<p>隨着美國經濟展現出韌性，牛市再次迴歸市場。失業率保持在低位的 4.1%，通脹正在緩和，利率也在下降。儘管關税談判仍在進行中，但許多公司正在增長，與其他國家達成了許多貿易協議。信心在市場中蔓延。</p>
<p>數字銀行 <strong>SoFi Technologies</strong>(SOFI -1.33%) 對經濟趨勢高度敏感，投資者再次對此感到興奮。自 5 月初以來，其股價上漲了 68%，隨着經濟的改善，可能會迎來更多的好時光。SoFi 將在 7 月 29 日公佈第二季度財報。在此之前，你應該購買 SoFi 的股票嗎？</p>
<h2>你在線銀行嗎？</h2>
<p>過去幾年湧現了許多在線銀行，但 SoFi 在其目標客户羣——學生和年輕專業人士中佔據了一席之地。用户欣賞其簡單的金融理念和易於使用的界面，以及其品牌和營銷風格。</p>
<p>它報告了持續強勁的增長，利潤也在上升。在 2025 年第一季度，調整後的淨收入同比增長 33%，調整後的每股收益（EPS）從去年的 0.02 美元增加到今年的 0.06 美元。它新增了 80 萬名會員，創下季度記錄，比去年增長了 34%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjYyNTIvcGhvbmUtY2FsbC1jb252ZXJzYXRpb24tdGFsa2luZy1zbWlsaW5nLWJ1c2luZXNzLXN1aXQtMTIwMHg4MDAtNWIyZGY3OS5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjYyNTIvcGhvbmUtY2FsbC1jb252ZXJzYXRpb24tdGFsa2luZy1zbWlsaW5nLWJ1c2luZXNzLXN1aXQtMTIwMHg4MDAtNWIyZGY3OS5qcGcmdz03MDA"/></p>
<p>圖片來源：Getty Images。</p>
<p>作為一家剛剛起步並推出新產品和功能的年輕公司，它的策略是通過一些低費用和高利率的產品吸引新會員，以及精準的營銷和品牌推廣。其目標是留住這些會員，並在其不斷擴展的平台上交叉銷售更多產品。</p>
<p>SoFi 在 2022 年獲得了銀行特許經營權，當時它收購了 Golden Pacific Bancorp，現在擁有一系列金融服務和產品，希望將其打造成個人財務旅程的一站式商店。由於其核心客户是年輕專業人士，通常是在第一份工作中，因此其客户羣往往在財務階梯上不斷上升，帶回穩定且不斷增長的薪水。SoFi Money 的 90% 存款來自直接存款會員，這為銀行提供了豐富而可靠的資金來源。</p>
<p>擴展平台為 SoFi 帶來了許多好處。它最初作為一家貸款公司起步，這仍然是其核心業務，但我不再稱其為 SoFi 的主要收入來源。其金融服務部門的非貸款個人服務增長更快，在第一季度翻了一番，佔整體收入的比例也在增加。在第一季度，金融服務收入為 3.03 億美元，而貸款收入為 4.13 億美元。</p>
<p>其第三個部門，技術平台，在增長方面有些令人失望，但它也有助於多元化業務，並且是盈利且在增長。這些非貸款部門在利率較高時提供了穩定性和增長，保護了業務免受可能造成的嚴重後果。</p>
<h2>加密貨幣、信用和保守指引</h2>
<p>市場對 SoFi 的未來前景充滿熱情。儘管它仍然相對年輕，但它已經證明自己管理良好、創新，並能夠佔據市場份額。</p>
<p>儘管其大多數產品相對標準，但它確實提供了一些超出常規的服務和解決方案，吸引了數字化程度較高的客户。最近，它在其應用程序上恢復了加密貨幣交易，這一舉措受到了高度讚揚，股價也隨之上漲。它還表示將開始在區塊鏈網絡上提供國際電匯替代方案，這些方案可以通過其應用程序輕鬆訪問，並解釋了它在增加加密貨幣和基於區塊鏈的產品方面的廣泛雄心，以增加其金融生態系統的價值。</p>
<p>自從 SoFi 上個月宣佈這些新服務以來，其股價上漲，至少一些投資者的樂觀情緒已經反映在股價中。當它在週二發佈業績時，可能需要一個完美的季度才能獲得更多的上漲。隨着報告臨近，股價已經開始略微下滑。</p>
<p>在第一季度，信用指標同比改善，觀察這些趨勢將非常重要。市場的反應通常與公司是否超出華爾街的預期有關。它再次尋求 0.06 美元的每股收益，這是管理層指引的高端，以及 8.045 億美元的收入，也是管理層的高端。SoFi 往往給出保守的指引並超出預期。</p>
<p>如果季度業績或前景有任何負面消息，SoFi 的股價確實有可能下跌。SoFi 的股票價格昂貴，交易價格為賬面價值的 3.5 倍和盈利的 51 倍，這意味着如果市場對任何事情不滿意，股價可能會下跌。然而，考慮到經濟趨勢的改善，這裏仍然有很大的樂觀空間。</p>
<p>由於你無法準確把握市場時機，也無法知道報告將包含什麼，因此在報告之前或之後購買並無太大區別。如果你有長期的投資視角，可以今天購買股票，並準備在價格波動時持有。</p>

SOFI

<p>SoFi Technologies (SOFI) 正在吸引投資者的關注，因為美國經濟顯示出韌性，失業率保持穩定，通脹逐漸緩和。自 5 月以來，該股上漲了 68%，公司將在 7 月 29 日公佈第二季度財報。SoFi 專注於年輕專業人士及其多樣化的金融服務推動了增長，調整後的淨收入同比增長 33%。然而，該股的估值較高，使其在財報結果公佈後容易受到市場反應的影響。投資者在財報發佈前保持謹慎，尋求強勁的業績以維持勢頭</p>

<p>The bulls are back in the market again as the U.S. economy demonstrates resilience. The unemployment rate remains steady at a low 4.1%, inflation is moderating, and interest rates are on their way down. Although tariff talks are still in the air, many companies are growing, and many trade deals are being reached with other countries. Confidence is in the air.</p>
<div class="lb-trans"><p>隨着美國經濟展現出韌性，牛市再次迴歸市場。失業率保持在低位的 4.1%，通脹正在緩和，利率也在下降。儘管關税談判仍在進行中，但許多公司正在增長，與其他國家達成了許多貿易協議。信心在市場中蔓延。</p>
</div><p>Digital bank <strong>SoFi Technologies</strong>(SOFI -1.33%) has high exposure to economic trends, and investors are getting excited about it again. It's up 68% since the beginning of May, and as the economy improves, there could be more good times coming. SoFi reports second-quarter earnings on July 29. Should you buy SoFi stock before then?</p>
<div class="lb-trans"><p>數字銀行 <strong>SoFi Technologies</strong>(SOFI -1.33%) 對經濟趨勢高度敏感，投資者再次對此感到興奮。自 5 月初以來，其股價上漲了 68%，隨着經濟的改善，可能會迎來更多的好時光。SoFi 將在 7 月 29 日公佈第二季度財報。在此之前，你應該購買 SoFi 的股票嗎？</p>
</div><h2>Do you bank online?</h2>
<div class="lb-trans"><h2>你在線銀行嗎？</h2>
</div><p>There are many online banks that have cropped up over the past few years, but SoFi has carved out a niche with the students and young professionals it targets. Users appreciate its simple approach to finance and easy-to-use interface, as well as its brand and marketing style.</p>
<div class="lb-trans"><p>過去幾年湧現了許多在線銀行，但 SoFi 在其目標客户羣——學生和年輕專業人士中佔據了一席之地。用户欣賞其簡單的金融理念和易於使用的界面，以及其品牌和營銷風格。</p>
</div><p>It reports consistent strong growth, and profits are also on the rise. In the 2025 first quarter, adjusted net revenue increased 33% year over year, and adjusted earnings per share (EPS) increased from $0.02 last year to $0.06 this year. It added 800,000 new members, a quarterly record, and a 34% increase from last year.</p>
<div class="lb-trans"><p>它報告了持續強勁的增長，利潤也在上升。在 2025 年第一季度，調整後的淨收入同比增長 33%，調整後的每股收益（EPS）從去年的 0.02 美元增加到今年的 0.06 美元。它新增了 80 萬名會員，創下季度記錄，比去年增長了 34%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjYyNTIvcGhvbmUtY2FsbC1jb252ZXJzYXRpb24tdGFsa2luZy1zbWlsaW5nLWJ1c2luZXNzLXN1aXQtMTIwMHg4MDAtNWIyZGY3OS5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F826252%2Fphone-call-conversation-talking-smiling-business-suit-1200x800-5b2df79.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>圖片來源：Getty Images。</p>
</div><p>As a young company just getting started and rolling out new products and features, it has a strategy of attracting new members through some of its low-fee and high-rate products, as well as its on-target marketing and branding. Its goal is to keep these members and cross-sell them more products across its expanding platform.</p>
<div class="lb-trans"><p>作為一家剛剛起步並推出新產品和功能的年輕公司，它的策略是通過一些低費用和高利率的產品吸引新會員，以及精準的營銷和品牌推廣。其目標是留住這些會員，並在其不斷擴展的平台上交叉銷售更多產品。</p>
</div><p>SoFi got a banking charter in 2022 when it acquired Golden Pacific Bancorp, and it now has a slew of financial services and products that it hopes to turn into a one-stop shop for an individual's financial journey. Since its core customer is a young professional, often in their first job, its clientele is often moving up on the financial ladder and bringing home a steady -- and growing -- paycheck. 90% of SoFi Money deposits come from direct deposit members, and that's a rich and reliable source of funding for the bank.</p>
<div class="lb-trans"><p>SoFi 在 2022 年獲得了銀行特許經營權，當時它收購了 Golden Pacific Bancorp，現在擁有一系列金融服務和產品，希望將其打造成個人財務旅程的一站式商店。由於其核心客户是年輕專業人士，通常是在第一份工作中，因此其客户羣往往在財務階梯上不斷上升，帶回穩定且不斷增長的薪水。SoFi Money 的 90% 存款來自直接存款會員，這為銀行提供了豐富而可靠的資金來源。</p>
</div><p>Building out the platform has come with many benefits for SoFi. It started its own journey as a lending company, and that's still its core segment, but I would no longer call it SoFi's bread and butter. Its non-lending individual services in the Financial Services segment are growing faster, more than doubling in Q1, and they account for an increasing percentage of the whole. In Q1, financial services revenue was $303 million, while lending revenue was $413 million.</p>
<div class="lb-trans"><p>擴展平台為 SoFi 帶來了許多好處。它最初作為一家貸款公司起步，這仍然是其核心業務，但我不再稱其為 SoFi 的主要收入來源。其金融服務部門的非貸款個人服務增長更快，在第一季度翻了一番，佔整體收入的比例也在增加。在第一季度，金融服務收入為 3.03 億美元，而貸款收入為 4.13 億美元。</p>
</div><p>Its third segment, Tech Platform, has been somewhat of a disappointment in its growth, but it also serves to diversify the business, and it's profitable and growing. These non-lending segments offered stability and growth when interest rates were higher, protecting the business from what could have been devastating results.</p>
<div class="lb-trans"><p>其第三個部門，技術平台，在增長方面有些令人失望，但它也有助於多元化業務，並且是盈利且在增長。這些非貸款部門在利率較高時提供了穩定性和增長，保護了業務免受可能造成的嚴重後果。</p>
</div><h2>Crypto, credit, and conservative guidance</h2>
<div class="lb-trans"><h2>加密貨幣、信用和保守指引</h2>
</div><p>The market is enthusiastic about SoFi's future prospects. Although it's still fairly young, it has demonstrated that it's well-run, innovative, and can capture market share.</p>
<div class="lb-trans"><p>市場對 SoFi 的未來前景充滿熱情。儘管它仍然相對年輕，但它已經證明自己管理良好、創新，並能夠佔據市場份額。</p>
</div><p>Although most of its products are pretty standard, it does offer some out-of-the-box services and solutions that appeal to a digital-savvy clientele. Recently, it brought back cryptocurrency trading on its app, which was highly celebrated with a stock jump. It also said it would begin to offer international wire transfer alternatives on a blockchain network that would be easily accessible through its app, and it explained that it has broad ambitions in adding crypto and blockchain-based products to add value throughout its financial ecosystem.</p>
<div class="lb-trans"><p>儘管其大多數產品相對標準，但它確實提供了一些超出常規的服務和解決方案，吸引了數字化程度較高的客户。最近，它在其應用程序上恢復了加密貨幣交易，這一舉措受到了高度讚揚，股價也隨之上漲。它還表示將開始在區塊鏈網絡上提供國際電匯替代方案，這些方案可以通過其應用程序輕鬆訪問，並解釋了它在增加加密貨幣和基於區塊鏈的產品方面的廣泛雄心，以增加其金融生態系統的價值。</p>
</div><p>Since SoFi's stock rose after it announced these new services last month, at least some investor optimism is already priced into the stock. When it releases results on Tuesday, it may have to be a flawless quarter to gain more. The price is already starting to sag a bit as it gets closer to the report.</p>
<div class="lb-trans"><p>自從 SoFi 上個月宣佈這些新服務以來，其股價上漲，至少一些投資者的樂觀情緒已經反映在股價中。當它在週二發佈業績時，可能需要一個完美的季度才能獲得更多的上漲。隨着報告臨近，股價已經開始略微下滑。</p>
</div><p>In Q1, credit metrics improved year over year, and it will be important to watch these trends. The market's reaction is also typically related to whether or not the company beats Wall Street's expectations. It's looking for $0.06 in EPS again, which is the high end of management's guidance, and $804.5 million in revenue, also on management's high end. SoFi tends to give conservative guidance and beat it.</p>
<div class="lb-trans"><p>在第一季度，信用指標同比改善，觀察這些趨勢將非常重要。市場的反應通常與公司是否超出華爾街的預期有關。它再次尋求 0.06 美元的每股收益，這是管理層指引的高端，以及 8.045 億美元的收入，也是管理層的高端。SoFi 往往給出保守的指引並超出預期。</p>
</div><p>There's a real chance that SoFi stock will drop if there's anything negative about the quarter or the outlook. SoFi stock is expensive, trading at 3.5 times book value and 51 times earnings, which means it's susceptible to falling if there's anything the market doesn't like. However, given improving economic trends, there's a lot of room for optimism here.</p>
<div class="lb-trans"><p>如果季度業績或前景有任何負面消息，SoFi 的股價確實有可能下跌。SoFi 的股票價格昂貴，交易價格為賬面價值的 3.5 倍和盈利的 51 倍，這意味着如果市場對任何事情不滿意，股價可能會下跌。然而，考慮到經濟趨勢的改善，這裏仍然有很大的樂觀空間。</p>
</div><p>Since you can't time the market, and there's no way to know what the report will hold, it doesn't matter if you buy before or after. If you have a long-term outlook, you could buy the stock today, and be prepared to hold on through dips and jumps.</p>
<div class="lb-trans"><p>由於你無法準確把握市場時機，也無法知道報告將包含什麼，因此在報告之前或之後購買並無太大區別。如果你有長期的投資視角，可以今天購買股票，並準備在價格波動時持有。</p>
</div>

你是否應該在 7 月 29 日之前購買 SoFi 的股票？