<p>在動態且競爭激烈的商業環境中，進行全面的公司分析對投資者和行業愛好者至關重要。在本文中，我們將對 <strong>蘋果 AAPL</strong> 與其在技術硬件、存儲和外設行業的主要競爭對手進行廣泛的行業比較。通過仔細審查關鍵財務指標、市場地位和增長前景，我們旨在為投資者提供有價值的見解，並闡明公司在行業中的表現。</p>
<h3>蘋果背景</h3>
<p>蘋果是全球最大的公司之一，擁有廣泛的硬件和軟件產品組合，面向消費者和企業。蘋果的 iPhone 佔據了公司銷售的大部分，而蘋果的其他產品如 Mac、iPad 和 Watch 則圍繞 iPhone 設計，構成了一個龐大的軟件生態系統。蘋果逐步努力增加新應用程序，如流媒體視頻、訂閲捆綁和增強現實。該公司設計自己的軟件和半導體，同時與富士康和台積電等分包商合作生產其產品和芯片。蘋果的銷售中略少於一半直接通過其旗艦店進行，大部分銷售則通過合作伙伴和分銷渠道間接實現。</p>
<table>
<thead>
<tr>
<th><strong>公司</strong></th>
<th><strong>市盈率</strong></th>
<th><strong>市淨率</strong></th>
<th><strong>市銷率</strong></th>
<th><strong>股本回報率</strong></th>
<th><strong>息税折舊攤銷前利潤（十億美元）</strong></th>
<th><strong>毛利潤（十億美元）</strong></th>
<th><strong>收入增長</strong></th>
</tr>
</thead>
<tbody>
<tr>
<td>蘋果公司</td>
<td>32.15</td>
<td>45.57</td>
<td>7.83</td>
<td>58.74%</td>
<td>$45.91</td>
<td>$58.27</td>
<td>3.95%</td>
</tr>
<tr>
<td>超微計算機公司</td>
<td>14.40</td>
<td>3.15</td>
<td>1.01</td>
<td>5.29%</td>
<td>$0.4</td>
<td>$0.67</td>
<td>54.93%</td>
</tr>
<tr>
<td>惠普企業公司</td>
<td>6.87</td>
<td>0.74</td>
<td>0.62</td>
<td>2.39%</td>
<td>$1.11</td>
<td>$2.29</td>
<td>16.27%</td>
</tr>
<tr>
<td>網件公司</td>
<td>15.42</td>
<td>17.27</td>
<td>2.70</td>
<td>31.69%</td>
<td>$0.45</td>
<td>$1.15</td>
<td>2.18%</td>
</tr>
<tr>
<td>純存儲公司</td>
<td>133.06</td>
<td>10.29</td>
<td>4.46</td>
<td>3.12%</td>
<td>$0.09</td>
<td>$0.59</td>
<td>11.4%</td>
</tr>
<tr>
<td>西部數據公司</td>
<td>10.35</td>
<td>1.03</td>
<td>0.79</td>
<td>4.89%</td>
<td>$0.96</td>
<td>$1.52</td>
<td>41.33%</td>
</tr>
<tr>
<td>伊士曼柯達公司</td>
<td>7.06</td>
<td>0.80</td>
<td>0.56</td>
<td>2.46%</td>
<td>$0.05</td>
<td>$0.05</td>
<td>-3.27%</td>
</tr>
<tr>
<td>海龜海灘公司</td>
<td>14.37</td>
<td>1.86</td>
<td>0.63</td>
<td>18.11%</td>
<td>$0.03</td>
<td>$0.05</td>
<td>46.76%</td>
</tr>
<tr>
<td>阿斯特羅諾瓦公司</td>
<td>15.88</td>
<td>0.66</td>
<td>0.40</td>
<td>0.26%</td>
<td>$0.0</td>
<td>$0.01</td>
<td>7.65%</td>
</tr>
<tr>
<td><strong>平均</strong></td>
<td><strong>27.18</strong></td>
<td><strong>4.47</strong></td>
<td><strong>1.4</strong></td>
<td><strong>8.53%</strong></td>
<td><strong>$0.39</strong></td>
<td><strong>$0.79</strong></td>
<td><strong>22.16%</strong></td>
</tr>
</tbody>
</table>
<p>通過對蘋果進行深入分析，我們可以識別出以下趨勢：</p>
<ul>
<li>當前的市盈率為 <strong>32.15</strong>，比行業平均水平高出 <strong>1.18 倍</strong>，表明該股票在市場情緒下被定價為溢價水平。</li>
</ul>
<ul>
<li>根據其市淨率 <strong>45.57</strong>，可能相對於其賬面價值處於溢價狀態，超過行業平均水平 <strong>10.19 倍</strong>。</li>
</ul>
<ul>
<li>市銷率為 <strong>7.83</strong>，是行業平均水平的 <strong>5.59 倍</strong>，這表明該股票相對於其銷售表現可能被高估。</li>
</ul>
<ul>
<li>股本回報率（ROE）為 <strong>58.74%</strong>，比行業平均水平高出 <strong>50.21%</strong>，突顯出有效利用股本來產生利潤。</li>
</ul>
<ul>
<li>公司的息税折舊攤銷前利潤（EBITDA）為 <strong>459.1 億美元</strong>，比行業平均水平高出 <strong>117.72 倍</strong>，表明盈利能力更強和現金流生成能力更強。</li>
</ul>
<ul>
<li>公司的毛利潤為 <strong>582.7 億美元</strong>，比行業平均水平高出 <strong>73.76 倍</strong>，表明盈利能力更強和核心業務的收益更高。</li>
</ul>
<ul>
<li>公司的收入增長率大幅下降，當前為 <strong>3.95%</strong>，而行業平均水平為 <strong>22.16%</strong>，這表明銷售環境面臨挑戰。</li>
</ul>
<h3>債務與股本比率</h3>
<p><img src="https://imageproxy.pbkrs.com/https://www.benzinga.com/files/images/story/2025/1744729232_0.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.benzinga.com/files/images/story/2025/1744729232_0.png"/></p>
<p>債務與股本比率（D/E）衡量公司通過債務相對於股本融資運營的程度。</p>
<p>在行業比較中考慮債務與股本比率，可以簡明地評估公司的財務健康狀況和風險特徵，幫助做出明智的決策。</p>
<p>在使用債務與股本比率評估蘋果與其前四大同行時，可以進行以下比較：</p>
<ul>
<li>在其前四大同行中，蘋果的債務與股本比率為 <strong>1.45</strong>，處於中等水平。</li>
</ul>
<ul>
<li>這意味着財務結構平衡，債務和股本的比例合理。</li>
</ul>
<h3>關鍵要點</h3>
<p>對於蘋果來説，市盈率、市淨率和市銷率都高於其在技術硬件、存儲和外設行業的同行，表明該股票可能基於這些指標被高估。另一方面，蘋果的高 ROE、EBITDA、毛利潤和低收入增長表明，儘管與行業同行相比收入增長較慢，但公司有效利用資源併產生強勁利潤。</p>
<p><em>本文由 Benzinga 的自動內容引擎生成，並由編輯審核。</em></p>

蘋果

<p>本文分析了蘋果公司在技術硬件、存儲和外設行業的表現，並與競爭對手進行了比較。關鍵指標顯示，蘋果的市盈率為 32.15、市淨率為 45.57、市銷率為 7.83，表明其可能被高估。然而，其股本回報率為 58.74% 和息税折舊攤銷前利潤（EBITDA）為 459.1 億美元，均顯著高於行業平均水平，反映出強勁的盈利能力。儘管收入增長下降了 3.95%，蘋果的債務與股本比率為 1.45，表明其財務結構穩定。總體而言，儘管蘋果展現出強大的盈利能力，但其高估值指標引發了投資者的擔憂</p>

<p>In the dynamic and fiercely competitive business environment, conducting a thorough analysis of companies is crucial for investors and industry enthusiasts. In this article, we will perform an extensive industry comparison, evaluating <strong>Apple AAPL</strong> in relation to its major competitors in the Technology Hardware, Storage &amp; Peripherals industry. By closely examining crucial financial metrics, market position, and growth prospects, we aim to offer valuable insights for investors and shed light on company's performance within the industry.</p>
<div class="lb-trans"><p>在動態且競爭激烈的商業環境中，進行全面的公司分析對投資者和行業愛好者至關重要。在本文中，我們將對 <strong>蘋果 AAPL</strong> 與其在技術硬件、存儲和外設行業的主要競爭對手進行廣泛的行業比較。通過仔細審查關鍵財務指標、市場地位和增長前景，我們旨在為投資者提供有價值的見解，並闡明公司在行業中的表現。</p>
</div><h3>Apple Background</h3>
<div class="lb-trans"><h3>蘋果背景</h3>
</div><p>Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.</p>
<div class="lb-trans"><p>蘋果是全球最大的公司之一，擁有廣泛的硬件和軟件產品組合，面向消費者和企業。蘋果的 iPhone 佔據了公司銷售的大部分，而蘋果的其他產品如 Mac、iPad 和 Watch 則圍繞 iPhone 設計，構成了一個龐大的軟件生態系統。蘋果逐步努力增加新應用程序，如流媒體視頻、訂閲捆綁和增強現實。該公司設計自己的軟件和半導體，同時與富士康和台積電等分包商合作生產其產品和芯片。蘋果的銷售中略少於一半直接通過其旗艦店進行，大部分銷售則通過合作伙伴和分銷渠道間接實現。</p>
</div><table>
<thead>
<tr>
<th><strong>Company</strong></th>
<th><strong>P/E</strong></th>
<th><strong>P/B</strong></th>
<th><strong>P/S</strong></th>
<th><strong>ROE</strong></th>
<th><strong>EBITDA (in billions)</strong></th>
<th><strong>Gross Profit (in billions)</strong></th>
<th><strong>Revenue Growth</strong></th>
</tr>
</thead>
<tbody>
<tr>
<td>Apple Inc</td>
<td>32.15</td>
<td>45.57</td>
<td>7.83</td>
<td>58.74%</td>
<td>$45.91</td>
<td>$58.27</td>
<td>3.95%</td>
</tr>
<tr>
<td>Super Micro Computer Inc</td>
<td>14.40</td>
<td>3.15</td>
<td>1.01</td>
<td>5.29%</td>
<td>$0.4</td>
<td>$0.67</td>
<td>54.93%</td>
</tr>
<tr>
<td>Hewlett Packard Enterprise Co</td>
<td>6.87</td>
<td>0.74</td>
<td>0.62</td>
<td>2.39%</td>
<td>$1.11</td>
<td>$2.29</td>
<td>16.27%</td>
</tr>
<tr>
<td>NetApp Inc</td>
<td>15.42</td>
<td>17.27</td>
<td>2.70</td>
<td>31.69%</td>
<td>$0.45</td>
<td>$1.15</td>
<td>2.18%</td>
</tr>
<tr>
<td>Pure Storage Inc</td>
<td>133.06</td>
<td>10.29</td>
<td>4.46</td>
<td>3.12%</td>
<td>$0.09</td>
<td>$0.59</td>
<td>11.4%</td>
</tr>
<tr>
<td>Western Digital Corp</td>
<td>10.35</td>
<td>1.03</td>
<td>0.79</td>
<td>4.89%</td>
<td>$0.96</td>
<td>$1.52</td>
<td>41.33%</td>
</tr>
<tr>
<td>Eastman Kodak Co</td>
<td>7.06</td>
<td>0.80</td>
<td>0.56</td>
<td>2.46%</td>
<td>$0.05</td>
<td>$0.05</td>
<td>-3.27%</td>
</tr>
<tr>
<td>Turtle Beach Corp</td>
<td>14.37</td>
<td>1.86</td>
<td>0.63</td>
<td>18.11%</td>
<td>$0.03</td>
<td>$0.05</td>
<td>46.76%</td>
</tr>
<tr>
<td>AstroNova Inc</td>
<td>15.88</td>
<td>0.66</td>
<td>0.40</td>
<td>0.26%</td>
<td>$0.0</td>
<td>$0.01</td>
<td>7.65%</td>
</tr>
<tr>
<td><strong>Average</strong></td>
<td><strong>27.18</strong></td>
<td><strong>4.47</strong></td>
<td><strong>1.4</strong></td>
<td><strong>8.53%</strong></td>
<td><strong>$0.39</strong></td>
<td><strong>$0.79</strong></td>
<td><strong>22.16%</strong></td>
</tr>
</tbody>
</table>
<div class="lb-trans"><table>
<thead>
<tr>
<th><strong>公司</strong></th>
<th><strong>市盈率</strong></th>
<th><strong>市淨率</strong></th>
<th><strong>市銷率</strong></th>
<th><strong>股本回報率</strong></th>
<th><strong>息税折舊攤銷前利潤（十億美元）</strong></th>
<th><strong>毛利潤（十億美元）</strong></th>
<th><strong>收入增長</strong></th>
</tr>
</thead>
<tbody>
<tr>
<td>蘋果公司</td>
<td>32.15</td>
<td>45.57</td>
<td>7.83</td>
<td>58.74%</td>
<td>$45.91</td>
<td>$58.27</td>
<td>3.95%</td>
</tr>
<tr>
<td>超微計算機公司</td>
<td>14.40</td>
<td>3.15</td>
<td>1.01</td>
<td>5.29%</td>
<td>$0.4</td>
<td>$0.67</td>
<td>54.93%</td>
</tr>
<tr>
<td>惠普企業公司</td>
<td>6.87</td>
<td>0.74</td>
<td>0.62</td>
<td>2.39%</td>
<td>$1.11</td>
<td>$2.29</td>
<td>16.27%</td>
</tr>
<tr>
<td>網件公司</td>
<td>15.42</td>
<td>17.27</td>
<td>2.70</td>
<td>31.69%</td>
<td>$0.45</td>
<td>$1.15</td>
<td>2.18%</td>
</tr>
<tr>
<td>純存儲公司</td>
<td>133.06</td>
<td>10.29</td>
<td>4.46</td>
<td>3.12%</td>
<td>$0.09</td>
<td>$0.59</td>
<td>11.4%</td>
</tr>
<tr>
<td>西部數據公司</td>
<td>10.35</td>
<td>1.03</td>
<td>0.79</td>
<td>4.89%</td>
<td>$0.96</td>
<td>$1.52</td>
<td>41.33%</td>
</tr>
<tr>
<td>伊士曼柯達公司</td>
<td>7.06</td>
<td>0.80</td>
<td>0.56</td>
<td>2.46%</td>
<td>$0.05</td>
<td>$0.05</td>
<td>-3.27%</td>
</tr>
<tr>
<td>海龜海灘公司</td>
<td>14.37</td>
<td>1.86</td>
<td>0.63</td>
<td>18.11%</td>
<td>$0.03</td>
<td>$0.05</td>
<td>46.76%</td>
</tr>
<tr>
<td>阿斯特羅諾瓦公司</td>
<td>15.88</td>
<td>0.66</td>
<td>0.40</td>
<td>0.26%</td>
<td>$0.0</td>
<td>$0.01</td>
<td>7.65%</td>
</tr>
<tr>
<td><strong>平均</strong></td>
<td><strong>27.18</strong></td>
<td><strong>4.47</strong></td>
<td><strong>1.4</strong></td>
<td><strong>8.53%</strong></td>
<td><strong>$0.39</strong></td>
<td><strong>$0.79</strong></td>
<td><strong>22.16%</strong></td>
</tr>
</tbody>
</table>
</div><p>By conducting an in-depth analysis of Apple, we can identify the following trends:</p>
<div class="lb-trans"><p>通過對蘋果進行深入分析，我們可以識別出以下趨勢：</p>
</div><ul>
<li>The current Price to Earnings ratio of <strong>32.15</strong> is <strong>1.18x</strong> higher than the industry average, indicating the stock is priced at a premium level according to the market sentiment.</li>
</ul>
<div class="lb-trans"><ul>
<li>當前的市盈率為 <strong>32.15</strong>，比行業平均水平高出 <strong>1.18 倍</strong>，表明該股票在市場情緒下被定價為溢價水平。</li>
</ul>
</div><ul>
<li>It could be trading at a premium in relation to its book value, as indicated by its Price to Book ratio of <strong>45.57</strong> which exceeds the industry average by <strong>10.19x</strong>.</li>
</ul>
<div class="lb-trans"><ul>
<li>根據其市淨率 <strong>45.57</strong>，可能相對於其賬面價值處於溢價狀態，超過行業平均水平 <strong>10.19 倍</strong>。</li>
</ul>
</div><ul>
<li>The Price to Sales ratio of <strong>7.83</strong>, which is <strong>5.59x</strong> the industry average, suggests the stock could potentially be overvalued in relation to its sales performance compared to its peers.</li>
</ul>
<div class="lb-trans"><ul>
<li>市銷率為 <strong>7.83</strong>，是行業平均水平的 <strong>5.59 倍</strong>，這表明該股票相對於其銷售表現可能被高估。</li>
</ul>
</div><ul>
<li>The Return on Equity (ROE) of <strong>58.74%</strong> is <strong>50.21%</strong> above the industry average, highlighting efficient use of equity to generate profits.</li>
</ul>
<div class="lb-trans"><ul>
<li>股本回報率（ROE）為 <strong>58.74%</strong>，比行業平均水平高出 <strong>50.21%</strong>，突顯出有效利用股本來產生利潤。</li>
</ul>
</div><ul>
<li>The company has higher Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of <strong>$45.91 Billion</strong>, which is <strong>117.72x</strong> above the industry average, indicating stronger profitability and robust cash flow generation.</li>
</ul>
<div class="lb-trans"><ul>
<li>公司的息税折舊攤銷前利潤（EBITDA）為 <strong>459.1 億美元</strong>，比行業平均水平高出 <strong>117.72 倍</strong>，表明盈利能力更強和現金流生成能力更強。</li>
</ul>
</div><ul>
<li>The company has higher gross profit of <strong>$58.27 Billion</strong>, which indicates <strong>73.76x</strong> above the industry average, indicating stronger profitability and higher earnings from its core operations.</li>
</ul>
<div class="lb-trans"><ul>
<li>公司的毛利潤為 <strong>582.7 億美元</strong>，比行業平均水平高出 <strong>73.76 倍</strong>，表明盈利能力更強和核心業務的收益更高。</li>
</ul>
</div><ul>
<li>The company is witnessing a substantial decline in revenue growth, with a rate of <strong>3.95%</strong> compared to the industry average of <strong>22.16%</strong>, which indicates a challenging sales environment.</li>
</ul>
<div class="lb-trans"><ul>
<li>公司的收入增長率大幅下降，當前為 <strong>3.95%</strong>，而行業平均水平為 <strong>22.16%</strong>，這表明銷售環境面臨挑戰。</li>
</ul>
</div><h3>Debt To Equity Ratio</h3>
<div class="lb-trans"><h3>債務與股本比率</h3>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.benzinga.com/files/images/story/2025/1744729232_0.png" alt="" original-src="https://www.benzinga.com/files/images/story/2025/1744729232_0.png"/></p>
<p>The debt-to-equity (D/E) ratio gauges the extent to which a company has financed its operations through debt relative to equity.</p>
<div class="lb-trans"><p>債務與股本比率（D/E）衡量公司通過債務相對於股本融資運營的程度。</p>
</div><p>Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.</p>
<div class="lb-trans"><p>在行業比較中考慮債務與股本比率，可以簡明地評估公司的財務健康狀況和風險特徵，幫助做出明智的決策。</p>
</div><p>When assessing Apple against its top 4 peers using the Debt-to-Equity ratio, the following comparisons can be made:</p>
<div class="lb-trans"><p>在使用債務與股本比率評估蘋果與其前四大同行時，可以進行以下比較：</p>
</div><ul>
<li>Among its top 4 peers, Apple is placed in the middle with a moderate debt-to-equity ratio of <strong>1.45</strong>.</li>
</ul>
<div class="lb-trans"><ul>
<li>在其前四大同行中，蘋果的債務與股本比率為 <strong>1.45</strong>，處於中等水平。</li>
</ul>
</div><ul>
<li>This implies a balanced financial structure, with a reasonable proportion of debt and equity.</li>
</ul>
<div class="lb-trans"><ul>
<li>這意味着財務結構平衡，債務和股本的比例合理。</li>
</ul>
</div><h3>Key Takeaways</h3>
<div class="lb-trans"><h3>關鍵要點</h3>
</div><p>For Apple, the PE, PB, and PS ratios are all high compared to its peers in the Technology Hardware, Storage &amp; Peripherals industry, indicating that the stock may be overvalued based on these metrics. On the other hand, Apple's high ROE, EBITDA, gross profit, and low revenue growth suggest that the company is efficiently utilizing its resources and generating strong profits, despite slower revenue growth compared to industry peers.</p>
<div class="lb-trans"><p>對於蘋果來説，市盈率、市淨率和市銷率都高於其在技術硬件、存儲和外設行業的同行，表明該股票可能基於這些指標被高估。另一方面，蘋果的高 ROE、EBITDA、毛利潤和低收入增長表明，儘管與行業同行相比收入增長較慢，但公司有效利用資源併產生強勁利潤。</p>
</div><p><em>This article was generated by Benzinga's automated content engine and reviewed by an editor.</em></p>
<div class="lb-trans"><p><em>本文由 Benzinga 的自動內容引擎生成，並由編輯審核。</em></p>
</div>

Competitor Analysis: Evaluating Apple And Competitors In Technology Hardware, Storage & Peripherals Industry

- 本文分析蘋果公司與主要競爭對手的財務指標和市場表現。  
- 蘋果的市盈率、賬面價值比和銷售比均高於行業平均水平，顯示出可能被高估。  
- 儘管收入增長放緩，蘋果的高股本回報率和強勁的盈利能力仍然突出。  

競爭對手分析：評估蘋果及其在科技硬件、存儲和外圍設備行業的競爭對手