<p>讓我們踏上一段充滿感傷的旅程，重温一些舊時記憶。</p>
<p>回到過去——具體來説是 2020 年 2 月 13 日——歌手兼演員詹妮弗·洛佩茲與零售商 Designer Brands（<strong>DBI</strong>）合作宣佈推出 JLO Jennifer Lopez 系列，這是一系列鞋履和手袋。</p>
<p><strong>相關：零售銷售增長或將考驗對大幅降息的押注</strong></p>
<p>洛佩茲在新聞稿中表示：“從事業的開始，我就想要嘗試一切——音樂、電影和時尚。我的事業有很多方面，這也是我希望通過與 DSW 合作的系列帶給大家的。”</p>
<p>那時我們是如此年輕天真。誰能知道僅僅一個月後，各州將開始實施封鎖措施以阻止新冠病毒的傳播？</p>
<p>誰能預料到接下來的一年裏，洛佩茲會與本·阿弗萊克重新在一起（無論持續多久）？</p>
<p>誰能預見到在我們的主宰之年 “班尼弗 2.0” 中，投資世界會被迷因股票狂潮顛覆，Reddit 用户在 r/Wallstreetbets 論壇上支持備受困擾的視頻遊戲零售商 GameStop（<strong>GME</strong>），而這家公司正遭到對沖基金的大量做空？</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/GAZgEUcYNEQoyoz8lm84Jg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/a65926d101aae15b97f70fb4666072c4?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/GAZgEUcYNEQoyoz8lm84Jg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/a65926d101aae15b97f70fb4666072c4"/></p>
<p>一位資深交易員審視了 Designer Brands 最近的業績。</p>
<p>Shutterstock</p>
<h2>Designer Brands 首席執行官：改善 “微弱”</h2>
<p>其他股票，包括 AMC Entertainment（<strong>AMC</strong>）、Blackberry（<strong>BB</strong>）、Nokia（<strong>NOK</strong>）和 Bed Bath &amp; Beyond（後來破產）很快被加入到這場瘋狂的混亂中。</p>
<p>密歇根大學法學院的一項研究警告稱，不應簡單地將 2021 年的迷因激增視為新冠疫情或 Reddit 社交板塊的產物。</p>
<p><strong>相關：分析師重設家得寶股價目標，以應對聯邦降息</strong></p>
<p>報告稱：“相反，金融市場各個方面的系統性數字轉型使得零售投資者能夠協調對公司的表達偏好。”</p>
<p>研究指出，2019 年主要在線券商突然取消了佣金，這促使更多零售投資者參與股市。</p>
<p>報告稱：“迷因交易已經成為一種常態。”</p>
<p>根據 TheStreet Pro 的 Stephen Guilfoyle 的觀察，迷因交易可能會成為 Designer Brands 的一個問題，他注意到這家位於俄亥俄州哥倫布的零售商的股價最近上漲，儘管公司的第二季度業績 “並不理想”。</p>
<p>Designer Brands 的盈利和銷售數據較上年下滑，且低於預期。</p>
<p>該公司擁有 Designer Shoe Warehouse 連鎖店，還將全年淨銷售增長預期從 “低個位數” 調整為 “持平至低個位數” 百分比。</p>
<p>在 9 月 11 日的業績電話會議上，首席執行官道格·豪告訴分析師，公司 “在計劃中持續取得 Designer Brands 增長方面的進展”。</p>
<p><strong>訂閲 TheStreet 的免費每日簡報。</strong></p>
<p>他表示：“正如預期的那樣，我們在整個季度看到了營收表現的持續改善，並且已經連續三個季度經歷了同店銷售的順序改善。”</p>
<p>他指出：“我們對我們的返校業務特別滿意，這一業務的勢頭延續到第三季度，得益於我們擴大的運動鞋和休閒運動裝備。”</p>
<p>豪表示：“然而，隨着消費者越來越謹慎地對待他們的自由支出，這種改善比預期的要小。”</p>
<p>Telsey Advisory 將 Designer Brands 的目標股價從 10 美元下調至 6 美元，並維持對該股的市場表現評級（實際上是中性評級）。</p>
<p>儘管第二季度業績與市場預期相比存在差距，該投資公司表示對其返校業務 “特別滿意”。</p>
<p>然而，鑑於複雜的宏觀經濟和鞋類市場，Telsey 表示，實現之前設定的 FY26 目標的可見性仍然很困難。</p>
<h2>資深交易員看到 Designer Brands 可能的 “痛苦交易”</h2>
<p>Guilfoyle 指出，Designer Brands 的速動比率，即衡量公司用最流動資產償還短期債務的能力的指標，“僅為 0.25”。</p>
<p>他説：“通常情況下，我們會因為零售商業務以庫存為中心而對其速動比率寬容一些。” 但他表示：“我們在這裏有些擔憂，因為自 2 月以來，其現金餘額下降了 21%，而庫存價值在同一時間段內上漲了 12.5%。”</p>
<p><strong>更多零售股票：</strong></p>
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<h2>破產後，零售商店找到新生</h2>
<h2>受歡迎的陷入困境的必需品零售連鎖店退出破產</h2>
<p>報告稱，零售商通過向您收取現金回扣費賺取數百萬美元</p>
<p>Designer Brands 最近下跌了 1.7%，但 Guilfoyle 指出，股價在 9 月 17 日上漲了 8%，前一交易日上漲了 2.24%，前一交易日上漲了 11.73%。</p>
<p>他説：“這太不可思議了。在過去的季度發佈糟糕的數字、下調預期並在過去六個月內負現金流的情況下，為什麼會這樣？”</p>
<p>Guilfoyle 表示，截至 8 月 30 日，幾乎 94% 的 DBI 流通股被做空。</p>
<p>他説：“雖然我完全看不到投資這支股票的理由，但這裏可能存在交易機會。”</p>
<p><strong>相關：高盛發佈明年股市預測</strong></p>
<p>Guilfoyle 討論了股票的簡單移動平均線，這是計算指定期間內平均價格的指標，可以幫助確定資產價格是繼續還是逆轉牛市或熊市趨勢。</p>
<p>他説：“隨着股價的 50 天 [簡單移動平均線] 附近，突破這一障礙可能會讓做空者大吃一驚。” 他説：“這裏可能會出現類似潛在迷因股票情況的情況。”</p>
<p>這不是一個&#34;設定並忘記&#34;的情況。吉爾福伊爾解釋道，補充説&#34;一個為了交易而持有某種資產的人，要麼在股價上漲時設定止損，要麼保持高度警惕。&#34;</p>
<p>&#34;我不會稱之為機會敲門，至少不是傳統意義上的，&#34;這位資深交易員説道。&#34;這只是對其他人可能是一種痛苦的交易，但對於準備好的人來説，可能會快速賺到一筆錢。&#34;</p>
<p><strong>相關：預測帕蘭蒂爾股票漲勢的資深分析師做出了令人驚訝的決定</strong></p>

<p>一位資深分析師建議，儘管 Designer Brands（DBI）這家服裝和鞋類零售商在第二季度表現令人失望並下調了全年指引，但可能成為下一個 “迷因股” 目標。該公司股價最近有所上漲，引發了關於迷因交易影響的疑問。CEO Doug Howe 指出銷售有所改善，尤其是在返校季產品方面，但消費者支出仍然謹慎。由於快速比率低和現金餘額下降，對公司財務健康的擔憂凸顯，分析師們紛紛下調了價格目標，同時保持中性評級</p>

<p>Let's take a sentimental journey and renew some old memories.</p>
<div class="lb-trans"><p>讓我們踏上一段充滿感傷的旅程，重温一些舊時記憶。</p>
</div><p>Back in the day — specifically Feb. 13, 2020 — the singer and actress Jennifer Lopez joined with retailer Designer Brands  ( <strong>DBI</strong>)  to announce the JLO Jennifer Lopez collection, a line of footwear and handbags.</p>
<div class="lb-trans"><p>回到過去——具體來説是 2020 年 2 月 13 日——歌手兼演員詹妮弗·洛佩茲與零售商 Designer Brands（<strong>DBI</strong>）合作宣佈推出 JLO Jennifer Lopez 系列，這是一系列鞋履和手袋。</p>
</div><p><strong>Related: Retail sales gains may test bets on big Fed rate cut</strong></p>
<div class="lb-trans"><p><strong>相關：零售銷售增長或將考驗對大幅降息的押注</strong></p>
</div><p>&#34;Since the beginning of my career, I've wanted to do it all — music, movies and fashion,” Lopez said in a news release. “There are so many facets to my career, and that's what I wanted to bring to my collection with DSW.”</p>
<div class="lb-trans"><p>洛佩茲在新聞稿中表示：“從事業的開始，我就想要嘗試一切——音樂、電影和時尚。我的事業有很多方面，這也是我希望通過與 DSW 合作的系列帶給大家的。”</p>
</div><p>Oh, we were so young and innocent back then. Who could've known that just a month later, states would begin implementing shutdowns to stop the spread of Covid-19?</p>
<div class="lb-trans"><p>那時我們是如此年輕天真。誰能知道僅僅一個月後，各州將開始實施封鎖措施以阻止新冠病毒的傳播？</p>
</div><p>And who could've predicted that the following year Lopez would get back together with Ben Affleck (for a little while, anyway)?</p>
<div class="lb-trans"><p>誰能預料到接下來的一年裏，洛佩茲會與本·阿弗萊克重新在一起（無論持續多久）？</p>
</div><p>And who could've possibly foreseen that in the Year of Our Lord Bennifer 2.0, the investing world would be upended by the meme-stock frenzy, where Reddit users in the r/Wallstreetbets forum got behind struggling videogame retailer GameStop  ( <strong>GME</strong>) , which was being heavily shorted by hedge funds?</p>
<div class="lb-trans"><p>誰能預見到在我們的主宰之年 “班尼弗 2.0” 中，投資世界會被迷因股票狂潮顛覆，Reddit 用户在 r/Wallstreetbets 論壇上支持備受困擾的視頻遊戲零售商 GameStop（<strong>GME</strong>），而這家公司正遭到對沖基金的大量做空？</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/GAZgEUcYNEQoyoz8lm84Jg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/a65926d101aae15b97f70fb4666072c4" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/GAZgEUcYNEQoyoz8lm84Jg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/a65926d101aae15b97f70fb4666072c4"/></p>
<p>A veteran trader reviews Designer Brands' recent results.</p>
<div class="lb-trans"><p>一位資深交易員審視了 Designer Brands 最近的業績。</p>
</div><p>Shutterstock</p>
<div class="lb-trans"><p>Shutterstock</p>
</div><h2>Designer Brands CEO: improvement 'muted'</h2>
<div class="lb-trans"><h2>Designer Brands 首席執行官：改善 “微弱”</h2>
</div><p>Other stocks, including AMC Entertainment  ( <strong>AMC</strong>) , Blackberry  ( <strong>BB</strong>) , Nokia  ( <strong>NOK</strong>)  and Bed Bath &amp; Beyond (which later went out of business) were soon added to the manic mix.</p>
<div class="lb-trans"><p>其他股票，包括 AMC Entertainment（<strong>AMC</strong>）、Blackberry（<strong>BB</strong>）、Nokia（<strong>NOK</strong>）和 Bed Bath &amp; Beyond（後來破產）很快被加入到這場瘋狂的混亂中。</p>
</div><p>A study by University of Michigan Law School cautioned against viewing the meme surges on 2021 as simply the product of the Covid-19 pandemic or Reddit social boards.</p>
<div class="lb-trans"><p>密歇根大學法學院的一項研究警告稱，不應簡單地將 2021 年的迷因激增視為新冠疫情或 Reddit 社交板塊的產物。</p>
</div><p><strong>Related: Analysts reset Home Depot stock price target ahead of Fed rate cut</strong></p>
<div class="lb-trans"><p><strong>相關：分析師重設家得寶股價目標，以應對聯邦降息</strong></p>
</div><p>&#34;Instead, systematic digital transformations in all facets of the financial markets have allowed retail investors to coordinate their expressive preferences for companies,&#34; the report said.</p>
<div class="lb-trans"><p>報告稱：“相反，金融市場各個方面的系統性數字轉型使得零售投資者能夠協調對公司的表達偏好。”</p>
</div><p>Among other factors, the study said major online brokerages suddenly abolished commissions in 2019, which encouraged many more retail investors to participate in the stock market.</p>
<div class="lb-trans"><p>研究指出，2019 年主要在線券商突然取消了佣金，這促使更多零售投資者參與股市。</p>
</div><p>&#34;Meme trading is here to stay,&#34; the report said.</p>
<div class="lb-trans"><p>報告稱：“迷因交易已經成為一種常態。”</p>
</div><p>And meme trading might be an issue with Designer Brands, according to TheStreet Pro's Stephen Guilfoyle, who noticed the Columbus, Ohio, retailer's stock was up recently even the company's second-quarter results &#34;were not pretty.&#34;</p>
<div class="lb-trans"><p>根據 TheStreet Pro 的 Stephen Guilfoyle 的觀察，迷因交易可能會成為 Designer Brands 的一個問題，他注意到這家位於俄亥俄州哥倫布的零售商的股價最近上漲，儘管公司的第二季度業績 “並不理想”。</p>
</div><p>Designer Brands' earnings and sales figures were down from the previous year and fell short of expectations</p>
<div class="lb-trans"><p>Designer Brands 的盈利和銷售數據較上年下滑，且低於預期。</p>
</div><p>The company, which owns the Designer Shoe Warehouse chain, also lowered full-year guidance, reducing its full year net sales growth outlook to “flat to low-single digits” percent from “low-single digits.”</p>
<div class="lb-trans"><p>該公司擁有 Designer Shoe Warehouse 連鎖店，還將全年淨銷售增長預期從 “低個位數” 調整為 “持平至低個位數” 百分比。</p>
</div><p>During the Sept. 11 earnings call, Chief Executive Doug Howe told analysts that the company &#34;made continued progress on our plan to return Designer Brands to growth.&#34;</p>
<div class="lb-trans"><p>在 9 月 11 日的業績電話會議上，首席執行官道格·豪告訴分析師，公司 “在計劃中持續取得 Designer Brands 增長方面的進展”。</p>
</div><p><strong>Sign up for TheStreet's free daily newsletter.</strong></p>
<div class="lb-trans"><p><strong>訂閲 TheStreet 的免費每日簡報。</strong></p>
</div><p>&#34;As anticipated, we did see consistent improvement in our top-line performance throughout the quarter and have now experienced three consecutive quarters of sequential comp improvement,&#34; he said.</p>
<div class="lb-trans"><p>他表示：“正如預期的那樣，我們在整個季度看到了營收表現的持續改善，並且已經連續三個季度經歷了同店銷售的順序改善。”</p>
</div><p>He noted that &#34;we've been particularly pleased with our back-to-school business, which has carried its momentum into the third quarter supported by our expanded athletic and athleisure offerings.&#34;</p>
<div class="lb-trans"><p>他指出：“我們對我們的返校業務特別滿意，這一業務的勢頭延續到第三季度，得益於我們擴大的運動鞋和休閒運動裝備。”</p>
</div><p>&#34;However, with consumers being increasingly mindful of their discretionary spend, that improvement has been more muted than anticipated,&#34; Howe said.</p>
<div class="lb-trans"><p>豪表示：“然而，隨着消費者越來越謹慎地對待他們的自由支出，這種改善比預期的要小。”</p>
</div><p>Telsey Advisory lowered its price target on Designer Brands to $6 from $10 and kept a market-perform (effectively neutral) rating on the shares.</p>
<div class="lb-trans"><p>Telsey Advisory 將 Designer Brands 的目標股價從 10 美元下調至 6 美元，並維持對該股的市場表現評級（實際上是中性評級）。</p>
</div><p>Despite the shortfall of the Q2 results compared with market expectations, the company was &#34;particularly pleased&#34; with its back-to-school business, the investment firm said.</p>
<div class="lb-trans"><p>儘管第二季度業績與市場預期相比存在差距，該投資公司表示對其返校業務 “特別滿意”。</p>
</div><p>With the challenging macroeconomics and footwear market, however, visibility to achieving the prior FY26 targets on the original timeline remains difficult, Telsey said.</p>
<div class="lb-trans"><p>然而，鑑於複雜的宏觀經濟和鞋類市場，Telsey 表示，實現之前設定的 FY26 目標的可見性仍然很困難。</p>
</div><h2>Veteran trader sees 'possible pain trade' in Designer Brands</h2>
<div class="lb-trans"><h2>資深交易員看到 Designer Brands 可能的 “痛苦交易”</h2>
</div><p>Guilfoyle noted that Designer Brands' quick ratio, which measures a company's ability to meet its short-term obligations with its most liquid assets, &#34;stands at a paltry 0.25.&#34;</p>
<div class="lb-trans"><p>Guilfoyle 指出，Designer Brands 的速動比率，即衡量公司用最流動資產償還短期債務的能力的指標，“僅為 0.25”。</p>
</div><p>&#34;Now, we usually cut retailers some slack on their quick ratios due to the inventory-centric nature of the business,&#34; he said. &#34;But we are a little concerned here as its cash balance is down 21% since February, while inventories, whose values often depreciate over time, are up 12.5% over that same time frame.&#34;</p>
<div class="lb-trans"><p>他説：“通常情況下，我們會因為零售商業務以庫存為中心而對其速動比率寬容一些。” 但他表示：“我們在這裏有些擔憂，因為自 2 月以來，其現金餘額下降了 21%，而庫存價值在同一時間段內上漲了 12.5%。”</p>
</div><p><strong>More Retail Stocks:</strong></p>
<ul>
<li></li>
</ul>
<div class="lb-trans"><p><strong>更多零售股票：</strong></p>
<ul>
<li></li>
</ul>
</div><h2>After Chapter 11 bankruptcy closures, retail stores find new life</h2>
<div class="lb-trans"><h2>破產後，零售商店找到新生</h2>
</div><h2>Popular troubled essential retail chain exits Chapter 11 bankruptcy</h2>
<div class="lb-trans"><h2>受歡迎的陷入困境的必需品零售連鎖店退出破產</h2>
</div><p>Retailers made millions charging you cash back fees, report says</p>
<div class="lb-trans"><p>報告稱，零售商通過向您收取現金回扣費賺取數百萬美元</p>
</div><p>Designer Brands was down 1.7% at last check, but Guilfoyle noted that the shares were up 8% on Sept. 17, up 2.24% in the previous session and up 11.73% in the one before that.</p>
<div class="lb-trans"><p>Designer Brands 最近下跌了 1.7%，但 Guilfoyle 指出，股價在 9 月 17 日上漲了 8%，前一交易日上漲了 2.24%，前一交易日上漲了 11.73%。</p>
</div><p>&#34;That's incredible,&#34; he said. &#34;Why is that, after posting lousy numbers for the quarter, cutting guidance and running negative free cash flow for the past six months?&#34;</p>
<div class="lb-trans"><p>他説：“這太不可思議了。在過去的季度發佈糟糕的數字、下調預期並在過去六個月內負現金流的情況下，為什麼會這樣？”</p>
</div><p>Guilfoyle said that as of Aug. 30, nearly 94% of the entire DBI float was held in short positions.</p>
<div class="lb-trans"><p>Guilfoyle 表示，截至 8 月 30 日，幾乎 94% 的 DBI 流通股被做空。</p>
</div><p>&#34;While I see absolutely no reason to invest in this stock, there could be a trade here,&#34; he said.</p>
<div class="lb-trans"><p>他説：“雖然我完全看不到投資這支股票的理由，但這裏可能存在交易機會。”</p>
</div><p><strong>Related: Goldman Sachs issues stocks forecast for next year</strong></p>
<div class="lb-trans"><p><strong>相關：高盛發佈明年股市預測</strong></p>
</div><p>Guilfoyle discussed the stock's simple moving average, which calculates the average price during a specified period and can help determine whether an asset price will continue or will reverse a bull or bear trend.</p>
<div class="lb-trans"><p>Guilfoyle 討論了股票的簡單移動平均線，這是計算指定期間內平均價格的指標，可以幫助確定資產價格是繼續還是逆轉牛市或熊市趨勢。</p>
</div><p>&#34;With the stock's 50-day [simple moving average] nearby, a jump over that hurdle could really scare the stuffings out of the shorts,&#34; he said. &#34;You could have something along the lines of a potential meme-stock situation here.&#34;</p>
<div class="lb-trans"><p>他説：“隨着股價的 50 天 [簡單移動平均線] 附近，突破這一障礙可能會讓做空者大吃一驚。” 他説：“這裏可能會出現類似潛在迷因股票情況的情況。”</p>
</div><p>This is not a &#34;set it and forget it&#34; situation. Guilfoyle explained, adding that &#34;one who gets long something for a trade will have to either set stops as the stock rises or remain quite attentive.&#34;</p>
<div class="lb-trans"><p>這不是一個&#34;設定並忘記&#34;的情況。吉爾福伊爾解釋道，補充説&#34;一個為了交易而持有某種資產的人，要麼在股價上漲時設定止損，要麼保持高度警惕。&#34;</p>
</div><p>&#34;I would not call this opportunity knocking, at least not in the traditional sense,&#34; the veteran trader said. &#34;What it is is a possible pain trade for someone else that could turn a quick buck for those at the ready.&#34;</p>
<div class="lb-trans"><p>&#34;我不會稱之為機會敲門，至少不是傳統意義上的，&#34;這位資深交易員説道。&#34;這只是對其他人可能是一種痛苦的交易，但對於準備好的人來説，可能會快速賺到一筆錢。&#34;</p>
</div><p><strong>Related: Veteran analyst who forecast Palantir stocks rally makes surprising decision</strong></p>
<div class="lb-trans"><p><strong>相關：預測帕蘭蒂爾股票漲勢的資深分析師做出了令人驚訝的決定</strong></p>
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Veteran analyst thinks this stock could be the next meme-stock short squeeze

- 歌手兼演員詹妮弗·洛佩茲與零售商 Designer Brands（DBI）合作推出 JLO Jennifer Lopez 系列鞋包，但公司第二季度業績不佳，股價卻上漲。
- Designer Brands 的 CEO 表示，公司業績雖有改善，但增長仍不如預期，全年淨銷售增長預期下調至 “持平至低個位數百分比”。
- 投資者對 Designer Brands 持空頭倉位，股價波動大，有可能出現 “短線交易” 機會，但需謹慎操作。

資深分析師認為這隻股票可能成為下一個 meme 股票的空頭逼倉對象