<p>如果你作為投資者已經有一段時間，你幾乎肯定會被鼓勵購買 <strong>亞馬遜</strong> 的股票。畢竟，它不僅主導了電子商務領域，還是全球最大的雲計算服務提供商。這種市場領導地位充分體現了公司執行能力的強大。</p>
<p>不過，還有其他值得投資的股票，包括那些帶來更低風險和更直接收入的公司；大多數投資組合都可以在明顯的成長公司之外實現多樣化。</p>
<p>在這種背景下，以下是三隻同樣不可阻擋的股票的更詳細分析——即使它們各不相同——在此時可能是更好的購買選擇。</p>
<h2>1. 百事</h2>
<p>當大多數投資者在尋找消費品持股時，<strong>可口可樂</strong>（NYSE: KO）是一個首選的名字。這是可以理解的。它不僅是包裝飲料行業的領導者，其品牌也深深植根於我們的文化之中。</p>
<p>然而，僅僅因為一家公司是行業中最大和最知名的名字，並不意味着它就是該行業中最佳的投資選擇。競爭對手 <strong>百事</strong>（PEP 0.41%）在這兩大飲料巨頭中，可能是更好的選擇。</p>
<p>從表面上看，很難區分這兩家公司的主要差異。它們的產品在商店貨架上並排放置，價格也大致相同。每個人的口味和品牌偏好不同，但它們的產品並沒有根本性的差異。</p>
<p>不過，這兩大飲料巨頭之間確實存在明顯的區別。可口可樂的大部分產品實際上是由第三方瓶裝和分銷的，這些第三方只是從公司購買濃縮的風味糖漿，而百事則處理自己的瓶裝和分銷。它甚至為其他品牌提供盈利的瓶裝服務，進一步實現資產的貨幣化。</p>
<p>擁有生產環節使公司的淨運營成本增加，降低了百事的淨利潤率，相比之下可口可樂的利潤率更高。但這確實為百事提供了完全控制其運營各個方面的獨特優勢，使其更加靈活和敏捷。</p>
<p>這種結構還使百事能夠產生更多的淨收益增長，並以股息的形式分配給股東。事實上，得益於更積極的股票回購計劃，百事的股息增長在過去幾十年中輕鬆超越了可口可樂。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/2ae23df0c4237f2ec458b8d9f024d85d.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/2ae23df0c4237f2ec458b8d9f024d85d.png"/></p>
<p>PEP 股息數據來自 YCharts</p>
<p>儘管圖表中沒有顯示，但在重新投資各自的股息時，百事實際上在過去 30 年中也是這兩者中回報更高的股票。這種動態在可預見的未來也不太可能改變。</p>
<h2>2. Shopify</h2>
<p>你已經知道亞馬遜不僅是西半球電子商務行業的領導者，而且是絕對的主導者。市場研究機構 Digital Commerce 360 表示，亞馬遜目前控制着美國在線購物市場的 40%，而緊隨其後的 <strong>沃爾瑪</strong> 僅佔該行業年銷售額的十分之一。亞馬遜當然是通過將業務引入主流而實現這一點的。</p>
<p>然而，電子商務市場永遠在發展，適應消費者不斷變化的偏好。事實證明，像亞馬遜這樣的大型在線商城現在可能過於龐大，反而讓渴望更個人化和真實體驗的購物者感到不知所措，而不是滿足他們的需求。</p>
<p>這時，<strong>Shopify</strong>（SHOP 5.94%）應運而生。</p>
<p>簡單來説，Shopify 幫助各類企業建立和管理電子商務平台。該公司不再披露目前有多少商家在使用其在線購物車、支付處理工具和庫存管理技術，但大多數估計在數百萬之上。</p>
<p>與此同時，該公司仍然披露其他重要指標。例如，根據週二發佈的第四季度報告，其客户的在線購物平台在截至 12 月的三個月內共同促進了價值 955 億美元的商品和服務銷售，從而為其自身創造了 28 億美元的收入。這兩個數字分別同比增長了 26% 和 31%，延續了長期的增長勢頭。分析師預計未來至少兩年內的收入增長將超過 20%，每股利潤增長也將類似。</p>
<p>不過，這僅僅是個開始。隨着消費者和企業繼續發現 Shopify 解決方案帶來的價值，預計該公司將在電子商務行業的未來增長中贏得超過其應有份額。</p>
<h2>3. 博通</h2>
<p>最後，將科技公司 <strong>博通</strong>（AVGO -0.23%）加入你的投資組合中，作為除了亞馬遜之外的其他股票。</p>
<p>大多數投資者都聽説過這家公司，但許多投資者可能很難説出博通生產的任何單一產品。這是因為它的技術通常附着在大多數消費電子產品的電路板上；其名稱很少出現在設備外部的標籤上。或者，它的產品出現在數據中心和通信平台中，消費者依賴這些平台而從未真正看到過。</p>
<p>不過，毫無疑問，如果沒有博通的解決方案，世界將會大相徑庭。博通生產從硬盤控制板到以太網適配器，再到光纖連接器和無線天線技術等各種產品。</p>
<p>然而，或許這個公司技術的最大和最意想不到的受益者，悄然成為了人工智能（AI）行業。</p>
<p>由 <strong>英偉達</strong> 和其同行製造的超高速計算處理器僅解決了由現在產生和分析的海量數字數據所帶來的速度挑戰的一部分。這些處理器之間的互連也需要同樣的快速。</p>
<p>博通公司製造這種超高速網絡技術。實際上，儘管人工智能收入僅佔去年超過 300 億美元的半導體收入中的 122 億美元，以及總收入 516 億美元，但該公司的人工智能業務在 2024 年增長了驚人的 220%。</p>
<p>然而，這仍然只是機會的冰山一角。Mordor Intelligence 認為，全球人工智能硬件市場預計將在 2030 年前以 26% 的年化速度擴張，而博通首席執行官 Hock Tan 本人在 12 月評論稱，到 2027 年，人工智能網絡市場的價值可能在 600 億美元到 900 億美元之間。這一順風因素當然為一家競爭對手寥寥的公司提供了巨大的增長潛力。</p>

博通

SHOP

百事

<p>這篇文章討論了投資亞馬遜的替代方案，強調了三隻股票：百事、Shopify 和博通。百事被認為是比可口可樂更好的投資，因為它對瓶裝和分銷的控制，導致更高的股息增長。Shopify 以其在電子商務解決方案方面的增長而受到關注，促進了顯著的銷售和收入增長。博通被提及為一個強勁的科技投資，儘管沒有詳細説明具體產品。整體信息鼓勵在投資組合中實現多元化，超越亞馬遜</p>

<p>If you've been an investor for any length of time at all, you've almost certainly been encouraged to buy stock in <strong>Amazon.</strong> It doesn't just dominate the e-commerce arena, after all. It's also the world's biggest cloud computing service provider. This market leadership speaks volumes about the company's ability to execute.</p>
<div class="lb-trans"><p>如果你作為投資者已經有一段時間，你幾乎肯定會被鼓勵購買 <strong>亞馬遜</strong> 的股票。畢竟，它不僅主導了電子商務領域，還是全球最大的雲計算服務提供商。這種市場領導地位充分體現了公司執行能力的強大。</p>
</div><p>There are other ownership-worthy stocks out there, though, including names that bring less risk and more immediate income to the table; most portfolios could use the diversification beyond the obvious growth companies anyway.</p>
<div class="lb-trans"><p>不過，還有其他值得投資的股票，包括那些帶來更低風險和更直接收入的公司；大多數投資組合都可以在明顯的成長公司之外實現多樣化。</p>
</div><p>Against that backdrop, here's a closer look at three other equally unstoppable -- even if quite different -- stocks that may be even better buys at this time.</p>
<div class="lb-trans"><p>在這種背景下，以下是三隻同樣不可阻擋的股票的更詳細分析——即使它們各不相同——在此時可能是更好的購買選擇。</p>
</div><h2>1. PepsiCo</h2>
<div class="lb-trans"><h2>1. 百事</h2>
</div><p>When most investors are shopping around for a consumer goods holding, <strong>Coca-Cola</strong>(NYSE: KO) is a top-of-mind name. And understandably so. It's not just the leader of the packaged beverage industry. Its brands are woven into the fabric of our culture.</p>
<div class="lb-trans"><p>當大多數投資者在尋找消費品持股時，<strong>可口可樂</strong>（NYSE: KO）是一個首選的名字。這是可以理解的。它不僅是包裝飲料行業的領導者，其品牌也深深植根於我們的文化之中。</p>
</div><p>Just because a company is the biggest and best-known name in a business, however, doesn't inherently make it the best investment from that industry. Rival <strong>PepsiCo</strong>(PEP 0.41%) is arguably the better pick among the two titans of the beverage world.</p>
<div class="lb-trans"><p>然而，僅僅因為一家公司是行業中最大和最知名的名字，並不意味着它就是該行業中最佳的投資選擇。競爭對手 <strong>百事</strong>（PEP 0.41%）在這兩大飲料巨頭中，可能是更好的選擇。</p>
</div><p>On the surface, it's difficult to distinguish any major differences between the two businesses. Their products sit side by side on store shelves, and are priced about the same. Everyone has different taste and brand preferences, but they aren't radically different offerings.</p>
<div class="lb-trans"><p>從表面上看，很難區分這兩家公司的主要差異。它們的產品在商店貨架上並排放置，價格也大致相同。每個人的口味和品牌偏好不同，但它們的產品並沒有根本性的差異。</p>
</div><p>There <em>are</em> distinct difference between the two beverage giants, though. Whereas the bulk of Coca-Cola's products are actually bottled and distributed by third parties that simply purchase concentrated flavor syrups from the company, PepsiCo handles all of its own bottling and distribution. It even does revenue-bearing bottling duties for other brands, further monetizing its assets.</p>
<div class="lb-trans"><p>不過，這兩大飲料巨頭之間確實存在明顯的區別。可口可樂的大部分產品實際上是由第三方瓶裝和分銷的，這些第三方只是從公司購買濃縮的風味糖漿，而百事則處理自己的瓶裝和分銷。它甚至為其他品牌提供盈利的瓶裝服務，進一步實現資產的貨幣化。</p>
</div><p>Owning the production piece of the business adds to the company's net operating costs, dialing back PepsiCo's net profit margin rates compared to Coca-Cola's. But it does provide PepsiCo with the distinct advantage of complete control of every aspect of its operation, making it more flexible and nimbler.</p>
<div class="lb-trans"><p>擁有生產環節使公司的淨運營成本增加，降低了百事的淨利潤率，相比之下可口可樂的利潤率更高。但這確實為百事提供了完全控制其運營各個方面的獨特優勢，使其更加靈活和敏捷。</p>
</div><p>This structure also allows PepsiCo to generate more net earnings growth that's passed along to shareholders in the form of dividends. In fact, boosted by more aggressive stock-repurchase programs, PepsiCo's dividend growth has easily outpaced that of Coca-Cola's over the course of the past couple of decades.</p>
<div class="lb-trans"><p>這種結構還使百事能夠產生更多的淨收益增長，並以股息的形式分配給股東。事實上，得益於更積極的股票回購計劃，百事的股息增長在過去幾十年中輕鬆超越了可口可樂。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/2ae23df0c4237f2ec458b8d9f024d85d.png" alt="" original-src="https://media.ycharts.com/charts/2ae23df0c4237f2ec458b8d9f024d85d.png"/></p>
<p>PEP Dividend data by YCharts</p>
<div class="lb-trans"><p>PEP 股息數據來自 YCharts</p>
</div><p>Although it's not shown in the chart, when reinvesting their respective dividends, PepsiCo's actually also been the more net-rewarding ticker of the two for the past 30 years. This dynamic isn't apt to change in the foreseeable future, either.</p>
<div class="lb-trans"><p>儘管圖表中沒有顯示，但在重新投資各自的股息時，百事實際上在過去 30 年中也是這兩者中回報更高的股票。這種動態在可預見的未來也不太可能改變。</p>
</div><h2>2. Shopify</h2>
<div class="lb-trans"><h2>2. Shopify</h2>
</div><p>You already know Amazon isn't just the leader of the Western Hemisphere's e-commerce industry, but downright dominates it. Market research outfit Digital Commerce 360 says Amazon currently controls a leading 40% of the United States online-shopping market, leaving next-nearest <strong>Walmart</strong> in the dust with only about one-tenth of this industry's annual sales. Amazon got there, of course, by ushering the business into the mainstream.</p>
<div class="lb-trans"><p>你已經知道亞馬遜不僅是西半球電子商務行業的領導者，而且是絕對的主導者。市場研究機構 Digital Commerce 360 表示，亞馬遜目前控制着美國在線購物市場的 40%，而緊隨其後的 <strong>沃爾瑪</strong> 僅佔該行業年銷售額的十分之一。亞馬遜當然是通過將業務引入主流而實現這一點的。</p>
</div><p>The e-commerce market is forever evolving, though, adapting to consumers' ever-changing preferences. And as it turns out, a massive online mall like Amazon's may now be too big for its own good, overwhelming rather than satisfying shoppers who crave something a bit more personal and authentic.</p>
<div class="lb-trans"><p>然而，電子商務市場永遠在發展，適應消費者不斷變化的偏好。事實證明，像亞馬遜這樣的大型在線商城現在可能過於龐大，反而讓渴望更個人化和真實體驗的購物者感到不知所措，而不是滿足他們的需求。</p>
</div><p>Enter <strong>Shopify</strong>(SHOP 5.94%).</p>
<div class="lb-trans"><p>這時，<strong>Shopify</strong>（SHOP 5.94%）應運而生。</p>
</div><p>Simply put, Shopify helps businesses of all sizes build and manage an e-commerce presence. The company no longer discloses how many merchants are now using its online shopping carts, payment processing tools, and inventory-management technology, but most estimates measures in the millions.</p>
<div class="lb-trans"><p>簡單來説，Shopify 幫助各類企業建立和管理電子商務平台。該公司不再披露目前有多少商家在使用其在線購物車、支付處理工具和庫存管理技術，但大多數估計在數百萬之上。</p>
</div><p>In the meantime, the company <em>does</em> still disclose other important metrics. For instance, per Tuesday's release of its fourth-quarter report, its clients' online shopping platforms collectively facilitated the sale of $95.5 billion worth of goods and services during the three-month stretch ending in December, in turn generating $2.8 billion in revenue for itself. Those two numbers are up 26% and 31% year over year, respectively, extending a long-established growth streak. Analysts are calling for top-line growth of more than 20% for at least the next couple of years, paired with similar per-share profit growth.</p>
<div class="lb-trans"><p>與此同時，該公司仍然披露其他重要指標。例如，根據週二發佈的第四季度報告，其客户的在線購物平台在截至 12 月的三個月內共同促進了價值 955 億美元的商品和服務銷售，從而為其自身創造了 28 億美元的收入。這兩個數字分別同比增長了 26% 和 31%，延續了長期的增長勢頭。分析師預計未來至少兩年內的收入增長將超過 20%，每股利潤增長也將類似。</p>
</div><p>That's still just the beginning, though. As consumers and corporations alike continue to discover the value that Shopify's solutions bring to the table, look for the company to win more than its fair share of the e-commerce industry's future growth.</p>
<div class="lb-trans"><p>不過，這僅僅是個開始。隨着消費者和企業繼續發現 Shopify 解決方案帶來的價值，預計該公司將在電子商務行業的未來增長中贏得超過其應有份額。</p>
</div><h2>3. Broadcom</h2>
<div class="lb-trans"><h2>3. 博通</h2>
</div><p>Finally, add technology outfit <strong>Broadcom</strong>(AVGO -0.23%) to your list of stocks other than Amazon to add to your portfolio.</p>
<div class="lb-trans"><p>最後，將科技公司 <strong>博通</strong>（AVGO -0.23%）加入你的投資組合中，作為除了亞馬遜之外的其他股票。</p>
</div><p>Most investors have heard of the company, but many of these investors would struggle to name a single product Broadcom makes. That's because its tech is often found attached to the circuit board inside most consumer electronics; its name is rarely on a sticker on the outside of devices. That or its wares are found within data centers and communications platforms that consumers rely on without ever actually seeing.</p>
<div class="lb-trans"><p>大多數投資者都聽説過這家公司，但許多投資者可能很難説出博通生產的任何單一產品。這是因為它的技術通常附着在大多數消費電子產品的電路板上；其名稱很少出現在設備外部的標籤上。或者，它的產品出現在數據中心和通信平台中，消費者依賴這些平台而從未真正看到過。</p>
</div><p>Make no mistake, though: The world would look markedly different without Broadcom's solutions. See, Broadcom makes everything from hard drive control boards to Ethernet adapters to fiber-optic connectors to wireless antenna tech, and more.</p>
<div class="lb-trans"><p>不過，毫無疑問，如果沒有博通的解決方案，世界將會大相徑庭。博通生產從硬盤控制板到以太網適配器，再到光纖連接器和無線天線技術等各種產品。</p>
</div><p>Perhaps the biggest and most unexpected beneficiary of this company's know-how, however, has quietly been the artificial intelligence (AI) industry.</p>
<div class="lb-trans"><p>然而，或許這個公司技術的最大和最意想不到的受益者，悄然成為了人工智能（AI）行業。</p>
</div><p>Superfast computing processors made by <strong>Nvidia</strong> and its peers only solve part of the speed challenge created by the mountain of digital data now being produced and analyzed by AI data centers. The interconnections between all of these processors need to be just as fast.</p>
<div class="lb-trans"><p>由 <strong>英偉達</strong> 和其同行製造的超高速計算處理器僅解決了由現在產生和分析的海量數字數據所帶來的速度挑戰的一部分。這些處理器之間的互連也需要同樣的快速。</p>
</div><p>Broadcom makes this superfast networking tech. Indeed, although AI revenue only made up $12.2 billion worth of last year's semiconductor revenue of just over $30 billion and total top line of $51.6 billion, the company's AI business grew a whopping 220% in 2024.</p>
<div class="lb-trans"><p>博通公司製造這種超高速網絡技術。實際上，儘管人工智能收入僅佔去年超過 300 億美元的半導體收入中的 122 億美元，以及總收入 516 億美元，但該公司的人工智能業務在 2024 年增長了驚人的 220%。</p>
</div><p>This still only scratches the surface of the opportunity, however. Mordor Intelligence believes the global AI hardware market is set to expand at an annualized pace of 26% through 2030, while Broadcom CEO Hock Tan himself commented in December that the artificial intelligence networking market could be worth anywhere between $60 billion and $90 billion per year by 2027. This tailwind of course offers enormous growth potential to a company that has few direct competitors.</p>
<div class="lb-trans"><p>然而，這仍然只是機會的冰山一角。Mordor Intelligence 認為，全球人工智能硬件市場預計將在 2030 年前以 26% 的年化速度擴張，而博通首席執行官 Hock Tan 本人在 12 月評論稱，到 2027 年，人工智能網絡市場的價值可能在 600 億美元到 900 億美元之間。這一順風因素當然為一家競爭對手寥寥的公司提供了巨大的增長潛力。</p>
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Should You Forget Amazon? Why These Unstoppable Stocks Are Better Buys.

- 本文探討了三隻值得投資的股票，分別是 PepsiCo、Shopify 和 Broadcom。  
- PepsiCo 在飲料行業中具備更強的控制力和股息增長潛力。  
- Shopify 和 Broadcom 則在電商和人工智能領域展現出強勁的增長前景。

你應該忘記亞馬遜嗎？為什麼這些勢不可擋的股票更值得購買