<p>從前，星巴克曾是一個極受歡迎的股票選擇。然而，它最近的歷史卻遠非優秀。這家咖啡巨頭的首席執行官布萊恩·尼科爾表示，公司正處於轉型之中，但專家們認為數據卻講述了不同的故事。儘管標準普爾 500 指數在過去五年中上漲了 95%，星巴克的股價僅上漲了微不足道的 21%。對於曾被視為華爾街寵兒的品牌來説，這顯然是巨大的表現不佳。最近的財報更是令人擔憂，門店銷售下降，每股收益暴跌了驚人的 47%。</p>
<p>在 2025 年，消費者行為和勞動力動態正在迅速演變，尤其是在快餐和咖啡行業。尼科爾領導下的星巴克戰略包括精簡運營、執行着裝規範和削減菜單項目。他在南加州和西雅圖之間乘坐私人飛機實施這些變革。這些行為引發了批評，並突顯了公司領導層與投資者期望之間的脱節。儘管公司內部提到了一些變化，華爾街並沒有看到顯著的改善。</p>
<p>這份幻燈片解析了星巴克所謂轉型背後的現實。它探討了最近的財報、爭議管理變動以及投資者的懷疑心態。瞭解為什麼對星巴克的信心正在下降，以及這對咖啡品牌的未來可能意味着什麼。</p>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/01/Follow-Our-500000-AI-Portfolio-3.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/01/Follow-Our-500000-AI-Portfolio-3.jpg"/></p>
<h2>星巴克轉型：事實還是虛構？</h2>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/03/imageForEntry20-Wlc.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/03/imageForEntry20-Wlc.jpg"/></p>
<ul>
<li>首席執行官布萊恩·尼科爾聲稱星巴克正在轉型之路上。</li>
<li>投資者仍持懷疑態度，因為公司表現不及標準普爾 500 指數。</li>
<li>在五年內，股價僅上漲 21%，而標準普爾 500 指數上漲了 95%。</li>
<li>最近的財報和門店表現引發嚴重擔憂。</li>
</ul>
<h2>第二季度財報令人失望</h2>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-2190857701-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-2190857701-scaled.jpg"/></p>
<ul>
<li>季度收入僅增長 4%，達到 95 億美元。</li>
<li>可比門店銷售下降 2%，北美下降 3%。</li>
<li>每股收益暴跌 47%，僅為 0.49 美元。</li>
<li>銷售疲軟和利潤下降挑戰了轉型敍事。</li>
</ul>
<h2>首席執行官尼科爾的業績記錄</h2>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-55770554-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-55770554-scaled.jpg"/></p>
<ul>
<li>尼科爾吹噓自己作為轉型領導者的過去成功。</li>
<li>批評者認為他在星巴克的進展幾乎沒有證據。</li>
<li>儘管數據疲軟，他堅持公司 “進展超前”。</li>
<li>投資者質疑他的戰略是否適用於星巴克獨特的挑戰。</li>
</ul>
<h2>爭議管理決策</h2>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-1972990582-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-1972990582-scaled.jpg"/></p>
<ul>
<li>尼科爾精簡了菜單以提高速度和服務。</li>
<li>咖啡師被要求穿着標準化的制服。</li>
<li>一些經理被要求回到辦公室，否則面臨解僱風險。</li>
<li>尼科爾使用私人飛機的做法增加了高管的審查。</li>
</ul>
<h2>星巴克的未來是什麼？</h2>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-2134378-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-2134378-scaled.jpg"/></p>
<ul>
<li>股票表現不佳和收益下降引發警報。</li>
<li>運營調整並未轉化為財務成功。</li>
<li>批評者認為星巴克的最佳時光已經過去。</li>
<li>如果沒有強勁的業績，投資者信心可能會繼續下降。</li>
</ul>
<p>這篇文章的標題是《星巴克的表現落後於標準普爾 500 指數 74%，收益下降 47%，銷售滑坡持續》，首次發表於 24/7 Wall St..</p>

星巴克

<p>星巴克的表現顯著低於標準普爾 500 指數，落後 74%，其收益下降了 47%，銷售額持續下滑。首席執行官布賴恩·尼科爾聲稱公司正在進行轉型，但專家們對令人失望的財務結果表示懷疑。在過去五年中，星巴克的股價僅上漲了 21%，而標準普爾 500 指數上漲了 95%。最近一個季度的收入僅增長了 4%，可比門店銷售額下降了 2%。批評者質疑尼科爾的管理決策及其策略的有效性，對公司的未來表示擔憂</p>

<p>Once upon a time, Starbucks was an extremely popular stock choice. However, its recent history is anything but excellent. The coffee giant’s CEO Brian Niccol says the company is simply in the midst of a turnaround, yet experts say the numbers tell a different story. Despite the fact that the S&amp;P 500 has gained 95% over the past five-year period, Starbucks shares have only climbed a measly 21%. This is quite a massive underperformance for a brand that was once considered a Wall Street darling. Recent earnings are most concerning of all, with store sales declining and per-share earnings dropping a whopping 47%.</p>
<div class="lb-trans"><p>從前，星巴克曾是一個極受歡迎的股票選擇。然而，它最近的歷史卻遠非優秀。這家咖啡巨頭的首席執行官布萊恩·尼科爾表示，公司正處於轉型之中，但專家們認為數據卻講述了不同的故事。儘管標準普爾 500 指數在過去五年中上漲了 95%，星巴克的股價僅上漲了微不足道的 21%。對於曾被視為華爾街寵兒的品牌來説，這顯然是巨大的表現不佳。最近的財報更是令人擔憂，門店銷售下降，每股收益暴跌了驚人的 47%。</p>
</div><p>In 2025, consumer behavior and labor dynamics are rapidly evolving, especially in the fast-casual and coffee industries. Starbucks’ strategy under Niccol includes streamlining operations, enforcing dress codes, and cutting menu items. He implements these changes while traveling via private jet between Southern California and Seattle. These behaviors have drawn criticism and highlight a disconnect between corporate leadership and investor expectations. Despite any publicly mentioned changes within the company, Wall Street isn’t seeing significant improvements.</p>
<div class="lb-trans"><p>在 2025 年，消費者行為和勞動力動態正在迅速演變，尤其是在快餐和咖啡行業。尼科爾領導下的星巴克戰略包括精簡運營、執行着裝規範和削減菜單項目。他在南加州和西雅圖之間乘坐私人飛機實施這些變革。這些行為引發了批評，並突顯了公司領導層與投資者期望之間的脱節。儘管公司內部提到了一些變化，華爾街並沒有看到顯著的改善。</p>
</div><p>This slideshow breaks down the realities behind Starbucks’ supposed turnaround. It explores the recent earnings report, controversial management changes, and the skeptical mindset of investors. Learn why confidence in Starbucks is falling and what it could mean for the coffee brand’s future.</p>
<div class="lb-trans"><p>這份幻燈片解析了星巴克所謂轉型背後的現實。它探討了最近的財報、爭議管理變動以及投資者的懷疑心態。瞭解為什麼對星巴克的信心正在下降，以及這對咖啡品牌的未來可能意味着什麼。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/01/Follow-Our-500000-AI-Portfolio-3.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2025/01/Follow-Our-500000-AI-Portfolio-3.jpg"/></p>
<h2>Starbucks Turnaround: Fact or Fiction?</h2>
<div class="lb-trans"><h2>星巴克轉型：事實還是虛構？</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/03/imageForEntry20-Wlc.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2025/03/imageForEntry20-Wlc.jpg"/></p>
<ul>
<li>CEO Brian Niccol claims Starbucks is on a turnaround path.</li>
<li>Investors remain skeptical as the company underperforms the S&amp;P 500.</li>
<li>The stock is up only 21% over five years, while the S&amp;P 500 is up 95%.</li>
<li>Recent earnings and store performance raise serious concerns.</li>
</ul>
<div class="lb-trans"><ul>
<li>首席執行官布萊恩·尼科爾聲稱星巴克正在轉型之路上。</li>
<li>投資者仍持懷疑態度，因為公司表現不及標準普爾 500 指數。</li>
<li>在五年內，股價僅上漲 21%，而標準普爾 500 指數上漲了 95%。</li>
<li>最近的財報和門店表現引發嚴重擔憂。</li>
</ul>
</div><h2>Q2 Earnings Disappoint</h2>
<div class="lb-trans"><h2>第二季度財報令人失望</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-2190857701-scaled.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2025/02/GettyImages-2190857701-scaled.jpg"/></p>
<ul>
<li>Quarterly revenue increased just 4% to $9.5 billion.</li>
<li>Comparable store sales fell 2%, with North America dropping 3%.</li>
<li>Per-share earnings plummeted 47 % to just $0.49.</li>
<li>Weak sales and declining margins challenge the turnaround narrative.</li>
</ul>
<div class="lb-trans"><ul>
<li>季度收入僅增長 4%，達到 95 億美元。</li>
<li>可比門店銷售下降 2%，北美下降 3%。</li>
<li>每股收益暴跌 47%，僅為 0.49 美元。</li>
<li>銷售疲軟和利潤下降挑戰了轉型敍事。</li>
</ul>
</div><h2>CEO Niccol’s Track Record</h2>
<div class="lb-trans"><h2>首席執行官尼科爾的業績記錄</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-55770554-scaled.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2025/02/GettyImages-55770554-scaled.jpg"/></p>
<ul>
<li>Niccol touts his past success as a turnaround leader.</li>
<li>Critics argue he has shown little evidence of progress at Starbucks.</li>
<li>He insists the company is “ahead of schedule” despite the weak numbers.</li>
<li>Investors question whether his strategy applies to Starbucks’ unique challenges.</li>
</ul>
<div class="lb-trans"><ul>
<li>尼科爾吹噓自己作為轉型領導者的過去成功。</li>
<li>批評者認為他在星巴克的進展幾乎沒有證據。</li>
<li>儘管數據疲軟，他堅持公司 “進展超前”。</li>
<li>投資者質疑他的戰略是否適用於星巴克獨特的挑戰。</li>
</ul>
</div><h2>Controversial Management Decisions</h2>
<div class="lb-trans"><h2>爭議管理決策</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-1972990582-scaled.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2024/02/GettyImages-1972990582-scaled.jpg"/></p>
<ul>
<li>Niccol streamlined the menu to improve speed and service.</li>
<li>Baristas were required to wear standardized uniforms.</li>
<li>Some managers were ordered back to the office or risk termination.</li>
<li>Niccol’s use of a private jet adds to executive scrutiny.</li>
</ul>
<div class="lb-trans"><ul>
<li>尼科爾精簡了菜單以提高速度和服務。</li>
<li>咖啡師被要求穿着標準化的制服。</li>
<li>一些經理被要求回到辦公室，否則面臨解僱風險。</li>
<li>尼科爾使用私人飛機的做法增加了高管的審查。</li>
</ul>
</div><h2>What’s Next for Starbucks?</h2>
<div class="lb-trans"><h2>星巴克的未來是什麼？</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-2134378-scaled.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2024/02/GettyImages-2134378-scaled.jpg"/></p>
<ul>
<li>The stock ’s poor performance and falling earnings raise red flags.</li>
<li>Operational tweaks have not translated into financial success.</li>
<li>Critics believe Starbucks’ best days are behind it.</li>
<li>Without strong results , investor confidence may continue to erode.</li>
</ul>
<div class="lb-trans"><ul>
<li>股票表現不佳和收益下降引發警報。</li>
<li>運營調整並未轉化為財務成功。</li>
<li>批評者認為星巴克的最佳時光已經過去。</li>
<li>如果沒有強勁的業績，投資者信心可能會繼續下降。</li>
</ul>
</div><p>The post Starbucks Lags S&amp;P 500 by 74% as Earnings Drop 47% and Sales Slide Continues appeared first on 24/7 Wall St..</p>
<div class="lb-trans"><p>這篇文章的標題是《星巴克的表現落後於標準普爾 500 指數 74%，收益下降 47%，銷售滑坡持續》，首次發表於 24/7 Wall St..</p>
</div>

星巴克的收益下降了 47%，銷售額持續下滑，導致其表現落後於標準普爾 500 指數 74%