<p>目前，一些投資者可能關注的兩隻熱門股票是零售巨頭 <strong>沃爾瑪</strong>(WMT -0.68%) 和電子商務領軍者 <strong>亞馬遜</strong>(AMZN -0.23%)。這兩家公司為投資者提供了零售支出的投資機會，並且各自在其細分市場中佔據主導地位，成為了出色的長期投資。但現在哪一隻股票看起來更值得購買呢？</p>
<p>讓我們來看看兩者的情況，看看為什麼這場對決在各方面看起來相當均衡。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjM2ODIvZ2V0dHlpbWFnZXMtMjE1MzA1MTc2NC0xMjAweDgwMC01YjJkZjc5LmpwZyZ3PTcwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjM2ODIvZ2V0dHlpbWFnZXMtMjE1MzA1MTc2NC0xMjAweDgwMC01YjJkZjc5LmpwZyZ3PTcwMA"/></p>
<p>圖片來源：Getty Images。</p>
<h2>沃爾瑪的案例</h2>
<p>沃爾瑪的股票最近表現強勁，過去一年上漲了 44%。這些收益來自於公司繼續主導零售市場、增加銷售和盈利以及擴展服務。沃爾瑪在 2025 財年的收入約為 6810 億美元，同比增長約 5%（該財年於 1 月 31 日結束），非 GAAP 每股收益上漲 26% 至 2.41 美元。</p>
<p>公司的電子商務銷售在美國激增 20%，證明沃爾瑪成功地將業務擴展到實體店之外。其廣告部門也實現了強勁增長（在美國增長 24%）。</p>
<p>擁有沃爾瑪股票的最大吸引力之一是其業務幾乎不受經濟衰退的影響。該公司在美國的雜貨市場佔有約 21% 的份額，即使在困難時期，美國人仍然會購買雜貨。還有證據表明，高收入消費者也在向沃爾瑪轉移，因為他們在不確定的經濟環境中尋求更好的交易。</p>
<p>憑藉在零售、雜貨領域的強大地位以及令人印象深刻的銷售和盈利，沃爾瑪股票有很多值得關注的地方。再加上沃爾瑪支付 1% 的股息收益率，並且已經連續 50 多年每年提高股息，這使得這隻價值股在許多投資組合中成為常青樹。</p>
<h2>亞馬遜的案例</h2>
<p>亞馬遜同樣是一隻受歡迎的消費品股票，但該公司有多個與消費品關係不大的業務部門，這些部門對公司的利潤貢獻很大。例如，去年其北美電子商務收入佔整體收入的約 61%，但僅佔運營收入的 36%。與此同時，公司的亞馬遜網絡服務（AWS）雲計算部門佔整體收入的近 17%，但貢獻了約 58% 的運營收入。</p>
<p>亞馬遜控制着約 30% 的雲計算市場，這對亞馬遜來説是一個重要的業務，考慮到人工智能可能在未來五年內將全球雲計算銷售推高至 2 萬億美元。它還在人工智能方面進行了多項投資，這些投資在未來幾年可能會帶來回報（在某些情況下已經開始見效）。</p>
<p>然後是亞馬遜增長最快的業務：廣告。該高利潤率部門的銷售在第一季度（截至 3 月 31 日）同比增長 18%，產生了近 140 億美元的收入。亞馬遜受益於其擁有超過 2 億 Prime 會員的龐大電子商務平台，這將繼續吸引大量廣告支出。eMarketer 預計，亞馬遜在 2026 年可能佔據數字廣告市場的 17%，高於 2021 年的 11%。</p>
<p>雖然亞馬遜不支付股息，但該公司的財務增長令人印象深刻。2024 年總收入增長 11%，達到 6380 億美元，非 GAAP 每股收益躍升 91%，達到 5.53 美元。公司年末自由現金流為 382 億美元，比去年增長約 4%。</p>
<h2>哪隻股票更好？這取決於你的目標</h2>
<p>沃爾瑪和亞馬遜都值得在你的投資組合中佔有一席之地，但決定哪一隻更適合你取決於你想要什麼類型的股票。如果你想投資一家基本上不受經濟衰退影響並且有着長期穩定（且不斷增長）股息支付歷史的公司，那麼沃爾瑪無疑是一個明智的選擇。另一方面，如果你想要一隻強勁的電子商務增長股，同時受益於雲計算、人工智能和廣告，那麼選擇亞馬遜。</p>
<p>沃爾瑪的市盈率約為 41，而亞馬遜的市盈率約為 36。在決定哪隻股票更具價值時，這並沒有太大差異。這意味着如果你現在有足夠的資金購買這兩隻股票，那可能是一個明智的選擇。如果沒有，那麼選擇最符合你投資目標的那一隻。</p>

沃爾瑪

亞馬遜

亞馬遜每日 2 倍做多 ETF - Direxion

<p>本文比較了沃爾瑪和亞馬遜作為潛在股票投資的情況。沃爾瑪的股票在過去一年中上漲了 44%，得益於強勁的銷售、盈利增長以及 1% 的股息收益率。它在雜貨市場佔據主導地位，並被認為是抗衰退的。相比之下，亞馬遜雖然不支付股息，但在電子商務、雲計算和廣告方面有顯著增長，總收入增長了 11%，達到 6380 億美元。選擇兩者之間的投資取決於投資目標：沃爾瑪適合追求穩定和股息的投資者，而亞馬遜則適合追求科技和廣告增長的投資者</p>

<p>Two popular stocks that some investors might have on their radar right now are the retail juggernaut <strong>Walmart</strong>(WMT -0.68%) and e-commerce leader <strong>Amazon</strong>(AMZN -0.23%). Both companies offer investors exposure to retail spending, and each has managed to dominate its niche, becoming fantastic long-term investments along the way. But which one looks like the better stock to buy right now?</p>
<div class="lb-trans"><p>目前，一些投資者可能關注的兩隻熱門股票是零售巨頭 <strong>沃爾瑪</strong>(WMT -0.68%) 和電子商務領軍者 <strong>亞馬遜</strong>(AMZN -0.23%)。這兩家公司為投資者提供了零售支出的投資機會，並且各自在其細分市場中佔據主導地位，成為了出色的長期投資。但現在哪一隻股票看起來更值得購買呢？</p>
</div><p>Let's look at the case for both to see why this matchup looks pretty even across the board.</p>
<div class="lb-trans"><p>讓我們來看看兩者的情況，看看為什麼這場對決在各方面看起來相當均衡。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjM2ODIvZ2V0dHlpbWFnZXMtMjE1MzA1MTc2NC0xMjAweDgwMC01YjJkZjc5LmpwZyZ3PTcwMA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F823682%2Fgettyimages-2153051764-1200x800-5b2df79.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><h2>The case for Walmart</h2>
<div class="lb-trans"><h2>沃爾瑪的案例</h2>
</div><p>Walmart's stock has been on a tear lately, skyrocketing 44% over the past year. Those gains come as the company continues to dominate the retail market, increase sales and earnings, and expand its services. Walmart's revenue rose about 5% in fiscal 2025 (which ended Jan. 31) to $681 billion, and its non-GAAP earnings rose 26% to $2.41 per share.</p>
<div class="lb-trans"><p>沃爾瑪的股票最近表現強勁，過去一年上漲了 44%。這些收益來自於公司繼續主導零售市場、增加銷售和盈利以及擴展服務。沃爾瑪在 2025 財年的收入約為 6810 億美元，同比增長約 5%（該財年於 1 月 31 日結束），非 GAAP 每股收益上漲 26% 至 2.41 美元。</p>
</div><p>The company's e-commerce sales surged 20% in the U.S., proving that Walmart is successfully expanding its business beyond its brick-and-mortar locations. It is also seeing strong growth from its advertising segment (up 24% in the U.S.).</p>
<div class="lb-trans"><p>公司的電子商務銷售在美國激增 20%，證明沃爾瑪成功地將業務擴展到實體店之外。其廣告部門也實現了強勁增長（在美國增長 24%）。</p>
</div><p>One of the biggest draws of owning Walmart stock is that its business is nearly recession-proof. The company holds about 21% of the grocery market in the U.S., and even during tough times, Americans buy groceries. There's also evidence that higher-income shoppers are moving toward Walmart as well, as they look for better deals in an uncertain economy.</p>
<div class="lb-trans"><p>擁有沃爾瑪股票的最大吸引力之一是其業務幾乎不受經濟衰退的影響。該公司在美國的雜貨市場佔有約 21% 的份額，即使在困難時期，美國人仍然會購買雜貨。還有證據表明，高收入消費者也在向沃爾瑪轉移，因為他們在不確定的經濟環境中尋求更好的交易。</p>
</div><p>With its strong position in retail, groceries, and its impressive sales and earnings, there's a lot to like about Walmart stock. Add to all of this the fact that Walmart pays a 1% dividend yield and has raised its dividend annually for over 50 years, and it's easy to see why this value stock is a mainstay in so many portfolios.</p>
<div class="lb-trans"><p>憑藉在零售、雜貨領域的強大地位以及令人印象深刻的銷售和盈利，沃爾瑪股票有很多值得關注的地方。再加上沃爾瑪支付 1% 的股息收益率，並且已經連續 50 多年每年提高股息，這使得這隻價值股在許多投資組合中成為常青樹。</p>
</div><h2>The case for Amazon</h2>
<div class="lb-trans"><h2>亞馬遜的案例</h2>
</div><p>Amazon is an equally popular consumer goods stock, but the company has several business segments that have little to do with consumer goods, but a lot to do with the profits the company makes. For example, its North American e-commerce revenue accounts for about 61% of overall revenue last year, but just 36% of operating income. Meanwhile, the company's Amazon Web Services (AWS) cloud computing segment accounted for almost 17% of overall revenue, but it brought in about 58% of all operating income.</p>
<div class="lb-trans"><p>亞馬遜同樣是一隻受歡迎的消費品股票，但該公司有多個與消費品關係不大的業務部門，這些部門對公司的利潤貢獻很大。例如，去年其北美電子商務收入佔整體收入的約 61%，但僅佔運營收入的 36%。與此同時，公司的亞馬遜網絡服務（AWS）雲計算部門佔整體收入的近 17%，但貢獻了約 58% 的運營收入。</p>
</div><p>Amazon controls about 30% of the cloud computing market, and it's an important business for Amazon, considering that artificial intelligence could push global cloud computing sales up to $2 trillion over the next five years. It is also making multiple investments in AI that are likely to pay off (and already paying off in some cases) in the coming years.</p>
<div class="lb-trans"><p>亞馬遜控制着約 30% 的雲計算市場，這對亞馬遜來説是一個重要的業務，考慮到人工智能可能在未來五年內將全球雲計算銷售推高至 2 萬億美元。它還在人工智能方面進行了多項投資，這些投資在未來幾年可能會帶來回報（在某些情況下已經開始見效）。</p>
</div><p>And then there's Amazon's fastest-growing business: Advertising. Sales from this high-margin segment popped 18% year over year in the first quarter (which ended March 31) and generated nearly $14 billion in revenue. Amazon is benefiting from its massive e-commerce platform of more than 200 million Prime members, which will likely continue to attract a lot of ad dollars in the future. eMarketer estimates Amazon could take 17% of the digital ad market in 2026, up from 11% in 2021.</p>
<div class="lb-trans"><p>然後是亞馬遜增長最快的業務：廣告。該高利潤率部門的銷售在第一季度（截至 3 月 31 日）同比增長 18%，產生了近 140 億美元的收入。亞馬遜受益於其擁有超過 2 億 Prime 會員的龐大電子商務平台，這將繼續吸引大量廣告支出。eMarketer 預計，亞馬遜在 2026 年可能佔據數字廣告市場的 17%，高於 2021 年的 11%。</p>
</div><p>While Amazon doesn't pay a dividend, the company does have impressive financial growth. Total revenue rose 11% to $638 billion in 2024, and its non-GAAP earnings per share jumped 91% to $5.53. The company also ended the year with $38.2 billion in free cash flow, an increase of about 4% from the previous year.</p>
<div class="lb-trans"><p>雖然亞馬遜不支付股息，但該公司的財務增長令人印象深刻。2024 年總收入增長 11%，達到 6380 億美元，非 GAAP 每股收益躍升 91%，達到 5.53 美元。公司年末自由現金流為 382 億美元，比去年增長約 4%。</p>
</div><h2>Which is the better stock? It depends on your goals</h2>
<div class="lb-trans"><h2>哪隻股票更好？這取決於你的目標</h2>
</div><p>Both Amazon and Walmart deserve a place in your portfolio, but deciding which one is better for you depends on what type of stock you're looking for. If you want to invest in a company that's essentially recession-proof and that has a long history of consistent (and growing) dividend payments, then Walmart is a no-brainer choice. On the other hand, if you want a strong e-commerce growth stock that's also benefiting from cloud computing, AI, and advertising, then go with Amazon.</p>
<div class="lb-trans"><p>沃爾瑪和亞馬遜都值得在你的投資組合中佔有一席之地，但決定哪一隻更適合你取決於你想要什麼類型的股票。如果你想投資一家基本上不受經濟衰退影響並且有着長期穩定（且不斷增長）股息支付歷史的公司，那麼沃爾瑪無疑是一個明智的選擇。另一方面，如果你想要一隻強勁的電子商務增長股，同時受益於雲計算、人工智能和廣告，那麼選擇亞馬遜。</p>
</div><p>Walmart has a price-to-earnings ratio of about 41, while Amazon's is about 36. That's not much of a difference when it comes to deciding which is the better value. Which means that if you have enough to buy both stocks right now, it's probably a smart move. If not, then pick the one that best fits your investment goals.</p>
<div class="lb-trans"><p>沃爾瑪的市盈率約為 41，而亞馬遜的市盈率約為 36。在決定哪隻股票更具價值時，這並沒有太大差異。這意味着如果你現在有足夠的資金購買這兩隻股票，那可能是一個明智的選擇。如果沒有，那麼選擇最符合你投資目標的那一隻。</p>
</div>

Best Stock to Buy Right Now: Walmart vs. Amazon

- 沃爾瑪股票過去一年上漲 44%，營收達 6810 億美元，非 GAAP 每股收益 2.41 美元。  
- 亞馬遜總營收 6380 億美元，非 GAAP 每股收益 5.53 美元，雲計算和廣告業務增長顯著。  
- 選擇沃爾瑪適合追求穩定分紅的投資者，亞馬遜則適合看重電商和雲計算增長的投資者。  

當前最佳股票購買選擇：沃爾瑪還是亞馬遜