<p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2023/11/burberry.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2023/11/burberry.jpeg"/></p>
<p>Burberry Group (LON: BRBY) 的股價今年以來一直在急劇下跌，因為人們對其增長前景持續擔憂。在過去的 14 個月裏，股價持續下滑，使其成為倫敦表現最糟糕的公司之一。</p>
<p>BRBY 的交易價格為 597 便士，是自 2010 年 8 月以來的最低點，比歷史最高點低了超過 75%。這次暴跌使其市值跌至 21.4 億英鎊，導致其被踢出藍籌股 FTSE 100 指數。</p>
<p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/BRBY-stock.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/BRBY-stock.png"/></p>
<p><em>Burberry 股票月度表現</em></p>
<h2>為什麼 Burberry 正在崩潰</h2>
<p>Burberry 股票出現崩盤有幾個原因。首先，這種拋售發生在一些其他頂級奢侈品公司股價下跌的情況下。在法國，Gucci 母公司 Kering 的股價在過去三個月連續下跌，目前正處於 2017 年 4 月以來的最低水平，比去年高點下跌了近 70%。</p>
<p>法國最大的公司 LVMH 的股價也跌至 600 歐元，是自 2022 年 10 月以來的最低點，比歷史最高點低了 33%。在瑞士，Richemont 的股價已從歷史最高點下跌了 25%。</p>
<p>Hugo Boss 是另一家表現不佳的奢侈品集團品牌，其股價已從歷史最高點下跌了 43%。</p>
<p>這些公司正面臨奢侈品需求持續疲軟的挑戰，特別是在中國這個最大市場。</p>
<p>有跡象表明，中國許多人現在在選擇性消費，因為房地產和股市表現不佳。在香港，恒生指數仍比 2021 年最高點低 42%。</p>
<p>同樣的情況也發生在中國大陸，中國 A50 指數在同一時期下跌了超過 45%。這些指數已經被它們的亞洲和美國同行拋在了後面。</p>
<p>隨着恒大、碧桂園等公司的崩盤，房地產市場也面臨壓力。儘管政府承諾提供支持，但承諾的 700 億美元遠遠不夠，而且來得太遲。</p>
<p>因此，中國許多富裕消費者已經開始專注於減少債務而不是過度消費。這解釋了為什麼彭博社注意到香港等地的奢侈品商場流量疲軟。</p>
<p>Burberry 和其他奢侈品牌在其財務報表中已經提到了中國風險。在其最新的財務業績中，Kering 指出，除日本外，亞洲地區的銷售持續表現不佳。</p>
<h2>Burberry 財務業績</h2>
<p>其次，Burberry 股價崩潰是因為最近的財務業績顯示其業務持續惡化。</p>
<p>其第三季度收入為 4.58 億英鎊，比 2023 年同期的 5.89 億英鎊下降了 22%。零售業最重要的指標之一，可比店鋪銷售額為負 21%。</p>
<p>Burberry 大部分的銷售放緩發生在亞太地區，銷售額下降了 23%。其次是美洲和歐洲、中東、非洲地區，銷售額分別下降了 23% 和 16%。</p>
<p>最重要的是，Burberry 下調了未來指引並暫停了分紅以保留現金。預計其批發收入今年將下降約 30%。這是該公司第三次下調指引。</p>
<p>第三，最重要的是，Burberry 的 CEO 更替比其他奢侈品公司更頻繁。其現任 CEO Joshua Schulman 取代了 Jonathan Akeroyd。</p>
<p>Akeroyd 接替了 2017 年至 2021 年擔任首席執行官的 Marco Gobbetti。Christopher Bailey 曾在 2014 年至 2017 年擔任首席執行官，而 Angela Ahrendts 在 2006 年至 2014 年擔任首席執行官。CEO 的高頻更替通常被視為一個警示信號。</p>
<p>此外，有一種觀點認為 Burberry 在奢侈品行業的定位存在問題。與 Hermes 不同，後者面向超級富豪，Burberry 的客户往往更注重價格。</p>
<p>最重要的是，有跡象表明 Daniel Lee 的設計並不理想。該公司於 2022 年任命了 Lee，但其表現並未改善。</p>
<h2>Burberry 股價分析</h2>
<p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/Burberry-share-price-1-1024x568.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/Burberry-share-price-1-1024x568.png"/></p>
<p><em>Burberry 股票走勢圖</em></p>
<p>從基本面來看，Burberry 有可能會東山再起，甚至被收購，特別是在利率下降的情況下。然而，只有在公司發佈令人鼓舞的財務報告時才會出現這種東山再起。</p>
<p>從周線圖上看，我們可以看到 BRBY 股價在過去幾個月裏一直在急劇下跌。從 2023 年 4 月的 2458 便士下跌至 600 便士以下。它形成了死亡交叉模式，即 50 周和 200 周移動平均線相交。</p>
<p>MACD 保持在中性點以下，而相對強度指數（RSI）已跌破超賣水平。因此，最易路徑仍然是向下，下一個關注點將是 500 便士。</p>
<p>另一種情景是股價反彈並重新測試關鍵阻力點 887 便士，隨着利率開始下降。這樣的走勢意味着從當前水平反彈 50%。</p>
<p>文章來源：Invezz</p>

巴寶莉(ADR)

<p>巴寶莉集團（LON: BRBY）股價連續下跌了 14 個月，跌至 597 便士，為自 2010 年 8 月以來最低點，比歷史最高點低超過 75%。這一下跌導致其被剔除出富時 100 指數，市值為 21.4 億英鎊。這家奢侈品牌面臨着諸多挑戰，包括中國需求疲軟、CEO 更替以及令人失望的財務業績，其中包括第三季度營收下降 22%。巴寶莉已暫停派息並下調了營收預期，表明奢侈品市場仍在持續掙扎中</p>

<p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2023/11/burberry.jpeg" alt="" original-src="https://ik.imagekit.io/invezz/uploads/2023/11/burberry.jpeg"/></p>
<p>Burberry Group (LON: BRBY) share price has been in a strong freefall this year as concerns about its growth prospects continue. It has dropped in the last 14 consecutive months, making it one of the worst-performing names in London.</p>
<div class="lb-trans"><p>Burberry Group (LON: BRBY) 的股價今年以來一直在急劇下跌，因為人們對其增長前景持續擔憂。在過去的 14 個月裏，股價持續下滑，使其成為倫敦表現最糟糕的公司之一。</p>
</div><p>BRBY was trading at 597p, its lowest point since August 2010, and over 75% below its all-time high. This crash has brought its market cap to £2.14 billion, triggering its expulsion from the blue-chip FTSE 100 index.</p>
<div class="lb-trans"><p>BRBY 的交易價格為 597 便士，是自 2010 年 8 月以來的最低點，比歷史最高點低了超過 75%。這次暴跌使其市值跌至 21.4 億英鎊，導致其被踢出藍籌股 FTSE 100 指數。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/BRBY-stock.png" alt="" original-src="https://ik.imagekit.io/invezz/uploads/2024/09/BRBY-stock.png"/></p>
<p><em>Burberry stock monthly performance</em></p>
<div class="lb-trans"><p><em>Burberry 股票月度表現</em></p>
</div><h2>Why Burberry is falling apart</h2>
<div class="lb-trans"><h2>為什麼 Burberry 正在崩潰</h2>
</div><p>Burberry stock is imploding for a few reasons. First, this sell-off is happening as some other top luxury goods companies drop. In France, shares of Kering, the parent company of Gucci, have dropped in the last three consecutive months and are hovering at their lowest level since April 2017. They are down by almost 70% from last year’s high.</p>
<div class="lb-trans"><p>Burberry 股票出現崩盤有幾個原因。首先，這種拋售發生在一些其他頂級奢侈品公司股價下跌的情況下。在法國，Gucci 母公司 Kering 的股價在過去三個月連續下跌，目前正處於 2017 年 4 月以來的最低水平，比去年高點下跌了近 70%。</p>
</div><p>LVMH, the biggest company in France, also tumbled to a low of 600 euros, its lowest point since October 2022 and 33% below its all-time high. In Switzerland, Richemont’s stock has fallen by 25% from its all-time high.</p>
<div class="lb-trans"><p>法國最大的公司 LVMH 的股價也跌至 600 歐元，是自 2022 年 10 月以來的最低點，比歷史最高點低了 33%。在瑞士，Richemont 的股價已從歷史最高點下跌了 25%。</p>
</div><p>Hugo Boss is the other lagging luxury group brand as its stock has plunged by 43% from its all-time high.</p>
<div class="lb-trans"><p>Hugo Boss 是另一家表現不佳的奢侈品集團品牌，其股價已從歷史最高點下跌了 43%。</p>
</div><p>These companies are struggling with the ongoing soft demand for luxury goods, especially in China, their biggest market.</p>
<div class="lb-trans"><p>這些公司正面臨奢侈品需求持續疲軟的挑戰，特別是在中國這個最大市場。</p>
</div><p>There are signs that many people in China are being selective about their spending habits now that the housing and stock market are not doing well. In Hong Kong, the Hang Seng index remains 42% below the highest point in 2021.</p>
<div class="lb-trans"><p>有跡象表明，中國許多人現在在選擇性消費，因為房地產和股市表現不佳。在香港，恒生指數仍比 2021 年最高點低 42%。</p>
</div><p>The same is happening in Mainland China, where the China A50 has dropped by over 45% in the same period. These indices have been left behind by their Asian and American peers.</p>
<div class="lb-trans"><p>同樣的情況也發生在中國大陸，中國 A50 指數在同一時期下跌了超過 45%。這些指數已經被它們的亞洲和美國同行拋在了後面。</p>
</div><p>The housing market is also under pressure following the collapse of Evergrande, Country Garden, and other companies. While the government has pledged support, the promised $70 billion is not enough and is coming very late.</p>
<div class="lb-trans"><p>隨着恒大、碧桂園等公司的崩盤，房地產市場也面臨壓力。儘管政府承諾提供支持，但承諾的 700 億美元遠遠不夠，而且來得太遲。</p>
</div><p>Therefore, many wealthy shoppers in China have started to focus on reducing their debts instead of overspending. This explains why Bloomberg has noted weak luxury mall traffic in a place like Hong Kong.</p>
<div class="lb-trans"><p>因此，中國許多富裕消費者已經開始專注於減少債務而不是過度消費。這解釋了為什麼彭博社注意到香港等地的奢侈品商場流量疲軟。</p>
</div><p>Burberry and other luxury brands have flagged the Chinese risk in their financial statements. In its last financial results, Kering noted that sales in Asia, except in Japan, continued to underperform.</p>
<div class="lb-trans"><p>Burberry 和其他奢侈品牌在其財務報表中已經提到了中國風險。在其最新的財務業績中，Kering 指出，除日本外，亞洲地區的銷售持續表現不佳。</p>
</div><h2>Burberry financial results</h2>
<div class="lb-trans"><h2>Burberry 財務業績</h2>
</div><p>Second, Burberry stock price has imploded because of the last financial results, which have showed that its business continued to deteriorate.</p>
<div class="lb-trans"><p>其次，Burberry 股價崩潰是因為最近的財務業績顯示其業務持續惡化。</p>
</div><p>Its revenues in the third quarter stood at £458 million, down by 22% from the £589 million it made in the same period in 2023. Comparable store sales, one of the most important numbers in retail, came in at minus 21%.</p>
<div class="lb-trans"><p>其第三季度收入為 4.58 億英鎊，比 2023 年同期的 5.89 億英鎊下降了 22%。零售業最重要的指標之一，可比店鋪銷售額為負 21%。</p>
</div><p>Most of Burberry’s sales slowdown was in the Asia Pacific region where sales dropped by 23%. It was followed by the Americas and EMEIA regions where sales dropped by 23% and 16%, respectively.</p>
<div class="lb-trans"><p>Burberry 大部分的銷售放緩發生在亞太地區，銷售額下降了 23%。其次是美洲和歐洲、中東、非洲地區，銷售額分別下降了 23% 和 16%。</p>
</div><p>Most importantly, Burberry lowered its forward guidance and suspend its dividend to preserve cash. It expects that its wholesale revenue will drop by about 30% this year. It was the third consecutive time that the company slashed its guidance.</p>
<div class="lb-trans"><p>最重要的是，Burberry 下調了未來指引並暫停了分紅以保留現金。預計其批發收入今年將下降約 30%。這是該公司第三次下調指引。</p>
</div><p>Third, and most importantly, Burberry has had more CEO turnover than other luxury brand companies. Its current CEO, Joshua Schulman replaced Jonathan Akeroyd.</p>
<div class="lb-trans"><p>第三，最重要的是，Burberry 的 CEO 更替比其他奢侈品公司更頻繁。其現任 CEO Joshua Schulman 取代了 Jonathan Akeroyd。</p>
</div><p>Akeroyd replaced Marco Gobbetti who was the head for four years between 2017 and 2021. Christopher Bailey was the CEO between 2014 and 2017 while Angela Ahrendts served between 2006 and 2014. A high turnover of CEOs is often seen as a red flag.</p>
<div class="lb-trans"><p>Akeroyd 接替了 2017 年至 2021 年擔任首席執行官的 Marco Gobbetti。Christopher Bailey 曾在 2014 年至 2017 年擔任首席執行官，而 Angela Ahrendts 在 2006 年至 2014 年擔任首席執行官。CEO 的高頻更替通常被視為一個警示信號。</p>
</div><p>Additionally, there is a sense that Burberry’s positioning in the luxury goods industry has an issue. Unlike Hermes, which caters to the ultra-wealthy, Burberry’s customers tend to be more cost-conscious.</p>
<div class="lb-trans"><p>此外，有一種觀點認為 Burberry 在奢侈品行業的定位存在問題。與 Hermes 不同，後者面向超級富豪，Burberry 的客户往往更注重價格。</p>
</div><p>Most importantly, there are signs that Daniel Lee’s designs are not doing well. The company appointed Lee in 2022 and its performance has not improved.</p>
<div class="lb-trans"><p>最重要的是，有跡象表明 Daniel Lee 的設計並不理想。該公司於 2022 年任命了 Lee，但其表現並未改善。</p>
</div><h2>Burberry share price analysis</h2>
<div class="lb-trans"><h2>Burberry 股價分析</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/Burberry-share-price-1-1024x568.png" alt="" original-src="https://ik.imagekit.io/invezz/uploads/2024/09/Burberry-share-price-1-1024x568.png"/></p>
<p><em>Burberry stock chart</em></p>
<div class="lb-trans"><p><em>Burberry 股票走勢圖</em></p>
</div><p>Fundamentally, there is a likelihood that Burberry will stage a comeback or even get acquired, especially now that interest rates are falling. However, such a comeback will only happen if the company publishes an encouraging financial report.</p>
<div class="lb-trans"><p>從基本面來看，Burberry 有可能會東山再起，甚至被收購，特別是在利率下降的情況下。然而，只有在公司發佈令人鼓舞的財務報告時才會出現這種東山再起。</p>
</div><p>On the weekly chart, we see that the BRBY share price has been in a strong freefall in the past few months. It has dropped from a high of 2,458p in April 2023 to below 600p. It formed a death cross pattern as the 50-week and 200-week moving averages crossed each other.</p>
<div class="lb-trans"><p>從周線圖上看，我們可以看到 BRBY 股價在過去幾個月裏一直在急劇下跌。從 2023 年 4 月的 2458 便士下跌至 600 便士以下。它形成了死亡交叉模式，即 50 周和 200 周移動平均線相交。</p>
</div><p>The MACD has remained below the neutral point while the Relative Strength Index (RSI) has moved below the oversold level. Therefore, the path of the least resistance is still downwards, with the next point to watch being at 500p.</p>
<div class="lb-trans"><p>MACD 保持在中性點以下，而相對強度指數（RSI）已跌破超賣水平。因此，最易路徑仍然是向下，下一個關注點將是 500 便士。</p>
</div><p>The alternative scenario is where the stock rebounds and retests the key resistance point at 887p as interest rates start falling. Such a move would mean a 50% rebound from the current level.</p>
<div class="lb-trans"><p>另一種情景是股價反彈並重新測試關鍵阻力點 887 便士，隨着利率開始下降。這樣的走勢意味着從當前水平反彈 50%。</p>
</div><p>The post Burberry is falling apart as shares fall for 14 straight months appeared first on Invezz</p>
<div class="lb-trans"><p>文章來源：Invezz</p>
</div>

巴寶莉 (ADR) 正在瓦解，因為其股票已經連續 14 個月下跌