<div id="readability-page-1"><figure> <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/STK093_GOOGLE_D.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2040" height="1360" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/STK093_GOOGLE_D.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/> <figcaption> </figcaption> </figure> Google says its AI search features aren’t tanking website traffic despite recent reports suggesting otherwise. In a blog post published on Wednesday, Google Search head Liz Reid says click volume from the search engine has remained “relatively stable” when compared to the same time last year — though some types of websites are getting more clicks and others are getting less. Reid’s argument that AI is actually helping the web comes just weeks after Pew Research published a report that said people are “less likely” to click on links when Google presents them with an AI Overview, or the AI-generated summary that appears at the top of Search. In her post, Reid says Google’s findings contradict third-party reports that are “often based on flawed methodologies.” Recent changes to Google Search have sent ripples throughout the digital media industry. A recent report from The Wall Street Journal detailed how Business Insider, The Washington Post, and HuffPost have faced a decline in traffic in the wake of ChatGPT, Gemini, and Copilot that has led some outlets to lay off staff. On top of that, shifts in Google’s algorithms have resulted in independent websites struggling to stay in search results Changing search patterns have brought about “decreased traffic to some sites and increased traffic to others,” with websites with forums, videos, podcasts, and “authentic voices” benefitting the most, according to Reid. Users are also more likely to visit sites containing in-depth reviews, original posts, or thoughtful analyses. “We continue to send billions of clicks to websites every day and believe that Search’s value exchange with the web remains strong,” Reid says. Reid adds that while some users might not click citations within AI Overviews, people who do click through may spend longer on the website to learn more about a topic. “An AI response might provide the lay of the land, but people click to dive deeper and learn more, and when they do, these clicks are more valuable,” Reid says. Google rolled out its chatbot-like search feature, AI Mode, to everyone in the US, raising more concerns among digital publishers. Despite these far-reaching effects, Google has even bigger plans to reinvent search down the line, as it has started testing a new search results page curated by AI.</div>

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谷歌聲稱其人工智能搜索功能並未對網站流量產生負面影響，儘管有相反的説法。在最近的一篇博客文章中，谷歌搜索負責人 Liz Reid 表示，與去年相比，整體點擊量保持穩定，儘管一些網站的點擊量有所增加，而另一些則有所下降。Reid 認為，人工智能對網絡是有益的，反駁了基於有缺陷的方法論的第三方報告。搜索模式的變化影響了流量分配，偏向於擁有真實內容的網站。谷歌每天仍然發送數十億次點擊，並正在測試新的人工智能策劃的搜索結果

Google swears it isn’t destroying the web with AI search

- Google 表示其 AI 搜索功能未影響網站流量，點擊量保持穩定。  
- Liz Reid 指出，某些網站流量增加，而其他網站流量減少。  
- Google 計劃進一步改進搜索，測試 AI 策劃的新搜索結果頁面。

谷歌堅稱其 AI 搜索並未破壞網絡