<div id="readability-page-1">close The makers of CELSIUS energy drinks are taking advantage of the publicity the beverages have gotten since a &#34;labeling error&#34; led to the recall of cans that actually have vodka seltzer inside.  Last week, two production lots of High Noon Vodka Seltzer 12-packs were recalled because they could potentially &#34;contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition with a silver top,&#34; High Noon said in a media release.  A spokesperson for Celsius said the internet is &#34;having an absolute field day with this mix-up,&#34; creating a &#34;viral sensation,&#34; and shared some of the top comments from Instagram users.  In a post from Friday, @celsiusofficial posted a photo of a CELSIUS® ASTRO VIBE™ can asking its followers, &#34;What are ya'll sippin on this weekend? #CELSIUS.&#34;  ‘LABELING ERROR’ HAS VODKA SELTZER IN ENERGY DRINK CANS, PROMPTING RECALL  &#34;High noon apparently,&#34; one Instagrammer wrote in response.  &#34;Love your product but have you considered an NA version? Thanks,&#34; another chimed in.  COMPANY ISSUES NATIONWIDE FISH RECALL DUE TO BOTULISM POISONING RISK  p         View this post on Instagram                       A post shared by CELSIUS Energy Drink (@celsiusofficial)  Subsequent social media posts followed, with one person even suggesting the brand launch &#34;Celtzers.&#34;  &#34;When we saw the online dialogue around the recall, we recognized an opportunity to engage with the viral moment,&#34; Kyle Watson, Chief Marketing Officer at CELSIUS said in a statement to FOX Business.  &#34;Our response was swift and strategic, leveraging our brand's authentic voice to connect with our community, which resulted in an overwhelmingly positive reaction. Amidst the virality, we’ve also prioritized providing accurate information and guiding consumers to the official recall details,&#34; he said.  CLICK HERE TO READ MORE ON FOX BUSINESS  CELSIUS posted its own recall notice on July 29.</div>

Celsius控股

<p>CELSIUS 能量飲料品牌正在利用一次病毒式傳播的時刻，此次事件源於一個標籤錯誤，導致誤將 High Noon 伏特加氣泡水罐標記為 CELSIUS 能量飲料而被召回。該公司與社交媒體用户互動，分享幽默評論並推廣其品牌，同時提供準確的召回信息。CELSIUS 的首席營銷官指出，社區的積極反應以及與這一病毒事件的戰略性互動</p>

伏特加蘇打水的 ‘標籤錯誤’ 反而成為了能量飲料製造商的轉機