<p>在最近的一次採訪中，AMC 娛樂控股公司首席執行官亞當·阿倫分享了他對電影發行不斷變化的格局以及流媒體巨頭在電影行業中角色的見解。阿倫強調了科技巨頭蘋果和亞馬遜對電影發行日益增長的興趣，同時指出 Netflix 對完全接受這一趨勢的猶豫。讓我們深入探討這些發展的影響，並探索其對流媒體格局競爭動態的潛在影響。</p>
<p><img src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b008bea0bc002.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b008bea0bc002.png"/></p>
<p>蘋果和亞馬遜都表示有興趣利用電影發行來推廣各自的流媒體服務，Apple TV+ 和 Prime Video。蘋果 reportedly 計劃每年在電影發行上投資 10 億美元，而亞馬遜則承諾每年在影院上映 12 到 15 部電影。這些戰略舉措旨在製造話題並吸引新用户訂閲他們的流媒體平台。</p>
<p>阿倫稱讚這些科技巨頭對電影發行的承諾，表示：“隨着我們不斷聽到來自傳統合作夥伴的好處，關於他們在影院上映的電影為他們的流媒體平台帶來了更大的好處，我們已經認為，流媒體公司在影院的參與只是時間問題。”</p>
<p>然而，作為流媒體市場的主導者，Netflix 對電影發行的接受態度更加謹慎。雖然 Netflix 對部分標題進行了有限的影院發行實驗，但尚未像蘋果和亞馬遜那樣承諾大規模的影院存在。</p>
<p><img src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b009243c20001.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b009243c20001.png"/></p>
<p>Netflix 對完全接受電影發行的猶豫可能源於幾個因素。首先，Netflix 的主要關注點一直是通過獨家內容和具有競爭力的定價來擴大其用户基礎。考慮到其現有的市場主導地位，電影發行可能並未被視為推動 Netflix 用户增長的關鍵因素。</p>
<p>此外，Netflix 的內容庫龐大且多樣，強烈強調原創節目。電影發行可能並未被視為 Netflix 內容戰略的必要組成部分，因為其龐大的庫已經滿足了廣泛的觀眾偏好。</p>
<p>最後，Netflix 的商業模式建立在按需流媒體內容的便利性和可及性上。電影發行可能與 Netflix 提供即時訪問龐大內容庫的核心價值主張不符。</p>
<p>蘋果和亞馬遜對電影發行的接受，以及 Netflix 的猶豫，具有重要意義。蘋果和亞馬遜的戰略舉措可能幫助他們在競爭激烈的流媒體市場中獲得優勢，因為他們利用電影發行的文化影響力和營銷力量來吸引新用户並留住現有用户。與此同時，Netflix 對其核心優勢的關注，如獨家內容和競爭性定價，可能繼續推動其用户增長和市場主導地位。</p>
<p>總之，隨着蘋果和亞馬遜接受電影發行，而 Netflix 則保持謹慎，流媒體市場的動態變化為這些科技巨頭帶來了機遇和挑戰。隨着競爭格局的不斷變化，這些公司必須調整其戰略，以維持市場地位並利用娛樂行業的新興趨勢。</p>

AMC院線

<p>AMC 首席執行官亞當·阿倫在一次採訪中討論了電影發行動態的變化，他指出蘋果和亞馬遜正越來越多地投資於這一領域，以促進他們的流媒體服務，而 Netflix 則仍然猶豫不決。蘋果計劃每年投資 10 億美元用於電影發行，亞馬遜則計劃每年在影院上映 12 到 15 部電影。相比之下，Netflix 並未承諾在影院有顯著的存在，而是專注於其龐大的內容庫和通過獨家內容實現的用户增長。這一變化可能會影響流媒體服務的競爭格局</p>

<p>In a recent interview, AMC Entertainment Holdings Inc. CEO Adam Aron shared his insights on the evolving landscape of theatrical releases and the role of streaming giants in the movie industry. Aron highlighted the growing interest of tech giants Apple and Amazon in theatrical releases, while noting Netflix's reluctance to fully embrace this trend. Let's delve into the implications of these developments and explore the potential impact on the competitive dynamics of the streaming landscape.</p>
<div class="lb-trans"><p>在最近的一次採訪中，AMC 娛樂控股公司首席執行官亞當·阿倫分享了他對電影發行不斷變化的格局以及流媒體巨頭在電影行業中角色的見解。阿倫強調了科技巨頭蘋果和亞馬遜對電影發行日益增長的興趣，同時指出 Netflix 對完全接受這一趨勢的猶豫。讓我們深入探討這些發展的影響，並探索其對流媒體格局競爭動態的潛在影響。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b008bea0bc002.png" alt="" original-src="https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b008bea0bc002.png"/></p>
<p>Apple and Amazon have both expressed interest in leveraging theatrical releases to promote their respective streaming services, Apple TV+ and Prime Video. Apple is reportedly planning to invest $1 billion annually in theatrical releases, while Amazon has committed to releasing 12 to 15 movies a year in theaters. These strategic moves aim to generate buzz and attract new subscribers to their streaming platforms.</p>
<div class="lb-trans"><p>蘋果和亞馬遜都表示有興趣利用電影發行來推廣各自的流媒體服務，Apple TV+ 和 Prime Video。蘋果 reportedly 計劃每年在電影發行上投資 10 億美元，而亞馬遜則承諾每年在影院上映 12 到 15 部電影。這些戰略舉措旨在製造話題並吸引新用户訂閲他們的流媒體平台。</p>
</div><p>Aron praised these tech giants for their commitment to theatrical releases, stating, &#34;With all the benefits that we continue to hear from our traditional partners about how movies they’re releasing theatrically are providing greater benefits to their streaming platforms, we’ve thought for a while that it’s only a matter of time before the streaming companies get into theatrical in a much more significant way.&#34;</p>
<div class="lb-trans"><p>阿倫稱讚這些科技巨頭對電影發行的承諾，表示：“隨着我們不斷聽到來自傳統合作夥伴的好處，關於他們在影院上映的電影為他們的流媒體平台帶來了更大的好處，我們已經認為，流媒體公司在影院的參與只是時間問題。”</p>
</div><p>However, Netflix, the dominant player in the streaming market, has been more cautious about embracing theatrical releases. While Netflix has experimented with limited theatrical releases for select titles, it has not yet committed to a significant theatrical presence like Apple and Amazon.</p>
<div class="lb-trans"><p>然而，作為流媒體市場的主導者，Netflix 對電影發行的接受態度更加謹慎。雖然 Netflix 對部分標題進行了有限的影院發行實驗，但尚未像蘋果和亞馬遜那樣承諾大規模的影院存在。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b009243c20001.png" alt="" original-src="https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b009243c20001.png"/></p>
<p>Netflix's reluctance to fully embrace theatrical releases may be due to several factors. First, Netflix's primary focus has been on growing its subscriber base through exclusive content and competitive pricing. Theatrical releases may not be seen as a critical factor in driving subscriber growth for Netflix, given its existing market dominance.</p>
<div class="lb-trans"><p>Netflix 對完全接受電影發行的猶豫可能源於幾個因素。首先，Netflix 的主要關注點一直是通過獨家內容和具有競爭力的定價來擴大其用户基礎。考慮到其現有的市場主導地位，電影發行可能並未被視為推動 Netflix 用户增長的關鍵因素。</p>
</div><p>Additionally, Netflix's content library is vast and diverse, with a strong emphasis on original programming. Theatrical releases may not be seen as a necessary component of Netflix's content strategy, as its vast library already caters to a wide range of audience preferences.</p>
<div class="lb-trans"><p>此外，Netflix 的內容庫龐大且多樣，強烈強調原創節目。電影發行可能並未被視為 Netflix 內容戰略的必要組成部分，因為其龐大的庫已經滿足了廣泛的觀眾偏好。</p>
</div><p>Lastly, Netflix's business model is built around the convenience and accessibility of streaming content on demand. Theatrical releases may not align with Netflix's core value proposition of providing instant access to a vast library of content.</p>
<div class="lb-trans"><p>最後，Netflix 的商業模式建立在按需流媒體內容的便利性和可及性上。電影發行可能與 Netflix 提供即時訪問龐大內容庫的核心價值主張不符。</p>
</div><p>The implications of Apple and Amazon's embrace of theatrical releases, coupled with Netflix's reluctance, are significant. Apple and Amazon's strategic moves may help them gain traction in the competitive streaming landscape, as they leverage the cultural cachet and marketing power of theatrical releases to attract new subscribers and retain existing ones. Meanwhile, Netflix's focus on its core strengths, such as exclusive content and competitive pricing, may continue to drive its subscriber growth and market dominance.</p>
<div class="lb-trans"><p>蘋果和亞馬遜對電影發行的接受，以及 Netflix 的猶豫，具有重要意義。蘋果和亞馬遜的戰略舉措可能幫助他們在競爭激烈的流媒體市場中獲得優勢，因為他們利用電影發行的文化影響力和營銷力量來吸引新用户並留住現有用户。與此同時，Netflix 對其核心優勢的關注，如獨家內容和競爭性定價，可能繼續推動其用户增長和市場主導地位。</p>
</div><p>In conclusion, the evolving dynamics of the streaming landscape, with Apple and Amazon embracing theatrical releases and Netflix holding back, present both opportunities and challenges for these tech giants. As the competitive landscape continues to shift, it will be crucial for these companies to adapt their strategies to maintain their market positions and capitalize on emerging trends in the entertainment industry.</p>
<div class="lb-trans"><p>總之，隨着蘋果和亞馬遜接受電影發行，而 Netflix 則保持謹慎，流媒體市場的動態變化為這些科技巨頭帶來了機遇和挑戰。隨着競爭格局的不斷變化，這些公司必須調整其戰略，以維持市場地位並利用娛樂行業的新興趨勢。</p>
</div>

AMC CEO: Apple and Amazon Embrace Theaters, But Netflix Holds Back

- AMC CEO 亞當·阿倫指出蘋果和亞馬遜對影院發行的興趣。  
- 蘋果計劃每年投資 10 億美元，亞馬遜每年發佈 12 至 15 部電影。  
- Netflix 對影院發行持謹慎態度，可能影響其市場主導地位。  

AMC CEO：蘋果和亞馬遜擁抱影院，但 Netflix 卻持保留態度