<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2023/11/186056272-m-normal-none-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="2560" height="1377" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2023/11/186056272-m-normal-none-scaled.jpg"/></p>
<p>在線購物的便利性改變了美國的雜貨購物格局，越來越多的消費者轉向數字平台滿足他們的食品需求。</p>
<p>根據 Statista 的消費者洞察報告，過去一年中超過一半的美國人選擇了在線購物雜貨，突顯出對數字便利的重大轉變。</p>
<p>這一變化反映了消費者行為的更廣泛趨勢，受到對食品購買便利性和可及性的渴望驅動。</p>
<h2>熱門在線雜貨類別</h2>
<p>零食和糖果在在線雜貨偏好中處於領先地位，佔據了 24% 的在線訂單。</p>
<p>這表明消費者偏愛快捷方便的選擇來滿足他們的零食需求。</p>
<p>緊隨其後，水果和蔬菜佔據了在線雜貨購買的 23%，表明人們對保持健康飲食習慣有濃厚興趣。</p>
<p>冷凍食品、大米和麪食、穀類、肉類和香腸、乳製品和麪包也在在線雜貨籃子中佔據重要位置。</p>
<p>這種多樣性表明美國人不僅購買奢侈品，還將必需品納入他們的在線購物習慣中。</p>
<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/US-Online-Shopping.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="761" height="757" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/US-Online-Shopping.jpg"/></p>
<p>來源：<em>Statista</em></p>
<h2>美國頂級在線雜貨零售商是誰？</h2>
<p>在競爭激烈的在線雜貨市場中，一些零售商已經成為美國消費者的首選。</p>
<p>沃爾瑪是領先的零售商，在在線雜貨領域佔據主導地位，擁有廣泛的產品範圍和用户友好的平台。</p>
<p>緊隨沃爾瑪之後，亞馬遜、開市客和 Instacart 也獲得了可觀的市場份額。</p>
<p>這些零售商滿足了各種消費者偏好，並已經確立自己作為數字雜貨領域的關鍵參與者。</p>
<p>儘管在線雜貨購物越來越受歡迎，零售商面臨着一些挑戰。</p>
<p>市場飽和，來自已建立的巨頭和新進入者的重大定價壓力。</p>
<p>較小的零售商經常難以與受益於規模經濟的大型競爭對手競爭。</p>
<p>管理供應鏈帶來物流挑戰，特別是確保新鮮產品及時交付。</p>
<p>零售商必須平衡庫存管理、產品質量和交付效率，以滿足消費者期望並保持滿意度。</p>
<p>建立和維護客户信任至關重要。諸如訂單錯誤、延遲和產品質量不佳等問題可能損害零售商的聲譽。</p>
<h2>利用客户數據和先進分析</h2>
<p>儘管存在這些挑戰，對於在線雜貨零售商來説有許多機會可以增強競爭力。</p>
<p>利用客户數據和先進分析可以實現個性化購物體驗和有針對性的推薦，從而提升參與度和忠誠度。</p>
<p>整合人工智能、機器學習和自動化等先進技術可以簡化運營並提高整體效率。</p>
<p>智能訂購系統、需求預測和優化交付路線等功能有助於實現運營卓越。</p>
<p>零售商還可以通過擴大產品供應和與本地供應商或特色品牌合作來實現差異化。推出獨特服務，如餐盒或訂閲選項，可以進一步吸引和留住客户。</p>
<p>強調可持續性和道德實踐變得越來越重要。</p>
<p>消費者傾向於支持支持環保包裝、本地農民和公平貿易實踐的企業。</p>
<p>通過與這些價值觀保持一致，零售商不僅可以吸引環保意識強的購物者，還可以獲得競爭優勢。</p>
<p>儘管挑戰依然存在，但增長和差異化的機會層出不窮。有效應對這些複雜性並利用技術進步的零售商將在這個充滿活力和競爭的行業中蓬勃發展。</p>
<p>本文來源於 Invezz，更多信息請訪問原文鏈接。</p>

開市客

CART

沃爾瑪

<p>超過一半的美國人現在正在線購買食品雜貨，零食和糖果是他們購買的熱門商品。這反映了消費者行為向數字便利性的轉變。沃爾瑪是領先的在線食品雜貨零售商，其次是亞馬遜、Costco 和 Instacart。零售商面臨的挑戰包括市場飽和、供應鏈管理和保持客户信任。然而，通過個性化購物體驗、先進技術、產品多樣化和強調可持續性，也存在增長的機會</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2023/11/186056272-m-normal-none-scaled.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2023/11/186056272-m-normal-none-scaled.jpg"/></p>
<p>The convenience of online shopping has transformed the American grocery landscape, with a growing number of consumers turning to digital platforms for their food needs.</p>
<div class="lb-trans"><p>在線購物的便利性改變了美國的雜貨購物格局，越來越多的消費者轉向數字平台滿足他們的食品需求。</p>
</div><p>According to Statista’s Consumer Insights, more than half of Americans have opted for online grocery shopping in the past year, highlighting a significant shift toward digital convenience.</p>
<div class="lb-trans"><p>根據 Statista 的消費者洞察報告，過去一年中超過一半的美國人選擇了在線購物雜貨，突顯出對數字便利的重大轉變。</p>
</div><p>This change reflects a broader trend in consumer behavior, driven by the desire for ease and accessibility in food purchasing.</p>
<div class="lb-trans"><p>這一變化反映了消費者行為的更廣泛趨勢，受到對食品購買便利性和可及性的渴望驅動。</p>
</div><h2>Popular online grocery categories</h2>
<div class="lb-trans"><h2>熱門在線雜貨類別</h2>
</div><p>Snacks and candies lead the pack in online grocery preferences, capturing 24% of online orders.</p>
<div class="lb-trans"><p>零食和糖果在在線雜貨偏好中處於領先地位，佔據了 24% 的在線訂單。</p>
</div><p>This suggests that consumers favor quick and convenient options for their snacking needs.</p>
<div class="lb-trans"><p>這表明消費者偏愛快捷方便的選擇來滿足他們的零食需求。</p>
</div><p>Close behind, fruits and vegetables account for 23% of online grocery purchases, indicating a strong interest in maintaining healthy eating habits.</p>
<div class="lb-trans"><p>緊隨其後，水果和蔬菜佔據了在線雜貨購買的 23%，表明人們對保持健康飲食習慣有濃厚興趣。</p>
</div><p>Frozen foods, rice and pasta, cereals, meats and sausages, dairy products, and bread also feature prominently in online grocery baskets.</p>
<div class="lb-trans"><p>冷凍食品、大米和麪食、穀類、肉類和香腸、乳製品和麪包也在在線雜貨籃子中佔據重要位置。</p>
</div><p>This variety demonstrates that Americans are not only purchasing indulgent items but are also incorporating essential staples into their online shopping habits.</p>
<div class="lb-trans"><p>這種多樣性表明美國人不僅購買奢侈品，還將必需品納入他們的在線購物習慣中。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/US-Online-Shopping.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2024/08/US-Online-Shopping.jpg"/></p>
<p>Source: <em>Statista</em></p>
<div class="lb-trans"><p>來源：<em>Statista</em></p>
</div><h2>Who are the top US online grocery retailers?</h2>
<div class="lb-trans"><h2>美國頂級在線雜貨零售商是誰？</h2>
</div><p>In the competitive online grocery market, certain retailers have emerged as top choices for American consumers.</p>
<div class="lb-trans"><p>在競爭激烈的在線雜貨市場中，一些零售商已經成為美國消費者的首選。</p>
</div><p>Walmart is the leading retailer, dominating the online grocery space with its extensive range of products and user-friendly platform.</p>
<div class="lb-trans"><p>沃爾瑪是領先的零售商，在在線雜貨領域佔據主導地位，擁有廣泛的產品範圍和用户友好的平台。</p>
</div><p>Following Walmart, Amazon, Costco, and Instacart have also gained substantial market share.</p>
<div class="lb-trans"><p>緊隨沃爾瑪之後，亞馬遜、開市客和 Instacart 也獲得了可觀的市場份額。</p>
</div><p>These retailers cater to a wide array of consumer preferences and have established themselves as key players in the digital grocery sector.</p>
<div class="lb-trans"><p>這些零售商滿足了各種消費者偏好，並已經確立自己作為數字雜貨領域的關鍵參與者。</p>
</div><p>Despite the growing popularity of online grocery shopping, retailers face several challenges.</p>
<div class="lb-trans"><p>儘管在線雜貨購物越來越受歡迎，零售商面臨着一些挑戰。</p>
</div><p>The market is saturated, with significant pricing pressure from both established giants and new entrants.</p>
<div class="lb-trans"><p>市場飽和，來自已建立的巨頭和新進入者的重大定價壓力。</p>
</div><p>Smaller retailers often struggle to compete with larger competitors who benefit from economies of scale.</p>
<div class="lb-trans"><p>較小的零售商經常難以與受益於規模經濟的大型競爭對手競爭。</p>
</div><p>Managing the supply chain presents logistical challenges, particularly in ensuring the timely delivery of fresh products.</p>
<div class="lb-trans"><p>管理供應鏈帶來物流挑戰，特別是確保新鮮產品及時交付。</p>
</div><p>Retailers must balance inventory management, product quality, and delivery efficiency to meet consumer expectations and maintain satisfaction.</p>
<div class="lb-trans"><p>零售商必須平衡庫存管理、產品質量和交付效率，以滿足消費者期望並保持滿意度。</p>
</div><p>Building and maintaining customer trust is crucial. Issues such as incorrect orders, delays, and subpar product quality can damage a retailer’s reputation.</p>
<div class="lb-trans"><p>建立和維護客户信任至關重要。諸如訂單錯誤、延遲和產品質量不佳等問題可能損害零售商的聲譽。</p>
</div><h2>Leveraging customer data and advanced analytics</h2>
<div class="lb-trans"><h2>利用客户數據和先進分析</h2>
</div><p>Despite these challenges, there are numerous opportunities for online grocery retailers to enhance their competitiveness.</p>
<div class="lb-trans"><p>儘管存在這些挑戰，對於在線雜貨零售商來説有許多機會可以增強競爭力。</p>
</div><p>Leveraging customer data and advanced analytics allows for personalized shopping experiences and targeted recommendations, which can boost engagement and loyalty.</p>
<div class="lb-trans"><p>利用客户數據和先進分析可以實現個性化購物體驗和有針對性的推薦，從而提升參與度和忠誠度。</p>
</div><p>Integrating advanced technologies, such as artificial intelligence, machine learning, and automation, can streamline operations and improve overall efficiency.</p>
<div class="lb-trans"><p>整合人工智能、機器學習和自動化等先進技術可以簡化運營並提高整體效率。</p>
</div><p>Features like smart ordering systems, demand forecasting, and optimized delivery routes contribute to operational excellence.</p>
<div class="lb-trans"><p>智能訂購系統、需求預測和優化交付路線等功能有助於實現運營卓越。</p>
</div><p>Retailers can also differentiate themselves by diversifying their product offerings and forming partnerships with local vendors or specialty brands. Introducing unique services, such as meal kits or subscription options, can further attract and retain customers.</p>
<div class="lb-trans"><p>零售商還可以通過擴大產品供應和與本地供應商或特色品牌合作來實現差異化。推出獨特服務，如餐盒或訂閲選項，可以進一步吸引和留住客户。</p>
</div><p>Emphasizing sustainability and ethical practices is becoming increasingly important.</p>
<div class="lb-trans"><p>強調可持續性和道德實踐變得越來越重要。</p>
</div><p>Consumers are drawn to businesses that support eco-friendly packaging, local farmers, and fair trade practices.</p>
<div class="lb-trans"><p>消費者傾向於支持支持環保包裝、本地農民和公平貿易實踐的企業。</p>
</div><p>By aligning with these values, retailers can not only appeal to environmentally conscious shoppers but also gain a competitive edge.</p>
<div class="lb-trans"><p>通過與這些價值觀保持一致，零售商不僅可以吸引環保意識強的購物者，還可以獲得競爭優勢。</p>
</div><p>While challenges persist, opportunities for growth and differentiation abound. Retailers who navigate these complexities effectively and leverage technological advancements are well-positioned to thrive in this dynamic and competitive industry.</p>
<div class="lb-trans"><p>儘管挑戰依然存在，但增長和差異化的機會層出不窮。有效應對這些複雜性並利用技術進步的零售商將在這個充滿活力和競爭的行業中蓬勃發展。</p>
</div><p>The post More than half of Americans buy groceries online: Snacks and candies top the list appeared first on Invezz</p>
<div class="lb-trans"><p>本文來源於 Invezz，更多信息請訪問原文鏈接。</p>
</div>

More than half of Americans buy groceries online: Snacks and candies top the list

- 美國網購便利性改變了雜貨購物方式，超過一半美國人選擇在線購物，主要購買零食和糖果，佔 24% 的訂單。
- 水果和蔬菜緊隨其後，佔 23% 的在線雜貨購買，顯示人們對保持健康飲食習慣的濃厚興趣。
- 沃爾瑪是美國頂級在線雜貨零售商，緊隨其後的有亞馬遜、Costco 和 Instacart，市場競爭激烈，小型零售商面臨挑戰。

超過一半的美國人在線購買食品雜貨：零食和糖果最受歡迎