<p>，/PRNewswire/ -- LightInTheBox Holding Co., Ltd. (NYSE: LITB)（&#34;LightInTheBox&#34;或&#34;公司&#34;），一家全球在線零售公司，今天宣佈了旨在利用和增強其製造能力和直銷（D2C）模式的戰略舉措。通過這些舉措，公司希望在關鍵市場中保持競爭定價並確保客户滿意度。</p>
<p><strong>戰略製造增強</strong></p>
<p>基於多年的經驗和客户洞察，LightInTheBox 在過去一年中發展了其內部製造能力。現在，公司相當大一部分產品是內部生產的，這促進了向製造商直銷（M2C）模式的轉變。這種方法最小化了中介成本，使公司能夠比傳統零售商更有效地降低開支。</p>
<p><strong>靈活的庫存管理</strong></p>
<p>採用&#34;輕庫存&#34;戰略，LightInTheBox 已從大宗庫存轉向小批量生產。這種&#34;小批量、快速響應&#34;的模式增強了公司適應市場波動的能力，最小化了過剩庫存風險，並能迅速響應消費者需求。</p>
<p><strong>加強 D2C 品牌組合</strong></p>
<p>公司繼續構建強大的 D2C 品牌矩陣，強調&#34;加州設計&#34;以強化其美國品牌形象。通過突出美國本土設計元素，LightInTheBox 旨在更緊密地與當地消費者偏好對接，增強品牌忠誠度。</p>
<p><strong>提升品牌價值和客户參與度</strong></p>
<p>LightInTheBox 致力於通過培養私域流量渠道，包括電子郵件營銷和社交媒體社區，提供卓越的品牌價值。這一策略減少了對第三方平台和價格敏感消費者的依賴，促進了更具參與感和忠誠度的客户基礎。</p>
<p><strong>關於 LightInTheBox Holding Co., Ltd.</strong></p>
<p>LightInTheBox 是一家全球專業零售公司，自 2007 年以來直接向全球消費者提供多樣化的經濟實惠生活方式產品。2024 年，公司將重點轉向服裝設計，並推出了其首個自主品牌 Ador.com，以滿足全球對可及高端時尚日益增長的需求。Ador.com 專注於為 35-55 歲的女性提供設計師品質的服裝，價格具有競爭力，並在美國和中國設有設計工作室和樣品店，包括位於加利福尼亞州坎貝爾的精品店和設計工作室。此外，LightInTheBox 還為電子商務公司提供全面的服務，包括廣告、供應鏈管理、支付處理、訂單履行以及運輸和交付解決方案。有關更多信息，請訪問 https://ir.ador.com。</p>
<p><strong>安全港聲明</strong></p>
<p>本新聞稿包含涉及風險和不確定性的前瞻性聲明。這些聲明是在 1995 年美國私人證券訴訟改革法案的&#34;安全港&#34;條款下作出的。這些前瞻性聲明可以通過諸如&#34;將會&#34;、&#34;期望&#34;、&#34;預期&#34;、&#34;未來&#34;、&#34;意圖&#34;、&#34;計劃&#34;、&#34;相信&#34;、&#34;估計&#34;、&#34;潛在&#34;、&#34;繼續&#34;、&#34;正在進行&#34;、&#34;目標&#34;及類似表述來識別。除其他事項外，非歷史事實的聲明，包括關於 LightInTheBox 的信念和期望、商業前景以及管理層在本公告中的引用，以及 LightInTheBox 的戰略和運營計劃，均為或包含前瞻性聲明。LightInTheBox 還可能在其定期報告中向美國證券交易委員會（&#34;SEC&#34;）作出書面或口頭的前瞻性聲明，在新聞稿和其他書面材料中，以及在其高管、董事或員工向第三方作出的口頭聲明中。前瞻性聲明涉及固有的風險和不確定性。一些因素可能導致實際結果與任何前瞻性聲明中包含的結果存在重大差異，包括但不限於以下因素：LightInTheBox 的目標和戰略；LightInTheBox 未來的業務發展、運營結果和財務狀況；全球在線零售市場的預期增長；LightInTheBox 吸引客户和進一步提升客户體驗及產品供應的能力；LightInTheBox 加強供應鏈效率和優化物流網絡的能力；LightInTheBox 對其產品需求和市場接受度的預期；競爭；一般經濟和商業條件的波動以及與上述任何事項相關的假設。有關這些及其他風險的進一步信息包含在 LightInTheBox 向 SEC 提交的文件中。本新聞稿及附件中提供的所有信息均為本新聞稿發佈之日的信息，LightInTheBox 不承擔更新任何前瞻性聲明的義務，除非法律要求。</p>
<p><strong>投資者關係聯繫方式</strong></p>
<p>投資者關係</p>
<p>LightInTheBox Holding Co., Ltd.</p>
<p>電子郵件：ir@ador.com</p>
<p>Jenny Cai</p>
<p>Piacente Financial Communications</p>
<p>電子郵件：ador@tpg-ir.com</p>
<p>Brandi Piacente</p>
<p>Piacente Financial Communications</p>
<p>電話：+1-212-481-2050</p>
<p>電子郵件：ador@tpg-ir.com</p>
<p>來源：LightInTheBox Holding Co., Ltd.</p>

蘭亭集勢

<p>蘭亭集勢（LightInTheBox Holding Co., Ltd.，紐約證券交易所代碼：LITB）宣佈了一系列戰略舉措，以增強其製造能力和直接面向消費者（D2C）模式。該公司旨在通過轉向製造商直接面向消費者（M2C）模式、採用小批量生產策略以及加強其 D2C 品牌組合來維持競爭定價。蘭亭集勢強調美國設計元素，以符合當地消費者的偏好，並致力於通過私域流量渠道提升品牌價值。該公司還推出了其自主品牌 Ador.com，專注於為女性提供設計師品質的服裝</p>

<p>, /PRNewswire/ -- LightInTheBox Holding Co., Ltd. (NYSE: LITB) (&#34;LightInTheBox&#34; or the &#34;Company&#34;), a global online retail company, today announced strategic initiatives aimed at leveraging and enhancing its manufacturing capabilities and Direct-to-Consumer (D2C) model. Through these initiatives, the Company seeks to maintain competitive pricing and ensure customer satisfaction in key markets.</p>
<div class="lb-trans"><p>，/PRNewswire/ -- LightInTheBox Holding Co., Ltd. (NYSE: LITB)（&#34;LightInTheBox&#34;或&#34;公司&#34;），一家全球在線零售公司，今天宣佈了旨在利用和增強其製造能力和直銷（D2C）模式的戰略舉措。通過這些舉措，公司希望在關鍵市場中保持競爭定價並確保客户滿意度。</p>
</div><p><strong>Strategic Manufacturing Enhancements</strong></p>
<div class="lb-trans"><p><strong>戰略製造增強</strong></p>
</div><p>Building on years of experience and customer insights, LightInTheBox has developed its in-house manufacturing capabilities over the past year. A significant portion of its products is now produced internally, facilitating a transition to a Manufacturer-to-Consumer (M2C) model. This approach minimizes intermediary costs, enabling the Company to better reduce expenses more effectively than traditional retailers.</p>
<div class="lb-trans"><p>基於多年的經驗和客户洞察，LightInTheBox 在過去一年中發展了其內部製造能力。現在，公司相當大一部分產品是內部生產的，這促進了向製造商直銷（M2C）模式的轉變。這種方法最小化了中介成本，使公司能夠比傳統零售商更有效地降低開支。</p>
</div><p><strong>Agile Inventory Management</strong></p>
<div class="lb-trans"><p><strong>靈活的庫存管理</strong></p>
</div><p>Adopting a &#34;light inventory&#34; strategy, LightInTheBox has shifted from bulk stocking to small-batch production. This &#34;small-batch, quick-response&#34; model enhances the Company's ability to adapt to market fluctuations, minimize overstock risks, and respond promptly to consumer demands.</p>
<div class="lb-trans"><p>採用&#34;輕庫存&#34;戰略，LightInTheBox 已從大宗庫存轉向小批量生產。這種&#34;小批量、快速響應&#34;的模式增強了公司適應市場波動的能力，最小化了過剩庫存風險，並能迅速響應消費者需求。</p>
</div><p><strong>Strengthening D2C Brand Portfolio</strong></p>
<div class="lb-trans"><p><strong>加強 D2C 品牌組合</strong></p>
</div><p>The Company continues to build a robust D2C brand matrix, emphasizing &#34;designed in California&#34; to reinforce its American brand identity. By highlighting U.S.-based design elements, LightInTheBox aims to align more closely with local consumer preferences and bolster brand loyalty.</p>
<div class="lb-trans"><p>公司繼續構建強大的 D2C 品牌矩陣，強調&#34;加州設計&#34;以強化其美國品牌形象。通過突出美國本土設計元素，LightInTheBox 旨在更緊密地與當地消費者偏好對接，增強品牌忠誠度。</p>
</div><p><strong>Enhancing Brand Value and Customer Engagement</strong></p>
<div class="lb-trans"><p><strong>提升品牌價值和客户參與度</strong></p>
</div><p>LightInTheBox is committed to delivering exceptional brand value by cultivating private traffic channels, including email marketing and social media communities. This strategy reduces reliance on third-party platforms and price-sensitive consumers, fostering a more engaged and loyal customer base.</p>
<div class="lb-trans"><p>LightInTheBox 致力於通過培養私域流量渠道，包括電子郵件營銷和社交媒體社區，提供卓越的品牌價值。這一策略減少了對第三方平台和價格敏感消費者的依賴，促進了更具參與感和忠誠度的客户基礎。</p>
</div><p><strong>About LightInTheBox Holding Co., Ltd.</strong></p>
<div class="lb-trans"><p><strong>關於 LightInTheBox Holding Co., Ltd.</strong></p>
</div><p>LightInTheBox is a global specialty retail company, providing a diverse range of affordable lifestyle products directly to consumers worldwide since 2007. In 2024, the Company shifted its focus to apparel design and launched its first proprietary brand, Ador.com, to meet the growing global demand for accessible higher-end fashion. Ador.com specializes in designer-quality clothing for women aged 35-55 at competitive prices and operates design studios and sample shops in both the U.S. and China, including a boutique and design studio in Campbell, California. Additionally, LightInTheBox offers a comprehensive suite of services to e-commerce companies, including advertising, supply chain management, payment processing, order fulfillment, and shipping and delivery solutions. For more information, please visit https://ir.ador.com.</p>
<div class="lb-trans"><p>LightInTheBox 是一家全球專業零售公司，自 2007 年以來直接向全球消費者提供多樣化的經濟實惠生活方式產品。2024 年，公司將重點轉向服裝設計，並推出了其首個自主品牌 Ador.com，以滿足全球對可及高端時尚日益增長的需求。Ador.com 專注於為 35-55 歲的女性提供設計師品質的服裝，價格具有競爭力，並在美國和中國設有設計工作室和樣品店，包括位於加利福尼亞州坎貝爾的精品店和設計工作室。此外，LightInTheBox 還為電子商務公司提供全面的服務，包括廣告、供應鏈管理、支付處理、訂單履行以及運輸和交付解決方案。有關更多信息，請訪問 https://ir.ador.com。</p>
</div><p><strong>Safe Harbor Statement</strong></p>
<div class="lb-trans"><p><strong>安全港聲明</strong></p>
</div><p>This press release contains forward-looking statements that involve risks and uncertainties. These statements are made under the &#34;safe harbor&#34; provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as &#34;will,&#34; &#34;expects,&#34; &#34;anticipates,&#34; &#34;future,&#34; &#34;intends,&#34; &#34;plans,&#34; &#34;believes,&#34; &#34;estimates,&#34; &#34;potential,&#34; &#34;continue,&#34; &#34;ongoing,&#34; &#34;targets&#34; and similar statements. Among other things, statements that are not historical facts, including statements about LightInTheBox's beliefs and expectations, the business outlook and quotations from management in this announcement, as well as LightInTheBox's strategic and operational plans, are or contain forward-looking statements. LightInTheBox may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the &#34;SEC&#34;), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: LightInTheBox's goals and strategies; LightInTheBox's future business development, results of operations and financial condition; the expected growth of the global online retail market; LightInTheBox's ability to attract customers and further enhance customer experience and product offerings; LightInTheBox's ability to strengthen its supply chain efficiency and optimize its logistics network; LightInTheBox's expectations regarding demand for and market acceptance of its products; competition; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in LightInTheBox's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and LightInTheBox does not undertake any obligation to update any forward-looking statement, except as required under applicable law.</p>
<div class="lb-trans"><p>本新聞稿包含涉及風險和不確定性的前瞻性聲明。這些聲明是在 1995 年美國私人證券訴訟改革法案的&#34;安全港&#34;條款下作出的。這些前瞻性聲明可以通過諸如&#34;將會&#34;、&#34;期望&#34;、&#34;預期&#34;、&#34;未來&#34;、&#34;意圖&#34;、&#34;計劃&#34;、&#34;相信&#34;、&#34;估計&#34;、&#34;潛在&#34;、&#34;繼續&#34;、&#34;正在進行&#34;、&#34;目標&#34;及類似表述來識別。除其他事項外，非歷史事實的聲明，包括關於 LightInTheBox 的信念和期望、商業前景以及管理層在本公告中的引用，以及 LightInTheBox 的戰略和運營計劃，均為或包含前瞻性聲明。LightInTheBox 還可能在其定期報告中向美國證券交易委員會（&#34;SEC&#34;）作出書面或口頭的前瞻性聲明，在新聞稿和其他書面材料中，以及在其高管、董事或員工向第三方作出的口頭聲明中。前瞻性聲明涉及固有的風險和不確定性。一些因素可能導致實際結果與任何前瞻性聲明中包含的結果存在重大差異，包括但不限於以下因素：LightInTheBox 的目標和戰略；LightInTheBox 未來的業務發展、運營結果和財務狀況；全球在線零售市場的預期增長；LightInTheBox 吸引客户和進一步提升客户體驗及產品供應的能力；LightInTheBox 加強供應鏈效率和優化物流網絡的能力；LightInTheBox 對其產品需求和市場接受度的預期；競爭；一般經濟和商業條件的波動以及與上述任何事項相關的假設。有關這些及其他風險的進一步信息包含在 LightInTheBox 向 SEC 提交的文件中。本新聞稿及附件中提供的所有信息均為本新聞稿發佈之日的信息，LightInTheBox 不承擔更新任何前瞻性聲明的義務，除非法律要求。</p>
</div><p><strong>Investor Relations Contact</strong></p>
<div class="lb-trans"><p><strong>投資者關係聯繫方式</strong></p>
</div><p>Investor Relations</p>
<div class="lb-trans"><p>投資者關係</p>
</div><p>LightInTheBox Holding Co., Ltd.</p>
<div class="lb-trans"><p>LightInTheBox Holding Co., Ltd.</p>
</div><p>Email: ir@ador.com</p>
<div class="lb-trans"><p>電子郵件：ir@ador.com</p>
</div><p>Jenny Cai</p>
<div class="lb-trans"><p>Jenny Cai</p>
</div><p>Piacente Financial Communications</p>
<div class="lb-trans"><p>Piacente Financial Communications</p>
</div><p>Email: ador@tpg-ir.com</p>
<div class="lb-trans"><p>電子郵件：ador@tpg-ir.com</p>
</div><p>Brandi Piacente</p>
<div class="lb-trans"><p>Brandi Piacente</p>
</div><p>Piacente Financial Communications</p>
<div class="lb-trans"><p>Piacente Financial Communications</p>
</div><p>Tel: +1-212-481-2050</p>
<div class="lb-trans"><p>電話：+1-212-481-2050</p>
</div><p>Email: ador@tpg-ir.com</p>
<div class="lb-trans"><p>電子郵件：ador@tpg-ir.com</p>
</div><p>SOURCE LightInTheBox Holding Co., Ltd.</p>
<div class="lb-trans"><p>來源：LightInTheBox Holding Co., Ltd.</p>
</div>

蘭亭集勢宣佈戰略舉措，以提升和優化其製造能力及直銷模式 | LITB 股票新聞