<p>GoPro（GPRO）曾經是運動相機市場的主導品牌，但面臨越來越多的競爭對手，導致市場份額和銷售額下降。最近一個季度的營收較 2023 年同期下降了 23％，公司的財務狀況正在惡化，調整後的 EBITDA 虧損達 3300 萬美元。曾經股價超過 89 美元，最近的困境導致股價大幅下跌至 1.34 美元左右。</p>
<p>現金儲備的減少進一步加劇了這些問題，使 GoPro 在未來投資和運營穩定性方面處於不穩定的位置。這促使公司最近宣佈裁員 15％。股價交易價值不錯，但投資者可能希望觀望，等公司在營收和盈利方面展現積極勢頭後再考慮。</p>
<p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/GPRO-Stock-Chart-8-25-24.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/GPRO-Stock-Chart-8-25-24.png"/></p>
<h2><strong>GoPro 計劃在 2025 年復甦</strong></h2>
<p>GoPro 專注於開發和銷售相機、可穿戴和可安裝配件以及軟件服務。該公司提供各種雲連接防水相機和訂閲服務，提供視頻編輯應用程序、雲存儲、相機更換和損壞保護。其產品直接通過其網站上的各種零售和批發分銷商銷售。</p>
<p>近年來，公司面臨着顯著挑戰。推遲的產品發佈、消費者支出減少、公司官方網站相機銷量下降、全球競爭加劇以及中國和日本的外匯匯率波動等因素阻礙了業務表現。</p>
<p>公司預測推遲的產品發佈將導致 2024 年第四季度銷售額下降約 1 億美元，並對營收造成約 2000-2500 萬美元的負面影響。總銷售量和營收預計將分別比去年下降 15％和 13％。</p>
<p>然而，GoPro 計劃在 9 月推出兩款新相機，並預計在 2025 年實現盈利。為實現這一目標，公司打算將運營費用削減至約 3.2 億美元，比 2024 年中期預測減少近 5000 萬美元。公司計劃削減非經常性技術開發費用、營銷和薪資成本以及其他運營成本。為進一步降低支出，公司宣佈了裁員計劃，預計到 2024 年底將裁減約 15％的工作崗位。</p>
<h2><strong>GoPro 最近的財務業績和展望</strong></h2>
<p>公司最近報告了 2024 年第二季度的財務表現。營收同比下降 23％，達到 1.862 億美元，儘管超過了分析師預期的 1.7002 億美元。導致營收下降的一個重要因素是相機銷量下降，為 57.6 萬台，而去年同期為 70.4 萬台。然而，訂閲和服務收入同比增長 8％，達到 2600 萬美元，主要歸因於改善的留存率帶來的 4％ARPU 增長，第二季度結束時訂閲者人數為 253 萬。</p>
<p>其他關鍵業績指標包括 GAAP 和非 GAAP 毛利率分別為 30.5％和 30.7％，低於去年的 31.4％和 31.6％。公司的調整後 EBITDA 為-3300 萬美元，而去年同期為-1000 萬美元。公司的淨虧損從 2023 年第二季度的 1700 萬美元擴大至 4780 萬美元，導致每股虧損為-0.31 美元，較 2023 年第二季度的-0.11 美元進一步惡化。公司的現金和可市場證券保持在 1.33 億美元。</p>
<p>根據第二季度業績，GPRO 管理層已發佈了 2024 年第三季度的指導，預計營收為 2.55 億美元，同比下降 13％，銷售約 65 萬台，同比下降 12％。然而，由於新產品銷售、更高的訂閲收入和降低的產品成本，預計毛利率將有所改善。</p>
<p>公司預計 2024 年全年運營費用在 3.65 億至 3.7 億美元之間，運營虧損為 7500 萬美元。儘管如此，GoPro 對未來機會持樂觀態度，並致力於在 2024 年下半年改善毛利率。進入 2025 年，GoPro 將大幅降低運營費用，以促進盈利能力的恢復。</p>
<h2><strong>GPRO 股票的目標價格是多少？</strong></h2>
<p>股價經歷了波動的持續下滑，貝塔係數為 1.67，在過去三年中下跌了超過 86％。它的股價處於 52 周價格範圍的低端，為 1.16 美元至 3.80 美元，並且可能顯示出價格動能的轉變跡象，因為交易價格高於其 20 日（1.33）移動平均線。然而，它仍低於 50 日（1.43）移動平均線，因此投資者需要尋找股價動能轉為正面的確認。以 0.2 倍的市銷率，該股票在消費電子行業中明顯折價，該行業的平均市銷率為 4.91 倍。</p>
<p>跟蹤該公司的分析師對該股持謹慎態度。例如，Wedbush 分析師 Alicia Reese 最近將目標股價從 2 美元降至 1.50 美元，同時保持中立評級，指出儘管公司超過了第二季度的預期，但預期的產品延遲使公司的發展軌跡受阻。</p>
<p>根據三位分析師的綜合建議和目標股價，GoPro 被評為中度賣出。GPRO 股票的平均目標價格為 1.35 美元，與當前水平相比變動為 0.75％。</p>
<p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/image-671.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/image-671.png"/></p>
<p><strong>查看更多 GPRO 分析師評級</strong></p>
<h2><strong>關於 GoPro 的最終想法</strong></h2>
<p>Gopro 發現自己正處於十字路口，由於延遲產品發佈、消費者支出減少、競爭加劇以及市場份額減少，導致股價急劇下跌。然而，該公司計劃在激烈的營銷活動中推出新產品，並預計到 2025 年實現盈利。</p>
<p>這些努力尚未帶來期望的財務提升，使公司處於一個不穩定的狀態。投資者可能希望在 Gopro 展示出收入和盈利勢頭積極轉變之前謹慎行事。</p>
<p>披露</p>

GPRO

<p>高普（GPRO）面臨激烈競爭，導致季度營收下降 23％，財務狀況惡化，包括顯著的調整後息税折舊及攤銷前虧損。由於現金儲備減少，股價已跌至 1 美元以下，促使公司裁員 15％。儘管訂閲服務增長了 8％，但整體銷量下降了 15％。高普計劃通過削減支出和推出新產品在 2025 年實現復甦，但面臨來自延遲發佈和競爭的挑戰。分析師對此持懷疑態度，指出股價與行業同行相比的低市銷比</p>

<p>GoPro (GPRO), once the dominant brand in the action camera market, is grappling with a growing list of competitors, leading to a decrease in market share and sales. Revenue for the most recent quarter is down 23% from the same period in 2023, and the company’s financial health is worsening, with an adjusted EBITDA loss of $33 million. Once trading at over $89 per share, recent struggles have significantly dropped the stock to just over $1.34.</p>
<div class="lb-trans"><p>GoPro（GPRO）曾經是運動相機市場的主導品牌，但面臨越來越多的競爭對手，導致市場份額和銷售額下降。最近一個季度的營收較 2023 年同期下降了 23％，公司的財務狀況正在惡化，調整後的 EBITDA 虧損達 3300 萬美元。曾經股價超過 89 美元，最近的困境導致股價大幅下跌至 1.34 美元左右。</p>
</div><p>Dwindling cash reserves further compound these issues, leaving GoPro in a precarious position for future investments and operational stability. This has prompted the recent announcement of a 15% cut in the workforce. The stock trades at a decent value, but investors may want to stay on the sidelines and revisit once the company has demonstrated positive momentum in its revenue and earnings.</p>
<div class="lb-trans"><p>現金儲備的減少進一步加劇了這些問題，使 GoPro 在未來投資和運營穩定性方面處於不穩定的位置。這促使公司最近宣佈裁員 15％。股價交易價值不錯，但投資者可能希望觀望，等公司在營收和盈利方面展現積極勢頭後再考慮。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/GPRO-Stock-Chart-8-25-24.png" alt="" original-src="https://blog.tipranks.com/wp-content/uploads/2024/08/GPRO-Stock-Chart-8-25-24.png"/></p>
<h2><strong>GoPro Looks to Rebound by 2025</strong></h2>
<div class="lb-trans"><h2><strong>GoPro 計劃在 2025 年復甦</strong></h2>
</div><p>GoPro specializes in developing and selling cameras, wearable and mountable accessories, and software services. The corporation offers a variety of cloud-connected waterproof cameras and subscription services that provide access to a video editing app, cloud storage, camera replacement, and damage protection. Its products are sold directly through various retail and wholesale distributors on its website.</p>
<div class="lb-trans"><p>GoPro 專注於開發和銷售相機、可穿戴和可安裝配件以及軟件服務。該公司提供各種雲連接防水相機和訂閲服務，提供視頻編輯應用程序、雲存儲、相機更換和損壞保護。其產品直接通過其網站上的各種零售和批發分銷商銷售。</p>
</div><p>The company has faced notable challenges in recent years. Factors such as postponed product launches, diminished consumer spending, a decline in camera sales on the company’s official website, increasing global competition, and foreign exchange rate fluctuations in China and Japan have hindered the business’s performance.</p>
<div class="lb-trans"><p>近年來，公司面臨着顯著挑戰。推遲的產品發佈、消費者支出減少、公司官方網站相機銷量下降、全球競爭加劇以及中國和日本的外匯匯率波動等因素阻礙了業務表現。</p>
</div><p>The company forecasts that delayed product releases will cause sales to drop by approximately $100 million and negatively affect revenue by about $20-$25 million in Q4 2024. Total unit sales and revenue are predicted to be down 15% and 13% from the previous year, respectively.</p>
<div class="lb-trans"><p>公司預測推遲的產品發佈將導致 2024 年第四季度銷售額下降約 1 億美元，並對營收造成約 2000-2500 萬美元的負面影響。總銷售量和營收預計將分別比去年下降 15％和 13％。</p>
</div><p>However, GoPro plans on launching two new cameras in September and anticipates a return to profitability in 2025. To achieve this, the company intends to slash operating expenses to around $320 million, a reduction of close to $50 million from midterm 2024 projections. It plans to cut non-recurring technology development expenses, marketing and salary costs, and other operational costs. To further these expense reduction efforts, the company has announced a workforce reduction plan, expecting to cut about 15% of jobs by the end of 2024.</p>
<div class="lb-trans"><p>然而，GoPro 計劃在 9 月推出兩款新相機，並預計在 2025 年實現盈利。為實現這一目標，公司打算將運營費用削減至約 3.2 億美元，比 2024 年中期預測減少近 5000 萬美元。公司計劃削減非經常性技術開發費用、營銷和薪資成本以及其他運營成本。為進一步降低支出，公司宣佈了裁員計劃，預計到 2024 年底將裁減約 15％的工作崗位。</p>
</div><h2><strong>GoPro’s Recent Financial Results &amp; Outlook</strong></h2>
<div class="lb-trans"><h2><strong>GoPro 最近的財務業績和展望</strong></h2>
</div><p>The company recently reported Q2 2024 financial performance. Revenue was marked by a 23% year-over-year drop, reaching $186.2 million, although it surpassed analysts’ estimates of $170.02 million. A significant contributor to the drop in revenue was the decline in camera sales, which were 576,000 compared to 704,000 in the same quarter last year. However, the subscription and service revenue experienced year-over-year growth of 8% to $26 million, mainly attributed to improved retention rates bringing about 4% ARPU growth, ending Q2 with a subscriber count of 2.53 million.</p>
<div class="lb-trans"><p>公司最近報告了 2024 年第二季度的財務表現。營收同比下降 23％，達到 1.862 億美元，儘管超過了分析師預期的 1.7002 億美元。導致營收下降的一個重要因素是相機銷量下降，為 57.6 萬台，而去年同期為 70.4 萬台。然而，訂閲和服務收入同比增長 8％，達到 2600 萬美元，主要歸因於改善的留存率帶來的 4％ARPU 增長，第二季度結束時訂閲者人數為 253 萬。</p>
</div><p>Other key performance indicators include a GAAP and non-GAAP gross margin of 30.5% and 30.7%, respectively, down from 31.4% and 31.6% the previous year. The company’s adjusted EBITDA was -$33 million, compared to -$10 million in the same quarter of the prior year. The company’s net loss extended to $47.8 million from $17 million in Q2 2023, resulting in a loss per share of -$0.31, a further deterioration from -$0.11 in Q2 2023. The company’s cash and marketable securities remained flat at $133 million.</p>
<div class="lb-trans"><p>其他關鍵業績指標包括 GAAP 和非 GAAP 毛利率分別為 30.5％和 30.7％，低於去年的 31.4％和 31.6％。公司的調整後 EBITDA 為-3300 萬美元，而去年同期為-1000 萬美元。公司的淨虧損從 2023 年第二季度的 1700 萬美元擴大至 4780 萬美元，導致每股虧損為-0.31 美元，較 2023 年第二季度的-0.11 美元進一步惡化。公司的現金和可市場證券保持在 1.33 億美元。</p>
</div><p>Following second-quarter results, GPRO management has issued guidance for Q3 2024 with revenue projected at $255 million, a 13% year-over-year decrease, and unit sell-through of approximately 650,000 units, a 12% year-over-year drop. However, gross margin improvement is expected due to new product sales, higher subscription revenues, and reduced product costs.</p>
<div class="lb-trans"><p>根據第二季度業績，GPRO 管理層已發佈了 2024 年第三季度的指導，預計營收為 2.55 億美元，同比下降 13％，銷售約 65 萬台，同比下降 12％。然而，由於新產品銷售、更高的訂閲收入和降低的產品成本，預計毛利率將有所改善。</p>
</div><p>The company anticipates full-year operating expenses between $365 and $370 million in 2024 and an operating loss of $75 million. Regardless, GoPro remains optimistic about future opportunities and is committed to improving its gross margin in the second half of 2024. Going into 2025, GoPro will significantly lower operating expenses to promote a return to profitability.</p>
<div class="lb-trans"><p>公司預計 2024 年全年運營費用在 3.65 億至 3.7 億美元之間，運營虧損為 7500 萬美元。儘管如此，GoPro 對未來機會持樂觀態度，並致力於在 2024 年下半年改善毛利率。進入 2025 年，GoPro 將大幅降低運營費用，以促進盈利能力的恢復。</p>
</div><h2><strong>What Is the Price Target for GPRO Stock?</strong></h2>
<div class="lb-trans"><h2><strong>GPRO 股票的目標價格是多少？</strong></h2>
</div><p>The stock has been on a volatile, extended downward slide, scoring a beta of 1.67, shedding over 86% in the past three years. It trades at the low end of its 52-week price range of $1.16 – $3.80 and could show signs of a turn in price momentum by trading above its 20-day (1.33) moving average. However, it still trades below the 50-day (1.43) moving average, so investors will want to look for confirmation of a shift to positive price momentum. With a P/S ratio of 0.2x, the stock is significantly discounted to peers in the Consumer Electronics industry, where the average P/S ratio is 4.91x.</p>
<div class="lb-trans"><p>股價經歷了波動的持續下滑，貝塔係數為 1.67，在過去三年中下跌了超過 86％。它的股價處於 52 周價格範圍的低端，為 1.16 美元至 3.80 美元，並且可能顯示出價格動能的轉變跡象，因為交易價格高於其 20 日（1.33）移動平均線。然而，它仍低於 50 日（1.43）移動平均線，因此投資者需要尋找股價動能轉為正面的確認。以 0.2 倍的市銷率，該股票在消費電子行業中明顯折價，該行業的平均市銷率為 4.91 倍。</p>
</div><p>Analysts following the company have been a bit bearish on the stock. For example, Wedbush analyst Alicia Reese recently lowered the price target from $2 to $1.50 while maintaining a Neutral rating on the shares, noting that while the firm beat Q2 expectations, anticipated product delays have pulled back the company’s trajectory.</p>
<div class="lb-trans"><p>跟蹤該公司的分析師對該股持謹慎態度。例如，Wedbush 分析師 Alicia Reese 最近將目標股價從 2 美元降至 1.50 美元，同時保持中立評級，指出儘管公司超過了第二季度的預期，但預期的產品延遲使公司的發展軌跡受阻。</p>
</div><p>GoPro is rated a moderate sell based on the three analysts’ combined recommendations and price targets. The average price target for GPRO stock is $1.35, representing a 0.75% change from current levels.</p>
<div class="lb-trans"><p>根據三位分析師的綜合建議和目標股價，GoPro 被評為中度賣出。GPRO 股票的平均目標價格為 1.35 美元，與當前水平相比變動為 0.75％。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/image-671.png" alt="" original-src="https://blog.tipranks.com/wp-content/uploads/2024/08/image-671.png"/></p>
<p><strong>See more GPRO analyst ratings</strong></p>
<div class="lb-trans"><p><strong>查看更多 GPRO 分析師評級</strong></p>
</div><h2><strong>Final Thoughts on GoPro</strong></h2>
<div class="lb-trans"><h2><strong>關於 GoPro 的最終想法</strong></h2>
</div><p>GoPro finds itself at a crossroads, as its struggles with delayed product launches, reduced consumer spending, heightened competition, and a dwindling market share have resulted in a steep decline in the share price. Yet, the firm plans to launch new products amid intense marketing initiatives and projects a return to profitability by 2025.</p>
<div class="lb-trans"><p>Gopro 發現自己正處於十字路口，由於延遲產品發佈、消費者支出減少、競爭加劇以及市場份額減少，導致股價急劇下跌。然而，該公司計劃在激烈的營銷活動中推出新產品，並預計到 2025 年實現盈利。</p>
</div><p>These efforts have not yet translated into the desired financial uplift, leaving the company in a precarious state. Investors may want to tread cautiously until GoPro demonstrates a positive shift in revenue and earnings momentum.</p>
<div class="lb-trans"><p>這些努力尚未帶來期望的財務提升，使公司處於一個不穩定的狀態。投資者可能希望在 Gopro 展示出收入和盈利勢頭積極轉變之前謹慎行事。</p>
</div><p>Disclosure</p>
<div class="lb-trans"><p>披露</p>
</div>

GoPro 在持續的競爭中掙扎，股價受挫