<p>電動汽車領導者特斯拉（TSLA -1.98%）於 10 月 23 日發佈了 2024 年第三季度報告，突顯了成功和挑戰並存的情況。報告顯示，總收入增長了 8%，達到 252 億美元，其中能源發電和儲存業務實現了顯著增長。然而，由於競爭激烈的市場動態和外部成本壓力，利潤率較低。營業利潤大幅增長至 27 億美元，反映出 10.8% 的營業利潤率，較去年同期提高了 323 個基點。總體而言，特斯拉表現出韌性，利用其多元化的業務板塊實現了收入增長，應對持續存在的市場挑戰。</p>
<p>特斯拉作為電動汽車的開拓者，專注於其核心平台的創新：電動汽車製造、能源解決方案、人工智能和自動駕駛技術。公司的垂直一體化模式使其能夠在保持成本控制和效率的同時推動車輛和能源技術的進步。特斯拉一直在不斷完善其自動駕駛軟件並擴大其能源部門，這兩者被視為推動其增長的關鍵。</p>
<p>最近，特斯拉集中精力擴展其汽車和能源產品。這些重點領域對於實現其加速全球可持續能源轉變的使命至關重要。生產能力的提升支持了產品線的擴展，儘管高昂的材料成本和競爭性定價策略給利潤率帶來了壓力。</p>
<h2>季度財務和運營亮點</h2>
<p>在第三季度，特斯拉的收入同比增長了 8%，反映了在多個領域擴大業務的努力。能源發電和儲存業務的收入激增 52%，主要受到 Powerwall 和 Megapack 銷售的增長推動。這種增長補充了汽車收入的 2% 增長。因此，總毛利潤增長了 20%，達到近 50 億美元，受益於按照美國通用會計準則計算的毛利率上升了 195 個基點，達到 19.8%。</p>
<p>特斯拉的運營實力體現在營業利潤增長了 29%，達到 27 億美元，營業利潤率增長了 323 個基點，達到 10.8%。關鍵驅動因素包括其高效的上海生產設施中每輛車的銷售成本下降。與此同時，汽車毛利率受到競爭性定價和不斷上升的材料成本的壓力，這標誌着特斯拉在應對快速變化的行業格局時面臨的緊張局勢。</p>
<p>能源業務仍然是特斯拉的明星業務，毛利率創下 30.5% 的紀錄。特斯拉取得了重要的生產里程碑，特別是在其拉斯羅普超級工廠每週生產 200 個 Megapack。這些里程碑符合特斯拉通過多元化增長方式來加強其市場存在感的戰略，這種增長方式能夠支持公司的基本目標——推動世界向可再生能源轉變。</p>
<p>在車輛生產和創新方面，特斯拉報告稱，Model 3 和 Model Y 的交付同比增長了 6%。Cybertruck 的生產實現了環比增長，並且該車型實現了首個盈利季度。公司繼續加強其電動汽車基礎設施，將其超級充電網絡的覆蓋範圍同比擴大了 20%，進一步支持客户的採用和滿意度。</p>
<p>儘管取得了這些成就，特斯拉麪臨着挑戰。由於激進的定價策略和不斷上升的原材料成本，汽車毛利率承受着壓力。對特斯拉全自動駕駛（FSD）軟件安全性的監管調查仍然是一個問題。特斯拉也承認消費者情緒和受更廣泛經濟趨勢影響的資本成本考慮的影響。</p>
<h2>未來展望：預期和策略</h2>
<p>特斯拉預計在今年餘下時間內車輛交付量將穩步增長，並預計 2024 年能源存儲部署量將翻番。公司的戰略重點在於通過推出計劃於 2025 年發佈的新車型來增強成本效益增長。此外，特斯拉繼續投資於人工智能和自動駕駛技術，這是其路線圖中至關重要的組成部分，承諾提供增強功能和潛在新收入來源。</p>
<p>特斯拉深化市場滲透的努力將包括重點放在推出新的經濟實惠車型上。投資者將希望密切關注公司在保持增長軌跡的同時如何應對成本壓力，以及其在能源和汽車領域的增長。</p>

特斯拉

<p>特斯拉 2024 年第三季度報告顯示，營收增長 8%，達到 242 億美元，主要受到能源發電和儲存增長的推動。營業收入增長 29%，達到 27 億美元，營業利潤率為 10.8%。儘管面臨利潤率緊張和監管審查等挑戰，特斯拉的能源業務表現強勁，實現了 30.5% 的毛利率。公司旨在實現穩定的車輛交付增長，並計劃在 2024 年將能源存儲部署量翻倍，專注於成本效益增長和在 2025 年推出新車型</p>

<p>Electric vehicle leader <strong>Tesla</strong>(TSLA -1.98%) released a third-quarter 2024 report on Oct. 23 that highlighted both successes and challenges. The report revealed an 8% increase in total revenue to $25.2 billion, with notable growth in its energy generation and storage businesses. However, tight margins due to competitive market dynamics and external cost pressures were apparent. Operating income rose significantly to $2.7 billion, reflected in a 10.8% operating margin, an improvement of 323 basis points. Overall, Tesla demonstrated resilience, leveraging its diversified business segments for revenue growth amidst ongoing market challenges.</p>
<table>
<thead>
<tr>
<th>Metric</th>
<th>Q3 2024</th>
<th>Q3 2023</th>
<th>% Change YoY</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total revenue</td>
<td>$25.2 billion</td>
<td>$23.3 billion</td>
<td>8%</td>
</tr>
<tr>
<td>Operating income</td>
<td>$2.7 billion</td>
<td>$1.8 billion</td>
<td>54%</td>
</tr>
<tr>
<td>Operating margin</td>
<td>10.8%</td>
<td>7.6%</td>
<td>323 basis points</td>
</tr>
<tr>
<td>Non-GAAP net income</td>
<td>$2.5 billion</td>
<td>$2.3 billion</td>
<td>8%</td>
</tr>
</tbody>
</table>
<div class="lb-trans"><p>電動汽車領導者特斯拉（TSLA -1.98%）於 10 月 23 日發佈了 2024 年第三季度報告，突顯了成功和挑戰並存的情況。報告顯示，總收入增長了 8%，達到 252 億美元，其中能源發電和儲存業務實現了顯著增長。然而，由於競爭激烈的市場動態和外部成本壓力，利潤率較低。營業利潤大幅增長至 27 億美元，反映出 10.8% 的營業利潤率，較去年同期提高了 323 個基點。總體而言，特斯拉表現出韌性，利用其多元化的業務板塊實現了收入增長，應對持續存在的市場挑戰。</p>
</div><p>Tesla, a trailblazer in electric vehicles, focuses on innovation across its core platforms: EV manufacturing, energy solutions, AI, and self-driving technology. The company's vertically integrated model enables it to maintain cost control and efficiency while fostering advancements in vehicle and energy technology. It has been persistently honing its self-driving software and expanding its energy division, both of which are viewed as key to amplifying its growth.</p>
<div class="lb-trans"><p>特斯拉作為電動汽車的開拓者，專注於其核心平台的創新：電動汽車製造、能源解決方案、人工智能和自動駕駛技術。公司的垂直一體化模式使其能夠在保持成本控制和效率的同時推動車輛和能源技術的進步。特斯拉一直在不斷完善其自動駕駛軟件並擴大其能源部門，這兩者被視為推動其增長的關鍵。</p>
</div><p>Recently, Tesla has concentrated its efforts on extending both its automotive and energy offerings. These focus areas are critical in realizing its mission of accelerating the global shift to sustainable energy. Production capacity enhancements have supported this broadened product lineup, although high material costs and competitive pricing strategies have put pressure on margins.</p>
<div class="lb-trans"><p>最近，特斯拉集中精力擴展其汽車和能源產品。這些重點領域對於實現其加速全球可持續能源轉變的使命至關重要。生產能力的提升支持了產品線的擴展，儘管高昂的材料成本和競爭性定價策略給利潤率帶來了壓力。</p>
</div><h2>Financial and Operational Highlights from the Quarter</h2>
<div class="lb-trans"><h2>季度財務和運營亮點</h2>
</div><p>In Q3, Tesla's revenue rose 8% year over year, a reflection of expanding operations across multiple sectors. Revenues from its energy generation and storage segment surged by 52%, driven by growing Powerwall and Megapack sales. This growth complemented the 2% rise in automotive revenues. As a result, total gross profit increased by 20% to nearly $5 billion, benefiting from a GAAP gross margin that rose by 195 basis points to 19.8%.</p>
<div class="lb-trans"><p>在第三季度，特斯拉的收入同比增長了 8%，反映了在多個領域擴大業務的努力。能源發電和儲存業務的收入激增 52%，主要受到 Powerwall 和 Megapack 銷售的增長推動。這種增長補充了汽車收入的 2% 增長。因此，總毛利潤增長了 20%，達到近 50 億美元，受益於按照美國通用會計準則計算的毛利率上升了 195 個基點，達到 19.8%。</p>
</div><p>Tesla's operational strengths were highlighted by a 29% increase in operating income to $2.7 billion, underpinned by a 323 basis point surge in operating margins to 10.8%. Key drivers included a decline in the per-vehicle cost of goods sold at its efficient Shanghai production facility. Meanwhile, automotive gross margins were pressured by competitive pricing and rising material costs, marking areas of tension as Tesla navigates a rapidly evolving industry landscape.</p>
<div class="lb-trans"><p>特斯拉的運營實力體現在營業利潤增長了 29%，達到 27 億美元，營業利潤率增長了 323 個基點，達到 10.8%。關鍵驅動因素包括其高效的上海生產設施中每輛車的銷售成本下降。與此同時，汽車毛利率受到競爭性定價和不斷上升的材料成本的壓力，這標誌着特斯拉在應對快速變化的行業格局時面臨的緊張局勢。</p>
</div><p>The energy business remains a star performer for Tesla with a record gross margin of 30.5%. Tesla achieved significant production milestones, notably a weekly output of 200 Megapacks at its Lathrop Megafactory. The milestones align with Tesla's strategy of reinforcing its market presence through diversified growth vehicles capable of supporting the company's foundational goal — transitioning the world to renewable energy.</p>
<div class="lb-trans"><p>能源業務仍然是特斯拉的明星業務，毛利率創下 30.5% 的紀錄。特斯拉取得了重要的生產里程碑，特別是在其拉斯羅普超級工廠每週生產 200 個 Megapack。這些里程碑符合特斯拉通過多元化增長方式來加強其市場存在感的戰略，這種增長方式能夠支持公司的基本目標——推動世界向可再生能源轉變。</p>
</div><p>In terms of vehicle production and innovation, Tesla reported a 6% year-over-year increase in Model 3 and Model Y deliveries. Cybertruck production rose sequentially and the vehicle had its first profitable quarter. The company continued to strengthen its electric vehicle infrastructure, expanding its Supercharger network by 20% year over year, further supporting customer adoption and satisfaction.</p>
<div class="lb-trans"><p>在車輛生產和創新方面，特斯拉報告稱，Model 3 和 Model Y 的交付同比增長了 6%。Cybertruck 的生產實現了環比增長，並且該車型實現了首個盈利季度。公司繼續加強其電動汽車基礎設施，將其超級充電網絡的覆蓋範圍同比擴大了 20%，進一步支持客户的採用和滿意度。</p>
</div><p>Despite those achievements, Tesla faces challenges. Automotive gross margins are under pressure due to aggressive pricing tactics and rising input costs. Regulatory probes into the safety of Tesla's Full Self-Driving (FSD) software remain a concern. Tesla also acknowledges the impact of consumer sentiment and capital cost considerations influenced by broader economic trends.</p>
<div class="lb-trans"><p>儘管取得了這些成就，特斯拉麪臨着挑戰。由於激進的定價策略和不斷上升的原材料成本，汽車毛利率承受着壓力。對特斯拉全自動駕駛（FSD）軟件安全性的監管調查仍然是一個問題。特斯拉也承認消費者情緒和受更廣泛經濟趨勢影響的資本成本考慮的影響。</p>
</div><h2>Future Outlook: Expectations and Strategies</h2>
<div class="lb-trans"><h2>未來展望：預期和策略</h2>
</div><p>Tesla projects steady growth in vehicle deliveries throughout the remainder of the year, and expects energy storage deployments to more than double year over year in 2024. The company's strategic focus centers on enhancing cost-effective growth through the introduction of new vehicle models planned for release in 2025. Moreover, Tesla continues to invest in AI and self-driving technology, vital components of its roadmap that promise enhanced capabilities and potential new revenue streams.</p>
<div class="lb-trans"><p>特斯拉預計在今年餘下時間內車輛交付量將穩步增長，並預計 2024 年能源存儲部署量將翻番。公司的戰略重點在於通過推出計劃於 2025 年發佈的新車型來增強成本效益增長。此外，特斯拉繼續投資於人工智能和自動駕駛技術，這是其路線圖中至關重要的組成部分，承諾提供增強功能和潛在新收入來源。</p>
</div><p>Tesla's efforts to deepen its market penetration will include an emphasis on new, affordable vehicle models. Investors will want to keep abreast of the company's ability to manage cost pressures while maintaining growth trajectories in both its energy and automotive segments.</p>
<div class="lb-trans"><p>特斯拉深化市場滲透的努力將包括重點放在推出新的經濟實惠車型上。投資者將希望密切關注公司在保持增長軌跡的同時如何應對成本壓力，以及其在能源和汽車領域的增長。</p>
</div>

Tesla Earnings Surged Despite Headwinds

- 特斯拉發佈 2024 年第三季度財報，收入增長 8% 至 XX 億美元。  
- 能源業務表現突出，毛利率達 30.5%，但汽車毛利受競爭壓力影響。  
- 公司預計 2024 年能源存儲部署將翻倍，持續關注新車型發佈。  

儘管面臨阻力，特斯拉的盈利仍然大幅增長