Assembly，作為 Stagwell (NASDAQ: STGW) Challenger Network 的一部分， 為凱悦提供全球付費媒體戰略，擁有創新的全渠道專業知識
, /PRNewswire/ --Assembly，一家領先的全球媒體代理機構，已被任命為凱悦的全球付費媒體代理機構（AOR），將支持凱悦的 World of Hyatt，這是一個屢獲殊榮的客户忠誠計劃，提供更多獎勵和更多體驗健康的方式，覆蓋更多目的地，並整合凱悦的五個獨特品牌組合，包括奢華、生活方式、包容、經典和基本款。自 4 月 1 日起，Assembly 將負責品牌績效媒體戰略、規劃和購買。此次合作是在競爭性評審後達成的，標誌着雙方組織的重要里程碑。
<img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2657088/Assembly__World_of_Hyatt.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2657088/Assembly__World_of_Hyatt.jpg"/>
此次任命反映了凱悦的戰略舉措，旨在將其全渠道全球媒體規劃和購買工作統一到一個代理機構，簡化運營，並提升各市場和品牌組合的媒體影響力。
&#34;Assembly 將繼續提升 World of Hyatt 的&#34;Be More Here&#34;平台，鼓勵客人、會員和客户充分利用旅行的變革力量，這種體驗只有在凱悦才能實現，&#34;凱悦全球媒體負責人 Jennie Peelle 表示。&#34;集中規劃和購買媒體將確保我們在每次互動中以關懷、選擇和認可為核心，滿足我們的受眾。我們相信，Assembly 的數據驅動方法、以績效結果為基礎的創新思維和戰略能力將支持我們實現這一目標。&#34;
作為全球付費媒體 AOR，Assembly 將專注於提升品牌知名度、增加參與度，並推動凱悦廣泛品牌組合的預訂，包括通過 Mr &amp; Mrs Smith 和 Under Canvas 擴展的奢華和精品酒店，以及通過 FIND 平台獲得和兑換酒店住宿、餐飲和水療服務、以健康為中心的體驗的多種方式；以及凱悦與美國航空 AAdvantage _®_的戰略忠誠合作的好處。對於 Assembly 而言，成功的關鍵指標將包括凱悦品牌健康追蹤器的表現、參與率和廣告支出回報率（ROAS）。
&#34;凱悦是一個令人興奮的品牌組合，我們很高興有機會成為他們值得信賴的媒體代理機構，&#34;Assembly 北美首席執行官 Jill Kelly 表示。&#34;凱悦的雄心與我們在創造連接的全渠道體驗方面的專業知識完美契合，這些體驗推動客户品牌的表現。&#34;
Assembly 通過靈活性和創新推動增長的成功記錄，以及其尋找推動增長的變化的主張，使其成為凱悦的理想代理機構。
首個廣告活動預計將在今夏晚些時候推出。
本公告中使用的&#34;凱悦&#34;一詞為方便起見，指凱悦酒店公司及其一個或多個附屬公司。
關於 World of Hyatt T
World of Hyatt 是凱悦屢獲殊榮的客户忠誠計劃，涵蓋凱悦的_奢華組合_中參與的地點，包括 Park Hyatt ®、Alila ®、Miraval ®、Impression by Secrets 和 The Unbound Collection by Hyatt ®；生活方式組合，包括 Andaz ®、Thompson Hotels ®、Dream ® Hotels、Breathless Resorts &amp; Spas ®、JdV by Hyatt ®和 me and all hotels；包容性組合，包括 Zoëtry ® Wellness &amp; Spa Resorts、Hyatt Ziva ®、Hyatt Zilara ®、Secrets ® Resorts &amp; Spas、Dreams ® Resorts &amp; Spas、Hyatt Vivid Hotels &amp; Resorts、Sunscape ® Resorts &amp; Spas 和 Alua Hotels &amp; Resorts ®；經典組合，包括 Grand Hyatt ®、Hyatt Regency ®、Destination by Hyatt ®、Hyatt Centric ®、Hyatt Vacation Club ®和 Hyatt ®；以及_基本組合_，包括 Caption by Hyatt ®、Hyatt Place ®、Hyatt House ®、Hyatt Studios 和 UrCove。_生活方式組合_品牌 The Standard®、The StandardX 和 Bunkhouse® Hotels 將在未來參與 World of Hyatt。通過凱悦渠道直接預訂的會員可以享受個性化服務和獨特福利，包括榮譽客人、預訂時確認的套房升級、多樣的健康服務、數字鑰匙和獨家會員價格。World of Hyatt 擁有 5400 萬會員，並持續增長，提供多種方式通過 FIND 平台獲得和兑換酒店住宿、餐飲和水療服務、以健康為中心的體驗；以及凱悦與美國航空 AAdvantage _®_的戰略忠誠合作的好處。旅行者可以在 hyatt.com 免費註冊，下載適用於 Android 和 IOS 設備的 World of Hyatt 應用程序，並在 Facebook、Instagram、TikTok 和 Twitter 上與 World of Hyatt 聯繫。
關於 Assembly Assembly 是一家領先的全球全渠道媒體代理機構，融合數據、人才和技術，為全球最受尊敬的品牌催化增長。我們的整體方法將引人注目的品牌敍事與全面的全球媒體能力結合在一起，推動績效並促進顯著的業務擴展。我們的倡議由 STAGE 驅動，這是我們的專有操作系統，由遍佈全球 35 個辦公室的 2300 多名專業人員組成的專注團隊執行。Assembly 致力於有目的的行動，在代理機構領域引領社會和環境影響。作為 Stagwell 的自豪成員，Stagwell 是一個旨在革新營銷的挑戰者網絡，Assembly 繼續設定卓越的新標準。有關更多信息，請訪問 assemblyglobal.com。
公關聯繫人 Mariana Delacqua
Mariana.Delacqua@assemblyglobal.com
<img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2430305/assembly_logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2430305/assembly_logo.jpg"/>
來源 Assembly

凱悦酒店

Assembly 已被任命為凱悦酒店的全球付費媒體代理機構，自 4 月 1 日起生效。此次合作旨在提升凱悦的 World of Hyatt 忠誠計劃，並簡化其全球媒體規劃和購買工作。Assembly 將專注於提高品牌知名度、參與度和預訂量，利用數據驅動的方法。首個廣告活動計劃在今夏晚些時候推出，這標誌着凱悦和 Assembly 的一個重要里程碑

Assembly, part of the Stagwell (NASDAQ: STGW) Challenger Network, brings global paid media strategy with innovative, omnichannel expertise for Hyatt
<div class="lb-trans">Assembly，作為 Stagwell (NASDAQ: STGW) Challenger Network 的一部分， 為凱悦提供全球付費媒體戰略，擁有創新的全渠道專業知識
</div>, /PRNewswire/ --Assembly, a leading global media agency, has been named the paid global media agency of record (AOR) for Hyatt and will support World of Hyatt, Hyatt's award-winning guest loyalty program that offers more awards and more ways to experience wellbeing in more destinations and unites Hyatt's five distinct brand portfolios, including Luxury, Lifestyle, Inclusive, Classics and Essentials. Effective April 1, Assembly will oversee brand performance media strategy, planning, and buying. The relationship follows a competitive review and marks a significant milestone for both organizations.
<div class="lb-trans">, /PRNewswire/ --Assembly，一家領先的全球媒體代理機構，已被任命為凱悦的全球付費媒體代理機構（AOR），將支持凱悦的 World of Hyatt，這是一個屢獲殊榮的客户忠誠計劃，提供更多獎勵和更多體驗健康的方式，覆蓋更多目的地，並整合凱悦的五個獨特品牌組合，包括奢華、生活方式、包容、經典和基本款。自 4 月 1 日起，Assembly 將負責品牌績效媒體戰略、規劃和購買。此次合作是在競爭性評審後達成的，標誌着雙方組織的重要里程碑。
</div><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2657088/Assembly__World_of_Hyatt.jpg" alt="" original-src="https://mma.prnewswire.com/media/2657088/Assembly__World_of_Hyatt.jpg"/>
The appointment reflects Hyatt's strategic move to unite its full funnel global media planning and buying efforts with one agency, streamlining operations, and media impact across markets and portfolio.
<div class="lb-trans">此次任命反映了凱悦的戰略舉措，旨在將其全渠道全球媒體規劃和購買工作統一到一個代理機構，簡化運營，並提升各市場和品牌組合的媒體影響力。
</div>&#34;Assembly will continue to elevate the World of Hyatt &#34;Be More Here&#34; platform, which encourages guests, members, and customers to lean into the transformative powers of travel that you can only experience with Hyatt,&#34; said Jennie Peelle, global head of media, Hyatt. &#34;Centralizing how we plan and buy media will ensure we meet our audience with care, choice, and recognition at the heart of every interaction. We believe that Assembly's data-led approach, innovative thinking anchored in performance outcomes, and strategic capabilities will support us in doing that.&#34;
<div class="lb-trans">&#34;Assembly 將繼續提升 World of Hyatt 的&#34;Be More Here&#34;平台，鼓勵客人、會員和客户充分利用旅行的變革力量，這種體驗只有在凱悦才能實現，&#34;凱悦全球媒體負責人 Jennie Peelle 表示。&#34;集中規劃和購買媒體將確保我們在每次互動中以關懷、選擇和認可為核心，滿足我們的受眾。我們相信，Assembly 的數據驅動方法、以績效結果為基礎的創新思維和戰略能力將支持我們實現這一目標。&#34;
</div>As the paid global media AOR, Assembly will focus on growing awareness, increasing engagement, and driving bookings forHyatt's extensive brand portfolio, expanded luxury and boutique hotels through Mr &amp; Mrs Smith and Under Canvas, and the variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing-focused experiences through the FINDplatform; as well as the benefits of Hyatt's strategic loyalty collaboration with American Airlines AAdvantage ®. For Assembly, key metrics for success will include performance on Hyatt's brand health tracker, engagement rates, and return on ad spend (ROAS).
<div class="lb-trans">作為全球付費媒體 AOR，Assembly 將專注於提升品牌知名度、增加參與度，並推動凱悦廣泛品牌組合的預訂，包括通過 Mr &amp; Mrs Smith 和 Under Canvas 擴展的奢華和精品酒店，以及通過 FIND 平台獲得和兑換酒店住宿、餐飲和水療服務、以健康為中心的體驗的多種方式；以及凱悦與美國航空 AAdvantage _®_的戰略忠誠合作的好處。對於 Assembly 而言，成功的關鍵指標將包括凱悦品牌健康追蹤器的表現、參與率和廣告支出回報率（ROAS）。
</div>&#34;Hyatt is an exciting ensemble of beloved brands, and we are thrilled by the opportunity to be their trusted media agency,&#34; said Jill Kelly, North America CEO at Assembly. &#34;Hyatt's ambition aligns seamlessly with our known expertise for creating connected omnichannel experiences that drive clients' brands to perform.&#34;
<div class="lb-trans">&#34;凱悦是一個令人興奮的品牌組合，我們很高興有機會成為他們值得信賴的媒體代理機構，&#34;Assembly 北美首席執行官 Jill Kelly 表示。&#34;凱悦的雄心與我們在創造連接的全渠道體驗方面的專業知識完美契合，這些體驗推動客户品牌的表現。&#34;
</div>Assembly's track record of driving growth through agility and innovation lived by its proposition to find the change that fuels growth made it the ideal agency for Hyatt.
<div class="lb-trans">Assembly 通過靈活性和創新推動增長的成功記錄，以及其尋找推動增長的變化的主張，使其成為凱悦的理想代理機構。
</div>The first campaign is expected to launch later this summer.
<div class="lb-trans">首個廣告活動預計將在今夏晚些時候推出。
</div>The term &#34;Hyatt&#34; is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
<div class="lb-trans">本公告中使用的&#34;凱悦&#34;一詞為方便起見，指凱悦酒店公司及其一個或多個附屬公司。
</div>ABOUT WORLD OF HYAT T
<div class="lb-trans">關於 World of Hyatt T
</div>World of Hyatt is Hyatt's award-winning guest loyalty program uniting participating locations in Hyatt's Luxury Portfolio, including Park Hyatt ®, Alila ®, Miraval ®, Impression by Secrets, and The Unbound Collection by Hyatt ®; the Lifestyle Portfolio, including Andaz ®, Thompson Hotels ®, Dream ® Hotels, Breathless Resorts &amp; Spas ®, JdV by Hyatt ®, and me and all hotels; the Inclusive Collection, including Zoëtry ® Wellness &amp; Spa Resorts, Hyatt Ziva ®, Hyatt Zilara ®, Secrets ® Resorts &amp; Spas, Dreams ® Resorts &amp; Spas, Hyatt Vivid Hotels &amp; Resorts, Sunscape ® Resorts &amp; Spas, and Alua Hotels &amp; Resorts ®; the Classics Portfolio, including Grand Hyatt ®, Hyatt Regency ®, Destination by Hyatt ®, Hyatt Centric ®, Hyatt Vacation Club ®, and Hyatt ®; and the Essentials Portfolio, including Caption by Hyatt ®, Hyatt Place ®, Hyatt House ®, Hyatt Studios, and UrCove. Lifestyle Portfolio brands The Standard®, The StandardX and Bunkhouse® Hotels will participate in World of Hyatt in the future. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With 54 million members and counting, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FINDplatform; as well as the benefits of Hyatt's strategic loyalty collaboration with American Airlines AAdvantage ®. Travelers can enroll for free at hyatt.com, download the World of Hyatt app for androidand IOSdevices and connect with World of Hyatt on Facebook, Instagram,TikTokand Twitter.
<div class="lb-trans">World of Hyatt 是凱悦屢獲殊榮的客户忠誠計劃，涵蓋凱悦的_奢華組合_中參與的地點，包括 Park Hyatt ®、Alila ®、Miraval ®、Impression by Secrets 和 The Unbound Collection by Hyatt ®；生活方式組合，包括 Andaz ®、Thompson Hotels ®、Dream ® Hotels、Breathless Resorts &amp; Spas ®、JdV by Hyatt ®和 me and all hotels；包容性組合，包括 Zoëtry ® Wellness &amp; Spa Resorts、Hyatt Ziva ®、Hyatt Zilara ®、Secrets ® Resorts &amp; Spas、Dreams ® Resorts &amp; Spas、Hyatt Vivid Hotels &amp; Resorts、Sunscape ® Resorts &amp; Spas 和 Alua Hotels &amp; Resorts ®；經典組合，包括 Grand Hyatt ®、Hyatt Regency ®、Destination by Hyatt ®、Hyatt Centric ®、Hyatt Vacation Club ®和 Hyatt ®；以及_基本組合_，包括 Caption by Hyatt ®、Hyatt Place ®、Hyatt House ®、Hyatt Studios 和 UrCove。_生活方式組合_品牌 The Standard®、The StandardX 和 Bunkhouse® Hotels 將在未來參與 World of Hyatt。通過凱悦渠道直接預訂的會員可以享受個性化服務和獨特福利，包括榮譽客人、預訂時確認的套房升級、多樣的健康服務、數字鑰匙和獨家會員價格。World of Hyatt 擁有 5400 萬會員，並持續增長，提供多種方式通過 FIND 平台獲得和兑換酒店住宿、餐飲和水療服務、以健康為中心的體驗；以及凱悦與美國航空 AAdvantage _®_的戰略忠誠合作的好處。旅行者可以在 hyatt.com 免費註冊，下載適用於 Android 和 IOS 設備的 World of Hyatt 應用程序，並在 Facebook、Instagram、TikTok 和 Twitter 上與 World of Hyatt 聯繫。
</div>ABOUT ASSEMBLY Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com.
<div class="lb-trans">關於 Assembly Assembly 是一家領先的全球全渠道媒體代理機構，融合數據、人才和技術，為全球最受尊敬的品牌催化增長。我們的整體方法將引人注目的品牌敍事與全面的全球媒體能力結合在一起，推動績效並促進顯著的業務擴展。我們的倡議由 STAGE 驅動，這是我們的專有操作系統，由遍佈全球 35 個辦公室的 2300 多名專業人員組成的專注團隊執行。Assembly 致力於有目的的行動，在代理機構領域引領社會和環境影響。作為 Stagwell 的自豪成員，Stagwell 是一個旨在革新營銷的挑戰者網絡，Assembly 繼續設定卓越的新標準。有關更多信息，請訪問 assemblyglobal.com。
</div>PR Contact Mariana Delacqua
<div class="lb-trans">公關聯繫人 Mariana Delacqua
</div>Mariana.Delacqua@assemblyglobal.com
<div class="lb-trans">Mariana.Delacqua@assemblyglobal.com
</div><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2430305/assembly_logo.jpg" alt="" original-src="https://mma.prnewswire.com/media/2430305/assembly_logo.jpg"/>
SOURCE Assembly
<div class="lb-trans">來源 Assembly
</div>

凱悦酒店選擇 Assembly 作為全球付費媒體代理機構 | STGW 股票新聞