<p><strong>亞馬遜</strong>(AMZN -1.44%) 在 2024 年以高漲的姿態結束，52 週上漲了 44%。但更重要的是，它在新的一年裏全力以赴，利用其電子商務平台來獲取市場份額，並利用人工智能（AI）的力量來增強其雲平台。</p>
<p>2025 年開局強勁，但你應該購買具有長期潛力的股票。讓我們看看亞馬遜在五年後可能會是什麼樣子。</p>
<h2>電子商務：獲取市場份額</h2>
<p>近年來，亞馬遜在電子商務領域穩步獲取市場份額，eMarketer 預計到 2024 年其在美國電子商務銷售中的份額將超過 40%。它面臨着來自在疫情初期就上線的小公司的激烈競爭，但它改善了物流網絡，並採取了許多其他措施來鞏固其領先地位並擴大優勢。</p>
<p>它最近從全國性的倉儲系統轉變為區域性倉儲系統，這一點很重要，因為實體店連鎖利用其實體店面作為分銷渠道。<strong>沃爾瑪</strong> 和 <strong>好市多</strong> 都在利用其遍佈全國的眾多門店快速且低成本地發貨，並且它們還具備提供亞馬遜無法提供的全渠道選項，如門店自取的優勢。</p>
<p>相反，亞馬遜正在做它最擅長的事情：為在線訂單提供最快和最便宜的配送選項。該公司還在不斷增加產品種類，以確保其 Prime 客户繼續依賴它滿足他們的所有需求。</p>
<p>它不斷提高配送速度，這增加了客户繼續使用它購買日常必需品及更多商品的可能性，同時也在努力降低成本。第三季度當日訂單同比增長 25%，而當日配送也是其運營成本最低的系統之一。它最近在路易斯安那州試點了一種新的倉儲模型，結合了新的機器人技術。處理時間已經縮短了 25%，這將推動成本改善 25%。</p>
<p>在五年內，亞馬遜應該會在電子商務市場上佔據更大的份額，而電子商務市場本身也在增長，創造了有機增長的機會。隨着規模的擴大，增長可能會放緩。</p>
<h2>雲計算和人工智能：加速銷售</h2>
<p>根據 Statista 的數據，亞馬遜的雲計算部門亞馬遜網絡服務（AWS）佔全球雲市場總額的 31%。第二名 <strong>微軟</strong> 的 Azure 佔 20%，儘管其在電子商務中的領先地位沒有那麼顯著，但仍然相當可觀。</p>
<p>在通貨膨脹飆升時預算緊張的客户現在又開始消費，更重要的是，想要參與生成式 AI 的客户紛紛湧向 AWS 平台。</p>
<p>這是因為亞馬遜開發了一個極其強大的 AI 業務，提供各種產品和功能以滿足幾乎所有需求。管理層將其描述為一個三層系統，開發者可以使用工具創建自己的大型語言模型（LLM），中型企業可以使用亞馬遜的 LLM 的 Bedrock 系統，以及為小型企業客户提供的插件解決方案。</p>
<p>第三季度 AWS 的銷售增長加速至同比 19%，而生成式 AI 已經成為一個十億美元的業務。然而，首席執行官安迪·賈西認為這仍處於初期階段，具有巨大的長期潛力。在 12 月的第三季度財報電話會議上，他表示：“這是一個非常不尋常的大機會，可能是一次千載難逢的機會。”</p>
<p>在五年內，AWS 仍應保持快速增長。它還佔據了亞馬遜大部分的運營收入——第三季度為 62%——並將幫助亞馬遜擴大利潤率。</p>
<h2>流媒體：保持競爭力</h2>
<p>流媒體並不是人們通常想到的亞馬遜的第一件事，因為亞馬遜的業務遠不止於此。但它在流媒體領域仍然具有競爭力，並擁有米高梅影業，為其提供一流的內容，與其他大玩家競爭。</p>
<p>它擁有周四夜足球的版權，而第三季度的牛仔隊與巨人隊的比賽是有史以來觀看人數最多的常規賽足球比賽。它還有高度評價的系列劇《指環王：力量之戒》。</p>
<p>它最近推出了類似於 <strong>Netflix</strong> 和 <strong>華特迪士尼</strong> 的廣告支持層，並結合強大的廣告業務創造新的廣告機會。</p>
<p>在五年內，亞馬遜應該能夠保持競爭力，增加新內容，增強廣告部分，並可能進行另一項收購。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDIzMzUvYW1hem9uLXdvcmtlcnMtd2l0aC1wYWNrYWdlcy5wbmcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDIzMzUvYW1hem9uLXdvcmtlcnMtd2l0aC1wYWNrYWdlcy5wbmcmdz03MDA"/></p>
<p>圖片來源：亞馬遜。</p>
<h2>其他業務</h2>
<p>廣告業務一直是亞馬遜增長最快的業務。能夠接觸到亞馬遜數億的 Prime 會員，這些會員都是在線購物，對廣告商來説是一個巨大的優勢。亞馬遜的數據豐富、基於 AI 的系統也為廣告商提供了成功的工具。</p>
<p>亞馬遜不斷收購新公司，同時推出新產品和業務，以創造更多銷售機會。它正在投資醫療保健和藥品業務，並在過去幾年進行了多項收購。</p>
<p>它最近收購了 AI 公司 Anthropic，我預計其即將推出的產品和收購也將集中在發展 AI 業務上。</p>
<h2>亞馬遜股票怎麼樣？</h2>
<p>亞馬遜股票在 2024 年超越了市場，並且在今年也有良好的表現。儘管它已經造就了許多百萬富翁，但這家公司仍然具有令人難以置信的增長前景。它可能不再是年輕的初創公司，但也伴隨着較低的風險。亞馬遜股票在未來五年應該會給投資者帶來豐厚的回報。</p>

亞馬遜

<p>亞馬遜在未來五年內有望實現增長，利用其電子商務平台和人工智能來增強雲服務。預計到 2024 年，該公司將佔據美國電子商務銷售的 40% 以上，並改善物流和配送選項。亞馬遜網絡服務（AWS）在雲市場中佔據 31% 的份額，受益於對生成性人工智能的需求。此外，亞馬遜的流媒體服務保持競爭力，得益於內容收購。廣告業務也蓬勃發展，得益於其龐大的 Prime 會員基礎。總體而言，亞馬遜多樣化的戰略使其在持續成功的道路上佔據有利位置</p>

<p><strong>Amazon</strong>(AMZN -1.44%) ended 2024 on a high note, up 44% in 52 weeks. But more importantly, it's coming into the year with all systems go to leverage its e-commerce platform to gain market share and harness the power of artificial intelligence (AI) to supercharge its cloud platform.</p>
<div class="lb-trans"><p><strong>亞馬遜</strong>(AMZN -1.44%) 在 2024 年以高漲的姿態結束，52 週上漲了 44%。但更重要的是，它在新的一年裏全力以赴，利用其電子商務平台來獲取市場份額，並利用人工智能（AI）的力量來增強其雲平台。</p>
</div><p>2025 is starting off strong, but you should buy stocks that have long-term potential. Let's see where Amazon might be five years from now.</p>
<div class="lb-trans"><p>2025 年開局強勁，但你應該購買具有長期潛力的股票。讓我們看看亞馬遜在五年後可能會是什麼樣子。</p>
</div><h2>E-commerce: Gaining market share</h2>
<div class="lb-trans"><h2>電子商務：獲取市場份額</h2>
</div><p>Amazon has been steadily gaining market share in e-commerce over the past few years, and eMarketer expects it to have surpassed 40% of total U.S. e-commerce sales in 2024. It got a lot of competition from smaller companies that went online early in the pandemic, but it has improved its logistics networks and done a lot of other things to reinforce its top position and expand its lead.</p>
<div class="lb-trans"><p>近年來，亞馬遜在電子商務領域穩步獲取市場份額，eMarketer 預計到 2024 年其在美國電子商務銷售中的份額將超過 40%。它面臨着來自在疫情初期就上線的小公司的激烈競爭，但它改善了物流網絡，並採取了許多其他措施來鞏固其領先地位並擴大優勢。</p>
</div><p>It recently switched from a national to a regional warehouse system, and that's important as physical store chains use their physical footprint as a distribution channel. Both <strong>Walmart</strong> and <strong>Costco Wholesale</strong> are leveraging their many stores all over the country to ship orders quickly and cheaply, and they also have the advantage of being able to offer omnichannel options like store pickup that Amazon can't.</p>
<div class="lb-trans"><p>它最近從全國性的倉儲系統轉變為區域性倉儲系統，這一點很重要，因為實體店連鎖利用其實體店面作為分銷渠道。<strong>沃爾瑪</strong> 和 <strong>好市多</strong> 都在利用其遍佈全國的眾多門店快速且低成本地發貨，並且它們還具備提供亞馬遜無法提供的全渠道選項，如門店自取的優勢。</p>
</div><p>Instead, Amazon is doing what it does best: offering the quickest and cheapest delivery options for online orders. The company is also adding tons of products to ensure that its Prime customers continue to rely on it for everything they need.</p>
<div class="lb-trans"><p>相反，亞馬遜正在做它最擅長的事情：為在線訂單提供最快和最便宜的配送選項。該公司還在不斷增加產品種類，以確保其 Prime 客户繼續依賴它滿足他們的所有需求。</p>
</div><p>It keeps improving speed, which increases the chance that customers will keep using it for their everyday essentials and more, and it's also making efforts to cut costs. Same-day orders increased 25% year over year in the third quarter, and same-day deliveries are also one of its cheapest systems to operate. It recently piloted a new warehouse model in Louisiana that incorporates new robotics technology. It's already cutting processing time by 25%, which should drive a 25% improvement in costs.</p>
<div class="lb-trans"><p>它不斷提高配送速度，這增加了客户繼續使用它購買日常必需品及更多商品的可能性，同時也在努力降低成本。第三季度當日訂單同比增長 25%，而當日配送也是其運營成本最低的系統之一。它最近在路易斯安那州試點了一種新的倉儲模型，結合了新的機器人技術。處理時間已經縮短了 25%，這將推動成本改善 25%。</p>
</div><p>In five years, Amazon should have even more of the e-commerce market, which itself is growing, generating organic growth opportunities. As it gets bigger, growth might slow down.</p>
<div class="lb-trans"><p>在五年內，亞馬遜應該會在電子商務市場上佔據更大的份額，而電子商務市場本身也在增長，創造了有機增長的機會。隨着規模的擴大，增長可能會放緩。</p>
</div><h2>Cloud computing and AI: Accelerating sales</h2>
<div class="lb-trans"><h2>雲計算和人工智能：加速銷售</h2>
</div><p>Amazon Web Services (AWS), Amazon's cloud computing division, accounts for 31% of the total global cloud market according to Statista. Second-place <strong>Microsoft</strong> Azure has 20%, and while its lead isn't as dramatic as in e-commerce, it's still hefty.</p>
<div class="lb-trans"><p>根據 Statista 的數據，亞馬遜的雲計算部門亞馬遜網絡服務（AWS）佔全球雲市場總額的 31%。第二名 <strong>微軟</strong> 的 Azure 佔 20%，儘管其在電子商務中的領先地位沒有那麼顯著，但仍然相當可觀。</p>
</div><p>Clients who were budgeting when inflation skyrocketed are spending again, and more importantly, clients who want to get in on generative AI are flocking to AWS' platform.</p>
<div class="lb-trans"><p>在通貨膨脹飆升時預算緊張的客户現在又開始消費，更重要的是，想要參與生成式 AI 的客户紛紛湧向 AWS 平台。</p>
</div><p>That's because Amazon has developed an incredibly powerful AI business that offers all kinds of products and features to meet almost any demand. Management describes it as a three-tier system, with tools for developers to create their own large language models (LLM), its own Bedrock system for midsize enterprises to use Amazon's LLMs, and plug-in solutions for small business clients.</p>
<div class="lb-trans"><p>這是因為亞馬遜開發了一個極其強大的 AI 業務，提供各種產品和功能以滿足幾乎所有需求。管理層將其描述為一個三層系統，開發者可以使用工具創建自己的大型語言模型（LLM），中型企業可以使用亞馬遜的 LLM 的 Bedrock 系統，以及為小型企業客户提供的插件解決方案。</p>
</div><p>AWS sales growth accelerated in the third quarter to 19% year over year, and generative AI is already a billion-dollar business. However, CEO Andy Jassy thinks it's in its infancy and has massive long-term potential. On December's third-quarter earnings call, he said, &#34;It is a really unusually large, maybe once-in-a-lifetime type of opportunity.&#34;</p>
<div class="lb-trans"><p>第三季度 AWS 的銷售增長加速至同比 19%，而生成式 AI 已經成為一個十億美元的業務。然而，首席執行官安迪·賈西認為這仍處於初期階段，具有巨大的長期潛力。在 12 月的第三季度財報電話會議上，他表示：“這是一個非常不尋常的大機會，可能是一次千載難逢的機會。”</p>
</div><p>In five years, AWS should still be growing at a fast pace. It also accounts for most of Amazon's operating income -- 62% in the third quarter -- and it should help Amazon expand its margins.</p>
<div class="lb-trans"><p>在五年內，AWS 仍應保持快速增長。它還佔據了亞馬遜大部分的運營收入——第三季度為 62%——並將幫助亞馬遜擴大利潤率。</p>
</div><h2>Streaming: Staying competitive</h2>
<div class="lb-trans"><h2>流媒體：保持競爭力</h2>
</div><p>Streaming isn't the first thing people usually think of when they think of Amazon, because Amazon is so much more. But it's still competitive in streaming, and it owns MGM Studios, providing it with first-rate content that rivals the other big players.</p>
<div class="lb-trans"><p>流媒體並不是人們通常想到的亞馬遜的第一件事，因為亞馬遜的業務遠不止於此。但它在流媒體領域仍然具有競爭力，並擁有米高梅影業，為其提供一流的內容，與其他大玩家競爭。</p>
</div><p>It has the rights to Thursday Night Football, and the Cowboys-Giants game in the third quarter was the most-streamed regular season football game ever. It also has highly rated series like <em>The Lord of the Rings: The Rings of Power.</em></p>
<div class="lb-trans"><p>它擁有周四夜足球的版權，而第三季度的牛仔隊與巨人隊的比賽是有史以來觀看人數最多的常規賽足球比賽。它還有高度評價的系列劇《指環王：力量之戒》。</p>
</div><p>It recently rolled out an ad-supported tier like <strong>Netflix</strong> and <strong>Walt Disney</strong>, combined with a robust advertising business to generate new opportunities in the ad business.</p>
<div class="lb-trans"><p>它最近推出了類似於 <strong>Netflix</strong> 和 <strong>華特迪士尼</strong> 的廣告支持層，並結合強大的廣告業務創造新的廣告機會。</p>
</div><p>In five years, Amazon should be able to stay competitive, adding new content, beefing up the ad part, and potentially making another acquisition.</p>
<div class="lb-trans"><p>在五年內，亞馬遜應該能夠保持競爭力，增加新內容，增強廣告部分，並可能進行另一項收購。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDIzMzUvYW1hem9uLXdvcmtlcnMtd2l0aC1wYWNrYWdlcy5wbmcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F802335%2Famazon-workers-with-packages.png&amp;op=resize&amp;w=700"/></p>
<p>Image source: Amazon.</p>
<div class="lb-trans"><p>圖片來源：亞馬遜。</p>
</div><h2>Everything else</h2>
<div class="lb-trans"><h2>其他業務</h2>
</div><p>The ad business has been Amazon's fastest-growing operation for a while. Having access to Amazon's hundreds of millions of Prime members, who are all online to shop, is a huge benefit for advertisers. Amazon's data-rich, AI-based system also gives advertisers the tools to succeed.</p>
<div class="lb-trans"><p>廣告業務一直是亞馬遜增長最快的業務。能夠接觸到亞馬遜數億的 Prime 會員，這些會員都是在線購物，對廣告商來説是一個巨大的優勢。亞馬遜的數據豐富、基於 AI 的系統也為廣告商提供了成功的工具。</p>
</div><p>Amazon is constantly acquiring new companies while launching new products and businesses to create more sales opportunities. It's investing in healthcare and its pharmacy business, and it's made several acquisitions over the past few years.</p>
<div class="lb-trans"><p>亞馬遜不斷收購新公司，同時推出新產品和業務，以創造更多銷售機會。它正在投資醫療保健和藥品業務，並在過去幾年進行了多項收購。</p>
</div><p>It recently acquired AI company Anthropic, and I expect that its coming rollouts and acquisitions will also be focused on growing the AI business.</p>
<div class="lb-trans"><p>它最近收購了 AI 公司 Anthropic，我預計其即將推出的產品和收購也將集中在發展 AI 業務上。</p>
</div><h2>What about Amazon stock?</h2>
<div class="lb-trans"><h2>亞馬遜股票怎麼樣？</h2>
</div><p>Amazon stock beat the market in 2024, and it's well positioned to do it again this year. Even though it's already made millionaires, this company still has incredible growth prospects. It may not be the same as a young upstart, but it also comes with less risk. Amazon stock should amply reward investors over the next five years.</p>
<div class="lb-trans"><p>亞馬遜股票在 2024 年超越了市場，並且在今年也有良好的表現。儘管它已經造就了許多百萬富翁，但這家公司仍然具有令人難以置信的增長前景。它可能不再是年輕的初創公司，但也伴隨着較低的風險。亞馬遜股票在未來五年應該會給投資者帶來豐厚的回報。</p>
</div>

Where Will Amazon Stock Be in 5 Years?

- 亞馬遜在 2024 年上漲 44%，預計在電商和雲計算領域繼續增長。  
- 其電商市場份額預計在 2024 年超過 40%，AWS 佔全球雲市場 31%。  
- 亞馬遜的廣告業務和 AI 投資也在快速增長，未來五年前景樂觀。  

五年後亞馬遜的股票會處於什麼位置？