<p>隨着我們進入數字時代的深入，增強現實（AR）繼續成為重塑眾多行業的關鍵技術。AR 市場正處於蓬勃發展階段。行業分析師預測，隨着企業和消費者都認識到 AR 技術提升用户體驗和運營效率的潛力，對 AR 應用的需求將激增。</p>
<p>AR 市場在 2023 年價值 572.6 億美元，並預計將以 39.8% 的複合年增長率增長至 2030 年。增長預計將受到遊戲、媒體、娛樂等領域的採用增加以及在醫療保健、物流和製造等領域應用擴大的推動。</p>
<p>該行業仍處於起步階段，投資 AR 股票可以為投資者帶來可觀回報。進入 2024 年 8 月，以下是三家 AR 股票，被認為是那些希望投資即將改變數字領域技術的人的首選。</p>
<h2>Unity（U）</h2>
<p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>來源：viewimage / Shutterstock.com</p>
<p><strong>Unity</strong>（紐交所：<strong>U</strong>）已將增強現實整合到其平台中，增強了開發人員創建沉浸式 AR 體驗的實用性。通過其 Unity Engine，該公司支持 AR 遊戲和應用程序的開發，利用實時 3D 渲染和互動內容創建等功能。</p>
<p>該公司不僅在增強其現有 AR 工具，還與重要合作伙伴合作，以擴大其影響力和應用範圍。一個顯著的合作伙伴關係包括與 <strong>蘋果</strong>（納斯達克：<strong>AAPL</strong>）合作支持 iOS AR 應用程序的開發，突顯了 Unity 致力於保持在 AR 技術進步前沿的承諾。</p>
<p>Unity 的股價在 2024 年繼續下跌，跟隨近幾個季度的表現不佳。然而，任命了一位新 CEO，曾是藝電公司的 Matthew Bromberg，標誌着旨在穩定公司的戰略轉變。</p>
<p>該公司的股價目前交易於有吸引力的估值水平，為具有長期投資視野的投資者提供了良好的入場點。該股票的前瞻市盈率為 19 倍，低於行業中位數的 23 倍。</p>
<h2>PTC（PTC）</h2>
<p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>來源：Yuriy Golub / Shutterstock.com</p>
<p><strong>PTC</strong>（納斯達克：<strong>PTC</strong>）在增強現實方面取得了重大進展，作為其工業部門數字化轉型戰略的一部分。PTC 的 Vuforia 平台是其 AR 業務的核心，提供先進工具，使企業能夠創建增強現實體驗，增強產品設計、製造和服務流程。</p>
<p>PTC 於 2024 年第三季度財報發佈於 7 月 31 日。公司當季每股收益為 0.98 美元，超出預期 0.02 美元。然而，5.18 億美元的營收同比下降了 4.37%。儘管宏觀環境具有挑戰性，但 PTC 保持了強勁的銷售渠道，並確認了其戰略重點和運營效率的承諾。</p>
<p>PTC 的跨銷售機會最大化戰略，特別是與 ServiceMax 的合作，有望推動未來增長。公司的財務表現仍然強勁，收入和利潤顯著增加，使其成為一個引人注目的增強現實股票。儘管 PTC 的股價高於行業中位數，但公司一直表現優於同行，並具有更好的增長前景，以證明更高的估值。</p>
<h2>Adobe（ADBE）</h2>
<p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>來源：Tattoboo / Shutterstock</p>
<p><strong>Adobe</strong>（納斯達克：<strong>ADBE</strong>）以其強大的創意軟件套件而聞名，但其進軍增強現實領域正在為下一個數字創新時代奠定基礎。通過推出 Adobe Aero，一個用户友好的 AR 創作工具，Adobe 正在積極整合 AR 技術到設計師和開發人員的創意過程中。</p>
<p>此外，該公司還在其軟件套件中整合了人工智能。推出 Adobe Firefly 和 Acrobat AI Assistant 等工具標誌着功能的顯著增強，吸引了新用户，並鼓勵現有客户升級。</p>
<p>這些整合的財務影響值得關注。Adobe 最近的收益顯示了強勁的 10% 同比增長，數字媒體部門的淨新增年化重複收入達到 4.87 億美元。這種增長不僅證明了 Adobe 的創新優勢，也證明了市場對尖端數字工具的熱情接受。</p>
<p>戰略合作伙伴關係和對工具的持續改進突顯了 Adobe 致力於保持在創意軟件行業的領先地位。通過不斷發展其人工智能產品，Adobe 不僅保持其相關性，還增強了對更廣泛人羣的吸引力，從個人創意者到大型企業。</p>
<p><em>在發佈日期，Mohammed Saqib 未持有（直接或間接）本文提及證券的任何頭寸。</em> _本文中表達的觀點屬於作者個人，遵守 InvestorPlace.com 的發佈準則。</p>
<p><em>在發佈日期，負責編輯持有 AAPL 的多頭頭寸。</em></p>
<p>Mohammed Saqib 是一位研究分析員，具有股票研究和財務建模經驗。他廣泛涵蓋科技行業上市股票，使用基本分析作為他方法的基石。目前正在攻讀金融碩士學位，Saqib 致力於獲得 CFA 特許資格，以進一步增進他在該領域的專業知識。</p>

ADBE

PTC公司

<p>AR 市場預計將以 39.8% 的複合年增長率增長至 2030 年，受到遊戲、媒體、娛樂等領域的增加採用以及在醫療保健、物流和製造業中擴展應用的推動。投資於 Unity（U）、PTC（PTC）和 Adobe（ADBE）等 AR 股票可能會為投資者帶來可觀的回報。Unity 正在將 AR 整合到其平台中，PTC 正在在工業領域的 AR 方面取得進展，而 Adobe 正在推出用户友好的 AR 創作工具</p>

<p>As we advance further into the digital age, augmented reality (AR) continues to emerge as a pivotal technology reshaping numerous industries. The AR market is ripe for significant growth. Industry analysts predict a surge in demand for AR applications as both enterprises and consumers recognize its potential to enhance user experiences and operational efficiencies.</p>
<div class="lb-trans"><p>隨着我們進入數字時代的深入，增強現實（AR）繼續成為重塑眾多行業的關鍵技術。AR 市場正處於蓬勃發展階段。行業分析師預測，隨着企業和消費者都認識到 AR 技術提升用户體驗和運營效率的潛力，對 AR 應用的需求將激增。</p>
</div><p>The AR market was valued at $57.26 billion in 2023 and is projected to grow at a CAGR of 39.8% until 2030. The growth is expected to be driven by increased adoption in sectors like gaming, media, and entertainment, as well as expanding applications in healthcare, logistics, and manufacturing.</p>
<div class="lb-trans"><p>AR 市場在 2023 年價值 572.6 億美元，並預計將以 39.8% 的複合年增長率增長至 2030 年。增長預計將受到遊戲、媒體、娛樂等領域的採用增加以及在醫療保健、物流和製造等領域應用擴大的推動。</p>
</div><p>The industry is still in its nascent stages, and investing in AR stocks can generate substantial returns for investors. Heading into August 2024, here are three AR stocks that stand out as top picks for those looking to invest in a technology that’s set to transform the digital landscape.</p>
<div class="lb-trans"><p>該行業仍處於起步階段，投資 AR 股票可以為投資者帶來可觀回報。進入 2024 年 8 月，以下是三家 AR 股票，被認為是那些希望投資即將改變數字領域技術的人的首選。</p>
</div><h2>Unity (U)</h2>
<div class="lb-trans"><h2>Unity（U）</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>Source: viewimage / Shutterstock.com</p>
<div class="lb-trans"><p>來源：viewimage / Shutterstock.com</p>
</div><p><strong>Unity</strong>(NYSE: <strong>U</strong>) has been integrating augmented reality into its platform, enhancing its utility for developers creating immersive AR experiences. Through its Unity Engine, the company supports the development of AR games and applications, utilizing features like real-time 3D rendering and interactive content creation.</p>
<div class="lb-trans"><p><strong>Unity</strong>（紐交所：<strong>U</strong>）已將增強現實整合到其平台中，增強了開發人員創建沉浸式 AR 體驗的實用性。通過其 Unity Engine，該公司支持 AR 遊戲和應用程序的開發，利用實時 3D 渲染和互動內容創建等功能。</p>
</div><p>The company is not only enhancing its existing AR tools but also forging significant partnerships to expand its reach and application. A notable collaboration includes working with <strong>Apple</strong> (NASDAQ:<strong>AAPL</strong>) to support the development of iOS AR apps, highlighting Unity’s commitment to staying at the forefront of technological advancements in AR.</p>
<div class="lb-trans"><p>該公司不僅在增強其現有 AR 工具，還與重要合作伙伴合作，以擴大其影響力和應用範圍。一個顯著的合作伙伴關係包括與 <strong>蘋果</strong>（納斯達克：<strong>AAPL</strong>）合作支持 iOS AR 應用程序的開發，突顯了 Unity 致力於保持在 AR 技術進步前沿的承諾。</p>
</div><p>Unity’s stock price has continued to tumble in 2024, following a disappointing performance in recent quarters. However, the appointment of a new CEO, Matthew Bromberg, who was part of Electronic Arts, marks a strategic shift aiming to stabilize the company.</p>
<div class="lb-trans"><p>Unity 的股價在 2024 年繼續下跌，跟隨近幾個季度的表現不佳。然而，任命了一位新 CEO，曾是藝電公司的 Matthew Bromberg，標誌着旨在穩定公司的戰略轉變。</p>
</div><p>The company’s stock is currently trading at an attractive valuation, which provides a good entry point for investors with a long-term time horizon. The stock is trading at a forward P/E of 19x, which is lower than the sector median of 23x.</p>
<div class="lb-trans"><p>該公司的股價目前交易於有吸引力的估值水平，為具有長期投資視野的投資者提供了良好的入場點。該股票的前瞻市盈率為 19 倍，低於行業中位數的 23 倍。</p>
</div><h2>PTC (PTC)</h2>
<div class="lb-trans"><h2>PTC（PTC）</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>Source: Yuriy Golub / Shutterstock.com</p>
<div class="lb-trans"><p>來源：Yuriy Golub / Shutterstock.com</p>
</div><p><strong>PTC</strong>(NASDAQ: <strong>PTC</strong>) is making significant strides in augmented reality as part of its digital transformation strategy for industrial sectors. PTC’s Vuforia platform is at the core of its AR operations, providing advanced tools that enable enterprises to create immersive AR experiences that enhance product design, manufacturing, and service processes.</p>
<div class="lb-trans"><p><strong>PTC</strong>（納斯達克：<strong>PTC</strong>）在增強現實方面取得了重大進展，作為其工業部門數字化轉型戰略的一部分。PTC 的 Vuforia 平台是其 AR 業務的核心，提供先進工具，使企業能夠創建增強現實體驗，增強產品設計、製造和服務流程。</p>
</div><p>PTC reported its Q3 2024 earnings on July 31. The company posted an EPS of $0.98 for the quarter, beating expectations by $0.02. However, the revenue of $518 million was down 4.37% year-over-year (YoY). Despite a challenging macro environment, PTC maintained a solid pipeline and confirmed its commitment to strategic priorities and operational effectiveness.</p>
<div class="lb-trans"><p>PTC 於 2024 年第三季度財報發佈於 7 月 31 日。公司當季每股收益為 0.98 美元，超出預期 0.02 美元。然而，5.18 億美元的營收同比下降了 4.37%。儘管宏觀環境具有挑戰性，但 PTC 保持了強勁的銷售渠道，並確認了其戰略重點和運營效率的承諾。</p>
</div><p>PTC’s strategy to maximize cross-selling opportunities, particularly with ServiceMax, is poised to drive future growth. The company’s financial performance remains strong, with notable increases in revenue and earnings, which makes it a compelling augmented reality stock to buy. Although the PTC is trading at a premium to the sector median, the company has continued to perform better than its peers and has better growth prospects to justify the higher valuation.</p>
<div class="lb-trans"><p>PTC 的跨銷售機會最大化戰略，特別是與 ServiceMax 的合作，有望推動未來增長。公司的財務表現仍然強勁，收入和利潤顯著增加，使其成為一個引人注目的增強現實股票。儘管 PTC 的股價高於行業中位數，但公司一直表現優於同行，並具有更好的增長前景，以證明更高的估值。</p>
</div><h2>Adobe (ADBE)</h2>
<div class="lb-trans"><h2>Adobe（ADBE）</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>Source: Tattoboo / Shutterstock</p>
<div class="lb-trans"><p>來源：Tattoboo / Shutterstock</p>
</div><p><strong>Adobe</strong> (NASDAQ: <strong>ADBE</strong>) is widely recognized for its powerful suite of creative software, but its venture into augmented reality is setting the stage for the next era of digital innovation. With the launch of Adobe Aero, a user-friendly AR authoring tool, Adobe is making significant strides in integrating AR technology into the creative processes of designers and developers.</p>
<div class="lb-trans"><p><strong>Adobe</strong>（納斯達克：<strong>ADBE</strong>）以其強大的創意軟件套件而聞名，但其進軍增強現實領域正在為下一個數字創新時代奠定基礎。通過推出 Adobe Aero，一個用户友好的 AR 創作工具，Adobe 正在積極整合 AR 技術到設計師和開發人員的創意過程中。</p>
</div><p>Moreover, the company has also integrated AI across its software suites. The introduction of tools like Adobe Firefly and Acrobat AI Assistant marks a significant enhancement in functionality, attracting both new users and encouraging existing customers to upgrade.</p>
<div class="lb-trans"><p>此外，該公司還在其軟件套件中整合了人工智能。推出 Adobe Firefly 和 Acrobat AI Assistant 等工具標誌着功能的顯著增強，吸引了新用户，並鼓勵現有客户升級。</p>
</div><p>The financial impact of these integrations is noteworthy. Adobe’s recent earnings show a robust 10% YoY growth, with the Digital Media segment’s net new Annualized Recurring Revenue (ARR) touching $487 million. This growth is not just a testament to Adobe’s innovative edge but also to the market’s enthusiastic reception of cutting-edge digital tools.</p>
<div class="lb-trans"><p>這些整合的財務影響值得關注。Adobe 最近的收益顯示了強勁的 10% 同比增長，數字媒體部門的淨新增年化重複收入達到 4.87 億美元。這種增長不僅證明了 Adobe 的創新優勢，也證明了市場對尖端數字工具的熱情接受。</p>
</div><p>The strategic partnerships and continuous improvements in its tools underscore Adobe’s commitment to maintaining its leadership in the creative software industry. By continuously evolving its AI offerings, Adobe not only retains its relevance but also enhances its appeal to a broader demographic, from individual creatives to large enterprises.</p>
<div class="lb-trans"><p>戰略合作伙伴關係和對工具的持續改進突顯了 Adobe 致力於保持在創意軟件行業的領先地位。通過不斷發展其人工智能產品，Adobe 不僅保持其相關性，還增強了對更廣泛人羣的吸引力，從個人創意者到大型企業。</p>
</div><p><em>On the date of publication, Mohammed Saqib did not hold (either directly or indirectly) any positions in the securities mentioned in this article.</em> <em>The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com</em> <em>Publishing Guidelines</em> <em>.</em></p>
<div class="lb-trans"><p><em>在發佈日期，Mohammed Saqib 未持有（直接或間接）本文提及證券的任何頭寸。</em> _本文中表達的觀點屬於作者個人，遵守 InvestorPlace.com 的發佈準則。</p>
</div><p><em>On the date of publication, the responsible editor held a long position in AAPL.</em></p>
<div class="lb-trans"><p><em>在發佈日期，負責編輯持有 AAPL 的多頭頭寸。</em></p>
</div><p>Mohammed Saqib is a research analyst with experience in equity research and financial modeling. He has extensively covered stocks listed in the tech sector using fundamental analysis as the cornerstone of his approach. Currently pursuing a master’s degree in finance, Saqib is dedicated to obtaining the CFA charter to augment his expertise in the field further.</p>
<div class="lb-trans"><p>Mohammed Saqib 是一位研究分析員，具有股票研究和財務建模經驗。他廣泛涵蓋科技行業上市股票，使用基本分析作為他方法的基石。目前正在攻讀金融碩士學位，Saqib 致力於獲得 CFA 特許資格，以進一步增進他在該領域的專業知識。</p>
</div>

The 3 Best Augmented Reality Stocks to Buy in August 2024

- AR 市場價值 2023 年為 572.6 億美元，預計 2023 年至 2030 年複合年增長率為 39.8%。
- Unity（U）公司通過 Unity Engine 支持 AR 遊戲和應用程序開發，與蘋果合作開發 iOS AR 應用。
- PTC（PTC）在工業領域的數字轉型戰略中取得重大進展，Q3 2024 財報顯示盈利超預期，營收同比下降 4.37%。

2024 年 8 月值得購買的三隻最佳增強現實股票