<p><strong>蘋果</strong>(AAPL -0.17%) 在過去十年中一直是市場上最受歡迎的股票之一，許多投資者稱其為每個投資者必須擁有的基礎股票。我並不是蘋果股票的忠實粉絲，我認為還有比蘋果更好的選擇可以加入投資組合。</p>
<p>我認為投資者應該在投資組合中增加的最大公司是 <strong>谷歌母公司</strong> <strong>Alphabet</strong>(GOOG 1.74%)(GOOGL 1.69%)。我能想到三個理由，説明為什麼 Alphabet 是一個更好的投資，但可能還有更多理由使 Alphabet 與眾不同。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjI2ODYvdHdvLXBlb3BsZS1sb29raW5nLWF0LWEtc2NyZWVuLXdpdGgtZGF0YS5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjI2ODYvdHdvLXBlb3BsZS1sb29raW5nLWF0LWEtc2NyZWVuLXdpdGgtZGF0YS5qcGcmdz03MDA"/></p>
<p>圖片來源：Getty Images。</p>
<h2>1. Alphabet 的增長率更高</h2>
<p>在評估股票時，我通常首先關注的是增長率。雖然這並不是全部，但它讓我瞭解我正在看什麼樣的業務。當我評估 Alphabet 時，我看到這家公司持續實現低雙位數的收入增長，這告訴我它是一個穩定的成長者，但仍然實現超越市場的增長。對於蘋果，我看到的是一家幾乎沒有超過通貨膨脹率增長的公司，並且經歷了多個季度的收入萎縮。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/c25d4ab6f2f35733262c773c2c9cdc4b.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/c25d4ab6f2f35733262c773c2c9cdc4b.png"/></p>
<p>GOOG 營業收入（季度同比增長）數據來自 YCharts</p>
<p>從這個角度來看，Alphabet 是一個更具吸引力的投資，但收入增長並不是這兩家公司唯一需要考慮的因素。兩家公司都已成熟，因此每股收益（EPS）增長也應被考慮在內。</p>
<p>從這個角度來看，Alphabet 遠遠領先於蘋果。蘋果的每股收益增長率無法超過 10%，這意味着它的增長速度可能會慢於整體市場。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/7a4c49e289ce7a4f7ba479dd6ac9ec6b.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/7a4c49e289ce7a4f7ba479dd6ac9ec6b.png"/></p>
<p>GOOG 基本每股收益（季度同比增長）數據來自 YCharts</p>
<p>因此，從增長的角度來看，Alphabet 看起來是一家更好的公司。</p>
<h2>2. Alphabet 正在創新</h2>
<p>科技公司投資的最大領域之一是人工智能（AI）。然而，蘋果是一個顯著的例外。其 Apple Intelligence（蘋果的人工智能產品）在主要競爭對手面前落後，且公司未能推出任何顛覆性的功能。此外，蘋果的銷售嚴重依賴於 iPhone，而過去幾年 iPhone 並沒有太多創新。</p>
<p>相反，Alphabet 仍在不斷創新。它處於人工智能技術的前沿，正在大量投資以確保其工具在用户中處於最佳水平。Alphabet 還在其他行業進行創新，例如其自動駕駛汽車初創公司 Waymo。</p>
<p>無論從哪個角度來看，Alphabet 仍在不斷發展和成長，而蘋果看起來仍然是三年前的同一家公司。這在增長率中得到了體現，這也是我更看好 Alphabet 股票而非蘋果的另一個原因。</p>
<h2>3. 蘋果的股票遠遠更貴</h2>
<p>儘管我將 Alphabet 描繪得比蘋果更具吸引力，但市場並不這樣看。蘋果的股票交易價格遠高於 Alphabet，而 Alphabet 的股票實際上比 <strong>標準普爾 500 指數</strong> (^GSPC 0.80%) 便宜，後者的前瞻市盈率為 22.8 倍。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/4cebbfe224337b6e094f2fa150560d25.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/4cebbfe224337b6e094f2fa150560d25.png"/></p>
<p>GOOG 前瞻市盈率數據來自 YCharts</p>
<p>這使得 Alphabet 的股票不僅相對於蘋果更具吸引力，而且相對於整體市場也更具吸引力，因為它的增長速度遠遠超過歷史市場的增長速度。</p>
<p>Alphabet 是一隻絕佳的股票，因為它仍在創新，這在其收益和收入增長率中得到了體現。然而，市場並沒有給予這隻股票高估值，這為投資者提供了在股價低迷時購買股票的絕佳機會。</p>

蘋果

谷歌-A

谷歌-C

<p>這篇文章認為，Alphabet（谷歌）比 Apple（蘋果）更值得投資，主要有三個原因：1）Alphabet 的增長率更高，持續實現低雙位數的收入增長，而 Apple 的增長難以超過通貨膨脹。2）Alphabet 在人工智能和自動駕駛技術等領域進行創新，而 Apple 在創新方面落後。3）與 Apple 相比，Alphabet 的股票價格更具吸引力，交易價格低於標準普爾 500 指數的平均水平。總體而言，作者認為 Alphabet 提供了更具吸引力的投資機會</p>

<p><strong>Apple</strong>(AAPL -0.17%) has been one of the most popular stocks in the market for a decade, and many investors have called it a foundational stock that every investor must own. I'm not a huge fan of Apple's stock, and I believe there are far greater choices than Apple to add to a portfolio.</p>
<div class="lb-trans"><p><strong>蘋果</strong>(AAPL -0.17%) 在過去十年中一直是市場上最受歡迎的股票之一，許多投資者稱其為每個投資者必須擁有的基礎股票。我並不是蘋果股票的忠實粉絲，我認為還有比蘋果更好的選擇可以加入投資組合。</p>
</div><p>The biggest company that I think investors should add to their portfolio over Apple is <strong>Alphabet</strong>(GOOG 1.74%)(GOOGL 1.69%), Google's parent company. I can think of three reasons why Alphabet is a far better purchase, but there are likely many more that set Alphabet apart.</p>
<div class="lb-trans"><p>我認為投資者應該在投資組合中增加的最大公司是 <strong>谷歌母公司</strong> <strong>Alphabet</strong>(GOOG 1.74%)(GOOGL 1.69%)。我能想到三個理由，説明為什麼 Alphabet 是一個更好的投資，但可能還有更多理由使 Alphabet 與眾不同。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjI2ODYvdHdvLXBlb3BsZS1sb29raW5nLWF0LWEtc2NyZWVuLXdpdGgtZGF0YS5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F822686%2Ftwo-people-looking-at-a-screen-with-data.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>1. Alphabet's growth rate is higher</h2>
<div class="lb-trans"><h2>1. Alphabet 的增長率更高</h2>
</div><p>When assessing stocks, the first stat that I usually look at is the growth rate. While this isn't everything, it allows me to understand what kind of business I'm looking at. When I assess Alphabet, I see a company delivering consistent low double-digit revenue growth, which tells me it's a steady grower, but still delivering market-beating growth. For Apple, I see a company that's barely growing above the rate of inflation and is coming off multiple quarters of revenue shrinking.</p>
<div class="lb-trans"><p>在評估股票時，我通常首先關注的是增長率。雖然這並不是全部，但它讓我瞭解我正在看什麼樣的業務。當我評估 Alphabet 時，我看到這家公司持續實現低雙位數的收入增長，這告訴我它是一個穩定的成長者，但仍然實現超越市場的增長。對於蘋果，我看到的是一家幾乎沒有超過通貨膨脹率增長的公司，並且經歷了多個季度的收入萎縮。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/c25d4ab6f2f35733262c773c2c9cdc4b.png" alt="" original-src="https://media.ycharts.com/charts/c25d4ab6f2f35733262c773c2c9cdc4b.png"/></p>
<p>GOOG Operating Revenue (Quarterly YoY Growth) data by YCharts</p>
<div class="lb-trans"><p>GOOG 營業收入（季度同比增長）數據來自 YCharts</p>
</div><p>From this standpoint, Alphabet is a far more attractive investment, but revenue growth isn't everything for these two. Both companies are mature, so earnings-per-share (EPS) growth should also be considered.</p>
<div class="lb-trans"><p>從這個角度來看，Alphabet 是一個更具吸引力的投資，但收入增長並不是這兩家公司唯一需要考慮的因素。兩家公司都已成熟，因此每股收益（EPS）增長也應被考慮在內。</p>
</div><p>From this standpoint, Alphabet is light years ahead of Apple. Apple can't grow its EPS above 10% per quarter, which means it will likely grow slower than the broader market.</p>
<div class="lb-trans"><p>從這個角度來看，Alphabet 遠遠領先於蘋果。蘋果的每股收益增長率無法超過 10%，這意味着它的增長速度可能會慢於整體市場。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/7a4c49e289ce7a4f7ba479dd6ac9ec6b.png" alt="" original-src="https://media.ycharts.com/charts/7a4c49e289ce7a4f7ba479dd6ac9ec6b.png"/></p>
<p>GOOG EPS Basic (Quarterly YoY Growth) data by YCharts</p>
<div class="lb-trans"><p>GOOG 基本每股收益（季度同比增長）數據來自 YCharts</p>
</div><p>As a result, Alphabet looks like a far better company when growth is considered.</p>
<div class="lb-trans"><p>因此，從增長的角度來看，Alphabet 看起來是一家更好的公司。</p>
</div><h2>2. Alphabet is innovating</h2>
<div class="lb-trans"><h2>2. Alphabet 正在創新</h2>
</div><p>One of the biggest areas tech companies are investing heavily in is artificial intelligence (AI). However, Apple is a notable exception. Its Apple Intelligence (Apple's take on AI) products are well behind its primary competitors, and the company has failed to launch any game-changing features. Furthermore, Apple's sales rely heavily on iPhones, which haven't seen much innovation over the past few years.</p>
<div class="lb-trans"><p>科技公司投資的最大領域之一是人工智能（AI）。然而，蘋果是一個顯著的例外。其 Apple Intelligence（蘋果的人工智能產品）在主要競爭對手面前落後，且公司未能推出任何顛覆性的功能。此外，蘋果的銷售嚴重依賴於 iPhone，而過去幾年 iPhone 並沒有太多創新。</p>
</div><p>On the flip side, Alphabet is still innovating. It's at the forefront of AI technology, heavily investing to ensure its tools are among the best available for users. Alphabet is also innovating in other industries, such as with Waymo, its self-driving car start-up.</p>
<div class="lb-trans"><p>相反，Alphabet 仍在不斷創新。它處於人工智能技術的前沿，正在大量投資以確保其工具在用户中處於最佳水平。Alphabet 還在其他行業進行創新，例如其自動駕駛汽車初創公司 Waymo。</p>
</div><p>No matter how you look at it, Alphabet is still evolving and growing as a company, while Apple still looks like the same business it was three years ago. This shows up in the growth rates, and it is another reason why I favor Alphabet stock over Apple.</p>
<div class="lb-trans"><p>無論從哪個角度來看，Alphabet 仍在不斷發展和成長，而蘋果看起來仍然是三年前的同一家公司。這在增長率中得到了體現，這也是我更看好 Alphabet 股票而非蘋果的另一個原因。</p>
</div><h2>3. Apple's stock is far more expensive</h2>
<div class="lb-trans"><h2>3. 蘋果的股票遠遠更貴</h2>
</div><p>Although I've painted Alphabet as much more attractive than Apple, the market does not see it that way. Apple's stock trades at a far higher premium than Alphabet's, and Alphabet's stock is actually cheaper than the <strong>S&amp;P 500</strong>(^GSPC 0.80%), which trades for 22.8 times forward earnings.</p>
<div class="lb-trans"><p>儘管我將 Alphabet 描繪得比蘋果更具吸引力，但市場並不這樣看。蘋果的股票交易價格遠高於 Alphabet，而 Alphabet 的股票實際上比 <strong>標準普爾 500 指數</strong> (^GSPC 0.80%) 便宜，後者的前瞻市盈率為 22.8 倍。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/4cebbfe224337b6e094f2fa150560d25.png" alt="" original-src="https://media.ycharts.com/charts/4cebbfe224337b6e094f2fa150560d25.png"/></p>
<p>GOOG PE Ratio (Forward) data by YCharts</p>
<div class="lb-trans"><p>GOOG 前瞻市盈率數據來自 YCharts</p>
</div><p>This makes Alphabet's stock not only attractive compared to Apple, but also more attractive than the broader market, as it's growing at a far greater speed than the market historically has.</p>
<div class="lb-trans"><p>這使得 Alphabet 的股票不僅相對於蘋果更具吸引力，而且相對於整體市場也更具吸引力，因為它的增長速度遠遠超過歷史市場的增長速度。</p>
</div><p>Alphabet is a fantastic stock to buy, as it is still innovating, which shows up in its earnings and revenue growth rates. However, the market doesn't value the stock highly, which is an excellent opportunity for investors to buy shares while they are beaten down.</p>
<div class="lb-trans"><p>Alphabet 是一隻絕佳的股票，因為它仍在創新，這在其收益和收入增長率中得到了體現。然而，市場並沒有給予這隻股票高估值，這為投資者提供了在股價低迷時購買股票的絕佳機會。</p>
</div>

3 Reasons Why Alphabet Stock Is a Better Buy Than Apple

- 文章認為 Alphabet 比 Apple 更值得投資，主要基於其更高的增長率。  
- Alphabet 在人工智能等領域持續創新，而 Apple 缺乏突破性進展。  
- 儘管 Alphabet 的股價相對便宜，但市場對其估值仍低於 Apple。  

為什麼 Alphabet 的股票比蘋果更值得購買的 3 個理由