<p>（路透社）- 怪物飲料在週四的第四季度銷售中超出預期，得益於對其產品（包括能量飲料和飲料）的需求改善。</p>
<p>重要性</p>
<p>飲料製造商一直在努力提升銷售，因為消費者對高利潤商品感到猶豫，並尋找更便宜的替代品以優先購買必需品。</p>
<p>然而，怪物飲料通過加大促銷力度和推出新產品，幫助其在零售商處獲得更多貨架空間，並吸引顧客，從而在假日季度進一步促進了其產品的銷售。</p>
<p>本月早些時候，百事可樂報告了銷售下滑，而可口可樂則逆勢而上，季度收入意外增長。</p>
<p>背景</p>
<p>該公司還一直保持其庫存水平，並在過去幾個季度對某些品牌和包裝進行了連續提價，幫助其提升了利潤率。</p>
<p>其季度調整後毛利率為 55.5%，而去年為 54.5%。</p>
<p>關鍵報價</p>
<p>“在美國，我們看到便利店以及尼爾森報告的所有測量渠道中，能量飲料類別的增長正在復甦，” 聯合首席執行官希爾頓·施洛斯伯格表示。</p>
<p>數字</p>
<p>截至 12 月 31 日的季度，怪物飲料的淨銷售額同比增長 4.7%，達到 18.1 億美元。根據 LSEG 彙編的數據，分析師預計增長 3.73%，達到 18 億美元。</p>
<p>怪物能量飲料部門的淨銷售額（其最大收入來源）增長了 4.5%，而第三季度僅增長 0.8%。</p>
<p>然而，該季度調整後的每股利潤為 38 美分，低於預期的 40 美分，原因是公司酒類品牌部門受到 1.307 億美元減值費用的影響。</p>
<p>市場反應</p>
<p>該公司股票在去年下跌約 9%，在盤後交易中上漲約 3%。</p>
<p>（由阿努賈·巴拉特·米斯特里在班加羅爾報道；阿蘭·巴羅納編輯）</p>

怪物飲料

<p>怪物飲料報告第四季度淨銷售額增長 4.7%，達到 18.1 億美元，超出分析師預期。公司的成功歸因於對能量飲料需求的改善和有效的促銷，儘管其他飲料製造商面臨挑戰。聯合首席執行官希爾頓·施洛斯伯格指出，能量飲料類別出現了復甦。然而，由於酒精部門的減值費用，調整後的利潤未能達到預期。在報告發布後，怪物飲料的股價在盤後交易中上漲約 3%</p>

<p>(Reuters) - Monster Beverage beat fourth-quarter sales estimates on Thursday, helped by improving demand for its products including energy drinks and beverages.</p>
<div class="lb-trans"><p>（路透社）- 怪物飲料在週四的第四季度銷售中超出預期，得益於對其產品（包括能量飲料和飲料）的需求改善。</p>
</div><p>WHY IT'S IMPORTANT</p>
<div class="lb-trans"><p>重要性</p>
</div><p>Beverage makers have been struggling to lift sales as consumers balk at higher-margin items and look for cheaper alternatives to prioritize essentials purchases.</p>
<div class="lb-trans"><p>飲料製造商一直在努力提升銷售，因為消費者對高利潤商品感到猶豫，並尋找更便宜的替代品以優先購買必需品。</p>
</div><p>However, Monster Beverage's efforts to ramp up promotions and launch new products have been helping it gain more shelf space at retailers and appeal to customers, further benefiting its products during the holiday quarter.</p>
<div class="lb-trans"><p>然而，怪物飲料通過加大促銷力度和推出新產品，幫助其在零售商處獲得更多貨架空間，並吸引顧客，從而在假日季度進一步促進了其產品的銷售。</p>
</div><p>Earlier this month, PepsiCo reported a sales drop, while Coca-Cola bucked the trend to see a surprise jump in quarterly revenue.</p>
<div class="lb-trans"><p>本月早些時候，百事可樂報告了銷售下滑，而可口可樂則逆勢而上，季度收入意外增長。</p>
</div><p>CONTEXT</p>
<div class="lb-trans"><p>背景</p>
</div><p>The company has also been maintaining its inventory levels and taking consecutive price hikes on certain brands and packages over the past quarters, helping it lift margins.</p>
<div class="lb-trans"><p>該公司還一直保持其庫存水平，並在過去幾個季度對某些品牌和包裝進行了連續提價，幫助其提升了利潤率。</p>
</div><p>Its quarterly adjusted gross profit came in at 55.5%, compared to 54.5% a year ago.</p>
<div class="lb-trans"><p>其季度調整後毛利率為 55.5%，而去年為 54.5%。</p>
</div><p>KEY QUOTE</p>
<div class="lb-trans"><p>關鍵報價</p>
</div><p>&#34;In the United States, we are seeing a resurgence of growth in the energy drink category in convenience, as well as in all measured channels reported by Nielsen,&#34; said Co-CEO Hilton Schlosberg.</p>
<div class="lb-trans"><p>“在美國，我們看到便利店以及尼爾森報告的所有測量渠道中，能量飲料類別的增長正在復甦，” 聯合首席執行官希爾頓·施洛斯伯格表示。</p>
</div><p>BY THE NUMBERS</p>
<div class="lb-trans"><p>數字</p>
</div><p>Monster Beverage's net sales rose 4.7% to $1.81 billion in the quarter ended December 31 from a year ago. Analysts estimated a 3.73% rise to $1.80 billion, according to data compiled by LSEG</p>
<div class="lb-trans"><p>截至 12 月 31 日的季度，怪物飲料的淨銷售額同比增長 4.7%，達到 18.1 億美元。根據 LSEG 彙編的數據，分析師預計增長 3.73%，達到 18 億美元。</p>
</div><p>Net sales in the Monster energy drinks segment, its biggest revenue generator, increased 4.5%, after rising 0.8% in the third quarter.</p>
<div class="lb-trans"><p>怪物能量飲料部門的淨銷售額（其最大收入來源）增長了 4.5%，而第三季度僅增長 0.8%。</p>
</div><p>However, it posted an adjusted profit of 38 cents per share for the quarter, below estimates of 40 cents apiece, following the impact of $130.7 million impairment charges related to the company's alcohol brands segment.</p>
<div class="lb-trans"><p>然而，該季度調整後的每股利潤為 38 美分，低於預期的 40 美分，原因是公司酒類品牌部門受到 1.307 億美元減值費用的影響。</p>
</div><p>MARKET REACTION</p>
<div class="lb-trans"><p>市場反應</p>
</div><p>Shares of the company, which were down about 9% last year, rose about 3% in extended trading.</p>
<div class="lb-trans"><p>該公司股票在去年下跌約 9%，在盤後交易中上漲約 3%。</p>
</div><p>(Reporting by Anuja Bharat Mistry in Bengaluru; Editing by Alan Barona)</p>
<div class="lb-trans"><p>（由阿努賈·巴拉特·米斯特里在班加羅爾報道；阿蘭·巴羅納編輯）</p>
</div>

Monster Beverage beats quarterly sales estimates as demand for energy drinks improves Beverage makers have been struggling to lift sales as consumers balk at higher-margin items and look for cheaper alternatives to prioritize essentials purchases.  However, Monster Beverage's efforts to ramp up promotions and launch new products have been helping it gain more shelf space at retailers and appeal to customers, further benefiting its products during the holiday quarter.  "In the United States, we are seeing a resurgence of growth in the energy drink category in convenience, as well as in all measured channels reported by Nielsen," said Co-CEO Hilton Schlosberg.

雅虎北美

怪物飲料超出季度銷售預期，因為能量飲料的需求有所改善 飲料製造商一直在努力提高銷售，因為消費者對高利潤率商品望而卻步，並尋找更便宜的替代品以優先購買必需品。然而，怪物飲料通過加大促銷力度和推出新產品的努力，幫助其在零售商處獲得更多貨架空間，並吸引顧客，從而在假日季度進一步受益。 “在美國，我們看到能量飲料類別在便利店以及尼爾森報告的所有測量渠道中重新增長，” 聯合首席執行官希爾頓·施洛斯伯格説