<p>全球最大的兩家公司之一多年來也是投資者最大的贏家之一。<strong>亞馬遜</strong>（AMZN -0.54%）自 1997 年首次公開募股（IPO）以來，其股價飆升超過 220,000%。<strong>蘋果</strong>（AAPL -1.43%）自 1980 年 IPO 以來，其股價上漲超過 59,000%。</p>
<p>然而，過去幾十年取得的榮譽並不一定能轉化為未來的成功。只需問問百視達視頻或 <strong>黑莓</strong>。</p>
<p>現在最值得購買的股票是亞馬遜還是蘋果？以下是這兩隻股票的對比。</p>
<h2>最近的股票表現</h2>
<p>如果你是動量交易的愛好者，亞馬遜可能比蘋果更符合你的口味。確實，因特朗普總統的關税擔憂，電子商務和雲服務巨頭的股票在年初曾大幅下跌。然而，自四月底以來，亞馬遜的股價幾乎上漲了 30%。</p>
<p>那麼蘋果呢？情況並不那麼樂觀。蘋果股票也因關税擔憂而大幅下跌。儘管這家 iPhone 製造商的股票有所反彈，但截至目前仍下跌約 20%。</p>
<h2>財務實力</h2>
<p>毫無疑問，亞馬遜和蘋果的財務狀況都很強勁。然而，決定哪家公司更強可能取決於你最看重的財務指標。</p>
<p>例如，亞馬遜的現金儲備更大。截至 2025 年 3 月 31 日，其現金、現金等價物和可交易證券總額超過 945 億美元。相比之下，蘋果截至 2025 年 3 月 29 日報告的現金、現金等價物和可交易證券為 485 億美元。</p>
<p>然而，亞馬遜的債務負擔也更重，達到 1579 億美元，而蘋果為 982 億美元。如果你更關注調整債務後的淨現金狀況，蘋果則更勝一籌。</p>
<p>在我看來，衡量財務實力的最佳指標之一是公司產生的自由現金流量。蘋果在過去 12 個月的自由現金流量總額為 985 億美元，遠高於亞馬遜的 259 億美元。</p>
<h2>增長</h2>
<p>在最近的增長方面，亞馬遜顯然是領導者。在其最近一個季度，公司收入同比增長 9%，盈利同比飆升 64%。蘋果的增長則相形見絀。這家消費科技巨頭在最新季度的收入和盈利同比增長約 5%。</p>
<p>亞馬遜和蘋果在未來都有良好的增長前景。隨着組織在雲中構建和部署人工智能（AI）模型，亞馬遜的雲業務將繼續成為公司的關鍵增長驅動力。該公司還在不斷擴展到新的領域，如醫療保健和衞星互聯網服務。蘋果據説正在開發智能眼鏡，這一新產品可能會激發銷售增長。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE5ODcvYW1hem9uLWFsZXhhLXZvaWNlLXJlbW90ZS1iZWluZy11c2VkLWJ5LXBlcnNvbi1vbi10di5wbmcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="420" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE5ODcvYW1hem9uLWFsZXhhLXZvaWNlLXJlbW90ZS1iZWluZy11c2VkLWJ5LXBlcnNvbi1vbi10di5wbmcmdz03MDA"/></p>
<p>圖片來源：亞馬遜。</p>
<h2>估值</h2>
<p>根據一些關鍵指標，蘋果的估值看起來比亞馬遜更具吸引力。例如，蘋果的前瞻市盈率（P/E）為 24.75，低於亞馬遜的前瞻市盈率 33.4。蘋果的市盈率與增長比率（PEG）為 1.8，遠低於亞馬遜的 2.39。</p>
<p>然而，亞馬遜在一個估值指標上表現更好：其企業價值與息税折舊攤銷前利潤（EBITDA）比率為 17.3，而蘋果為 21.7。</p>
<h2>股息</h2>
<p>由於亞馬遜不支付股息，蘋果在這一類別中默認獲勝。然而，收入投資者對蘋果微薄的前瞻股息收益率 0.53% 不會感到興奮。</p>
<h2>現在最值得購買的股票</h2>
<p>在最近的股票表現和增長方面，亞馬遜超過了蘋果，但蘋果在財務實力和估值方面似乎佔有優勢。後者對收入投資者來説也至少會稍微更具吸引力。總體而言，這兩隻股票不相上下。</p>
<p>不過，我對亞馬遜未來幾年的增長信心更強，而對蘋果則相對較弱。我還認為，亞馬遜令人印象深刻的底線改善可能會在未來幾年內使一些基於盈利的估值指標向其傾斜。</p>
<p>我喜歡亞馬遜和蘋果，並持有這兩隻股票。但如果我必須選擇現在最值得購買的股票，那就是亞馬遜。</p>

亞馬遜

蘋果

亞馬遜每日 2 倍做多 ETF - Direxion

2 倍做多 AAPL ETF - GraniteShares

蘋果每日 1 倍做空 ETF - Direxion

蘋果每日 2 倍做多 ETF - Direxion

AAPX

AAPY

APLY

<p>亞馬遜和蘋果是兩家最大的公司，亞馬遜自首次公開募股以來股價上漲超過 220,000%，而蘋果上漲超過 59,000%。最近，亞馬遜顯示出更好的勢頭，自四月以來上漲近 30%，而蘋果年初至今下跌約 20%。在財務方面，亞馬遜的現金儲備更大，但債務也更多，而蘋果在自由現金流方面領先。兩者的增長前景都很強勁，亞馬遜的雲服務和蘋果潛在的智能眼鏡都是亮點。估值指標更傾向於蘋果，但總體來看，亞馬遜被視為目前更值得購買的股票，因為其增長潛力</p>

<p>Two of the largest companies on the planet have also been among the biggest winners for investors over the years. <strong>Amazon</strong>(AMZN -0.54%) stock has skyrocketed more than 220,000% since its initial public offering (IPO) in 1997. <strong>Apple</strong>'s (AAPL -1.43%) share price has soared more than 59,000% since its IPO in 1980.</p>
<div class="lb-trans"><p>全球最大的兩家公司之一多年來也是投資者最大的贏家之一。<strong>亞馬遜</strong>（AMZN -0.54%）自 1997 年首次公開募股（IPO）以來，其股價飆升超過 220,000%。<strong>蘋果</strong>（AAPL -1.43%）自 1980 年 IPO 以來，其股價上漲超過 59,000%。</p>
</div><p>However, accolades achieved in previous decades don't necessarily translate to future success. Just ask Blockbuster Video or <strong>Blackberry</strong>.</p>
<div class="lb-trans"><p>然而，過去幾十年取得的榮譽並不一定能轉化為未來的成功。只需問問百視達視頻或 <strong>黑莓</strong>。</p>
</div><p>Which is the best stock to buy right now -- Amazon or Apple? Here's how the two stocks stack up against each other.</p>
<div class="lb-trans"><p>現在最值得購買的股票是亞馬遜還是蘋果？以下是這兩隻股票的對比。</p>
</div><h2>Recent stock performance</h2>
<div class="lb-trans"><h2>最近的股票表現</h2>
</div><p>If you're a fan of momentum trading, Amazon will probably be more to your liking than Apple. Sure, shares of the e-commerce and cloud services giant tumbled earlier in the year over concerns about President Trump's tariffs. However, Amazon has been on a roll since late April, jumping nearly 30%.</p>
<div class="lb-trans"><p>如果你是動量交易的愛好者，亞馬遜可能比蘋果更符合你的口味。確實，因特朗普總統的關税擔憂，電子商務和雲服務巨頭的股票在年初曾大幅下跌。然而，自四月底以來，亞馬遜的股價幾乎上漲了 30%。</p>
</div><p>What about Apple? The story isn't as positive. Apple stock also fell sharply over tariff worries. Although shares of the iPhone maker have rebounded somewhat, they remain down around 20% year to date.</p>
<div class="lb-trans"><p>那麼蘋果呢？情況並不那麼樂觀。蘋果股票也因關税擔憂而大幅下跌。儘管這家 iPhone 製造商的股票有所反彈，但截至目前仍下跌約 20%。</p>
</div><h2>Financial strength</h2>
<div class="lb-trans"><h2>財務實力</h2>
</div><p>Unsurprisingly, both Amazon and Apple are strong financially. Deciding which company is stronger, though, might depend on the financial metric you prioritize the most.</p>
<div class="lb-trans"><p>毫無疑問，亞馬遜和蘋果的財務狀況都很強勁。然而，決定哪家公司更強可能取決於你最看重的財務指標。</p>
</div><p>For example, Amazon has a larger cash position. Its cash, cash equivalents, and marketable securities, as of March 31, 2025, totaled over $94.5 billion. By comparison, Apple reported cash, cash equivalents, and marketable securities of $48.5 billion, as of March 29, 2025.</p>
<div class="lb-trans"><p>例如，亞馬遜的現金儲備更大。截至 2025 年 3 月 31 日，其現金、現金等價物和可交易證券總額超過 945 億美元。相比之下，蘋果截至 2025 年 3 月 29 日報告的現金、現金等價物和可交易證券為 485 億美元。</p>
</div><p>However, Amazon also has a larger debt load of $157.9 billion, compared to $98.2 billion for Apple. If you focus more on net cash position adjusted for debt, Apple comes out on top.</p>
<div class="lb-trans"><p>然而，亞馬遜的債務負擔也更重，達到 1579 億美元，而蘋果為 982 億美元。如果你更關注調整債務後的淨現金狀況，蘋果則更勝一籌。</p>
</div><p>One of the best measures of financial strength, in my opinion, is how much free cash flow a company generates. Apple's free cash flow over the last 12 months totaled $98.5 billion, much higher than Amazon's free cash flow of $25.9 billion.</p>
<div class="lb-trans"><p>在我看來，衡量財務實力的最佳指標之一是公司產生的自由現金流量。蘋果在過去 12 個月的自由現金流量總額為 985 億美元，遠高於亞馬遜的 259 億美元。</p>
</div><h2>Growth</h2>
<div class="lb-trans"><h2>增長</h2>
</div><p>Amazon is the clear leader when it comes to recent growth. In its most recent quarter, the company's revenue increased by 9% year over year and earnings soared 64% year over year. Apple's growth pales in comparison. The consumer-tech giant's revenue and earnings increased by around 5% year over year in its latest quarter.</p>
<div class="lb-trans"><p>在最近的增長方面，亞馬遜顯然是領導者。在其最近一個季度，公司收入同比增長 9%，盈利同比飆升 64%。蘋果的增長則相形見絀。這家消費科技巨頭在最新季度的收入和盈利同比增長約 5%。</p>
</div><p>Both Amazon and Apple could have solid growth prospects in the future. Amazon's cloud unit should remain a key growth driver for the company as organizations build and deploy artificial intelligence (AI) models in the cloud. The company also continues to expand into new areas, such as healthcare and satellite internet services. Apple is reportedly developing smart glasses, a new product that could potentially ignite sales growth.</p>
<div class="lb-trans"><p>亞馬遜和蘋果在未來都有良好的增長前景。隨着組織在雲中構建和部署人工智能（AI）模型，亞馬遜的雲業務將繼續成為公司的關鍵增長驅動力。該公司還在不斷擴展到新的領域，如醫療保健和衞星互聯網服務。蘋果據説正在開發智能眼鏡，這一新產品可能會激發銷售增長。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE5ODcvYW1hem9uLWFsZXhhLXZvaWNlLXJlbW90ZS1iZWluZy11c2VkLWJ5LXBlcnNvbi1vbi10di5wbmcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F821987%2Famazon-alexa-voice-remote-being-used-by-person-on-tv.png&amp;op=resize&amp;w=700"/></p>
<p>Image source: Amazon.</p>
<div class="lb-trans"><p>圖片來源：亞馬遜。</p>
</div><h2>Valuation</h2>
<div class="lb-trans"><h2>估值</h2>
</div><p>Apple's valuation looks more attractive than Amazon's, based on some key metrics. For example, Apple's forward price-to-earnings ratio (P/E) of 24.75 is lower than Amazon's forward earnings multiple of 33.4. Apple's price-to-earnings-to-growth ratio (PEG) of 1.8 is well below Amazon's multiple of 2.39.</p>
<div class="lb-trans"><p>根據一些關鍵指標，蘋果的估值看起來比亞馬遜更具吸引力。例如，蘋果的前瞻市盈率（P/E）為 24.75，低於亞馬遜的前瞻市盈率 33.4。蘋果的市盈率與增長比率（PEG）為 1.8，遠低於亞馬遜的 2.39。</p>
</div><p>However, Amazon fares better using one valuation metric: Its enterprise value-to-EBITDA (earnings before interest, taxes, depreciation, and amortization) ratio is 17.3, compared to 21.7 for Apple.</p>
<div class="lb-trans"><p>然而，亞馬遜在一個估值指標上表現更好：其企業價值與息税折舊攤銷前利潤（EBITDA）比率為 17.3，而蘋果為 21.7。</p>
</div><h2>Dividend</h2>
<div class="lb-trans"><h2>股息</h2>
</div><p>Since Amazon doesn't pay a dividend, Apple wins in this category by default. However, income investors won't have much to get excited about with Apple's puny forward dividend yield of 0.53%.</p>
<div class="lb-trans"><p>由於亞馬遜不支付股息，蘋果在這一類別中默認獲勝。然而，收入投資者對蘋果微薄的前瞻股息收益率 0.53% 不會感到興奮。</p>
</div><h2>Best stock to buy right now</h2>
<div class="lb-trans"><h2>現在最值得購買的股票</h2>
</div><p>Amazon tops Apple in recent stock performance and growth, but Apple appears to have an advantage in financial strength and valuation. The latter will also be at least slightly more appealing to income investors. Overall, these two stocks are neck and neck.</p>
<div class="lb-trans"><p>在最近的股票表現和增長方面，亞馬遜超過了蘋果，但蘋果在財務實力和估值方面似乎佔有優勢。後者對收入投資者來説也至少會稍微更具吸引力。總體而言，這兩隻股票不相上下。</p>
</div><p>I'm more confident about Amazon's growth over the next few years than I am about Apple's, though. I also think that Amazon's impressive bottom-line improvement could shift some of the earnings-based valuation metrics in its favor over the next few years.</p>
<div class="lb-trans"><p>不過，我對亞馬遜未來幾年的增長信心更強，而對蘋果則相對較弱。我還認為，亞馬遜令人印象深刻的底線改善可能會在未來幾年內使一些基於盈利的估值指標向其傾斜。</p>
</div><p>I like both Amazon and Apple and own both stocks. But if I had to pick the best stock to buy right now, it would be Amazon.</p>
<div class="lb-trans"><p>我喜歡亞馬遜和蘋果，並持有這兩隻股票。但如果我必須選擇現在最值得購買的股票，那就是亞馬遜。</p>
</div>

Best Stock to Buy Right Now: Amazon vs. Apple

- 亞馬遜和蘋果是投資者的贏家，股價分別上漲 220,000% 和 59,000%。  
- 亞馬遜近期股價上漲近 30%，而蘋果股價年初下跌約 20%。  
- 在財務上，蘋果的自由現金流高於亞馬遜，估值方面蘋果更具吸引力。  

當前最值得購買的股票：亞馬遜與蘋果對比