<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/06/36939684_s-740x416.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="740" height="416" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/06/36939684_s-740x416.jpg"/></p>
<p>星巴克（SBUX）股價在過去幾年中一直表現疲軟。在過去五年中，其股價下跌了超過 22%，而同期標普 500 指數上漲了超過 83%。這一下跌意味着在 2021 年股價達到頂峯時投資該公司的 10,000 美元現在價值 6410 美元。</p>
<h2>星巴克正在增長，但仍面臨挑戰</h2>
<p>作為全球最大的咖啡連鎖公司，星巴克仍在增長，得益於其門店增加以及更多人購買其產品。</p>
<p>因此，其年收入從 2019 年的超過 265 億美元增長到上一財年的 350 億美元，以及過去十二個月的 360 億美元。</p>
<p>該公司還在增加年利潤，從 2019 年的 35 億美元增長到上一財年的 41 億美元。</p>
<p>然而，事實是，該公司面臨着重大挑戰，使其成為了一家 “墮落的天使”。在中國，其增長速度不再像以前那樣快速。</p>
<p>中國是一個關鍵市場，因為其龐大的人口和不斷增長的購買力。多年來，星巴克在中國已經開設了超過 6500 家門店，並計劃在未來幾年繼續這一趨勢。</p>
<p>然而，由於競爭加劇，中國現在已經成為星巴克更加困難的市場。中國公司瑞幸咖啡一直在該國積極擴張，已在中國開設了超過 1 萬家門店。</p>
<p>值得注意的是，它現在正在與茶飲行業的公司競爭，這在中國變得越來越受歡迎。在中國迅速增長的其他公司包括鄧肯、Costa Coffee、太平洋咖啡和 Seesaw Coffee 等領先品牌。</p>
<p>星巴克在中國面臨的最大挑戰之一是，它是一家美國公司，而此時中美兩國關係並不順利。因此，許多中國人更傾向於瑞幸，後者在中國提供高端品牌。</p>
<p>即使在美國，星巴克也面臨着其他挑戰，其中工資增長一直在上漲。就在最近，加利福尼亞州通過了一項新法案，將最低工資提高到每小時 20 美元，這意味着其成本正在上升。</p>
<h2>星巴克最近的季度更新</h2>
<p>最近的財務結果顯示，星巴克發佈了相對疲弱的財務業績。其北美收入僅增長 1%，達到 68 億美元，而運營利潤率下降了 70 個基點至 21%。同店銷售額也下降了 2%，而票價變動下降了 6%。</p>
<p>在國際業務部門，上季度同店銷售額下降了 7%，收入下降了 7%，至 18 億美元。這一收入下降引人注目，因為公司在該地區的門店數量比 2023 年同期更多。總門店數量從 19,630 家增至 21,279 家。在中國，季度內可比銷售額下降了 14%。</p>
<h2>轉機需要時間</h2>
<p>星巴克希望目前的逆風會結束，公司將恢復增長。然而，事實是，星巴克已經進行了長時間的轉型，這一舉措導致霍華德·舒爾茨在 2022 年迴歸公司，此前他離開後公司任命拉克什曼·納拉西曼為新 CEO。</p>
<p>作為拉克什曼轉型努力的一部分，公司與 Grubhub 合作，以擴大外賣業務。它還推出了星巴克工作室，一個為公司創作內容的新舉措。該公司還宣佈計劃裁員中東的一些員工。</p>
<p>儘管如此，我認為公司的轉型需要時間來執行，因為公司面臨挑戰。一些分析師認為，公司需要進行更多裁員，特別是在增長放緩的美國。</p>
<p>星巴克股票面臨的另一個重大問題是，對於一家不再增長的公司來説，其估值仍然過高。其前瞻市盈率為 21，高於行業中位數 16。</p>
<h2>星巴克股價預測</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/Starbucks-stock-1024x568.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1024" height="568" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/Starbucks-stock-1024x568.png"/></p>
<p>周線圖顯示，SBUX 股價在過去幾個月中一直處於強烈的熊市趨勢。這一下跌始於幾年前股價達到 112 美元的高點。最重要的是，股價形成了死亡交叉，因為 200 周和 50 周移動平均線形成了一個熊市交叉。</p>
<p>目前股價略高於 71.46 美元的關鍵支撐水平，這是其 5 月份的最低點。因此，股價很可能會繼續下跌，特別是如果跌破 71.46 美元的關鍵支撐水平。如果發生這種情況，下一個關注點將是 65 美元，這是 2022 年 5 月的最低點，比當前水平低 15%。</p>
<p>文章來源：Invezz</p>

星巴克

<p>星巴克股價在過去五年中下跌了超過 22%，而同期標普 500 指數上漲了超過 83%。由於競爭加劇和中美關係緊張，該公司在中國市場面臨挑戰。星巴克也報告了疲弱的財務業績，其扭轉努力可能需要時間。該股目前正接近一個關鍵支撐水平</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/06/36939684_s-740x416.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2020/06/36939684_s-740x416.jpg"/></p>
<p>Starbucks (SBUX) stock price has been a big laggard in the past few years. Its stock has dropped by over 22% in the past five years while the S&amp;P 500 index has jumped by over 83% in the same period. This drop means that $10,000 invested in the company at its top in 2021 would now be worth $6,410.</p>
<div class="lb-trans"><p>星巴克（SBUX）股價在過去幾年中一直表現疲軟。在過去五年中，其股價下跌了超過 22%，而同期標普 500 指數上漲了超過 83%。這一下跌意味着在 2021 年股價達到頂峯時投資該公司的 10,000 美元現在價值 6410 美元。</p>
</div><h2>Starbucks is growing but challenges remain</h2>
<div class="lb-trans"><h2>星巴克正在增長，但仍面臨挑戰</h2>
</div><p>Starbucks, the biggest coffee chain company in the world, is still growing, helped by its store additions and the fact that more people are taking its products.</p>
<div class="lb-trans"><p>作為全球最大的咖啡連鎖公司，星巴克仍在增長，得益於其門店增加以及更多人購買其產品。</p>
</div><p>As a result, its annual revenue has jumped from over $26.5 billion in 2019 to over $35 billion in the last financial year and $36 billion in the trailing twelve months (TTM).</p>
<div class="lb-trans"><p>因此，其年收入從 2019 年的超過 265 億美元增長到上一財年的 350 億美元，以及過去十二個月的 360 億美元。</p>
</div><p>The company is also growing its annual profits, which have moved from over $3.5 billion in 2019 to over $4.1 billion in the last financial year.</p>
<div class="lb-trans"><p>該公司還在增加年利潤，從 2019 年的 35 億美元增長到上一財年的 41 億美元。</p>
</div><p>However, the reality is that the company faces substantial challenges that have made it a fallen angel. It is no longer growing as fast as it did before in China, its fastest-growing market.</p>
<div class="lb-trans"><p>然而，事實是，該公司面臨着重大挑戰，使其成為了一家 “墮落的天使”。在中國，其增長速度不再像以前那樣快速。</p>
</div><p>China is a crucial market because of its vast population and the growing purchasing power. Over the years, Starbucks has opened over 6,500 stores in the country and it plans to continue this trend in the coming years.</p>
<div class="lb-trans"><p>中國是一個關鍵市場，因為其龐大的人口和不斷增長的購買力。多年來，星巴克在中國已經開設了超過 6500 家門店，並計劃在未來幾年繼續這一趨勢。</p>
</div><p>However, China has now become a more difficult market for Starbucks because of the rising competition. Luckin Coffee, a Chinese company, has been growing aggressively in the country and has already opened over 10,000 stores in the country.</p>
<div class="lb-trans"><p>然而，由於競爭加劇，中國現在已經成為星巴克更加困難的市場。中國公司瑞幸咖啡一直在該國積極擴張，已在中國開設了超過 1 萬家門店。</p>
</div><p>Most notably, it is now competing with companies in the bubble tea industry that is becoming more popular in the country. Other companies that are growing rapidly in China are leading brands like Dunkin, Costa Coffee, Pacific Coffee, and Seesaw Coffee.</p>
<div class="lb-trans"><p>值得注意的是，它現在正在與茶飲行業的公司競爭，這在中國變得越來越受歡迎。在中國迅速增長的其他公司包括鄧肯、Costa Coffee、太平洋咖啡和 Seesaw Coffee 等領先品牌。</p>
</div><p>One of the top challenges that Starbucks is facing in China is that it is an American company at a time when relations between the two countries are not doing well. As a result, many people in China have leaned towards Luckin, which offers premium brands in the country.</p>
<div class="lb-trans"><p>星巴克在中國面臨的最大挑戰之一是，它是一家美國公司，而此時中美兩國關係並不順利。因此，許多中國人更傾向於瑞幸，後者在中國提供高端品牌。</p>
</div><p>Starbucks is facing other challenges even in the United States, where wage growth has been growing. Just recently, California passed a new bill that has pushed the minimum wage to $20 a hour, meaning that its costs are rising.</p>
<div class="lb-trans"><p>即使在美國，星巴克也面臨着其他挑戰，其中工資增長一直在上漲。就在最近，加利福尼亞州通過了一項新法案，將最低工資提高到每小時 20 美元，這意味着其成本正在上升。</p>
</div><h2>Starbucks recent quarterly update</h2>
<div class="lb-trans"><h2>星巴克最近的季度更新</h2>
</div><p>The most recent financial results showed that Starbucks published relatively weak financial results. Its North American revenue rose by just 1% to $6.8 billion as its operating margin fell by 70 basis points to 21%. Same store sales also dropped by 2% while the ticket change fell by 6%.</p>
<div class="lb-trans"><p>最近的財務結果顯示，星巴克發佈了相對疲弱的財務業績。其北美收入僅增長 1%，達到 68 億美元，而運營利潤率下降了 70 個基點至 21%。同店銷售額也下降了 2%，而票價變動下降了 6%。</p>
</div><p>In the international segment, same-store sales dropped by 7% last quarter as its revenue dropped by 7% to $1.8 billion. This revenue drop was notable since the company had more stores in the region than in the same period in 2023. The total store count rose from 19,630 to 21,279. In China, comparable sales dropped by 14% during the quarter.</p>
<div class="lb-trans"><p>在國際業務部門，上季度同店銷售額下降了 7%，收入下降了 7%，至 18 億美元。這一收入下降引人注目，因為公司在該地區的門店數量比 2023 年同期更多。總門店數量從 19,630 家增至 21,279 家。在中國，季度內可比銷售額下降了 14%。</p>
</div><h2>Turnaround will take time</h2>
<div class="lb-trans"><h2>轉機需要時間</h2>
</div><p>Starbucks is hoping that the current headwinds will end and that the company will return to growth. However, the reality is that Starbucks has been going through a turnaround for a long time, a move that saw Howard Schultz return to the company in 2022 after four years. He left after the company named Laxman Narasimhan as the new CEO.</p>
<div class="lb-trans"><p>星巴克希望目前的逆風會結束，公司將恢復增長。然而，事實是，星巴克已經進行了長時間的轉型，這一舉措導致霍華德·舒爾茨在 2022 年迴歸公司，此前他離開後公司任命拉克什曼·納拉西曼為新 CEO。</p>
</div><p>As part of Laxman’s turnaround efforts, the company has partnered with Grubhub in a bid to grow its takeaway business. It also launched Starbucks Studios, a new initiative to create content for the company. The company has also announced plans to layoff some of its workers in the Middle East.</p>
<div class="lb-trans"><p>作為拉克什曼轉型努力的一部分，公司與 Grubhub 合作，以擴大外賣業務。它還推出了星巴克工作室，一個為公司創作內容的新舉措。該公司還宣佈計劃裁員中東的一些員工。</p>
</div><p>Still, I believe that the company’s turnaround will take time to execute because of the company’s challenges. Some analysts believe that it needs to execute more layoffs, especially in the United States, where its growth is slowing.</p>
<div class="lb-trans"><p>儘管如此，我認為公司的轉型需要時間來執行，因為公司面臨挑戰。一些分析師認為，公司需要進行更多裁員，特別是在增長放緩的美國。</p>
</div><p>The other big issue for the Starbucks stock is that it is still overvalued for a company that is no longer growing. It has a forward PE ratio of 21, higher than the sector median of 16.</p>
<div class="lb-trans"><p>星巴克股票面臨的另一個重大問題是，對於一家不再增長的公司來説，其估值仍然過高。其前瞻市盈率為 21，高於行業中位數 16。</p>
</div><h2>Starbucks stock price forecast</h2>
<div class="lb-trans"><h2>星巴克股價預測</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/Starbucks-stock-1024x568.png" alt="" original-src="https://invezz.com/wp-content/uploads/2024/08/Starbucks-stock-1024x568.png"/></p>
<p>The weekly chart shows that the SBUX stock price has been in a strong bearish trend in the past few months. This decline started as the stock peaked at $112 a few years ago. Most importantly, the stock has formed a death cross as the 200-week and 50-week moving averages have formed a bearish crossover.</p>
<div class="lb-trans"><p>周線圖顯示，SBUX 股價在過去幾個月中一直處於強烈的熊市趨勢。這一下跌始於幾年前股價達到 112 美元的高點。最重要的是，股價形成了死亡交叉，因為 200 周和 50 周移動平均線形成了一個熊市交叉。</p>
</div><p>It is now hovering slightly above the key support level at $71.46, its lowest swing in May. Therefore, the stock will likely continue falling, especially if it drops below the key support level at $71.46. If this happens, the next point to watch will be at $65, its lowest swing in May 2022 and 15% below the current level.</p>
<div class="lb-trans"><p>目前股價略高於 71.46 美元的關鍵支撐水平，這是其 5 月份的最低點。因此，股價很可能會繼續下跌，特別是如果跌破 71.46 美元的關鍵支撐水平。如果發生這種情況，下一個關注點將是 65 美元，這是 2022 年 5 月的最低點，比當前水平低 15%。</p>
</div><p>The post Starbucks stock price nears a pivotal level: 15% drop likely appeared first on Invezz</p>
<div class="lb-trans"><p>文章來源：Invezz</p>
</div>

星巴克股票價格接近關鍵水平：可能會下跌 15%