就，其中 NIVEA 的銷售額增長了 16.2％，皮膚護理業務增長了 24％。這些數字突顯了公司強勁的市場地位和創新能力，有效地滿足消費者需求。</p>
</div><p>Additionally, Shiseido is focusing on digital transformation and expanding its e-commerce capabilities, which have contributed to its robust performance. Restructuring efforts and strategic investments in innovation will sustain its growth trajectory moving forward.</p>
<div class="lb-trans"><p>拜爾斯道夫在競爭激烈的市場中已經證明了其增長和適應能力，但在新興國家也有許多擴張機會，因為這些地區的可支配收入正在增加。其許多品牌在國際上越來越受歡迎，這為拜爾斯道夫提供了新的銷售渠道。</p>
</div><h2><strong>Beiersdorf (BDRFY)</strong></h2>
<div class="lb-trans"><p>就美妝股而言，BDRFY 提供了 0.7％的股息率，這也是一個不錯的加分項。儘管股息率較低，但它為投資於這家以增長為導向的化妝品公司增添了吸引力。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<div class="lb-trans"><p><em>在發佈日期，Philippa Main 在本文中提到的證券中沒有（直接或間接）持有任何頭寸。本文中表達的觀點屬於作者個人，遵守 InvestorPlace.com 的發佈指南。</em></p>
</div><p>Source: monticello / Shutterstock.com</p>
<div class="lb-trans"><p><em>在發佈日期，負責編輯沒有（直接或間接）持有本文中提到的證券的任何頭寸。</em></p>
</div><p>Headquartered in Germany, <strong>Beiersdorf</strong>(OTCMKTS:<strong>BDRFY</strong>) is a global leader in the skincare and cosmetics industry, known for its strong portfolio of trusted brands including <strong>NIVEA</strong> and <strong>Eucerin</strong>. These brands have a loyal customer base and are recognized for their high quality and effectiveness, making Beiersdorf a staple in households worldwide, even if you don’t know the parent company’s name.</p>
<div class="lb-trans"><p>Philippa Main 是弗吉尼亞州和佛羅里達州的房地產經紀人，也從事自由撰稿、編輯、業務拓展和營銷工作。她廣泛的房地產市場知識幫助她在各種不同行業做出投資決策。她還喜歡專門與女性合作，教育她們有關金融和投資的知識。</p>
</div><p>Beiersdorf recently reported record-breaking sales, reaching $10.3 billion in 2023. Impressive growth in key segments fueled this remarkable achievement, with NIVEA seeing a 16.2% increase and the Derma business expanding by 24%. These figures underscore the company’s robust market position and ability to innovate and meet consumer needs effectively.</p>
<div class="lb-trans"><p>消費者自由支出</p>
</div><p>Beiersdorf has a proven ability to grow and adapt in a competitive market but it also has a lot of expansion opportunities in emerging countries as disposable income is increasing in those areas. Many of its brands are becoming more popular internationally, and this provides Beiersdorf with new sale channels.</p>
<div class="lb-trans"><p>成長股</p>
</div><p>As far as beauty stocks go, it’s also a nice plus that BDRFY offers a 0.7% dividend yield. Although the yield is modest, it adds an additional appeal to investing in this growth-oriented cosmetics stock.</p>
<p><em>On the date of publication, Philippa Main did not hold (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com</em> <em>Publishing Guidelines</em> <em>.</em></p>
<p><em>On the date of publication, the responsible editor did not have (either directly or indirectly) any positions in the securities mentioned in this article.</em></p>
<p>Philippa Main is a real estate agent in Virginia and Florida who also does freelance writing, editing, and business development and marketing. She uses her broad knowledge of the real estate market to inform her investing decisions in an array of different industries. She also enjoys working specifically with women to educate them about finance and investing.</p>
<p>Consumer Discretionary</p>
<p>Growth Stocks</p>

3 只值得投資以獲得豐厚回報的美容和化妝品股票