<p>在廣泛股市因降息而飆升的今天，休閒鞋專家 <strong>斯凱奇</strong>(SKX -9.62%) 卻走向了相反的方向，在一次行業會議上告訴投資者中國銷售疲軟，股價隨之下跌了 9.6%。</p>
<p>因此，股價在這一消息的影響下收盤下跌了 9.6%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy83OTEzMTQvc2hvcHBpbmctZm9yLXNuZWFrZXJzLW5pa2UtYWRpZGFzLWF0aGxldGljLWFwcGFyZWwuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy83OTEzMTQvc2hvcHBpbmctZm9yLXNuZWFrZXJzLW5pa2UtYWRpZGFzLWF0aGxldGljLWFwcGFyZWwuanBnJnc9NzAw"/></p>
<p>圖片來源：Getty Images。</p>
<h2>中國市場困境持續</h2>
<p>斯凱奇並非唯一一家在中國市場陷入困境的美國消費者自主公司，<strong>耐克</strong>、<strong>蘋果</strong> 和 <strong>星巴克</strong> 都報告了在這個世界第二大經濟體中的疲軟業績，但投資者對最新消息感到失望。</p>
<p>在 <strong>富國銀行</strong> 消費者大會上，斯凱奇管理層表示在一些亞洲市場面臨挑戰，&#34;中國正面臨相當嚴重的消費者自主壓力。&#34; 它還稱這種情況&#34;比預期的要糟糕一些&#34;，並表示正在專注於重新制定其戰略。</p>
<p>斯凱奇沒有就市場疲軟提供具體指引，但投資者對這一消息的解讀不佳，認為這意味着下半年的業績將不如預期。</p>
<p>中國市場佔其銷售額的約 15%，管理層在其二季度財報中提到了中國市場的挑戰，稱 6 月 18 日的購物節銷售結果低於預期。</p>
<h2>斯凱奇的未來展望</h2>
<p>考慮到中國市場僅佔公司營收的 15%，投資者可能對這一消息反應過度，儘管公司決定不更新指引可能會讓投資者認為影響將特別負面。</p>
<p>在一個競爭激烈的鞋類行業中，斯凱奇在第二季度收入增長了 7%，這應該讓投資者信心倍增。</p>
<p>鑑於中國市場的挑戰並非特定於斯凱奇，這並不是賣出該股票的理由。斯凱奇在長期內應該會表現良好。</p>

斯凱奇

<p>Skechers 的股價在公司在一次行業會議上報告中國銷售低於預期後下跌了 9.6%。儘管整體市場出現了反彈，Skechers 在亞洲市場，特別是中國市場面臨挑戰，中國市場佔其銷售額的 15%。管理層表示，消費者自由支出壓力比預期更嚴重，導致投資者對下半年業績感到擔憂。然而，一些分析師認為市場反應可能是過度反應，因為 Skechers 在第二季度實現了 7% 的營收增長</p>

<p>While the broad stock market was soaring on interest rate cuts today, <strong>Skechers</strong>(SKX -9.62%), the casual footwear specialist, was moving in the opposite direction, tumbling after it told investors that China sales were weaker than expected at an industry conference.</p>
<div class="lb-trans"><p>在廣泛股市因降息而飆升的今天，休閒鞋專家 <strong>斯凱奇</strong>(SKX -9.62%) 卻走向了相反的方向，在一次行業會議上告訴投資者中國銷售疲軟，股價隨之下跌了 9.6%。</p>
</div><p>As a result, the stock finished down 9.6% on the news.</p>
<div class="lb-trans"><p>因此，股價在這一消息的影響下收盤下跌了 9.6%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy83OTEzMTQvc2hvcHBpbmctZm9yLXNuZWFrZXJzLW5pa2UtYWRpZGFzLWF0aGxldGljLWFwcGFyZWwuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F791314%2Fshopping-for-sneakers-nike-adidas-athletic-apparel.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>China struggles continue</h2>
<div class="lb-trans"><h2>中國市場困境持續</h2>
</div><p>Skechers is far from the only U.S. consumer-discretionary company that's struggling in China as <strong>Nike</strong>, <strong>Apple</strong>, and <strong>Starbucks</strong> have all reported weak results in the world's No. 2 economy, but investors were disappointed by the latest update.</p>
<div class="lb-trans"><p>斯凱奇並非唯一一家在中國市場陷入困境的美國消費者自主公司，<strong>耐克</strong>、<strong>蘋果</strong> 和 <strong>星巴克</strong> 都報告了在這個世界第二大經濟體中的疲軟業績，但投資者對最新消息感到失望。</p>
</div><p>At the <strong>Wells Fargo</strong> Consumer Conference, Skechers management said it's facing some challenges in some Asian markets, and &#34;China is having some pretty severe consumer discretionary pressures.&#34; It also called them a &#34;bit worse than anticipated&#34; and said it was focused on resetting its strategy.</p>
<div class="lb-trans"><p>在 <strong>富國銀行</strong> 消費者大會上，斯凱奇管理層表示在一些亞洲市場面臨挑戰，&#34;中國正面臨相當嚴重的消費者自主壓力。&#34; 它還稱這種情況&#34;比預期的要糟糕一些&#34;，並表示正在專注於重新制定其戰略。</p>
</div><p>Skechers didn't give specific guidance around the weaker conditions, but investors interpreted the news poorly, believing it meant that second-half results would be worse than expected.</p>
<div class="lb-trans"><p>斯凱奇沒有就市場疲軟提供具體指引，但投資者對這一消息的解讀不佳，認為這意味着下半年的業績將不如預期。</p>
</div><p>China makes up roughly 15% of its sales, and management alluded to challenges in China in its second-quarter earnings report, saying that results from the June 18 shopping holiday were weaker than expected.</p>
<div class="lb-trans"><p>中國市場佔其銷售額的約 15%，管理層在其二季度財報中提到了中國市場的挑戰，稱 6 月 18 日的購物節銷售結果低於預期。</p>
</div><h2>What's next for Skechers</h2>
<div class="lb-trans"><h2>斯凱奇的未來展望</h2>
</div><p>Considering that China makes up just 15% of the company's revenue, investors may be overreacting to the news, though the company's decision to not update guidance could lead investors to believe that the impact will be especially negative.</p>
<div class="lb-trans"><p>考慮到中國市場僅佔公司營收的 15%，投資者可能對這一消息反應過度，儘管公司決定不更新指引可能會讓投資者認為影響將特別負面。</p>
</div><p>Skechers has fared reasonably well in a challenging environment in the footwear industry with revenue up 7% in Q2, which should give investors confidence.</p>
<div class="lb-trans"><p>在一個競爭激烈的鞋類行業中，斯凱奇在第二季度收入增長了 7%，這應該讓投資者信心倍增。</p>
</div><p>Given that the challenges in China aren't specific to Skechers, this doesn't look like a reason to sell the stock. Skechers should be fine over the long run.</p>
<div class="lb-trans"><p>鑑於中國市場的挑戰並非特定於斯凱奇，這並不是賣出該股票的理由。斯凱奇在長期內應該會表現良好。</p>
</div>

斯凱奇的股票今天為何下跌