<p>將 <strong>蘋果</strong>(AAPL 0.76%) 和 <strong>墨式燒烤</strong>(CMG 0.91%) 進行比較可能看起來有些奇怪，但這兩家公司在投資者中都非常受歡迎。儘管兩者都面臨關税和一些消費者不確定性等挑戰，但我將大膽地説，當前 <strong>墨式燒烤</strong> 是更好的投資選擇。原因如下。</p>
<h2>財務趨勢</h2>
<p>首先，讓我們看看這兩隻股票的表現。在過去五年中，<strong>墨式燒烤</strong> 在收入增長方面表現得更加穩定，過去幾年年均增長 14.5%。相比之下，<strong>蘋果</strong> 的增長勢頭自 2021 年以來有所減弱，收入增長僅在低個位數，2023 年甚至出現了負增長 2.8%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTk3MjcvY2hpcG90bGUuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTk3MjcvY2hpcG90bGUuanBnJnc9NzAw"/></p>
<p>圖片來源：Getty Images</p>
<p>展望 2025 年，兩家公司開局都相對強勁。<strong>墨式燒烤</strong> 在第一季度實現了 6.4% 的同比收入增長，攤薄後每股收益增長 7.7%，達到 0.28 美元。相比之下，<strong>蘋果</strong> 在其第二財季的收入增長了 5%，而收益則強勁增長 8%，達到 1.65 美元。</p>
<p>從市盈率來看，<strong>墨式燒烤</strong> 的市盈率為 44.8，略高於 <strong>蘋果</strong> 的 31.2，但我相信我接下來的觀點將解釋為什麼 <strong>墨式燒烤</strong> 仍然是更好的選擇。</p>
<h2>不同的發展階段</h2>
<p><strong>蘋果</strong> 是一家成熟的科技巨頭。其 iPhone、iPad 和 Mac 產品線已經在全球市場廣泛滲透。現在的增長依賴於增量創新、服務和配件——這些領域雖然盈利，但已經高度飽和且競爭激烈。例如，今天的流媒體服務數量與幾年前相比多了多少。像 <strong>Apple TV+</strong> 這樣的項目現在面臨着激烈的競爭。基於公司的龐大規模，達到高增長率將變得更加困難。</p>
<p>相比之下，<strong>墨式燒烤</strong> 仍處於強勁的增長階段。它的門店數量不到 4000 家，並計劃在北美迅速擴張，<strong>墨式燒烤</strong> 並沒有止步不前。它還最近宣佈計劃在 2026 年初開始在墨西哥開設門店。通過進入國際市場，它在物理佈局上還有顯著的增長空間，擁有未開發的全球潛力。</p>
<h2>世界事件</h2>
<p>我們必須面對現實。關税現在是每個人都在關注的問題。特朗普總統最近威脅 <strong>蘋果</strong>，如果不將業務遷回美國，將面臨 25% 的關税，這讓持有大量 <strong>蘋果</strong> 股票的人感到緊張。考慮到 iPhone 對 <strong>蘋果</strong> 底線的重要性，這確實很關鍵。</p>
<p>而 <strong>墨式燒烤</strong> 則在全球科技週期、科技關税、半導體短缺和國際監管壓力的所有戲劇中相對更為獨立。雖然它的一些食品供應鏈可能會遇到一些麻煩，但我們並沒有看到食品像大型科技公司那樣受到針對。</p>
<p>一個擔憂是，該公司在年初曾表示將承擔更高價格的成本，而不是將其轉嫁給消費者。這對整體潛力造成了一定影響，但 <strong>墨式燒烤</strong> 仍然預計今年的同店銷售將保持正增長。</p>
<h2>結論</h2>
<p>我認為情況相對簡單。食品始終有需求，而昂貴的手機升級和筆記本電腦則沒有。這給了 <strong>墨式燒烤</strong> 一定的優勢。<strong>蘋果</strong> 仍然是一家科技巨頭，但其快速增長的時代可能已經過去。另一方面，<strong>墨式燒烤</strong> 仍是一家靈活、可擴展的公司，擁有強大的品牌忠誠度、加速的增長和未開發的市場。</p>

蘋果

墨式燒烤

<p>這篇文章將蘋果和墨式燒烤作為投資選項進行比較，認為墨式燒烤是更好的選擇。墨式燒烤的年收入增長率穩定在 14.5%，而蘋果的增長放緩，2023 年甚至下降了 2.8%。墨式燒烤正處於增長階段，計劃擴展，包括進入墨西哥市場，而蘋果則面臨關税和市場飽和的挑戰。作者總結認為，墨式燒烤強大的品牌忠誠度和增長潛力使其成為比蘋果更具吸引力的投資選擇</p>

<p>It might seem like a strange comparison to pit <strong>Apple</strong>(AAPL 0.76%) and <strong>Chipotle Mexican Grill</strong>(CMG 0.91%) against each other, but these are two companies that are very popular among investors. While both face certain headwinds from things like tariffs and a bit of consumer uncertainty, I'm going to throw a real zinger out there, and call Chipotle the better investment at this time. Here's why.</p>
<div class="lb-trans"><p>將 <strong>蘋果</strong>(AAPL 0.76%) 和 <strong>墨式燒烤</strong>(CMG 0.91%) 進行比較可能看起來有些奇怪，但這兩家公司在投資者中都非常受歡迎。儘管兩者都面臨關税和一些消費者不確定性等挑戰，但我將大膽地説，當前 <strong>墨式燒烤</strong> 是更好的投資選擇。原因如下。</p>
</div><h2>Financial trends</h2>
<div class="lb-trans"><h2>財務趨勢</h2>
</div><p>First and foremost, let's look at how these two stocks have been doing. Over the last five years, Chipotle has been a much more consistent performer in terms of top-line revenue growth, expanding by 14.5% annually over the last few years. In comparison, Apple's momentum has slid since 2021, with revenue growth in the low single digits, and even negative 2.8% in 2023.</p>
<div class="lb-trans"><p>首先，讓我們看看這兩隻股票的表現。在過去五年中，<strong>墨式燒烤</strong> 在收入增長方面表現得更加穩定，過去幾年年均增長 14.5%。相比之下，<strong>蘋果</strong> 的增長勢頭自 2021 年以來有所減弱，收入增長僅在低個位數，2023 年甚至出現了負增長 2.8%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTk3MjcvY2hpcG90bGUuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F819727%2Fchipotle.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images</p>
<div class="lb-trans"><p>圖片來源：Getty Images</p>
</div><p>Looking to 2025, both companies started out fairly strongly. Chipotle had year-over-year revenue growth of 6.4% in the first quarter, with a 7.7% increase in earnings per share to $0.28 per diluted share. Apple, in comparison, posted a 5% increase in revenue in its second fiscal quarter, while earnings were up a strong 8% to $1.65.</p>
<div class="lb-trans"><p>展望 2025 年，兩家公司開局都相對強勁。<strong>墨式燒烤</strong> 在第一季度實現了 6.4% 的同比收入增長，攤薄後每股收益增長 7.7%，達到 0.28 美元。相比之下，<strong>蘋果</strong> 在其第二財季的收入增長了 5%，而收益則強勁增長 8%，達到 1.65 美元。</p>
</div><p>On a trailing basis, Chipotle is a bit more expensive than Apple, carrying a P/E ratio of 44.8 vs. Apple's price-to-earnings ratio of 31.2, but I believe my next point will explain why Chipotle is still the better buy.</p>
<div class="lb-trans"><p>從市盈率來看，<strong>墨式燒烤</strong> 的市盈率為 44.8，略高於 <strong>蘋果</strong> 的 31.2，但我相信我接下來的觀點將解釋為什麼 <strong>墨式燒烤</strong> 仍然是更好的選擇。</p>
</div><h2>Different stages in life</h2>
<div class="lb-trans"><h2>不同的發展階段</h2>
</div><p>Apple is a mature tech giant. Its iPhone, iPad, and Mac product lines have already penetrated global markets extensively. Growth now hinges on incremental innovations, services, and accessories -- areas that, while profitable, are already highly saturated and competitive. Take, for example, how many streaming services there are today as opposed to even a few years ago. Initiatives like Apple TV+ have a lot of competition now. Based on the sheer size of the company, it's going to be harder to hit high growth rates.</p>
<div class="lb-trans"><p><strong>蘋果</strong> 是一家成熟的科技巨頭。其 iPhone、iPad 和 Mac 產品線已經在全球市場廣泛滲透。現在的增長依賴於增量創新、服務和配件——這些領域雖然盈利，但已經高度飽和且競爭激烈。例如，今天的流媒體服務數量與幾年前相比多了多少。像 <strong>Apple TV+</strong> 這樣的項目現在面臨着激烈的競爭。基於公司的龐大規模，達到高增長率將變得更加困難。</p>
</div><p>Chipotle, by contrast, is still in a robust growth phase. With fewer than 4,000 stores and plans to expand in North America rapidly, Chipotle isn't resting on its laurels. It also recently announced its intentions to begin opening stores in Mexico by early 2026. It has significant room for physical footprint growth with the addition of international markets, giving it an untapped global potential.</p>
<div class="lb-trans"><p>相比之下，<strong>墨式燒烤</strong> 仍處於強勁的增長階段。它的門店數量不到 4000 家，並計劃在北美迅速擴張，<strong>墨式燒烤</strong> 並沒有止步不前。它還最近宣佈計劃在 2026 年初開始在墨西哥開設門店。通過進入國際市場，它在物理佈局上還有顯著的增長空間，擁有未開發的全球潛力。</p>
</div><h2>World events</h2>
<div class="lb-trans"><h2>世界事件</h2>
</div><p>Let's face it. Tariffs are on everyone's mind right now. With President Donald Trump recently threatening Apple with a 25% tariff if they don't move their business back to the U.S., this is a nervous moment to hold a lot of Apple stock. When you consider how incredibly important the iPhone is to Apple's bottom line, this really matters.</p>
<div class="lb-trans"><p>我們必須面對現實。關税現在是每個人都在關注的問題。特朗普總統最近威脅 <strong>蘋果</strong>，如果不將業務遷回美國，將面臨 25% 的關税，這讓持有大量 <strong>蘋果</strong> 股票的人感到緊張。考慮到 iPhone 對 <strong>蘋果</strong> 底線的重要性，這確實很關鍵。</p>
</div><p>Chipotle, on the other hand, is arguably a little bit more insulated from all of the drama of global tech cycles, tech tariffs, semiconductor shortages, and international regulatory pressure. Sure, some of its food supply routes might experience some headaches, but we're not seeing food targeted the way big tech is.</p>
<div class="lb-trans"><p>而 <strong>墨式燒烤</strong> 則在全球科技週期、科技關税、半導體短缺和國際監管壓力的所有戲劇中相對更為獨立。雖然它的一些食品供應鏈可能會遇到一些麻煩，但我們並沒有看到食品像大型科技公司那樣受到針對。</p>
</div><p>One worry is that the company did say earlier in the year that it would eat the costs of higher prices, rather than carrying them over to the consumer. That puts a damper on overall potential, but Chipotle still expects positive comp restaurant sales for the year.</p>
<div class="lb-trans"><p>一個擔憂是，該公司在年初曾表示將承擔更高價格的成本，而不是將其轉嫁給消費者。這對整體潛力造成了一定影響，但 <strong>墨式燒烤</strong> 仍然預計今年的同店銷售將保持正增長。</p>
</div><h2>Conclusion</h2>
<div class="lb-trans"><h2>結論</h2>
</div><p>The way I view it is fairly straightforward. Food is always in demand. Expensive phone upgrades and laptops are not. That gives Chipotle an edge. Apple remains a technological powerhouse, but its days of rapid growth may be behind it. Chipotle, on the other hand, is still a nimble, scalable company with strong brand loyalty, accelerating growth, and untapped markets.</p>
<div class="lb-trans"><p>我認為情況相對簡單。食品始終有需求，而昂貴的手機升級和筆記本電腦則沒有。這給了 <strong>墨式燒烤</strong> 一定的優勢。<strong>蘋果</strong> 仍然是一家科技巨頭，但其快速增長的時代可能已經過去。另一方面，<strong>墨式燒烤</strong> 仍是一家靈活、可擴展的公司，擁有強大的品牌忠誠度、加速的增長和未開發的市場。</p>
</div>

Best Stock to Buy Right Now: Apple vs. Chipotle

- Chipotle 在過去五年中年均收入增長 14.5%，表現優於蘋果。  
- 蘋果面臨增長放緩，2023 年收入下降 2.8%。  
- Chipotle 仍處於增長階段，計劃在北美和墨西哥擴展。  

當前最值得購買的股票：蘋果與墨式燒烤的對比