<p>Robinhood 首席執行官 Vlad Tenev 正在大力押注於訂閲模式，以推動客户忠誠度和收入增長。受到 Amazon Prime 成功的啓發，Robinhood 正在推出一系列數字投資產品和福利，旨在將偶爾使用的用户轉變為忠實訂閲者。如果執行得當，這一策略可能會將 Robinhood 轉變為金融服務的首選平台，就像 Amazon Prime 成為在線購物的首選一樣。</p>
<p>Robinhood 提出的訂閲模型 Robinhood Gold 提供了一系列旨在吸引廣泛投資者的福利。訂閲者每月支付 5 美元或每年 50 美元，享受如未投資現金 4% 的利息、訪問專業研究以及前 1,000 美元借入保證金不收利息等福利。該公司還推出了名為 Robinhood Strategies 的財富管理功能，提供精選的交易所交易基金投資組合和精心挑選的股票，年管理費為 0.25%，上限為 250 美元。此外，Robinhood Banking 將提供私人銀行服務，包括税務建議和遺產規劃工具，以及如私人飛機旅行和五星級酒店等獨家福利。</p>
<p>Amazon Prime 的成功為 Robinhood 的雄心提供了藍圖。Amazon Prime 在全球擁有超過 2 億訂閲者，每年創造數十億美元的收入。Amazon Prime 成功的關鍵在於其能夠創造一個忠誠循環，使客户保持參與和對服務的承諾。通過提供廣泛的福利和特權，Amazon Prime 對其用户羣體產生了引力，使其成為許多消費者在線購物的首選。</p>
<p>Robinhood 可以通過採用幾種策略來效仿這一成功：</p>
<p>1. 數據驅動的個性化：Amazon Prime 利用數據分析提供個性化的產品推薦。Robinhood 可以利用其數據提供個性化的投資建議和量身定製的財務建議，從而增強 Robinhood Gold 的價值主張。</p>
<p>2. 以客户為中心的方法：Amazon Prime 專注於創造無縫和便捷的購物體驗。Robinhood 可以通過不斷改善用户界面、提供直觀工具和卓越的客户支持，採用類似的以客户為中心的方法。</p>
<p>3. 持續創新：Amazon Prime 從一個簡單的忠誠計劃演變為一個多元化的便利帝國。Robinhood 可以通過不斷創新和擴展其服務範圍，例如推出自動投資組合和高級交易工具，來效仿這一點。</p>
<p>4. 忠誠度和參與度：Amazon Prime 通過提供獨家福利和特權來促進忠誠度和參與度。Robinhood 可以通過提供優先客户支持、提前訪問新功能以及為 Gold 訂閲者舉辦特別活動或網絡研討會來做到這一點。</p>
<p>5. 訂閲思維：Amazon Prime 成功地改變了客户的思維方式，使他們將訂閲視為對便利和價值的投資。Robinhood 可以通過將 Robinhood Gold 定位為提供長期價值和福利的綜合金融服務，採用類似的思維方式。</p>
<p><img src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a71077621d38002.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a71077621d38002.png"/></p>
<p>然而，Robinhood 向訂閲模式的轉變並非沒有挑戰和風險。該公司面臨來自傳統經紀商和新興銀行的激烈競爭，監管機構對其訂單流支付（PFOF）模型的審查，以及確保其福利足夠吸引人以證明每月費用的必要性。此外，實施基於訂閲的模型需要大量的運營和技術投資，而金融服務行業對市場波動和經濟狀況高度敏感。</p>
<p>儘管面臨這些挑戰，Robinhood 的訂閲模型有潛力增強客户忠誠度和收入。通過採用受 Amazon Prime 啓發的策略，Robinhood 可以創造一個忠誠循環，使客户保持參與和對服務的承諾。公司的成功將取決於其應對監管審查、市場競爭、客户留存、運營複雜性和經濟波動的能力。</p>
<p>總之，Robinhood 向基於訂閲的模型轉變是一項大膽的舉措，可能會將公司轉變為金融服務的首選平台。通過效仿 Amazon Prime 的成功並採用以客户為中心的方法，Robinhood 可以創造一個忠誠循環，使客户保持參與和對服務的承諾。然而，公司還必須應對重大挑戰和風險，以確保其訂閲模型的成功。</p>

HOOD

<p>Robinhood 首席執行官 Vlad Tenev 正在實施一種訂閲模式，名為 Robinhood Gold，以增強客户忠誠度和收入。該模式受到亞馬遜 Prime 的啓發，提供如未投資現金可獲得 4% 利息和每月 5 美元的專業研究訪問等福利。該策略旨在將普通用户轉變為忠實訂閲者，類似於亞馬遜的成功。然而，Robinhood 面臨着競爭、監管審查以及需要提供吸引人的福利等挑戰。成功將取決於在創造以客户為中心的體驗以培養忠誠度的同時，妥善應對這些挑戰</p>

<p>Robinhood CEO Vlad Tenev is betting big on a subscription model to drive customer loyalty and revenue growth. Inspired by the success of amazon Prime, Robinhood is rolling out a suite of digital investment products and perks aimed at converting casual users into loyal subscribers. The strategy, if executed well, could transform Robinhood into a go-to platform for financial services, much like Amazon Prime has become for online shopping.</p>
<div class="lb-trans"><p>Robinhood 首席執行官 Vlad Tenev 正在大力押注於訂閲模式，以推動客户忠誠度和收入增長。受到 Amazon Prime 成功的啓發，Robinhood 正在推出一系列數字投資產品和福利，旨在將偶爾使用的用户轉變為忠實訂閲者。如果執行得當，這一策略可能會將 Robinhood 轉變為金融服務的首選平台，就像 Amazon Prime 成為在線購物的首選一樣。</p>
</div><p>Robinhood's proposed subscription model, Robinhood Gold, offers a range of perks designed to appeal to a broad audience of investors. Subscribers pay $5 a month or $50 a year for benefits such as 4% interest on uninvested cash, access to professional research, and no interest on the first $1,000 of margin borrowed. The company is also introducing wealth management features called Robinhood Strategies, which provide curated access to exchange-traded fund portfolios and handpicked stocks, with a 0.25% annual management fee capped at $250. Additionally, Robinhood Banking will offer private banking services, including tax advice and estate planning tools, along with exclusive perks like access to private jet travel and five-star hotels.</p>
<div class="lb-trans"><p>Robinhood 提出的訂閲模型 Robinhood Gold 提供了一系列旨在吸引廣泛投資者的福利。訂閲者每月支付 5 美元或每年 50 美元，享受如未投資現金 4% 的利息、訪問專業研究以及前 1,000 美元借入保證金不收利息等福利。該公司還推出了名為 Robinhood Strategies 的財富管理功能，提供精選的交易所交易基金投資組合和精心挑選的股票，年管理費為 0.25%，上限為 250 美元。此外，Robinhood Banking 將提供私人銀行服務，包括税務建議和遺產規劃工具，以及如私人飛機旅行和五星級酒店等獨家福利。</p>
</div><p>The success of Amazon Prime serves as a blueprint for Robinhood's ambitions. Amazon Prime has over 200 million subscribers worldwide, generating billions in revenue annually. The key to Amazon Prime's success is its ability to create a loyalty loop that keeps customers engaged and committed to the service. By offering a wide range of benefits and perks, Amazon Prime has created a gravitational pull on its user base, making it the first choice for many consumers when it comes to online shopping.</p>
<div class="lb-trans"><p>Amazon Prime 的成功為 Robinhood 的雄心提供了藍圖。Amazon Prime 在全球擁有超過 2 億訂閲者，每年創造數十億美元的收入。Amazon Prime 成功的關鍵在於其能夠創造一個忠誠循環，使客户保持參與和對服務的承諾。通過提供廣泛的福利和特權，Amazon Prime 對其用户羣體產生了引力，使其成為許多消費者在線購物的首選。</p>
</div><p>Robinhood can emulate this success by adopting several strategies:</p>
<div class="lb-trans"><p>Robinhood 可以通過採用幾種策略來效仿這一成功：</p>
</div><p>1. Data-Driven Personalization: Amazon Prime uses data analysis to offer personalized product recommendations. Robinhood can leverage its data to provide personalized investment recommendations and tailored financial advice, enhancing the value proposition of Robinhood Gold.</p>
<div class="lb-trans"><p>1. 數據驅動的個性化：Amazon Prime 利用數據分析提供個性化的產品推薦。Robinhood 可以利用其數據提供個性化的投資建議和量身定製的財務建議，從而增強 Robinhood Gold 的價值主張。</p>
</div><p>2. Customer-Centric Approach: Amazon Prime focuses on creating a seamless and convenient shopping experience. Robinhood can adopt a similar customer-centric approach by continuously improving its user interface, offering intuitive tools, and providing exceptional customer support.</p>
<div class="lb-trans"><p>2. 以客户為中心的方法：Amazon Prime 專注於創造無縫和便捷的購物體驗。Robinhood 可以通過不斷改善用户界面、提供直觀工具和卓越的客户支持，採用類似的以客户為中心的方法。</p>
</div><p>3. Continuous Innovation: Amazon Prime has evolved from a simple loyalty program to a multifaceted empire of convenience. Robinhood can follow suit by continuously innovating and expanding its suite of services, such as introducing automated investment portfolios and advanced trading tools.</p>
<div class="lb-trans"><p>3. 持續創新：Amazon Prime 從一個簡單的忠誠計劃演變為一個多元化的便利帝國。Robinhood 可以通過不斷創新和擴展其服務範圍，例如推出自動投資組合和高級交易工具，來效仿這一點。</p>
</div><p>4. Loyalty and Engagement: Amazon Prime fosters loyalty and engagement by offering exclusive perks and benefits. Robinhood can do the same by providing priority customer support, early access to new features, and special events or webinars for its Gold subscribers.</p>
<div class="lb-trans"><p>4. 忠誠度和參與度：Amazon Prime 通過提供獨家福利和特權來促進忠誠度和參與度。Robinhood 可以通過提供優先客户支持、提前訪問新功能以及為 Gold 訂閲者舉辦特別活動或網絡研討會來做到這一點。</p>
</div><p>5. Subscription Mindset: Amazon Prime has successfully shifted the mindset of its customers to view their subscription as an investment in convenience and value. Robinhood can adopt a similar mindset by positioning Robinhood Gold as a comprehensive financial service that offers long-term value and benefits.</p>
<div class="lb-trans"><p>5. 訂閲思維：Amazon Prime 成功地改變了客户的思維方式，使他們將訂閲視為對便利和價值的投資。Robinhood 可以通過將 Robinhood Gold 定位為提供長期價值和福利的綜合金融服務，採用類似的思維方式。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a71077621d38002.png" alt="" original-src="https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a71077621d38002.png"/></p>
<p>However, Robinhood's shift towards a subscription-based model is not without its challenges and risks. The company faces stiff competition from traditional brokers and neobanks, regulatory scrutiny over its payment for order flow (PFOF) model, and the need to ensure that its perks are compelling enough to justify the monthly fee. Additionally, implementing a subscription-based model requires significant operational and technological investments, and the financial services industry is highly sensitive to market volatility and economic conditions.</p>
<div class="lb-trans"><p>然而，Robinhood 向訂閲模式的轉變並非沒有挑戰和風險。該公司面臨來自傳統經紀商和新興銀行的激烈競爭，監管機構對其訂單流支付（PFOF）模型的審查，以及確保其福利足夠吸引人以證明每月費用的必要性。此外，實施基於訂閲的模型需要大量的運營和技術投資，而金融服務行業對市場波動和經濟狀況高度敏感。</p>
</div><p>Despite these challenges, Robinhood's subscription model has the potential to enhance customer loyalty and revenue. By adopting strategies inspired by Amazon Prime, Robinhood can create a loyalty loop that keeps customers engaged and committed to the service. The company's success will depend on its ability to navigate regulatory scrutiny, market competition, customer retention, operational complexities, and economic volatility.</p>
<div class="lb-trans"><p>儘管面臨這些挑戰，Robinhood 的訂閲模型有潛力增強客户忠誠度和收入。通過採用受 Amazon Prime 啓發的策略，Robinhood 可以創造一個忠誠循環，使客户保持參與和對服務的承諾。公司的成功將取決於其應對監管審查、市場競爭、客户留存、運營複雜性和經濟波動的能力。</p>
</div><p>In conclusion, Robinhood's shift towards a subscription-based model is a bold move that could transform the company into a go-to platform for financial services. By emulating the success of Amazon Prime and adopting a customer-centric approach, Robinhood can create a loyalty loop that keeps customers engaged and committed to the service. However, the company must also navigate significant challenges and risks to ensure the success of its subscription model.</p>
<div class="lb-trans"><p>總之，Robinhood 向基於訂閲的模型轉變是一項大膽的舉措，可能會將公司轉變為金融服務的首選平台。通過效仿 Amazon Prime 的成功並採用以客户為中心的方法，Robinhood 可以創造一個忠誠循環，使客户保持參與和對服務的承諾。然而，公司還必須應對重大挑戰和風險，以確保其訂閲模型的成功。</p>
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Robinhood 的訂閲模式：通往金融服務客户忠誠度的道路