<p>投資者長期以來對 <strong>亞馬遜</strong> 的韌性感到驚訝。儘管其規模龐大，但在電子商務、雲計算以及最近的人工智能（AI）領域，它仍然持續實現高水平的增長。</p>
<p>然而，隨着市值超過 2.3 萬億美元，它可能正接近一個高百分比增長變得更加困難的節點。因此，投資者可能需要考慮其他更容易將市場潛力轉化為更快速增長的消費類股票。以下兩隻股票有潛力產生比這家電子商務和雲計算巨頭更高的回報。</p>
<h2>Celsius</h2>
<p>誠然，市場排名第三的能量飲料並不是尋找表現優異股票的明顯選擇。然而，投資者需要更仔細地關注 <strong>Celsius</strong>（CELH -7.76%）。它通過宣傳使用天然成分而脱穎而出。這種做法幫助它贏得了健康愛好者的追隨。</p>
<p>在與 <strong>百事可樂</strong> 簽署分銷協議後，銷售水平也得到了極大的提升。這增加了它的可獲得性，使得亞馬遜和 <strong>好市多</strong> 等商家能夠大量銷售其能量飲料。</p>
<p>不幸的是，分銷問題導致其股票從去年高點下跌超過 70%，因為主要分銷商，可能是百事可樂，大幅減少了訂單。</p>
<p>儘管如此，分銷商未來可能會調整訂單規模，從而使這一問題的影響減小。此外，2024 年前三季度的銷售額達到了 10 億美元，同比增長了 5%。雖然這與 2023 年前九個月 104% 的年增長率相比顯著放緩，但仍然構成了增長。</p>
<p>此外，2024 年前九個月，國際銷售僅佔 Celsius 收入的 5%。儘管如此，歐洲和亞太地區的銷售在年初的前三個季度合計增長了 38%。考慮到這些市場的增長潛力，隨着公司非北美市場在銷售中佔比的提高，整體銷售增長應該會改善。</p>
<p>此外，股價下跌使其市盈率降至 41，接近多年來的低點。假設整體銷售增長至少能夠與其國際增長率相匹配，Celsius 的股票可能會擺脱近期的分銷干擾，重新開始上漲。</p>
<h2>阿里巴巴</h2>
<p>另外，如果投資者希望在亞馬遜所在的行業中超越其表現，他們可能想要關注被廣泛認為是 “中國亞馬遜” 的 <strong>阿里巴巴</strong>（BABA -3.78%）。</p>
<p>誠然，儘管阿里巴巴對美國市場的暴露較少，但對與美國之間再次爆發貿易戰的恐懼使得中國公司的股票受到壓制。此外，中國經濟放緩，加上在 2021 年至 2023 年間因監管違規而被罰款近 38 億美元，也對其股票造成了重大壓力。</p>
<p>然而，考慮到阿里巴巴的表現，人們不得不懷疑此次拋售是否過度。該股票自 2020 年創下歷史高點以來已下跌近 75%，甚至比 2014 年首次公開募股時下跌了 10%！</p>
<p>這一下跌使其市盈率僅為 17，遠低於亞馬遜的 48 倍，後者在顯著的倍數壓縮中交易。此外，阿里巴巴的前瞻市盈率僅為 10，投資者可能未能充分認識到其可能經歷的增長。</p>
<p>確實，可以説阿里巴巴之所以變得便宜是有原因的。2024 財年上半年，其收入為 680 億美元，比去年同期增長了 5%。這與 2021 年同期 31% 的年收入增長相比，顯著回落。</p>
<p>儘管如此，2024 年前六個月的淨收入接近 100 億美元，同比增長了 13%。因此，即使增長水平更加温和，阿里巴巴的利潤似乎也在快速上升，無法合理解釋其極低的前瞻市盈率。僅這一因素就可能在阿里巴巴的負面情緒在年內減退時，激發快速的股價增長。</p>

亞馬遜

<p>投資者正在重新考慮亞馬遜股票，因為其增長潛力放緩，市值超過 2.3 萬億美元。替代選擇如 Celsius 和阿里巴巴被認為是更好的投資選項。儘管 Celsius 最近面臨分銷問題，但其市盈率為 41，顯示出增長潛力。阿里巴巴，常被稱為 “中國的亞馬遜”，其股票大幅下跌，目前市盈率為 17，隨着利潤上升，如果市場情緒改善，可能會導致股價回升</p>

<p>Investors have long marveled at the resilience of <strong>Amazon</strong>. Despite its massive size, it has continued to return high levels of growth amid its leadership in e-commerce, cloud computing, and, more recently, artificial intelligence (AI).</p>
<div class="lb-trans"><p>投資者長期以來對 <strong>亞馬遜</strong> 的韌性感到驚訝。儘管其規模龐大，但在電子商務、雲計算以及最近的人工智能（AI）領域，它仍然持續實現高水平的增長。</p>
</div><p>Nonetheless, with a market cap now of over $2.3 trillion, it is likely approaching a point at which high-percentage growth will become more difficult. Thus, investors may want to consider other consumer-oriented stocks that can more easily turn market potential into more rapid growth. The following two stocks hold the potential to generate higher returns than the e-commerce and cloud giant.</p>
<div class="lb-trans"><p>然而，隨着市值超過 2.3 萬億美元，它可能正接近一個高百分比增長變得更加困難的節點。因此，投資者可能需要考慮其他更容易將市場潛力轉化為更快速增長的消費類股票。以下兩隻股票有潛力產生比這家電子商務和雲計算巨頭更高的回報。</p>
</div><h2>Celsius</h2>
<div class="lb-trans"><h2>Celsius</h2>
</div><p>Admittedly, an energy drink that is No. 3 in the market is not an obvious place to look for an outperforming stock. However, investors need to take a closer look at <strong>Celsius</strong>(CELH -7.76%). It stands out by marketing itself as using natural ingredients. That approach helped it win a following with health enthusiasts.</p>
<div class="lb-trans"><p>誠然，市場排名第三的能量飲料並不是尋找表現優異股票的明顯選擇。然而，投資者需要更仔細地關注 <strong>Celsius</strong>（CELH -7.76%）。它通過宣傳使用天然成分而脱穎而出。這種做法幫助它贏得了健康愛好者的追隨。</p>
</div><p>Sales levels also became supercharged after it signed a distribution deal with <strong>PepsiCo</strong>. That increased its availability, allowing outlets such as Amazon and <strong>Costco</strong> to sell its energy drinks in large quantities.</p>
<div class="lb-trans"><p>在與 <strong>百事可樂</strong> 簽署分銷協議後，銷售水平也得到了極大的提升。這增加了它的可獲得性，使得亞馬遜和 <strong>好市多</strong> 等商家能夠大量銷售其能量飲料。</p>
</div><p>Unfortunately, distribution issues caused its stock to fall more than 70% from its high last year as a major distributor, likely PepsiCo, drastically reduced its orders.</p>
<div class="lb-trans"><p>不幸的是，分銷問題導致其股票從去年高點下跌超過 70%，因為主要分銷商，可能是百事可樂，大幅減少了訂單。</p>
</div><p>Nonetheless, the distributor will probably right-size its orders in the future, likely making this issue less of a factor. Moreover, sales of $1 billion in the first three quarters of 2024 managed to grow 5%. While that is dramatically slower than the 104% yearly growth in the first nine months of 2023, it still constitutes an increase.</p>
<div class="lb-trans"><p>儘管如此，分銷商未來可能會調整訂單規模，從而使這一問題的影響減小。此外，2024 年前三季度的銷售額達到了 10 億美元，同比增長了 5%。雖然這與 2023 年前九個月 104% 的年增長率相比顯著放緩，但仍然構成了增長。</p>
</div><p>Additionally, international purchases only made up 5% of Celsius' revenue in the first nine months of 2024. Still, sales grew by a combined 38% annually in the Europe and Asia-Pacific regions in the first nine months of the year. Given the growth potential of these markets, overall sales growth should improve as the company's non-North American markets claim a higher percentage of the sales.</p>
<div class="lb-trans"><p>此外，2024 年前九個月，國際銷售僅佔 Celsius 收入的 5%。儘管如此，歐洲和亞太地區的銷售在年初的前三個季度合計增長了 38%。考慮到這些市場的增長潛力，隨着公司非北美市場在銷售中佔比的提高，整體銷售增長應該會改善。</p>
</div><p>Furthermore, the stock price decline has taken its P/E ratio to 41, a level just off multi-year lows. Assuming overall sales increases can at least match its international growth rate over time, Celsius stock will probably move on from the recent distribution disruptions and resume its march higher.</p>
<div class="lb-trans"><p>此外，股價下跌使其市盈率降至 41，接近多年來的低點。假設整體銷售增長至少能夠與其國際增長率相匹配，Celsius 的股票可能會擺脱近期的分銷干擾，重新開始上漲。</p>
</div><h2>Alibaba</h2>
<div class="lb-trans"><h2>阿里巴巴</h2>
</div><p>Alternatively, if investors prefer to outperform Amazon within its own industries, they may want to turn to the company widely perceived as the &#34;Amazon of China,&#34; <strong>Alibaba</strong>(BABA -3.78%).</p>
<div class="lb-trans"><p>另外，如果投資者希望在亞馬遜所在的行業中超越其表現，他們可能想要關注被廣泛認為是 “中國亞馬遜” 的 <strong>阿里巴巴</strong>（BABA -3.78%）。</p>
</div><p>Admittedly, fear of another trade war with the U.S. has depressed the stocks of China-based companies, despite Alibaba's lack of exposure to the U.S. Also, a slowing economy in China coupled with almost $3.8 billion in fines between 2021 and 2023 for regulatory violations weighed significantly on its stock.</p>
<div class="lb-trans"><p>誠然，儘管阿里巴巴對美國市場的暴露較少，但對與美國之間再次爆發貿易戰的恐懼使得中國公司的股票受到壓制。此外，中國經濟放緩，加上在 2021 年至 2023 年間因監管違規而被罰款近 38 億美元，也對其股票造成了重大壓力。</p>
</div><p>However, given Alibaba's performance, one has to wonder whether the sell-off is overdone. The stock is down by almost 75% from its all-time high in 2020 and is even down 10% from its IPO in 2014!</p>
<div class="lb-trans"><p>然而，考慮到阿里巴巴的表現，人們不得不懷疑此次拋售是否過度。該股票自 2020 年創下歷史高點以來已下跌近 75%，甚至比 2014 年首次公開募股時下跌了 10%！</p>
</div><p>That decline has left it with a P/E ratio of just 17, far less than Amazon, which trades at 48 times earnings amid significant multiple compression. Also, with Alibaba's forward P/E ratio of just 10, investors may not fully appreciate the growth it is likely to experience.</p>
<div class="lb-trans"><p>這一下跌使其市盈率僅為 17，遠低於亞馬遜的 48 倍，後者在顯著的倍數壓縮中交易。此外，阿里巴巴的前瞻市盈率僅為 10，投資者可能未能充分認識到其可能經歷的增長。</p>
</div><p>Indeed, one could argue Alibaba has become cheap for a reason. Its revenue in the first six months of fiscal 2024 was $68 billion, a gain of 5% from year-ago levels. This is a dramatic pullback from the same period in 2021 when yearly revenue growth was 31%.</p>
<div class="lb-trans"><p>確實，可以説阿里巴巴之所以變得便宜是有原因的。2024 財年上半年，其收入為 680 億美元，比去年同期增長了 5%。這與 2021 年同期 31% 的年收入增長相比，顯著回落。</p>
</div><p>Still, the nearly $10 billion in net income for the first six months of 2024 surged 13% higher from year-ago levels. Hence, even with more muted growth levels, Alibaba's profits appear to be rising too fast to justify its rock-bottom forward P/E ratio. That factor alone could spark rapid stock price growth if negative sentiment surrounding Alibaba fades over the course of the year.</p>
<div class="lb-trans"><p>儘管如此，2024 年前六個月的淨收入接近 100 億美元，同比增長了 13%。因此，即使增長水平更加温和，阿里巴巴的利潤似乎也在快速上升，無法合理解釋其極低的前瞻市盈率。僅這一因素就可能在阿里巴巴的負面情緒在年內減退時，激發快速的股價增長。</p>
</div>

Should You Forget Amazon Stock? Why These Unstoppable Stocks Are Better Buys

- 投資者對亞馬遜的韌性表示驚訝，儘管市值超過 2.3 萬億美元，增長面臨挑戰。  
- Celsius 和阿里巴巴被認為是潛在的高回報股票，前者在健康飲料市場表現突出，後者則因低市盈率吸引關注。  
- 儘管面臨分銷問題和經濟放緩，Celsius 和阿里巴巴的銷售和利潤仍顯示出增長潛力。  

你是否應該忘記亞馬遜股票？為什麼這些勢不可擋的股票是更好的買入選擇