<p><strong>亞馬遜</strong>(AMZN -0.16%) 和 <strong>蘋果</strong>(AAPL 2.18%) 已成為全球最知名的公司之一。它們的價值也非常高，前者的市值超過 2.4 萬億美元，後者約為 3.4 萬億美元。</p>
<p>多年來，兩者都為股東帶來了豐厚的回報，但投資者應該對未來感到擔憂。哪一家公司提供更好的投資潛力？</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDcwMDIvZ2V0dHlpbWFnZXMtMTMyNDE2NDI5MC0xMjAxeDgwMC01YjJkZjc5Mi5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDcwMDIvZ2V0dHlpbWFnZXMtMTMyNDE2NDI5MC0xMjAxeDgwMC01YjJkZjc5Mi5qcGcmdz03MDA"/></p>
<p>圖片來源：Getty Images。</p>
<h2>亞馬遜</h2>
<p>亞馬遜已被認為是幾乎所有商品的在線銷售商。它通常提供有競爭力的價格和便捷的配送服務。然而，該公司的業務已經變得更加多元化。</p>
<p>除了在線零售業務外，它還經營實體店（例如，Whole Foods）、亞馬遜 Prime 訂閲服務、廣告服務以及亞馬遜網絡服務（AWS）等其他業務。</p>
<p>最後一個，AWS，正在快速增長。該雲計算服務為組織提供了存儲數據、進行計算和使用生成性人工智能等工具的能力。</p>
<p>AWS 的第四季度銷售額增長了 19%，達到了 288 億美元。它的盈利能力也非常高。在此期間，營業收入增長超過 48%，達到了 106 億美元。雖然該業務佔季度銷售的 15%，但卻佔到了營業利潤的 50%。</p>
<p>考慮到組織對數據的需求，快速增長似乎不會很快放緩。隨着生成性人工智能的快速適應，未來幾年的銷售增長可能會加速。</p>
<p>AWS 似乎處於一個有利的位置來受益。運營數據中心需要大量資源，從而降低了競爭威脅。它的市場份額最大，遠高於 <strong>微軟</strong>(NASDAQ: MSFT) 的 Azure 和 <strong>Alphabet</strong>(NASDAQ: GOOG)(NASDAQ: GOOGL) 的 Google Cloud。</p>
<h2>蘋果</h2>
<p>蘋果以其命名的手錶、Mac、iPad 和 iPhone 等產品而聞名。然而，最後一項產品佔據了公司銷售的最大部分。在截至 2024 年 12 月 28 日的財政第一季度中，它佔據了 56% 的銷售額。</p>
<p>不幸的是，iPhone 的銷售一直疲軟。儘管發佈了新版本，該產品的第一季度銷售額降至 691 億美元，同比下降 0.8%。</p>
<p>中國仍然是一個薄弱環節，該地區的季度銷售下降了 11%。管理層將下降歸因於 iPhone 銷售疲軟。iPhone 面臨低價競爭，潛在的關税戰爭可能進一步壓低該設備的銷售。</p>
<p>蘋果希望通過推出新功能，特別是人工智能，來提升整體 iPhone 銷售。是否能夠遏制銷售下降，尤其是來自低成本競爭對手的壓力，仍有待觀察。</p>
<h2>決策</h2>
<p>這兩隻股票最近表現良好。亞馬遜的股票在過去一年中上漲了 34.9%（截至 2 月 7 日），超過了 <strong>標準普爾 500 指數</strong> 的 20.6%。在此期間，蘋果的股票上漲了 20.9%。</p>
<p>市場預計基於它們的估值將繼續表現優異。亞馬遜的股票市盈率（P/E）為 41，而蘋果的市盈率為 36。這高於標準普爾 500 指數的市盈率 30。</p>
<p>雖然很難稱亞馬遜的股票為便宜貨，但考慮到其 AWS 業務的強勁增長前景，我會選擇亞馬遜的股票而非蘋果。蘋果繼續增長利潤，包括最近一個季度營業收入同比增長 6.1%。然而，競爭壓力和潛在的地緣政治逆風可能會對其核心 iPhone 銷售造成壓力。</p>
<p>對於那些擔心亞馬遜估值的人，可以採用定投策略，即在固定時間間隔內投資相同金額，從而平滑購買價格。</p>

蘋果

亞馬遜

<p>亞馬遜和蘋果是全球最有價值的兩家公司，市值分別為 2.4 萬億美元和 3.4 萬億美元。亞馬遜的增長得益於其 AWS 雲服務，銷售額增長了 19%，而蘋果則面臨着 iPhone 銷售疲軟的挑戰，尤其是在中國。在過去一年中，亞馬遜的股票上漲了 34.9%，表現優於蘋果的 20.9% 增長。儘管估值較高，亞馬遜因其增長潛力而受到青睞，而蘋果可能會因競爭壓力和影響 iPhone 銷售的地緣政治問題而面臨困難</p>

<p><strong>Amazon</strong>(AMZN -0.16%) and <strong>Apple</strong>(AAPL 2.18%) have become among the world's most recognized companies. They've also become very valuable, with the former's market cap exceeding $2.4 trillion and the latter's about $3.4 trillion.</p>
<div class="lb-trans"><p><strong>亞馬遜</strong>(AMZN -0.16%) 和 <strong>蘋果</strong>(AAPL 2.18%) 已成為全球最知名的公司之一。它們的價值也非常高，前者的市值超過 2.4 萬億美元，後者約為 3.4 萬億美元。</p>
</div><p>Both have been very successful and rewarding for shareholders over the years, but investors should be concerned about the future. Which one offers the better investment potential?</p>
<div class="lb-trans"><p>多年來，兩者都為股東帶來了豐厚的回報，但投資者應該對未來感到擔憂。哪一家公司提供更好的投資潛力？</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDcwMDIvZ2V0dHlpbWFnZXMtMTMyNDE2NDI5MC0xMjAxeDgwMC01YjJkZjc5Mi5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F807002%2Fgettyimages-1324164290-1201x800-5b2df792.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>Amazon</h2>
<div class="lb-trans"><h2>亞馬遜</h2>
</div><p>Amazon has become known as an online seller of pretty much everything. It typically offers competitive prices and convenient delivery. However, the company's business has become much more.</p>
<div class="lb-trans"><p>亞馬遜已被認為是幾乎所有商品的在線銷售商。它通常提供有競爭力的價格和便捷的配送服務。然而，該公司的業務已經變得更加多元化。</p>
</div><p>Aside from its online retail operations, it also operates physical stores (e.g., Whole Foods), its Amazon Prime subscription service, advertising services, and Amazon Web Services (AWS), among other businesses.</p>
<div class="lb-trans"><p>除了在線零售業務外，它還經營實體店（例如，Whole Foods）、亞馬遜 Prime 訂閲服務、廣告服務以及亞馬遜網絡服務（AWS）等其他業務。</p>
</div><p>The last one, AWS, has been growing quickly. The cloud-computing service offers organizations the ability to house data, make computations, and use tools like generative artificial intelligence.</p>
<div class="lb-trans"><p>最後一個，AWS，正在快速增長。該雲計算服務為組織提供了存儲數據、進行計算和使用生成性人工智能等工具的能力。</p>
</div><p>AWS' fourth-quarter sales grew 19% to $28.8 billion. It remains highly profitable, too. Operating income increased more than 48% in the period, reaching $10.6 billion. While the unit accounted for 15% of the quarter's sales, it represented 50% of the operating profit.</p>
<div class="lb-trans"><p>AWS 的第四季度銷售額增長了 19%，達到了 288 億美元。它的盈利能力也非常高。在此期間，營業收入增長超過 48%，達到了 106 億美元。雖然該業務佔季度銷售的 15%，但卻佔到了營業利潤的 50%。</p>
</div><p>The fast growth doesn't seem set to slow down anytime soon, given organizations' desire for data. With generative artificial intelligence getting adapted so quickly, sales growth could accelerate in the coming years.</p>
<div class="lb-trans"><p>考慮到組織對數據的需求，快速增長似乎不會很快放緩。隨着生成性人工智能的快速適應，未來幾年的銷售增長可能會加速。</p>
</div><p>AWS appears in a prime position to benefit. It takes a lot of resources to run the data centers, minimizing competitive threats. It has the biggest market share, much higher than <strong>Microsoft</strong>'s (NASDAQ: MSFT) Azure and <strong>Alphabet</strong>'s (NASDAQ: GOOG)(NASDAQ: GOOGL) Google Cloud.</p>
<div class="lb-trans"><p>AWS 似乎處於一個有利的位置來受益。運營數據中心需要大量資源，從而降低了競爭威脅。它的市場份額最大，遠高於 <strong>微軟</strong>(NASDAQ: MSFT) 的 Azure 和 <strong>Alphabet</strong>(NASDAQ: GOOG)(NASDAQ: GOOGL) 的 Google Cloud。</p>
</div><h2>Apple</h2>
<div class="lb-trans"><h2>蘋果</h2>
</div><p>Apple has become known for products like its namesake watch, Mac, iPad, and iPhone. However, it's the last item that accounts for the largest portion of the company's sales. It represented 56% of fiscal first-quarter sales for the period that ended on Dec. 28, 2024.</p>
<div class="lb-trans"><p>蘋果以其命名的手錶、Mac、iPad 和 iPhone 等產品而聞名。然而，最後一項產品佔據了公司銷售的最大部分。在截至 2024 年 12 月 28 日的財政第一季度中，它佔據了 56% 的銷售額。</p>
</div><p>Unfortunately, iPhone sales have been sluggish. The product's first-quarter top line dropped to $69.1 billion, a 0.8% fall from a year ago, despite releasing a new version.</p>
<div class="lb-trans"><p>不幸的是，iPhone 的銷售一直疲軟。儘管發佈了新版本，該產品的第一季度銷售額降至 691 億美元，同比下降 0.8%。</p>
</div><p>China remained a weak spot, with the region's quarterly sales dropping 11%. Management blamed the decline on weaker iPhone sales. The iPhone faces lower-priced competition, and a potential tariff war would likely further depress the device's sales.</p>
<div class="lb-trans"><p>中國仍然是一個薄弱環節，該地區的季度銷售下降了 11%。管理層將下降歸因於 iPhone 銷售疲軟。iPhone 面臨低價競爭，潛在的關税戰爭可能進一步壓低該設備的銷售。</p>
</div><p>Apple hopes to boost overall iPhone sales by launching new features, particularly artificial intelligence. Whether this can stem the sales decline, particularly from lower-cost competitors, remains to be seen.</p>
<div class="lb-trans"><p>蘋果希望通過推出新功能，特別是人工智能，來提升整體 iPhone 銷售。是否能夠遏制銷售下降，尤其是來自低成本競爭對手的壓力，仍有待觀察。</p>
</div><h2>The decision</h2>
<div class="lb-trans"><h2>決策</h2>
</div><p>Both stocks have performed well recently. Amazon's shares gained 34.9% over the last year (ended on Feb. 7), outpacing the <strong>S&amp;P 500</strong>'s 20.6%. During this time, Apple's stock appreciated 20.9%.</p>
<div class="lb-trans"><p>這兩隻股票最近表現良好。亞馬遜的股票在過去一年中上漲了 34.9%（截至 2 月 7 日），超過了 <strong>標準普爾 500 指數</strong> 的 20.6%。在此期間，蘋果的股票上漲了 20.9%。</p>
</div><p>The market expects continued outperformance based on their valuations. Amazon's stock has a price-to-earnings (P/E) ratio of 41, and Apple has a P/E of 36. That's higher than the S&amp;P 500's P/E multiple of 30.</p>
<div class="lb-trans"><p>市場預計基於它們的估值將繼續表現優異。亞馬遜的股票市盈率（P/E）為 41，而蘋果的市盈率為 36。這高於標準普爾 500 指數的市盈率 30。</p>
</div><p>While it's hard to call Amazon a bargain, with its strong growth prospects driven by demand for its AWS business, I'd choose the stock over Apple. Apple continues to grow profits, including a 6.1% year-over-year increase in the most recent quarter's operating income. However, competitive pressures and potential geopolitical headwinds could pressure its core iPhone sales.</p>
<div class="lb-trans"><p>雖然很難稱亞馬遜的股票為便宜貨，但考慮到其 AWS 業務的強勁增長前景，我會選擇亞馬遜的股票而非蘋果。蘋果繼續增長利潤，包括最近一個季度營業收入同比增長 6.1%。然而，競爭壓力和潛在的地緣政治逆風可能會對其核心 iPhone 銷售造成壓力。</p>
</div><p>For those concerned about Amazon's valuation, you can engage in dollar-cost averaging, in which you invest the same amount at regular intervals, smoothing out the purchase price over time.</p>
<div class="lb-trans"><p>對於那些擔心亞馬遜估值的人，可以採用定投策略，即在固定時間間隔內投資相同金額，從而平滑購買價格。</p>
</div>

Best Stock to Buy Right Now: Amazon vs Apple

- 亞馬遜市值超過 2.4 萬億美元，蘋果約 3.4 萬億美元。
- 亞馬遜的 AWS 服務銷售增長 19%，運營利潤佔比 50%。
- 蘋果 iPhone 銷售下滑，面臨競爭壓力和潛在關税影響。

目前最值得購買的股票：亞馬遜 vs 蘋果