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<td><img src="https://imageproxy.pbkrs.com/https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg"/></td>
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<td>一家展廳展示了在河內銷售的雅馬哈車型。 — 圖片來源於 xemayhonda.org</td>
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<p>河內 — 2025 年第一季度，當地摩托車市場經歷了顯著復甦，銷量超過 673,000 輛，與去年同期相比增長了 11.48%。</p>
<p>2025 年前三個月共售出 673,055 輛摩托車，標誌着在經歷了一段停滯期後的反彈。</p>
<p>電動摩托車的推出和創新的促銷策略，不僅提升了銷量，還重塑了消費者偏好，為主要品牌和電動車製造商開闢了新的增長途徑。</p>
<p>越南摩托車製造商協會（VAMM）報告稱，其五個成員——本田越南、雅馬哈摩托車越南、比亞喬越南、越南鈴木和 SYM 越南——現在提供近 100 種車型。這些車型的價格從 1800 萬越南盾到超過 12 億越南盾（720 美元至 48,000 美元）不等，滿足了從學生和工人到高性能摩托車愛好者的廣泛消費需求。</p>
<p>這種多樣化對於吸引市場的不同細分羣體和在競爭激烈的摩托車市場中維持增長至關重要。</p>
<p>本田越南仍然是市場的主導者，佔據超過 80% 的市場份額。2025 年 3 月，該公司在國內售出了 202,546 輛汽車，與去年同月相比增長了 50.9%。這一激增凸顯了該品牌的實力以及越南消費者的偏好。</p>
<p>推動 2025 年第一季度越南摩托車市場增長的一個關鍵因素是車型和價格的多樣性。越南摩托車製造商協會（VAMM）的成員不僅推出新車型，還實施靈活的促銷和售後政策。這些策略促進了顯著的銷量，推動了第一季度 11.48% 的整體增長率。</p>
<p><strong>可持續消費趨勢</strong></p>
<p>越南的電動摩托車市場正在獲得動力，受到可持續性和環境問題的推動。像 VinFast、Pega 和 Yadea 這樣的主要參與者正在多樣化其產品，推動這一細分市場的顯著增長。</p>
<p>專家預測，若政策得當，電動摩托車到 2035 年可能佔據越南市場的 75%。這為當地電動車行業帶來了光明的未來。</p>
<p>雅馬哈越南推出了 Neo's 車型，目前銷量有限。價格從 4900 萬越南盾降至 3300 萬越南盾以刺激需求。同時，本田越南推出了針對學生的 ICON e:系列，價格在 2690 萬至 2730 萬越南盾之間。他們還提供每月 350,000 越南盾的電池租賃選項，並已在河內開始交付。CUV e:車型的租賃價格為每月 150 萬越南盾。</p>
<p>儘管在初始成本較高、消費者意識和習慣等方面仍面臨許多挑戰，但行業專家認為，越南的兩輪電動車市場具有巨大潛力。</p>
<p>電動摩托車因其環保和低運營成本而越來越受到消費者的歡迎。傳統摩托車雖然仍保持吸引力，但未來將面臨來自電動車的日益激烈的競爭。</p>
<p>根據 2025 年第一季度的銷售報告和當前消費趨勢，行業專家預測越南摩托車市場預計將在 2025 年繼續保持增長勢頭。然而，這一發展不僅來自傳統摩托車，還將有電動摩托車的強勁存在，給國內摩托車行業帶來顯著的轉變，併為製造商在滿足消費者日益高漲和多樣化的需求方面帶來機遇和挑戰。 — VNS</p>

本田汽車

<p>越南摩托車市場在 2025 年第一季度復甦，銷量達到 673,055 輛，比去年增長了 11.48%。這一增長歸因於電動摩托車的推出和多樣化的促銷策略。本田越南以超過 80% 的市場份額領先，僅在 3 月份就售出了 202,546 輛。電動摩托車細分市場正在獲得關注，預計到 2035 年將佔據 75% 的市場份額。儘管面臨挑戰，市場預計將保持增長勢頭，傳統摩托車和電動摩托車共同推動這一增長</p>

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<td><img src="https://imageproxy.pbkrs.com/https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg" alt="" original-src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg"/></td>
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<td>A showroom displays Yamaha models for sales in Hà Nội. — Photo of courtesy of xemayhonda.org</td>
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<td><img src="https://imageproxy.pbkrs.com/https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg" alt="" original-src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg"/></td>
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<td>一家展廳展示了在河內銷售的雅馬哈車型。 — 圖片來源於 xemayhonda.org</td>
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</div><p>HÀ NỘI — The local motorcycle market is experiencing a significant recovery in the first quarter of 2025, with sales surpassing 673,000 units, reflecting an impressive increase of 11.48 per cent compared to the same period last year.</p>
<div class="lb-trans"><p>河內 — 2025 年第一季度，當地摩托車市場經歷了顯著復甦，銷量超過 673,000 輛，與去年同期相比增長了 11.48%。</p>
</div><p>A total of 673,055 motorcycles were sold in the first three months of 2025, signalling a rebound after a period of stagnation.</p>
<div class="lb-trans"><p>2025 年前三個月共售出 673,055 輛摩托車，標誌着在經歷了一段停滯期後的反彈。</p>
</div><p>The introduction of electric motorcycles and innovative promotional strategies, have not only boosted sales but also reshaped consumer preferences, opening new avenues for growth among major brands and electric vehicle manufacturers.</p>
<div class="lb-trans"><p>電動摩托車的推出和創新的促銷策略，不僅提升了銷量，還重塑了消費者偏好，為主要品牌和電動車製造商開闢了新的增長途徑。</p>
</div><p>The Vietnam Association of Motorcycle Manufacturers (VAMM) reports that its five members—Honda Vietnam, Yamaha Motor Vietnam, Piaggio Vietnam, Vietnam Suzuki, and SYM Vietnam—now offer nearly 100 models. These range in price from VNĐ18 million to over VNĐ1.2 billion (US$720-$48,000), catering to a wide array of consumer needs, from students and workers, to enthusiasts of higher-powered motorcycles.</p>
<div class="lb-trans"><p>越南摩托車製造商協會（VAMM）報告稱，其五個成員——本田越南、雅馬哈摩托車越南、比亞喬越南、越南鈴木和 SYM 越南——現在提供近 100 種車型。這些車型的價格從 1800 萬越南盾到超過 12 億越南盾（720 美元至 48,000 美元）不等，滿足了從學生和工人到高性能摩托車愛好者的廣泛消費需求。</p>
</div><p>This diversification is crucial for attracting different segments of the market and sustaining growth in the competitive motorcycle landscape.</p>
<div class="lb-trans"><p>這種多樣化對於吸引市場的不同細分羣體和在競爭激烈的摩托車市場中維持增長至關重要。</p>
</div><p>Honda Vietnam remains the dominant player in the market, commanding over 80 per cent of market share. In March 2025, the company sold 202,546 vehicles domestically, marking a 50.9 per cent increase compared to the same month last year. This surge underscores the brand's strength and the preference of Vietnamese consumers.</p>
<div class="lb-trans"><p>本田越南仍然是市場的主導者，佔據超過 80% 的市場份額。2025 年 3 月，該公司在國內售出了 202,546 輛汽車，與去年同月相比增長了 50.9%。這一激增凸顯了該品牌的實力以及越南消費者的偏好。</p>
</div><p>A key factor driving growth in the Vietnamese motorbike market during the first quarter of 2025 is the diversity in models and pricing. Members of the Vietnam Association of Motorcycle Manufacturers (VAMM) are not only launching new models, but also implementing flexible promotional and after-sales policies. These strategies have facilitated impressive sales, contributing to an overall growth rate of 11.48 per cent in the first quarter.</p>
<div class="lb-trans"><p>推動 2025 年第一季度越南摩托車市場增長的一個關鍵因素是車型和價格的多樣性。越南摩托車製造商協會（VAMM）的成員不僅推出新車型，還實施靈活的促銷和售後政策。這些策略促進了顯著的銷量，推動了第一季度 11.48% 的整體增長率。</p>
</div><p><strong>Sustainable consumption trends</strong></p>
<div class="lb-trans"><p><strong>可持續消費趨勢</strong></p>
</div><p>The electric motorbike market in Việt Nam is gaining momentum, driven by sustainability and environmental concerns. Key players like VinFast, Pega and Yadea are diversifying their offers, contributing to significant growth in this segment.</p>
<div class="lb-trans"><p>越南的電動摩托車市場正在獲得動力，受到可持續性和環境問題的推動。像 VinFast、Pega 和 Yadea 這樣的主要參與者正在多樣化其產品，推動這一細分市場的顯著增長。</p>
</div><p>Experts predict that with the right policies, electric motorbikes could capture up to 75 per cent of the Vietnamese market by 2035. This presents a promising future for the local electric vehicle industry.</p>
<div class="lb-trans"><p>專家預測，若政策得當，電動摩托車到 2035 年可能佔據越南市場的 75%。這為當地電動車行業帶來了光明的未來。</p>
</div><p>Yamaha Vietnam has launched the Neo's model, with sales currently limited. Prices have dropped from VNĐ49 million to VNĐ33 million to boost demand. Meanwhile, Honda Vietnam introduced the ICON e: series, aimed at students, priced between VNĐ26.9 million and VNĐ27.3 million. They also offer a battery rental option at VNĐ350,000 per month and have begun deliveries in Hanoi. The CUV e: model is available for rent at VNĐ1.5 million per month.</p>
<div class="lb-trans"><p>雅馬哈越南推出了 Neo's 車型，目前銷量有限。價格從 4900 萬越南盾降至 3300 萬越南盾以刺激需求。同時，本田越南推出了針對學生的 ICON e:系列，價格在 2690 萬至 2730 萬越南盾之間。他們還提供每月 350,000 越南盾的電池租賃選項，並已在河內開始交付。CUV e:車型的租賃價格為每月 150 萬越南盾。</p>
</div><p>Although it still faces many challenges in terms of higher initial costs, consumer awareness and habits, industry experts believe that the two-wheeled electric vehicle market in Việt Nam has great potential.</p>
<div class="lb-trans"><p>儘管在初始成本較高、消費者意識和習慣等方面仍面臨許多挑戰，但行業專家認為，越南的兩輪電動車市場具有巨大潛力。</p>
</div><p>Electric motorbikes are increasingly popular with consumers, thanks to their environmental friendliness and low operating costs. Traditional motorbikes, although still maintaining their appeal, will face increasingly fierce competition from electric vehicles in the future.</p>
<div class="lb-trans"><p>電動摩托車因其環保和低運營成本而越來越受到消費者的歡迎。傳統摩托車雖然仍保持吸引力，但未來將面臨來自電動車的日益激烈的競爭。</p>
</div><p>Based on sales reports for the first quarter of 2025 and current consumption trends, industry experts predict that the Vietnamese motorbike market is expected to continue to maintain its growth momentum in 2025. However, this development will not only come from traditional motorbikes, but also have the strong presence of electric motorbikes, creating a remarkable transformation in the domestic motorbike industry and bringing both opportunities and challenges for manufacturers in meeting the increasingly high and diverse needs of consumers. — VNS</p>
<div class="lb-trans"><p>根據 2025 年第一季度的銷售報告和當前消費趨勢，行業專家預測越南摩托車市場預計將在 2025 年繼續保持增長勢頭。然而，這一發展不僅來自傳統摩托車，還將有電動摩托車的強勁存在，給國內摩托車行業帶來顯著的轉變，併為製造商在滿足消費者日益高漲和多樣化的需求方面帶來機遇和挑戰。 — VNS</p>
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2025 年第一季度國內摩托車市場取得突破