<p><strong>亞馬遜公司</strong> AMZN 的股票在週二早盤交易中下跌。根據 <strong>彭博社</strong> 的報道，早期的 Prime Day 銷售數據未能達到去年同期的表現。</p>
<p><strong>需要了解的事項：</strong> 根據管理約 70 億美元年銷售額的 <strong>Momentum Commerce</strong> 的數據，在這個備受期待的購物活動的前四小時，銷售額比 2024 年同期下降了近 14%。</p>
<p>彭博社報道，今年的 Prime Day 延長至四天，這與往年兩天的活動有所不同，使得直接的同比比較變得困難。購物者可能在等待更深的折扣，隨着活動的進行。然而，最初的幾個小時通常被視為整體表現的關鍵指標。</p>
<p>該活動自 2015 年開始，旨在促進 Prime 訂閲，因經濟壓力而受到密切關注，以獲取消費者情緒的洞察。一些賣家據報道計劃限制參與，因為關税對進口商品的影響。</p>
<p><strong>其他事項：</strong> 根據彭博社的報道，分析師正在監測此次銷售活動，以獲取有關美國經濟健康狀況的線索。即使考慮到為期四天的活動，這一早期下滑仍然引發了對亞馬遜能否實現季度收入和增長目標的擔憂。</p>
<p>令人失望的銷售數據可能導致分析師對財務預測進行下調。此外，由於強勁的消費者活動是亞馬遜零售業務的基石，任何放緩的跡象都可能讓投資者感到恐慌，導致他們出售股票，以預期未來收益的減弱和更廣泛經濟的潛在放緩。</p>
<p><strong>Benzinga Edge 排名：</strong> 根據提供的 Benzinga Edge 數據，亞馬遜為以增長為導向的投資者提供了強勁的投資概況。該股票的增長得分為 96.98，表明銷售和收益等指標在過去和未來的增長表現優異。</p>
<p>其財務健康狀況看起來穩健，質量得分為 64.50。然而，其他因素則較為中性。動量得分為 53.10，表明近期價格趨勢適度積極，而價值得分為 49.38，表明該股票目前的交易價格被視為公平，而非相對其內在價值被低估。</p>
<p><strong>價格走勢：</strong> 根據 Benzinga Pro 的數據，AMZN 股票在週二早盤交易中下跌 1.32%，報 $220.51。該股票的 52 周最高價為 $242.52，最低價為 $151.61。</p>
<p><strong>相關閲讀：亞馬遜 Prime Day 與沃爾瑪優惠日與塔吉特圈周：夏季銷售對決</strong></p>
<h2>如何購買 AMZN 股票</h2>
<p>到現在你可能對如何參與亞馬遜公司的市場感到好奇——無論是購買股票，還是嘗試做空該公司。</p>
<p>購買股票通常通過經紀賬户進行。你可以在這裏找到可能的交易平台列表。許多平台允許你購買 “部分股票”，這使你可以在不購買整股的情況下擁有股票的部分。</p>
<p>以亞馬遜公司為例，截至發佈時，其交易價格為 $220.51，$100 大約可以購買 0.45 股股票。</p>
<p>如果你想做空一家公司，過程會更復雜。你需要訪問一個期權交易平台，或者一個允許你通過借入股票進行 “做空” 的經紀人。做空股票的過程可以在這個資源中找到。否則，如果你的經紀人允許你交易期權，你可以選擇購買看跌期權，或者在股票當前交易價格之上賣出看漲期權——無論哪種方式都可以讓你從股價下跌中獲利。</p>
<p><em>圖片來源：Shutterstock</em></p>

亞馬遜

亞馬遜每日 2 倍做多 ETF - Direxion

<p>亞馬遜公司（Amazon.com Inc）的股價下跌 1.32%，至 220.51 美元，原因是早期的 Prime Day 銷售表現令人失望，同比下降近 14%。該活動已延長至四天，這使得年度比較變得複雜。分析師對亞馬遜在經濟壓力下能否實現收入目標表示擔憂，可能會對預測進行下調。儘管增長前景強勁，但初期銷售下滑引發了投資者對未來收益和更廣泛經濟影響的擔憂</p>

<p><strong>Amazon.com Inc</strong> AMZN shares are trading lower Tuesday morning. The stock is down following a report from <strong>Bloomberg</strong> that early Prime Day sales figures have fallen short of last year’s initial performance.</p>
<div class="lb-trans"><p><strong>亞馬遜公司</strong> AMZN 的股票在週二早盤交易中下跌。根據 <strong>彭博社</strong> 的報道，早期的 Prime Day 銷售數據未能達到去年同期的表現。</p>
</div><p><strong>What To Know:</strong> In the first four hours of the highly anticipated shopping event, sales were down nearly 14% compared to the same period in 2024, according to data from <strong>Momentum Commerce</strong>, which manages approximately $7 billion in annual sales on the platform for various brands.</p>
<div class="lb-trans"><p><strong>需要了解的事項：</strong> 根據管理約 70 億美元年銷售額的 <strong>Momentum Commerce</strong> 的數據，在這個備受期待的購物活動的前四小時，銷售額比 2024 年同期下降了近 14%。</p>
</div><p>Bloomberg reports that this year’s Prime Day has been extended to four days, a departure from the two-day event in previous years, making direct year-over-year comparisons challenging. Shoppers may be waiting for deeper discounts as the event progresses. However, the initial hours are often viewed as a critical indicator of overall performance.</p>
<div class="lb-trans"><p>彭博社報道，今年的 Prime Day 延長至四天，這與往年兩天的活動有所不同，使得直接的同比比較變得困難。購物者可能在等待更深的折扣，隨着活動的進行。然而，最初的幾個小時通常被視為整體表現的關鍵指標。</p>
</div><p>The event, which began in 2015 to boost Prime subscriptions, is being closely watched for insights into consumer sentiment amid economic pressures. Some sellers had reportedly planned to limit their participation due to the impact of tariffs on imported goods.</p>
<div class="lb-trans"><p>該活動自 2015 年開始，旨在促進 Prime 訂閲，因經濟壓力而受到密切關注，以獲取消費者情緒的洞察。一些賣家據報道計劃限制參與，因為關税對進口商品的影響。</p>
</div><p><strong>What Else:</strong> Per Bloomberg, analysts are monitoring the sales event for clues about the health of the U.S. economy. Even with the caveat of a longer four-day event, this early downturn raises concerns about Amazon’s ability to meet its quarterly revenue and growth targets.</p>
<div class="lb-trans"><p><strong>其他事項：</strong> 根據彭博社的報道，分析師正在監測此次銷售活動，以獲取有關美國經濟健康狀況的線索。即使考慮到為期四天的活動，這一早期下滑仍然引發了對亞馬遜能否實現季度收入和增長目標的擔憂。</p>
</div><p>Disappointing sales figures can potentially lead to downward revisions of financial forecasts by analysts. Furthermore, since strong consumer activity is a cornerstone of Amazon’s retail business, any sign of a slowdown can spook investors, leading them to sell shares in anticipation of weaker future earnings and a potential slowdown in the broader economy.</p>
<div class="lb-trans"><p>令人失望的銷售數據可能導致分析師對財務預測進行下調。此外，由於強勁的消費者活動是亞馬遜零售業務的基石，任何放緩的跡象都可能讓投資者感到恐慌，導致他們出售股票，以預期未來收益的減弱和更廣泛經濟的潛在放緩。</p>
</div><p><strong>Benzinga Edge Rankings:</strong> Based on the provided Benzinga Edge data, Amazon presents a strong profile for growth-oriented investors. The stock boasts an exceptional Growth score of 96.98, indicating superior past and projected increases in metrics like sales and earnings.</p>
<div class="lb-trans"><p><strong>Benzinga Edge 排名：</strong> 根據提供的 Benzinga Edge 數據，亞馬遜為以增長為導向的投資者提供了強勁的投資概況。該股票的增長得分為 96.98，表明銷售和收益等指標在過去和未來的增長表現優異。</p>
</div><p>Its financial health appears robust, reflected in a solid Quality score of 64.50. However, the other factors are more neutral. The Momentum score of 53.10 suggests a moderately positive recent price trend, while the Value score of 49.38 indicates that the stock is currently trading at a price considered to be fair, rather than undervalued, relative to its intrinsic worth.</p>
<div class="lb-trans"><p>其財務健康狀況看起來穩健，質量得分為 64.50。然而，其他因素則較為中性。動量得分為 53.10，表明近期價格趨勢適度積極，而價值得分為 49.38，表明該股票目前的交易價格被視為公平，而非相對其內在價值被低估。</p>
</div><p><strong>Price Action:</strong> According to data from Benzinga Pro, AMZN shares are trading lower by 1.32% to $220.51 Tuesday morning. The stock has a 52-week high of $242.52 and a 52-week low of $151.61.</p>
<div class="lb-trans"><p><strong>價格走勢：</strong> 根據 Benzinga Pro 的數據，AMZN 股票在週二早盤交易中下跌 1.32%，報 $220.51。該股票的 52 周最高價為 $242.52，最低價為 $151.61。</p>
</div><p><strong>Read Also: Amazon Prime Day Vs. Walmart Deals Days Vs. Target Circle Week: Summer Sales Showdown</strong></p>
<div class="lb-trans"><p><strong>相關閲讀：亞馬遜 Prime Day 與沃爾瑪優惠日與塔吉特圈周：夏季銷售對決</strong></p>
</div><h2>How To Buy AMZN Stock</h2>
<div class="lb-trans"><h2>如何購買 AMZN 股票</h2>
</div><p>By now you're likely curious about how to participate in the market for Amazon.com – be it to purchase shares, or even attempt to bet against the company.</p>
<div class="lb-trans"><p>到現在你可能對如何參與亞馬遜公司的市場感到好奇——無論是購買股票，還是嘗試做空該公司。</p>
</div><p>Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy “fractional shares,” which allows you to own portions of stock without buying an entire share.</p>
<div class="lb-trans"><p>購買股票通常通過經紀賬户進行。你可以在這裏找到可能的交易平台列表。許多平台允許你購買 “部分股票”，這使你可以在不購買整股的情況下擁有股票的部分。</p>
</div><p>In the case of Amazon.com, which is trading at $220.51 as of publishing time, $100 would buy you about 0.45 shares of stock.</p>
<div class="lb-trans"><p>以亞馬遜公司為例，截至發佈時，其交易價格為 $220.51，$100 大約可以購買 0.45 股股票。</p>
</div><p>If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to “go short” a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.</p>
<div class="lb-trans"><p>如果你想做空一家公司，過程會更復雜。你需要訪問一個期權交易平台，或者一個允許你通過借入股票進行 “做空” 的經紀人。做空股票的過程可以在這個資源中找到。否則，如果你的經紀人允許你交易期權，你可以選擇購買看跌期權，或者在股票當前交易價格之上賣出看漲期權——無論哪種方式都可以讓你從股價下跌中獲利。</p>
</div><p><em>Image: Shutterstock</em></p>
<div class="lb-trans"><p><em>圖片來源：Shutterstock</em></p>
</div>

Amazon Stock Slips As Early Prime Day Sales Data Disappoints

- 亞馬遜 AMZN 股價週二早盤下跌，因初期 Prime Day 銷售數據不及去年。  
- 根據 Momentum Commerce 數據，前四小時銷售額較 2024 年下降近 14%。  
- 分析師關注此次活動對美國經濟健康的影響，初期銷售疲軟引發對季度收入的擔憂。  

由於早期 Prime Day 銷售數據未達預期，亞馬遜股價下跌