<p><strong>Meta Platforms</strong>(META 2.77%) 的股票在週一交易中上漲，日終收盤上漲 2.8%。與此同時，<strong>標準普爾 500 指數</strong>(^GSPC 0.94%) 和 <strong>納斯達克綜合指數</strong>(^IXIC 1.52%) 分別上漲了 0.9% 和 1.5%。</p>
<p>今天股市普遍上漲，原因是《華爾街日報》的一則報道暗示以色列和伊朗之間的軍事衝突可能在不久的將來緩和。除了整體市場趨勢外，Meta Platforms 的股價還因其 WhatsApp 平台的公告和分析師的積極報道而受到提振。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE3ODMvZ2V0dHlpbWFnZXMtMTI5MjUzMTE2MS0xLmpwZyZ3PTcwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE3ODMvZ2V0dHlpbWFnZXMtMTI5MjUzMTE2MS0xLmpwZyZ3PTcwMA"/></p>
<p>圖片來源：Getty Images。</p>
<h2>Oppenheimer 對 Meta 股票的樂觀評估</h2>
<p>今天早盤市場開盤前，<strong>Oppenheimer</strong> 發佈了關於 Meta Platforms 的新報告。該投資公司維持了對該股票的跑贏大盤評級，並將其一年的目標價從每股 665 美元上調至 775 美元。截至今天市場收盤，新目標價仍暗示約 10% 的上漲空間。Oppenheimer 的分析師指出，數字廣告市場的改善是其目標價上調的關鍵因素。</p>
<h2>Meta 宣佈在 WhatsApp 上投放廣告</h2>
<p>Meta 今天宣佈將在其 WhatsApp 消息平台上推出頻道訂閲和平台內廣告。推廣頻道和廣告將現在出現在 WhatsApp 更新標籤中。雖然一些用户可能對這些變化不太滿意，但這一舉措應該有助於 Meta 從其 WhatsApp 平台上龐大且高度活躍的用户羣中獲利。</p>
<p>除了將廣告整合到服務中，Meta 還在嘗試將 WhatsApp 作為一個可以託管人工智能（AI）聊天機器人服務的平台，用於客户服務應用。據報道，WhatsApp 目前每月活躍用户超過 30 億，Meta 很可能會繼續探索從該平台產生更多收入的方式。</p>

META

<p>Meta Platforms 的股票在整體市場上漲的背景下上漲了 2.8%，這一漲幅受到《華爾街日報》關於以色列和伊朗之間軍事緊張局勢可能緩解的報道的影響。Oppenheimer 將 Meta 的目標股價從 665 美元上調至 775 美元，理由是數字廣告市場的改善。此外，Meta 還宣佈將在 WhatsApp 上推出廣告，旨在為其超過 30 億的月活躍用户羣體實現盈利</p>

<p><strong>Meta Platforms</strong>(META 2.77%) stock climbed in Monday's trading and closed out the daily session up 2.8%. Meanwhile, the <strong>S&amp;P 500</strong>(^GSPC 0.94%) and the <strong>Nasdaq Composite</strong>(^IXIC 1.52%) gained 0.9% and 1.5%, respectively.</p>
<div class="lb-trans"><p><strong>Meta Platforms</strong>(META 2.77%) 的股票在週一交易中上漲，日終收盤上漲 2.8%。與此同時，<strong>標準普爾 500 指數</strong>(^GSPC 0.94%) 和 <strong>納斯達克綜合指數</strong>(^IXIC 1.52%) 分別上漲了 0.9% 和 1.5%。</p>
</div><p>Stocks broadly moved higher today following a <em>Wall Street Journal</em> report suggesting that military strikes between Israel and Iran could de-escalate in the near future. In addition to the broader market trend, Meta Platforms' share price also got a boost from an announcement about its WhatsApp platform and positive coverage from analysts.</p>
<div class="lb-trans"><p>今天股市普遍上漲，原因是《華爾街日報》的一則報道暗示以色列和伊朗之間的軍事衝突可能在不久的將來緩和。除了整體市場趨勢外，Meta Platforms 的股價還因其 WhatsApp 平台的公告和分析師的積極報道而受到提振。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE3ODMvZ2V0dHlpbWFnZXMtMTI5MjUzMTE2MS0xLmpwZyZ3PTcwMA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F821783%2Fgettyimages-1292531161-1.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>Oppenheimer weighs in with bullish coverage on Meta stock</h2>
<div class="lb-trans"><h2>Oppenheimer 對 Meta 股票的樂觀評估</h2>
</div><p>Before the market opened this morning, <strong>Oppenheimer</strong> published a new note on Meta Platforms. The investment firm maintained an outperform rating on the stock and increased its one-year price target from $665 per share to $775 per share. As of today's market close, the new price target still implied additional upside of roughly 10%. Oppenheimer's analysts cited improvements in the digital-advertising market as a key factor behind its price-target increase.</p>
<div class="lb-trans"><p>今天早盤市場開盤前，<strong>Oppenheimer</strong> 發佈了關於 Meta Platforms 的新報告。該投資公司維持了對該股票的跑贏大盤評級，並將其一年的目標價從每股 665 美元上調至 775 美元。截至今天市場收盤，新目標價仍暗示約 10% 的上漲空間。Oppenheimer 的分析師指出，數字廣告市場的改善是其目標價上調的關鍵因素。</p>
</div><h2>Meta announces ads on WhatsApp</h2>
<div class="lb-trans"><h2>Meta 宣佈在 WhatsApp 上投放廣告</h2>
</div><p>Meta announced today that it is rolling out channel subscriptions and in-platform advertisements on its WhatsApp messaging platform. Promoted channels and advertisements will now be featured in the WhatsApp Updates tab. While some users may not be thrilled with the changes, the move should help Meta monetize the large and highly engaged user base on its WhatsApp platform.</p>
<div class="lb-trans"><p>Meta 今天宣佈將在其 WhatsApp 消息平台上推出頻道訂閲和平台內廣告。推廣頻道和廣告將現在出現在 WhatsApp 更新標籤中。雖然一些用户可能對這些變化不太滿意，但這一舉措應該有助於 Meta 從其 WhatsApp 平台上龐大且高度活躍的用户羣中獲利。</p>
</div><p>In addition to integrating ads into the service, Meta has been experimenting with WhatsApp as a platform that can host artificial intelligence (AI) chatbot services for customer service applications. WhatsApp reportedly now has more than 3 billion active users a month, and there's a good chance that Meta will continue exploring ways to generate more revenue from the platform.</p>
<div class="lb-trans"><p>除了將廣告整合到服務中，Meta 還在嘗試將 WhatsApp 作為一個可以託管人工智能（AI）聊天機器人服務的平台，用於客户服務應用。據報道，WhatsApp 目前每月活躍用户超過 30 億，Meta 很可能會繼續探索從該平台產生更多收入的方式。</p>
</div>

Why Meta Platforms Stock Jumped Today

- Meta Platforms 股價上漲 2.8%，受市場整體趨勢和分析師積極評價推動。  
- Oppenheimer 提高 Meta 股票目標價至 775 美元，預計有 10% 上漲空間。  
- Meta 在 WhatsApp 推出廣告和頻道訂閲，旨在利用其 30 億用户的潛力。  

為什麼 Meta Platforms 的股票今天上漲了